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How Izzy Nicholls’ Overland Truck Travel Blog Earns $7.5k+/Month Via SEO

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How Izzy Nicholls' Overland Truck Travel Blog Earns $7.5k+/Month Via SEO

Izzy and Phil were living the good life in the UK, but they still felt something was missing. So they did what anyone would do: they sold their home and everything they owned, bought a motorhome and set off to travel Europe.

Although they originally planned on taking a “gap” year from their regular lives, the more they traveled, the happier they were. Izzy took it upon herself to document their adventures and The Gap Decaders was born.

Five years later and they’re still on the road, they’ve traveled Europe, Asia, and North Africa, they upgraded to an overland truck, and they completely changed their lives! They’re earning $7.5k+ per month and are living their dream.

Keep reading to find out:

  • Why they decided to start traveling
  • Why they decided to start a travel blog
  • How the blog did at first
  • How and why Izzy changed her strategy
  • How long it took to reach her target
  • Where their income comes from
  • Her top marketing strategy
  • Her thoughts on SEO
  • Her approach to keyword research and link building
  • How she creates content
  • Her favorite resources and tools
  • Her biggest challenge
  • Her greatest accomplishment
  • Her main mistake
  • The advice she would give other entrepreneurs

Meet Izzy and Phil

We met in the Falkland Islands over 20 years ago before moving back to the UK. Phil spent 25 years in the British Army and I worked as an Operations Director in healthcare. 

We had a shared interest in travel and property and renovated houses on the side whilst packing in as many holidays as possible. We found our forever home in 2012 and got married the same year.

Phil left the army and retrained as a building inspector and life was pretty good. We spent five years renovating our house, took regular luxury holidays, and didn’t worry about money. But, something was missing and we knew that we weren’t fulfilled.

We decided to sell our house (not so forever then!) and almost everything we owned to buy a motorhome and travel Europe for a couple of years. We knew we’d be able to walk back into jobs and thought we would use the equity from the sale to buy another house to renovate.

Five years later we’re still on the road, having graduated from a motorhome to an overland truck, started a successful business, and completely changed our lives!

Why They Created The Gap Decaders

About six months into our travels, in January 2019, I got bored. 

The weather changed, the days got shorter, and I needed something to occupy my brain. I was browsing the internet one day, looking for some information about where we were and I stumbled upon a few travel blogs. 

I had never used a travel blog as a method of research. In fact, I was not on any social media and very rarely looked at my phone, so the concept of sharing information via a blog was a new phenomenon to me.

The more I thought about it, the more I thought “I could do this!” I could write about motorhome life on a blog and it would be so amazing that millions of people would read it and I’d make a ton of money. Seriously, that’s what I thought and that’s how I sold it to Phil!

Around that time, a good friend came out to see us and over a beer laughingly called us “the gap decaders,” because by that point we knew we’d want longer than the typical gap year or two. 

The name stuck, but in hindsight, it’s probably not the best name for a blog, although at the time we felt it described us perfectly—and people don’t forget it!

And so I bought the domain (funnily enough it was available) and started a website on Wix. I was painfully aware of my lack of any technical knowledge, although I had worked in senior roles with oversight of many elements of managing a business, so had an idea about strategy, finances, and marketing.

After a few months, I realized that I needed a bit more input, so I signed up for Nomadic Matt’s Superstar Blogging course. I moved the site from Wix to WordPress and slowly started to understand the basics of my new job.

Moving across to WordPress was a whole new world of technical confusion! I had to find a host and start almost from scratch (with hindsight a great thing), but slowly, slowly I learned how the back end of WordPress works, and created my new site.

I spent way too much time worrying about how it looked, wanting every element of the visuals to be perfect. I dabbled with Elementor and various other page builders, then got hung up on speed. I tried several different themes, and each change required work to get the theme perfect.

But those millions of people didn’t materialize, and after a year, I still wasn’t making any money. 

What Happened When Covid Hit

Right around that time, the pandemic hit and I thought maybe my dream was at an end. We made it back to our bolthole in Spain just before lockdown, which we now know would keep us there for at least a year.

The house is off-grid in the mountains, with a bit of land, so whilst Phil was collecting water and firewood and tilling a veggie plot, I carried on working. To be honest, it was more because I knew I’d go stir-crazy if I didn’t keep myself occupied.

I stumbled upon Sharon Gourlay (Digital Nomad Wannabe) on Facebook and took her free SEO course, which was a game changer. 

From Nomadic Matt’s philosophy of “if you write it well, they will find it” (easy for him to say!) to Sharon’s much more aggressive, but more realistic, SEO strategies, I felt like I finally had a plan.

I moved to a simple theme—no page builders—and rebuilt the site from the ground up with an SEO-driven structure. 

I invested in a keyword research tool and rewrote everything, using an effective on and off-page SEO strategy, and did a mountain of keyword research. I added affiliate links wherever I could and pushed out 2 to 3 posts every week.

At that time, I was writing about all the stuff we’d seen and done on the road and our experience with motorhomes and as road trippers—things I’d previously not had time to focus on. I would say that for every month of travel, I gather enough content to keep me writing for at least two months, so I had a lot of content stacked up in my head!

Within a month, I could see growth, and within three months I had made £500, my original target. 

How Izzy Nicholls Overland Truck Travel Blog Earns 75kMonth Via

Ok, I thought, I’ll up that target to £5k a month and get myself into Mediavine, which I did within about 9 months. I’m sure lockdown helped me on the way, but I’ll take whatever I can get!

We made the decision to broaden the niche to include road trips, as the term motorhome is not really used outside the UK, which makes it difficult to rank in the US and Europe. 

A combination of that change, which opened up hundreds of keywords, together with pent-up demand after the pandemic and driving content creation helped us really take off. 

Within 18 months, I started a second website, Norfolk Travel Guide, which is about my home county in the UK. I took everything that had worked from The Gap Decaders and applied it from day one to my new site, which is now a whisper away from 50k sessions, the magic Mediavine number.

How Much They’re Making

In the last 12 months, both sites combined made just over £68k. It’s taken 4.5 years to get to this point. There are multiple revenue streams but, fundamentally, three headliners: ad revenue, affiliate revenue, and product sales (ebooks and itineraries).  

We occasionally do a bit of consultancy work and write bespoke itineraries, but I prefer not to do these as they’re a time suck and for the effort involved, I can earn way more elsewhere.

Phil also started a YouTube channel a year ago under The Gap Decaders brand, and that is slowly building, although the revenue per 1,000 YouTube watchers compared to 1,000 visitors to the website is small and the revenue takes much more work to achieve.

These are monthly earnings, averaged over the past 12 months. We tend to take a seasonal dip from late October to early February, when we see things start to pick up again.

Mediavine Ads 2997
Amazon Affiliates 388
Ezoic Ads 562
Digital Sales 837
Hotel Affiliates 408
Tour Affiliates 209
Ferry Affiliates 71
Insurance Affiliates 89
Tech Affiliates 91
Rental Car Affiliates 137
Kindle Publishing 88
YouTube Ads 179
Total 6055

As for traffic, in our best month of 2023 (so far) we got 158k sessions/199k page views. I anticipate at least a 20% increase on that in July and August.

1690309567 3 How Izzy Nicholls Overland Truck Travel Blog Earns 75kMonth Via
Growth chart over the last 12 months

For the first couple of years, we worked on our business 60 to 70 hours most weeks. Now it depends. If the weather is bad, we might do five days in a row, but if the sun is shining, it might be two!

Izzy’s Top Marketing Strategy

The only marketing strategy in my opinion is SEO. 

If you follow good SEO practice both on and off the page, conduct keyword gap research, and write detailed and long-form evergreen content which answers every question the reader might have, then you’re much more likely to see the post rank well and receive ongoing traffic.

Early on, I took a free training session with Ahrefs, and they talked about the traffic “spike of hope and the flatline of nope” that comes from pushing your content on social media without the backing of a solid SEO strategy, and it’s so true.

We see that with YouTube, where we share our truck life on a weekly basis, but this is not informational or transactional content which can be keyword researched, it’s our story. 

We have a spike of viewers every Sunday night which dies off until we have another spike the next week. That being said, it’s worth it from a brand perspective, and because YouTube can’t be faked, it gives you credibility in a marketplace that’s becoming saturated by AI.

The beauty of SEO-researched content is that it keeps on giving and the line becomes a steady stream of income, potentially evermore as long as you update regularly.

The Importance of SEO

It’s the number one most important thing, and I learned that the hard way!

I tend to work in clusters, so I’ll find a high search volume keyword that I can rank for and write about that as a hub post, then add spoke posts off that which may have a smaller search volume but help to support the main keyword. The hub and spoke method means all the posts interlink and create a structure for Google to understand.

I always try to find the nuggets no one else has mentioned and when I’m writing I’ll always be asking “why?” and “how?”. Why is x the best museum in x, why does x have a fascinating history, how do I get to x mountain pass, etc. 

In that way, the post becomes more informative and interesting for the reader, keeps them on the page longer, and tells Google you know more than your competitors.

Keyword Research

I use the KeySearch tool to find keywords I know I can write about. I look for high-volume/low-difficulty keywords, but they’re not always easy to find! 

It is possible to find clusters of low volume/low difficulty keywords and rank for many in the same post.

I check the competition and take a look at the top three posts currently ranking. I assess their DA and see whether I think I could outrank them. If I can, I go ahead and write the post.

Link Building

For The Gap Decaders, link building was incredibly important, but as the site has grown it has become slightly less so. We’re now so prominent in the motorhome-road trip niche that we attract natural links from high authority sites.

I’ve had success using Facebook groups to connect with other bloggers to swap links. We also have a couple of key posts which rank in the top spot in the UK about what we do and how we travel, and post-pandemic there’s been a lot of press interest. 

Media outlets have reached out and we’ve gained do-follow links through being featured by international and national news websites, like National Geographic and ITV News, and these super-high authority links really make a difference.

I’ve never tried cold emailing to create links as I just delete anything I receive like that and assume others do the same. 

With Norfolk Travel Guide, I’ve never sought nor swapped links. Because it’s such a niche site, it’s hard to find other bloggers to swap links with who are not direct competition, and links from other businesses in the region tend to come naturally.

Her Content Creation Process

The strategy is simple: content is king. I still try to publish at least once a week, but when most of your posts are 5k+ words, and you have two websites, that can be challenging.

I maintain a drafts list and I work on expanding my hub and spoke posts, usually writing about the highest search volume keyword, or keywords where I can score big with affiliate links, first.

I spend a couple of hours a week doing keyword research and adding to my drafts list. This might be about something that’s caught my eye online, in the press or on socials, or about where we’re traveling at the time.

1690309567 849 How Izzy Nicholls Overland Truck Travel Blog Earns 75kMonth Via

We might also divert somewhere so I can write about it. A couple of years ago we were traveling in Portugal and I was doing some research about the route, when I came across a fascinating place I wanted to visit, and when I keyword-researched it, it was huge! Needless to say, we went there! 

In terms of process, I write directly into WordPress, researching as I go. Once the words are done, I add images and then go through and add affiliate links. I often use a resource block which is repeated in every post, so there is some easy cut-and-paste stuff. 

I find it’s usually the affiliate links that take up the time, formatting the post so it’s on brand, adding internal links and resources information, as well as call to action blocks scattered through the post.

Her Email List

Our list is currently about 9k strong and we have an over 50% open rate with an average 15% clickthrough. 

I started with Mailchimp and moved across to Mailerlite when it became too expensive. Originally, I created lots of different sign-up forms and lead magnets, but now I used Mediavine’s GrowMe tools, which add spotlight subscribe to all my pages with no input from me at all.

That triggers an automated welcome email and I send a newsletter once a month.

Izzy’s Favorite Resources

I don’t much like social media for myself, but it’s been a fantastic learning tool for the business. I spent hours stalking the various blogging groups on Facebook, asking questions, and reading others’ views and I learned so much from that.

Phil is a much more visual person and has learned everything he knows about video editing and social media from YouTube.

If you want to take a course (and I think the two I did are no longer available) make sure it’s by a blogger who has multiple successful blogs, so you know their advice is tried and tested and they’ve not just got lucky.

Her Go-To Tools

My preferred tools are:

KeySearch: This is my go-to keyword research tool. There are lots of elements to this tool including, competitor analysis, keyword gap analysis, and keyword tracking.

Canva: This covers all the bases when creating social media posts, Pinterest pins, and YouTube thumbnails, and also provides stock images.

Google Sheets: I can track all the financial aspects of the business, giving me insights into seasonal trends, per user income, and the performance of each affiliate. This helps me plan in advance when I might offer discounts on my digital products, which affiliates are worth the effort, and what to write more of.

Her Biggest Challenge

This is definitely how to scale up. It’s still a challenge as I want to break £10k per month, but I know I need to really ramp up content creation to achieve that. 

I started 2023 with the goal of doubling my content output and tried hiring writers to support the aim, but it wasn’t a great success. I found I had to either re-write or edit heavily to get the standard of content I wanted.

So, scaling up remains a question and I’m not sure about the answer right now.

Her Most Important Accomplishment

That would be creating something of value from literally nothing, especially as I never considered myself an entrepreneur!

Working for ourselves has given us the freedom to keep traveling and has made our way of life sustainable. I’ve even been able to start paying into my pension again!

1690309567 153 How Izzy Nicholls Overland Truck Travel Blog Earns 75kMonth Via

What She Wishes She Knew When She Started

I wish I had known that it’s not easy and you’re never going to get rich quick. Nomadic Matt’s philosophy on the course was that you’ll succeed if you just keep going, because most others will give up, and I think that’s very true. 

Her Main Mistake

My mistake was trying to be like everyone else. Sure, it’s important to know your competition, but don’t try to be like them as you won’t be authentic. 

Instead, find your own voice, work out what you want to say, and carve your own path. You’ll be much happier for it.

Her Advice for Other Entrepreneurs

Do something you love. I had no idea I would love all aspects of being a website owner, from the creative and writing side to the technical aspects and being my own boss. I feel like I’ve found my calling!

It’s only sustainable, and it needs to be because it can be really hard, if you have passion for what you do.



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These Website Mistakes Could Be Costing You Thousands. Here’s How to Maximize Your Return and Drive More Sales.

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These Website Mistakes Could Be Costing You Thousands. Here's How to Maximize Your Return and Drive More Sales.

Opinions expressed by Entrepreneur contributors are their own.

You’re losing thousands of dollars on your website and might not even know it. You have a site and a marketing team, and traffic is flowing in. But your site — and business — may fail because you’re losing customers and conversions.

How?

Leads fail to convert because of poor user interface, slow speeds and bad design practices. If your site isn’t optimized for SEO, it gets even worse: leads will never land on the site in the first place.

How much does a website cost?

Small websites cost $500 to $5,000. Your costs will vary depending on whether you use a template, hire a developer and the complexity of the site. Sites with hundreds of pages, expert optimization and design can cost $10,000 to $20,000. Your initial investment can’t be recuperated if your site isn’t optimized properly or set up to convert leads into sales.

Site visitors have higher expectations, and there is a growing list of requirements that sites must meet. You need a snappy site, and it must be accessible. However, you also need to capture the right data from your forms, continually optimize your site and fill in the leaks that are causing you to lose money.

Related: 3 Powerful SEO Techniques That Will Boost Your Website’s Search Engine Ranking

Is your website investment worth it?

Small business owners lose customers, even with a well-functioning website, because they don’t know how to utilize the data available to them. So, after all, is your website investment worth it, and if yes, how can you make sure you get an ROI?

Nobody tells you that web forms can cost you a lot of money

Forms are boring input fields to failing site owners and a goldmine to successful ones. What are leads doing when they enter data into the form? Are errors causing potential customers or clients to leave the site? According to WP Forms, more than 67% of site visitors will abandon your form forever if they encounter any complications; only 20% will follow up with the company in some way. Analyzing how users interact with forms is especially critical for small businesses, which may not have as many opportunities as larger corporations. They can identify common issues such as broken forms, confusing fields or errors. This insight allows small businesses to simplify and optimize the form-filling process, improving the overall user experience and significantly increasing the chances of conversion. Thankfully, you can use a form tracking system that will help to pinpoint problems with data entry and missed opportunities, ensuring that small businesses are not carelessly losing leads.

Testing your forms and sales funnel regularly can save you a lot of money if you fix issues that are found in the test phase.

Data is the king of website optimization

Analytic data is king of website optimization, but you need to know what to look for and how to make changes. For example, if you have a high bounce rate, your site may look like it was designed in 1999, or it takes 15 seconds to load.

Bounce rate means users are leaving the site on the page of entry, and you have multiple areas of potential improvement.

Review your site speed and follow PageSpeed Insights’ recommendations to optimize your site. Try to bring loading time down to two to three seconds at most. Complex navigation and poor-quality landing pages can also cost you sales. Work with a copywriter to optimize your sales funnel copy.

Data will help businesses to pinpoint exactly where users engage most frequently and where they face obstacles. With careful analysis of this data, companies can optimize every aspect of their website, from navigation to content.

Important aspects of a high-converting website

High-converting websites have a lot in common:

Content

Expertly written content, with the help of a copywriter, will allow you to hit on the pain points of leads and close more sales. Hooks and storytelling from an experienced copywriter can help you turn a low-performing sales funnel into one that exceeds sales forecasts.

Design

Poor design practices cause sites to fail. Yahoo! is a prime example. The site was once Google’s biggest competitor, but with the bland and outdated design, the bounce rate was high, and people flocked to Google.

Work with a design team to create a functional, feature-rich site that appeals to your target demographic.

Lead capture forms

High-converting sites use lead capture forms to collect basic information about visitors, such as their email or phone number.

In exchange for providing information, leads receive something valuable in return, such as a discount or free eBook.

Once a user provides their email address or phone number, you can start nurturing them and eventually convert them into a customer. It’s important to note again that receiving instant notifications about broken forms and issues is a solution to avoid losing potential customers.

Related: 9 SEO Tips to Help You Rank No. 1 on Google in 2024

Call-to-action: More than just a button

Call-to-actions (CTAs) tell visitors what to do next, such as signing up for a newsletter, making a purchase or scheduling a consultation. They play a crucial role in improving your site’s conversion rates.

Without them, visitors would leave your site without taking action, resulting in lost opportunities to convert leads.

To increase conversions, CTAs must be clear and concise and use action-oriented language, like “Buy now” or “Contact us.” Tell your visitors exactly what to do next so there’s no confusion and they feel confident taking the next step.

CTAs are highly effective at improving conversion rates, but visitor behavior can change over time. Testing and optimizing your site’s CTAs can help maximize your conversion rate and adapt and change as user behavior changes.

Make sure that you’re engaging in A/B testing to determine which CTA works best for your audience.

You must respond to leads right away

Research shows that 78% of customers purchase from the first responder. Surveys also show that the highest-ranking companies in lead response audit reports respond to leads in 30 minutes or less. The quicker you respond, the better. Conversion rates can be as much as eight times higher if you respond in the first five minutes.

Every minute that passes increases the chance that the lead will move on to a competitor.

How can you improve your lead response time? Start by automating your lead qualification process to identify and prioritize high-quality leads. Track the lead from start to finish and pinpoint the issues that leads are facing. Set response time goals, train your reps, and streamline your lead management processes to reach out to leads as quickly as possible.

Conclusion

You spend thousands of dollars on a website. To maximize your return, you must ensure that your site has all the right elements to increase conversion rates. Once you have these elements in place, you must respond to leads immediately to seal the deal.

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What Are the Highest Paying Jobs in Every U.S. State: Report

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What Are the Highest Paying Jobs in Every U.S. State: Report

Sometimes, it’s not just about finding a job that pays well, it’s all about location.

A new report from Career.io shows that compensation for the same job can vary from state to state, so where a job is located can really matter, especially if you’re trying to maximize your earnings.

The report matches pay to location by figuring out which jobs yield the highest average salary in each state compared to the national average.

The result is a map of the jobs with the highest earning potential specific to every U.S. state.

Credit: Career.io

The map shows the professions in each state with the highest differences between the average statewide salary and the national average pay.

Related: These Jobs Have the Highest Entry-Level Salaries

Every state has a minimum of one job that pays at least 25% more than the national average.

In midwestern states, such as Minnesota and Indiana, medical professionals make more than they would in other parts of the country.

Physicians take home 38.63% more pay in Indiana, and dermatologists make 56.98% more in Minnesota than either profession makes on average in the U.S.

Related: College Graduates Make the Most Money in These U.S. States

Three states have jobs in business and finance that pay more than 50% more than the national average.

Alaska pays personal financial advisors 66.69% more, Nebraska pays credit counselors 59.46% more, and New York pays credit analysts 50.98% more than the U.S. average overall for those occupations.

1716944163 691 What Are the Highest Paying Jobs in Every US StateCredit: Career.io

Here are the highest-paying jobs in some of the most populated U.S. states and how much more (%) each job pays than the national average.

1. California

Craft artists: 89.06%

2. Florida

Quarry rock splitters: 42.40%

3. New York

Crane and tower operators: 109.03%

4. Pennsylvania

Iron and rebar workers: 65.30%

5. Illinois

Hoist and winch operators: 71.79%

6. Ohio

Mathematical science occupations: 40.46%

7. Georgia

Cloak room attendants: 52.49%

8. North Carolina

Healthcare practitioners and all other technical workers: 34.49%

9. Michigan

Plant and system operators: 63.48%

10. New Jersey

Floor layers: 90.03%

Click here for the full list.

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5 Types of Content That Will Attract Ready-to-Buy Prospects

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5 Types of Content That Will Attract Ready-to-Buy Prospects

Opinions expressed by Entrepreneur contributors are their own.

They say that content is king — but not all digital content is created equal. While most digital content can help increase awareness for your brand, the most valuable content is designed to draw in warm prospects who are ready to make a purchase from you.

Of course, even the best content isn’t likely to result in a purchase on the first exposure. The marketing rule of seven indicates that consumers must be exposed to your messaging at least seven times on average before they decide to make a purchase. While this may often be the case, strong digital content will go a long way in lowering this total.

Related: 5 Digital Content Types Prospective Buyers Love to Engage With Online

1. Email campaigns

Email marketing remains one of the most effective methods for communicating with warm leads and staying in touch with existing customers to ensure they will buy from you again. Not only are emails far more likely to be read than other types of content, but their average return on investment towers over other options.

According to the HubSpot Blog, most marketers see an average open rate of 46-50% and a clickthrough rate of 2.6-3% — numbers that far outpace the engagement levels of social media and other popular forms of content.

Even if they are mostly comprised of previous customers, email lists are an essential marketing tool because they are made up of people who agreed to receive additional messaging from you. This fact alone already makes them far more qualified leads than someone who randomly stumbles across your blog.

2. Personal engagement on social media

While the overall engagement and reach of many social media platforms have declined, there is still much to be said for the potential these platforms offer for fostering one-on-one engagements with your warmest leads.

When marketers comment strategically on other people’s posts, actively participate in relevant groups and conversations, and respond to the comments and messages they receive, it helps create a meaningful dialogue with their target audience.

By pairing this personalized engagement with relevant, authoritative content (including videos, polls and more), you can leverage social media to nurture warm leads.

3. Cost calculators

Most companies have at least some kind of on-site content marketing strategy, which usually revolves around blogging. A blog can be undeniably beneficial for building SEO and domain authority, but depending on the type of content you create, it isn’t always going to create warm leads.

However, if your website content focuses on the customers who are ready to buy now, you can greatly increase your own sales potential — and one of the best ways to do this is with a cost calculator.

From calculating the cost of shipping a car across the country to determining how much it would cost to build your own website, these tools are inherently targeted at warm leads who are ready to make a buying decision. In this case, providing useful budgeting and planning information directly influences the user’s purchasing decision, providing a powerful way of reaching warm leads.

Related: 4 Steps to Writing Content That Converts

4. Webinars

Webinars have become an increasingly popular digital content option, and for good reason. When webinars are promoted to the right audience, they can become far more engaging and attractive to warm leads than a blog post covering the same topic would be.

The simple fact of displaying content in an audiovisual format helps make the webinar feel like an event in its own right. With an engaging topic and professional presenters, you can build a large audience. And when the topic of the webinar itself ties into your offerings, you can create a natural segue into how you can help viewers solve their most pressing problems.

Webinars can be even more effective when paired with other content, such as an e-book or follow-up video lessons. When done right, webinars can be an excellent resource for collecting email addresses and other information from warm leads who are most likely to be interested in your services.

5. Software demos

Admittedly, this digital content option doesn’t apply to every industry. However, there is a wide range of companies that offer software services, addressing everything from tracking logistics and customer relationships to managing the back end of a website.

A software demo gives warm leads the opportunity to try the service before they commit to a purchase. Firsthand interaction and experience with the software is ultimately far more convincing than a series of sales calls could ever be, as this helps buyers clearly determine whether or not a particular product works for them.

It should be no surprise, then, that opt-out free trials see an incredible 48.8% conversion rate. It’s worth noting, too, that companies that don’t sell software can use similar “trial” options, such as a two-week trial for their services. Trials and demos appeal to the warmest buyers, who often use them to finalize their purchase decision.

Related: 5 Steps for Creating a Content Marketing Strategy That Drives Business Results

While regularly updating a blog or social media profile can be useful as part of your content marketing strategy, it is essential that brands in every niche focus on the types of content that are poised to deliver the greatest return.

By focusing on the types of content that are most likely to capture warm prospects in the first place, you can turn more leads into sales and maximize the success of your content strategy.

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