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How My 10-Year-Old Blog Grew Organic Traffic by 585% in Just 12 Months



How My 10-Year-Old Blog Grew Organic Traffic by 585% in Just 12 Months

In 2022, I set a goal to publish 1,000 articles on for the year.

Well, it’s now been a year later! How did I do with my goal? Did I see traffic growth?

Overall, I went big with Niche Pursuits in the past 12 months and saw organic traffic from Google increase by 585%!

Today, I’m excited to share my full story via interview with Jared for the Niche Pursuits podcast! I highly recommend that you listen to or watch the full interview.

The Results

Did I hit my goal of publishing 1,000 articles for the year? Not quite.


But I was able to publish 878 new blog posts! In addition, we updated 119 articles in 2022.

And here’s some of the results!

Google Analytics over the last 12 months:

1674089918 771 How My 10 Year Old Blog Grew Organic Traffic by 585 in

Google Search Console Over the Last 12 Months

1674089918 807 How My 10 Year Old Blog Grew Organic Traffic by 585 in
(The dip is the Christmas season)

Ahrefs Organic Traffic Growth

1674089918 332 How My 10 Year Old Blog Grew Organic Traffic by 585 in

Steps to Increasing Organic Traffic by 585%

Growing the traffic to involved SO much more than publishing a bunch of content.

I hired well over 20 writers, multiple editors, removed lots of old content, restructured internal links across the site, did a full site redesign, updated lots of content, and so much more.

Here’s a list of some of the steps and topics we covered during the podcast.

  • Removing myself as a bottleneck
  • Focus on evergreen content
  • Removing old content
  • Restructing categories and internal link structure of the site
  • Creating standard operating procedures
  • Updating 119 articles and the process
  • Setting big goals
  • Process of hiring writers and mistakes to avoid
  • Keyword research strategies
  • A strategy I call “following Google’s lead” to find new topics
  • How Niche Pursuits makes money
  • The importance of building a brand and email list
  • Connecting all areas of business
  • The importance of staying focused

This episode is sponsored by

Watch the Interview



Jared: Welcome back to The Niche Pursuits podcast. Today we are joined by Spencer Haws, the founder of this very podcast that, uh, you’re listening to Spencer, welcome on. 

Spencer: Hey Jared. It is good to be back on my own podcast as as odd as that is, but, uh, you are now the host. You’re doing a great job. I’m excited to come back and just share an update on my story.

Jared: I think it’s great. You know, obviously you and I are in lockstep. We both got the memo and wearing green today. Yes. So green is a theme, , and aside from the V-neck versus the straight neck, you and I might be wearing the same shirt. So I think we’re uh, we’re gonna have a good one today, . That’s 

Spencer: right. You also wearing pajama pants or is that just me?

That’s just you. 

Jared: No. Okay. I had to retire those, uh, post holidays. I’m now back to, uh, to shorts. , that’s next level 


Spencer: stuff, right? Yeah. . 

Jared: Hey, so there’s so many things that we could catch up on because it’s been a, it’s been a full year since you and I. Hung out on the podcast and chatted. Uh, I, I guess s I guess in theory I’m interviewing you today,

Yeah. But there’s so many things we could talk about, but I think perhaps the most intriguing thing that we should focus on is looking back one year ago when we were last on the podcast together, and basically we walked through the process that you were gonna go through in 2022 of choosing where to spend your time, removing yourself from certain areas of the business, and then from basically to put time towards growing niche without burying the lead.

I mean, let’s, let’s talk about how that’s going and what happened in 2022 as a result of that. 

Spencer: Right, so that’s exactly right. About a year ago I had decided, you know what, I’ve had so many projects, lots of different things that I had been working on, but I had never really put my main focus on niche and growing it.

What would happen if I put all my focus there, tried to remove myself as the bottleneck from the business? How much could it grow? And, uh, people can listen to that podcast that I recorded a year ago. So this is really an update on that podcast. What happened when I tried to remove myself, right? I had just sold off a couple of niche sites, niche site, project four.


I finally had the time, okay. My main focus is niche pursuits. So the, the end result is, I am blown away by the traffic growth, the traffic itself, I can get into the numbers. The overall traffic has grown like 350% and the organic traffic has grown by over 500%. Right? So the traffic from Google, and I guess maybe I’ll, I’ll try to share some exact numbers, uh, here.

So at the end of last year, right after, you know, we had kind of recorded the podcast back in December. You know, my site was getting something around, uh, call it around maybe 2,500 to 3000 sessions a day. Right now my site is regularly getting 15, 16,000 sessions a day. Right. So I guess if you look at those numbers, that’s, you know, that’s more than a five x growth.

And, uh, yesterday got over 21,000 sessions. Wow. And, uh, things appear to be on a very nice trajectory. I actually think today might be higher than yesterday, so it’s just continuing to grow. Mm-hmm. And the bulk of that is organic traffic traffic from Google. So that’s the high. , let’s jump into it. Whatever you want to ask Jared.

Jared: Okay. I have a lot of questions about the details. I have taken some notes coming here, and the beauty about it is that I’ve kind of gotten a moonlight along the way by whether, you know, seeing stuff you’ve tweeted about throughout the year, having conversations with you offline throughout the year. So I’m gonna kind of sprinkle in a lot of the things that I think you were testing, doing, et cetera, and, and kind of also see how that played into your strategy.

I mean, let me start with a big, broad question and I, I feel like maybe a lot of people might feel this way. . I don’t actually work for niche pursuits. I run my own marketing agency. I just host this podcast. That’s right. I get a lot of people who do think I work directly for you and email me about blog content and stuff.

But as a result, I get, I kind of have a third party view of niche and I’ve watched Niche pursuits grow over the years and I feel like my perception is that Niche pursuits was just rocking and rolling Prior to this year that you were already doing very well, that you were already getting a lot of traffic.


You’ve now five Xed it. Like what were you leaving off the table prior that you were now able to go after? And I, again, I’m asking from kind of a broad perspective kind of shape maybe the strategy you, you engaged to to, to get this growth. 

Spencer: Yeah. So I’m gonna answer sort of the two to get this. Yeah, so I’m gonna answer sort of the two parts of your question is one, you thought niche pursuits was already doing well, and, and it was in terms of my email list is huge.

I, I’ve grown it a lot. I would call that almost a bigger asset than my website, for example. But a lot of the content that I’ve done previously is like a lot of my niche site projects, those things tend to not necessarily go viral, but do really well on social media, is very shareable, but does not attract a lot of organic traffic.

Yeah, that makes a lot of sense. Okay. And so it does very well in terms of, I built a, a great following, a great brand, right? This YouTube channel, the podcast, my email list is, is massive, right? But there’s not a lot of people that are continuing to search. For a lot of my old posts, they, they weren’t SEO friendly posts.

A lot of them. It was like, hey, so 

Jared: NI niche site project two, call number four with Samara. Just wasn’t really ranking that well, five years later, . 


Spencer: Exactly, exactly. A lot of the content wa was outdated and uh, and I, I realized that, so over the last, even the last two to three years, I knew that I needed to start writing more SEO targeted content to really turn niche pursuits into an organic traffic engine that I knew it could be because it’s got a lot of great authority, a lot of great links.

And so I started to write some of those SEO articles myself. I even hired a couple of writers, but it’s very slow when I’m doing it a lot myself. So that was a big part of it. Like I just gotta remove myself. I gotta go all in. I gotta believe in this site. I gotta believe that the authority, the process that I know of how to rank other websites that I’ve done is going to work on itch pursuits.

And so that’s what I changed is like, okay, no more producing all the content that is like, Can, can expire and is old, right? Uh, I’m focusing on evergreen content and I’m going big, right? Mm-hmm. . And so, uh, that’s the shift that I made is just producing a lot more content. I hired, gosh, over 20 writers to Wow.

To help produce all the content. And I guess since we’re talking about it, I’ll just share the numbers. I’m gonna look at it. I believe it’s, I just tweeted about this yesterday. 878 total articles were published in 2022 on niche That’s a ton. And that is, I didn’t realize way more new content than, than I’ve ever published in any previous year.


Jared: substantial. That, so that makes a ton of sense. A lot of what probably a lot of people know niche pursuits for historically is these different types of things that work really well on social media, but don’t drive long-term evergreen traffic. Okay. Exactly. Okay, good. So that sets the stage you’re removing yourself and focusing on evergreen content.


You wrote 900 articles, in essence hired 20 rockers . Yep. How did you develop a process for that? And did you start by, maybe walk us through the beginning phases and the dichotomy that probably existed between going through a lot of this old content on your site that wasn’t Evergreen focused and then wanting to publish new SEO focused content and where you kind of split that up and then how you set out to, to, to 

Spencer: do that.

Right. Yeah. So there, there was a ton of old content, I’ll just touch on that briefly, that I did do a lot of, uh, cleanup. There was a lot of updates. You know, nobody cared about niche site project one month three. Right. It wasn’t. Getting any organic traffic. And so, so basically I looked at two things to actually delete a lot of content is, uh, was it getting any traffic and did it have any good links?

Right? And, um, if it had good links, I might actually 3 0 1 redirect it to a relevant page. Yep. Or to the homepage. Or if it had neither of those, I’d just hit delete. Right. And so I did remove a lot of content. So there was a lot of cleanup of the site architecture wise, link wise, category wise, that went into sort of setting the stage for this, that I’m happy to dive into that in more detail as well.

But then the other part is setting up all these standard operating procedures for like, okay, it’s going beyond me. And one or two writers that I’ve kind of dabbled with in the past to like, yeah, let’s hire 20 people and, and see what we can do. Really, my goal at the beginning of the year was to publish a thou a thousand articles.

I felt just short of that, but still a significant number of articles. And so I knew that I needed these standard operating procedures, uh, so that I could hire someone not only to write the content, but to actually edit and be able to publish that content even if I wasn’t around. Yeah, right. When, when you’re looking at the number of like three, four articles every day potentially getting published, like that’s basically all I could do every day if I were to read every article and edit every article, even if I didn’t write it.


So I needed to have a team and system in place, uh, to be able to do all of that for me and. I wrote out very detailed instructions for like, here’s the voice of niche pursuits, here’s the audience you’re targeting. These are people that wanna learn specifics, be very upfront and honest, et cetera. Right. I explained everything that I try to do when I write in a nice, uh, document, and I, it’s in a Google spreadsheet that’s kind of like checklist format.

So when, mm-hmm. authors write an article, they can look at here’s like 30 points and here’s some loom videos, right? That explains things from voice to formatting, to how to add links, et cetera, all that, all of that. And so we can jump into that process, but I had to truly just, um, change my mind, shift of, okay, it’s no longer me doing this.

How can I make it as easy as possible for people to do this for me without a asking me questions every day? So I had to do, Tons of documentation. 

Jared: I, okay. I wanna ask you about that. I wanna, I think let, let’s just camp really quickly cuz I think we can get through it quickly on this topic of deleting and purging old content.

And then we can move into all the new content because I think that that probably was an initial thing that was done. And then you didn’t really have to do it any longer. You cleaned up the site architecture, you got rid of a bunch of stuff. How could, can that be, did you outsource any of that? Can that be outsourced?

Cause I mean, a lot of people will have sites and have websites that are, you know, either they’ve bought and so there’s a lot of old content that maybe wasn’t tended for. Or maybe it’s just stuff that they’ve done over the years, kind of like you, and it’s no longer the focus of the site, but updating content and deciding to delete it and all that, it’s, it’s very nuanced and very difficult to outsource, I’ve found.


So I’m curious if you were able to outsource any of that or if you just decided to roll up your sleeves for that one time project. 

Spencer: Yeah, I did all of that myself. I did not outsource it. Um, I suppose it’s, it’s maybe possible to outsource for a more standard website, but niche pursuits being my own blog, I had written almost a hundred percent of every article on the site.

I just had so much, I had such a good understanding of every article that was published and even some, like, I made decisions to not delete that. Like it just meant a lot to me. it is personal. Yeah. Like I wrote this, I know nobody reads it anymore. It doesn’t have any links. I don’t care. I’m leaving it. I just, I really enjoyed writing that, or it’s, it’s really great.

Right? And so there’s just too much nuance there that I, I felt I couldn’t outsource it. So I went through every article. I created a whole spreadsheet and I, what I, what I did is I actually export. All of the, uh, articles from Google Analytics, you, you can do that into a Google spreadsheet. They have a nice way to do that.

And so it showed all the traffic, right? And so I essentially went to all the articles that didn’t get a certain threshold and I don’t remember what that was. Maybe, maybe a hundred visitors a month or something. Okay. Mm-hmm. , right? Everything below that is what I kind of looked at. Everything that was getting more than a hundred visitors a month or a few visitors a day, I just kind of kept for the most part.



Jared: so you deleted a bunch of content. Yeah. And then obviously we’re gonna get into all the new content you created. What about. Was there any work? Did you put any effort towards, okay, this content stays, but maybe it could be better. Maybe I need to update it, maybe I need to target a new keyword. Did you do any content updating throughout 2022 and, and then we’ll get into all the new content, all the, yeah.

900 articles you published and all that, right? 

Spencer: Yes, we did, uh, update a ton of content. Um, I also have that number, I, it, it’s like 119 or something like that. Um, so it was over a hundred articles were updated, refreshed. I don’t know if I have the exact number. Yeah, well that’s fine. But it was, it was over a hundred.

Yeah, it’s like 119 is what I wanna say. That’s, uh, articles. Yeah. 

Jared: What was a content update process like? What did that look like for you? Were there certain things you were focusing on doing? Uh, were there certain things that those 119 articles, like why they stood out to you to update certain things you were looking 

Spencer: at?


Yeah. Uh, so I have a, again, a whole spreadsheet for this. It. I actually, uh, looked at two different things, uh, for updating, for, for choosing the articles to update. One was, I, I just looked at my highest trafficked articles, right? I took like my 50 highest trafficked articles on the site. It’s like, these are winners.

Um, can we make them even bigger winners, right? If, if they weren’t number one for like every keyword, which I don’t know if any articles are ever number one for every, every keyword your agreed, your ranking, right? Um, and it’s older than a year. Uh, we, we would go back and update that. So that was at least half of them.

Um, then the other half was more review type or, uh, money type pages, right? Maybe they’re not getting a lot of traffic, but these are articles that have the potential or are making a lot of money already, and we’ll go back and update that. The process again, I had a spreadsheet. Um, I had a couple of my authors that I as assigned to do this, that I would allow them to choose which article they wanted to update.

So if something caught their eye, they’d just put their name next to it. They would go in and updated it, update it using, uh, surfer SEO or Market Muse. I’ve used both throughout the year they’re doing with H two s, that sort of thing. Right. So needs more 

Jared: words or needs less words or something like 

Spencer: that.


Exactly. Um, and then sort of the final step of that is we would look at, can the article be, be monetized better? Mm-hmm. , are we missing affiliate links? Do we need to add a button in the introduction that says, Hey, go try out this product, uh, or add something in the sidebar. We, we do some custom sidebar call to actions.

Right. So we’d look at that as well. I’ve gotta 

Jared: imagine you track . You said you tracked pretty much everything so far. I’ve asked you about did you track any, um, of the performance that came with the articles you updated? Did the, did those get, or is that a result of some of the organic traffic lift, the numbers you were 

Spencer: sharing?

Absolutely. That is definitely some of the lift. I did track some of it initially. I wish I could say I had those updated numbers. Um, I used to go in and, and sort of after I believe it was 90 days check, I was check, I was checking and seeing, and I may even still have a spreadsheet, but I, I don’t know that I have any handy numbers to share.



Jared: I know that a lot of your growth did come, I, I remember you posting a screenshot somewhere where you, and correct me if I’m wrong by the details, but you do track how much of your organic traffic was coming from your newer articles. And I saw that graph and I was always amazed. But I’m, you know, it’s so great when you’re working with a site that’s so authoritative.

You can probably publish an article and you know, you’re ranking. within a day, and you might be on page one within a week, and you might, so I’m sure that a lot of your traffic did come from new content, but I’m always curious for an older site that has so much history, um, how effective article updating can 

Spencer: probably be.

Yeah. It, it’s, it’s very effective. I, and, and so I can just say, I can’t give you specific numbers, but I can tell you generally that absolutely updating content has driven, um, a lot of the, the traffic growth, uh, updating content has worked. Um, and I’ve seen a nice lift on that. Um mm-hmm. , and I do, I do also track, I have a custom report, and this is an old Google Analytics.

I don’t know how to do it in Google Analytics four just yet, but you can create, um, I, I have a custom report that every new article that gets published in like 2022 gets added to this report. And so I can see the trends of, okay, my content that was published this year, How much traffic has, is that bringing in?

And, uh, I should have done this right before the call, but I, I think I’m missing the last few weeks of articles on this report. So the, these numbers are higher, but I can tell you about 7,500 sessions a day are coming in from content that was published in 2022. 


Jared: Well, that’s because you were saying outside of yesterday, basically you’re average about 15 to 16,000 sessions a day now.

That’s right. And that’s almost 

Spencer: half, that’s almost half. That’s basically half, I mean, yeah. Yep. Wow. That’s what happens when you publish almost a thousand articles. Right? All, uh, doubled, doubled the, the content on the site. Right. So more, more than doubled the content on the site, actually. Yeah. But to your point, 

Jared: if we take out, uh, just looking at my notes, if we take out the, the new articles, the seven and a half thousand page views a day that come from the new articles, you’re still sitting at seven and a half or 8,000 pages a day, which is still more than double the 3000 page views.

Yep. Or sessions a day you had a year ago. Yep, yep. That’s absolutely. So we just used back in the napkin math updating content. Definitely 

Spencer: works. Definitely worked. Um, and I think there’s more to the story. Um, part of it, it, we touched on the restructure of the site, the categories. There was a lot of internal linking audits that, of course I used Li Whisper to do that, but that was part of my, uh, process when I removed content.


A lot of the content that I kept, um, that, uh, was performing well. And also when we do content updates, I go in and I audit the internal links and go, these are not relevant links. I’m gonna re remove a bunch of links that are pointing to this article, or I’m gonna add new links to that. Right. So I think that helps site.

Um, lift even stuff that we didn’t update. Right. Um, so some of the articles got lifted as well by restructuring a lot of that. And just to piggyback on that, I also, midway through the year, did a whole site redesign. Um, that’s right. I did a new brand. Um, it looks more professional. I feel like it’s more shareable and it’s a lot more mobile friendly.

So I think all of that, yeah. You know, the site restructured, new design, more mobile friendly and everything else we’ve talked about, all, all comes into play. 

Jared: Yeah, it all plays in, right? Yeah. It’s hard to. Say it’s just one thing when you’re working on a ton of things on it. I will say, um, and, you know, this is, this is not a, a a, a plug for link whisper, uh, that we talked about ahead of time, but I shared this on Twitter, I think last month or a couple months ago about how I, um, obviously it’s a great tool for building internal links.

I had never used it for removing internal links, but we got a client that, um, had a ton of generic internal links, right? So every time. You know, a general word was used in an article. They would internal link it to a variety of different places. And so the internal linking was really poor and we were able to use Lin Whispers really quickly to remove a lot of those internal links.

And, um, it definitely had an impact because now Google could better understand what each page is about because it wasn’t just getting generic anchor text sent to it. So anyways, it’s really powerful for that . I can imagine. Speed it 


Spencer: up. Absolutely. And, and just the reporting overall, you know, it, it helps when you’re, um, looking at your site.

Overall, what do I need to improve? One thing is I, I just go into my reports and you can see every link, you know the number of inbound internal links. Yep. There’s a report for that. You can just hit expand. And very quickly browse to see, is this really the anchor text? Right? You, you’ve got an article about A, B, C, and the anchor text is X, Y, Z and you’re like, you know, that’s really not what this article’s about.

Remove it. Right? And so it makes it easy to remove a bunch of those or just analyze to go, gosh, this has 50 inbound internal links. Do I really need to be putting all that link juice on this article? I actually don’t wanna rank that much. Um, and you know, side note that that happens a lot. I, I have an article on niche pursuits.

Um, it’s, people can try and find it if they want, but it was a guest post that somebody, you know, published on niche many years ago, eight, nine years ago, that was about building white hat internal links, right? Um, but for whatever reason, a lot of my writers thought that would be a good article to link to.

It would, it’s an article that has never ranked well, I. I’m not really trying to get it to rank well, you know, it’s just a guest post. So finally I did an audit and , so it’s got like, I don’t remember how many, you know, 30, 40 internal links. I’m like, yeah, I don’t wanna be sending link juice from these articles.

I am trying to rank on Google. Let’s remove that link. So they keep their pay rank. Mm-hmm. , you know, instead of passing it to this other article. And so Li Whisper made that easy, uh, to do and just remove that. And again, not a, not a plug for Li Whisper, but this was part of my process for that particular case.


Uh, there’s a setting you can go in and I finally just did this. You can put that. U r L is do not ever suggest internal links to that page. Oh, I didn’t know about that. Yeah, so I, and, and you can do categories. So I’ve actually got categories and, and that page that I. My authors will never see that as a suggested internal link again.

Right. And, 

Jared: and like, well, and I, I brought it up again just to kind of fine tune the point, but I brought it up because I think there’s the classics you do when you update content, right? And we don’t need to dive into all those, but there’s a lot of times things that people do miss when they’re updating old content.

And one of those is those internal links that are pointing to it. And unless you’re, like, you don’t log into WordPress, open the page up and know what internal links are coming to us. So unless you’re actually including that as a part of your process, that could very easily get missed in your update, uh, updating of all content.

Spencer: So, yeah. Yeah. Absolutely. There’s, um, it, it’s just important to look at everything, right? Have a fresh set of eyes, look at Yeah. The content, the structures, new images maybe need to be added, you know, um, just looking at that content every year-ish. Um, especially your best performing content. Yeah. Um, , you know, and then of course the internal links is just so important.

Jared: Well, let’s get into the 878 new articles you published. Um, again, quick, back in the Apple math, you were 88% of the way to your, your goal of a thousand articles, which is a tremendously lofty goal. When you set out to do a thousand articles, was this like, did you sit down and kind of put together a keyword map, um, and say like, based on all of this, I think a thousand articles is the right number for us.


Was it more based on, um, like a, an internal metric, or was it just kind of a big pie in the sky goal that said, we wanna move the needle forward, I wanna start publishing optimized content and let’s just come up with a nice big. 

Spencer: Yeah, it’s the latter. Um, just coming up with a big number. Um, I, I do, well when I commit to specific goals mm-hmm.

and I, I like to go big when I’m feeling confident, . Um, and sometimes setting a big goal actually makes me feel more confident. Um, I do this a lot with running, right? Setting a goal to run a marathon or run a marathon under a specific time. It’s sometimes not until I set that goal of like, , I want to qualify for the Boston Marathon and I want to do it in six months.

It’s kind of scary. I set this big goal and then all of a sudden I get really motivated to train really hard and work towards that goal. Right? Um, it’s the exact same thing with what happened here on niche pursuits is I need to set kind of a big scary goal. And a thousand articles is like five times beyond what I thought maybe should be normal.

Um, so let’s do that. Why not? And I, I’ve got some other friends that maybe encourage me to set big goals cuz they’re setting big crazy goals with their websites as well. Uh, one friend in particular that also was publishing about a thousand articles and he’s just crushing it, right? I’m like, gosh, I wanna see that trajectory of growth.

Growth. And he just says, in order to do that, you gotta publish a lot of content. There’s just no way around it. And so I bit the bullet, I set the goal. And I just, I set the number of, of a thousand because, you know, it’s just that nice round number. It’s this huge goal. Um, and so once I committed to it, I had to hire.


Yeah. There’s just no way around that. No. Crowded. Yeah. Did 

Jared: you, um, this is a, a decision that, I mean, guy, probably every website owner, our listening right now has to face at some point, which is, do I start outsourcing to hit that next goal or do I keep doing it because I’m probably the best, I’m probably the most qualified.

I know the brand and all those sorts of things. And there’s a classic recommendations you could give on how to hire. And you already touched on some of the, the procedures you created, the processes you created. But I mean, were there any, any mistakes you made or things you might have learned along the way with outsourcing content on niche pursuits for really the first time ever, at least 

Spencer: at scale?

Yeah. We went through a lot of growing pains. Um, One, gosh, lot of mistakes. . Um, one thing you wanna share? All of them ? Yeah. One thing that I guess we, we maybe did, did well, and then I’ll share the mistake that this didn’t fix all of that. But one thing that, that I like to do is just higher, uh, quickly. You can spend a ton of time, and I’ve made this mistake in the past of, um, you know, asking for all sorts of writing samples, maybe even, you know, exchanging tons of emails or maybe even getting on a call, right?

Um, w with authors, right? If I, but if I’m trying to hire 20, 25 authors, that is like a full-time job. And so what I did is I, I posted the job and do my best to filter and say, this looks like a decent writer. And then just give them an assignment, a a paid, paid article. That is just the best way to know if they’re actually a good writer.


And so, based on mistakes I’d made in the past, I pretty quickly just hired people and said, here, write this article. It’s going live on niche pursuits, right? Like, you’re, you’re an author, I’m paying you for it. And then firing quickly, right? If they, they produce the article and it’s not that great either, maybe don’t publish the article and, and just let ’em, you know, pay them anyways.

So I learned that through some of the mistakes. . Um, but even that, uh, once I turned over the reins to allow, um, my senior editor to start hiring, because there is a lot of turnover with writers. Yeah. We, we kept a nice core set, but there’s still always two or three on the fringes that we need to be replacing.

I turned over the reins of hiring to my senior editor and uh, he did a good job, but, uh, allowed some writers to stick around longer than they should have been allowed to stick around with. So that’s some of the growing pains that, that we made this year is not being more strict with some quality guidelines on certain authors.

We probably should let them go when we saw some initial mistakes in the first, you know, two or three articles, just let ’em go and try to find somebody different. Um, so that is definitely some of the mistakes that we’ve made because now we’re left with. Several articles that need updates, Uhhuh, that really weren’t written that well, that probably just need to be scrapped or rewritten.

And, and so that, um, has been one growing pain. Um, I’m trying to think of other things 

Jared: that, well, let me ask you about that, cuz that dovetails nicely. Mm-hmm. I mean, hiring 20, well more than 20 writers, cuz if you have about 20 writers and, you know, you’ve had to let a few go along the way. You’ve obviously hired even more than that.


Like, what are some things at scale you’ve seen that Can that Mark A. Good writer? Have you seen any consistencies or anything stand out in the, in the, in the people you have that, like you said, make up your good core team of writers? Uh, you 

Spencer: know, it’s one of those things, you just know a good writer when you see him.

It’s, it’s hard to explain, but I know when I. Start reading an article. I can tell, you know, within the first few paragraphs that this person just gets it right. They, they write in a conversational style or just a style that’s easy. Mm-hmm. . Um, it’s, it’s easy to read and understand. There’s no fluff. That’s a huge one.

Um, you might get authors that say all the right things and they’re smart, but, uh, there’s just a lot of fluff. You can, yeah. You can read, you know, half the article and I was like, well, that could have been said in a paragraph, you know, what did I really learn? And so a good article, uh, a good writer, you just know it when you see it.

I, and that’s so bad to say, uh, because I’m trying to train other people to do the same thing and I haven’t been able to successfully do that a hundred percent. Yeah. Um, so for me it’s kind of, I, I no fluff, um, easy to read, meaning that their, their sentences are structured well. Um, they’re short. Um, and then the third is content knowledge or, you know, sort of niche knowledge, expertise and, and expertise.

You know, niche pursuits is hard to hire for that. Somebody that just kind of gets the affiliate marketing world, SEO world. Um, I can very quickly when I read an article go, you know what, this person has probably never done keyword research or actually tried to rank an article and the writing about something that’s kind of, sort of related to that.


Right. And so just, um, yeah, expertise. Um, ki kind of shows through, uh, pretty quickly if you are an expert Yeah. In your 

Jared: space. Yeah. Yeah. Yeah. No, that makes a lot of sense. That makes a lot of sense. I, yeah, I was curious if you had gone like, on this big kind of training program or if it was really more about.

Hire experts and let the ones that want to, uh, write a lot of articles, like if they’re doing a good job and they wanna write a lot, let them just continue to, to pour over the content. 

Spencer: Yeah. That’s the more, uh, accurate statement there is. When I find. People that are experts, um, I really latch onto them, give them as much work as they want, um, and, uh, yeah, try to focus on on those good quality authors.

Jared: So you mentioned keyword research. Perfect transition. Who did all the keyword research? Was it you, uh, uh, doing all the keyword research? I gotta feel like that’s something you was probably one of the last things that you would wanna let go of , just knowing your background. Yeah, 

Spencer: it is, it is. Um, I did pretty much all the keyword research.


Um, I went through and, uh, you know, developed a nice keyword plan. I, I would kind of do it in batches of a hundred to 200 keywords at a time, is really what I would do is go, okay, here’s the next a hundred keywords. I’d put it in a spreadsheet. Uh, the authors all had access to that spreadsheet so they could pick any of those at 100 or 200 keywords that were available.

And assign themselves. So I would not, it, it eliminates a step, right? Mm-hmm. , I shared access to a Google spreadsheet where authors could do a lot of stuff, um, was helpful. So I would do all the keyword research, uh, towards the latter half of the year. Um, I did have a senior editor help me do some keyword research, but I was still very much involved in, I would look at every single one of those keywords and approve, or decline them before the author saw those.


Jared: I’ve gotta ask you because, and, and I’ll give you, I’ll give you a little context for it. I, um, preparing for this interview, I, I popped, I knew we were talking about growth. I knew you published a lot of articles, uh, this year, and I knew we were gonna be talking about that. So I popped niche pursuits into H Refs and was looking at the keywords.

Um, and I was kind of blown away. There’s all sorts of topics I didn’t even know about that, uh, that niche pursuit has published articles on, uh, ha now ranks really high. Some of these are number top, number one spots for high volume keywords. And it got me thinking about, man, there’s some, uh, it feels like there’s some real strategy, not just to finding good keywords, but when you’re writing upwards of a thousand articles, I mean, were you, like, maybe just talk about the bigger picture of the research process because it seems like you’ve almost gone on an entirely new topical silos.

It seems like you’ve really gone down, uh, into, into depth on. On, on really in-depth silos. I guess that’s probably the best way to keep coming back to that I didn’t even really see prior to this year. Niche pursuit’s talking about. 


Spencer: Right? Yeah, that’s a great question. And that opens up a whole topic here that, uh, yeah, I haven’t really mentioned.

And, um, so historically, niche, you know, it has been all about building niche websites. Yes. Affiliate marketing, right? That is, that is the core and still, I feel is the core. Um, but that is an incredibly difficult market to rank for when you start and a fairly, fairly 

Jared: thin or, uh, uh, uh, narrow one.

Spencer: It, it, it is, right? So the fact that I was getting, you know, call it 3000 visitors a day in that space, it still put me as, you know, one of the top blogs in, in that space, right? Um, when you start looking at SEO blogs, right, like Backlinko or WordPress blogs like WP Beginner or Moz, or right. All of a sudden you’re competing in this.

Insanely competitive market. Mm-hmm. . And so I, I had to take an honest look and it was like, okay, am I fine with getting 3000, 4,000, 5,000 visitors a day, but, but getting this great, targeted, super valuable traffic, or do I wanna build niche pursuits into something bigger that can get a lot more traffic and make money in perhaps other ways?

Right. Um, and I, I chose the latter and the only way to, to do that is to expand the topics that I would be covering. Right. Uh, and so I decided, you know, what, what’s tangentially related to affiliate marketing? Well, there’s digital marketing as a whole, and that can over uncover all kinds of topics.


YouTube, Twitter, social media, right? So if you look at a lot of content I’m ranking for, it’s, it’s stuff related to some of that. Uh, it al also opens up sort of the silo of side hustles, right? What are some side hustles that people can be doing online besides affiliate marketing and seo, right? And that opens up a ton of keywords.

Um, right? And so that did open up a lot. And so a lot of the traffic is coming from like, okay, what are, what is a side hustle that a team can do online? Right? Maybe that’s not what the niche pursuits podcast listener, you know, wants, wants to hear about. Ok. We haven’t had one of those on, 

Jared: uh, we haven’t had one of those on yet.

Spencer: right? Um, you know, is is topics like, oh, a team could flip sneakers online, right? Um, but there is a lot of people that do wanna do that. And so I want niche pursuits to be kind of an authority on like, Hey, these are legitimate business opportunities online that you can pursue. And if you happen to be ever building a website, join my email list and, uh, I got lots of great digital marketing tips, right?

Um, yeah. So, so that was part of it. And then the other big strategy was what I guess I’ll call following Google’s lead on that, right? So say I published a few hundred articles, then it’s going back and looking at what worked really well with those few hundred articles, what type of article, um, you know, is, is doing well, right?

And so, and then follow that rabbit hole, right? Like, okay, if I publish some articles about YouTube, uh, or, um, you know, sort of low-cost business ideas, find more keywords related to that mm-hmm. and or that, you know, type of keyword, um, that keyword structure if you will. And so that became a lot of what I did as well.


It’s like, okay, Google’s telling me that I should write about, X, y, Z topic. I’m gonna do that and just publish a ton of content about that. We’ll, I’ll in on that. 

Jared: Yeah. On what Google’s rewarding you with initially. 

Spencer: Exactly. Yep. Exactly. Y 

Jared: when you came up with these, uh, new related silos, were you looking just at the keyword opportunities?

You know, I mean, I, we don’t need to get into the rabbit hole on, you know, volumes and difficulties and all that stuff, but was it more about the keyword or were you also trying to align new and highly, highly profitable monetization methods with those keywords as you were kind of looking around at which silos to go after?

Spencer: Yeah. Um, so it was, uh, sort of three different strategies. One is, um, like I said, what’s already, uh, working well on, on niche pursuits and how can I produce more of that content, right? Uh, the other type of keyword is exactly like you said, what can I monetize? Well, what has a good. You know, affiliate program that is related to, to my niche, right?


Can I do a review of this software tool? Um, and, and that can be a well monetized article. And a lot of, you know, reviews, especially in the digital marketing space, don’t get a lot of traffic, right? They, they’re just low, typically low, um, volume keywords that are hard to rank for, unfortunately, especially in this space.

Um, but they, they can be valuable. Mm-hmm. , right? And so that’s, that’s the other type. And then, um, the third type I guess is really just what, what is my, um, core audience? Um, that, that gets a lot of oppor, that, that has a lot of opportunity. Uh, high search volume, right? Can just get me a lot of traffic, um, and, and sort of fits my, my core audience.

And again, it, 

Jared: it probably goes without saying for you, but I’ll say it cuz a lot of people, you know, listening forget, potentially can forget how interconnected. Niche pursuits is right? Like it’s not just about ranking the article and getting the affiliate commission from that article, but you also have an email list that you drive people to the email list, and then from the email list, uh, podcast grows from the email list.

You can also move into other products and other types of things. So it’s really so interconnected that it’s not just about, say, ranking that best of article, getting the affiliate commission and moving along 

Spencer: a hundred percent. And so, um, you know, people probably generally understand my business model, but just to say it explicitly, right, is yes, I want a ton of traffic and I actually just added, um, display ads on, I was gonna ask you about


I was gonna ask you about that, right? And so, um, informational articles are now making money. You know, every day I, I make affiliate commissions. Uh, from that I make affiliate commissions on my email list, right? I can send an email related, um, to a product. So, Even if, uh, traffic is coming to an informational article that is not monetized, I’m cool with that.

Right? If it’s related to digital marketing, they might get on my email list. They might, uh, then eventually buy a digital product. But the real kicker here is that those people might be interested in my products Link whisper, right? They, they might, if they’re initially searching for something about WordPress, you know, how do I fix this in WordPress?

And they land on an article on niche, that’s a great visitor. And if they end up on my email list, even if they don’t buy anything for a year, if they turn around and then buy Link Whisper, um, that’s, that’s a huge backend, um, product for me. Right? And so, so it’s all very connected. Um, and so, you know, even though I’ve got display ads that is, you know, sort of bottom of the.

End of the spectrum of like what I really care about. Um, but it is bringing a nice amount of money just because I have a ton of articles that, um, as I follow Google Leads, right? There are some articles that’s like, eh, I don’t know if that person is ever going to Yeah. Be interested in link whisper. Like it just, it’s kind of sort of related, but I’ll just make the display ad revenue on that visitor.

Well, it’s really 

Jared: taking , you almost, I don’t wanna say when about it backwards cuz that would, that would absolutely not be the right way to say it, but, Niche pursuits was a brand well before you embarked on this growth strategy, but you’ve used, you’ve really like what you have in front of you, especially over the last year.


And then the interview we have here, recapping the last year is a lesson and how to create a brand online, not just how to grow a blog. You know, and your blog has grown tremendously, but the traffic pales in comparison when you compare that to what the impact has been on your traffic. Your email subscribers, podcast growth.

Lin Whisper growth probably, you know, and, and, uh, and revenue. Because, because, because you’ve built a brand that benefits multiple layers from each thing that you’re doing. And it’s just, again, it’s a great walkthrough, everybody listening. It’s, um, you know, if you’re brand new at starting a website, yeah, getting, um, a hundred dollars a day for media Vine is a huge accomplishment.

But think about all the other ways you can monetize and grow that traffic down the road. Because at some point, you know, it could just be the tip of the iceberg, like you’re saying, for, for, for your traffic. 

Spencer: Right. And so if I were to give advice to anybody sort of starting out is I think the better route is to build a brand right to almost.

E even though it’s taken me so many years to really like tap into like huge Google traffic, like in the beginning, maybe don’t worry too much about SEO traffic. Build a brand, do something interesting. Get people to join your email list, to follow you on Twitter, to, to, to recognize you as the face of your brand because they become loyal to you as, as a person and as a brand.

And if you sort of share your personality, even if it’s. You know, sharing, um, income updates, right? Or things that are never gonna rank in Google like I did. I don’t, I wouldn’t call that a mistake, you know, of, of everything that I did that’s, that’s built a very healthy brand, um, a great following podcast listeners, people that look to me for advice and tips and strategies, right?


And now that I have that base, I can kind of build and, and grow traffic and, and do a whole lot more. But, uh, I really am funneling all of that back into the, the, the email list and the bigger brand so that I’m not just reliant on Google, right? Because if I had, uh, this website that’s getting 20,000 visitors a day, and it’s all from Google and I don’t have an email list, I don’t have a brand that’s a very scary business, but me putting a thousand articles to try and grow the Google traffic, I can do that because I’ve got this nice base.


Jared: You almost answered the question, but I’ll ask it if you could. What do you think out of the different areas of, of the niche pursuits brand, the, the traffic to the website, um, the email list, uh, the YouTube channel, the podcast probably missing one or two, but what do you think is the most valuable out of all those to the brand?

Spencer: Yeah. Hands down it’s the email list. 

Jared: Yeah. And that’s what you kind of were hinting at earlier. 

Spencer: Yeah. Which, which is crazy, but uh, you know, so it’s like if I were to put my, my whole website and all the traffic on a table and my email list on another table, and I can only choose one table, like, I would probably give up the whole website and just say, , I’m keeping the email list.


As crazy as that sounds like, wow. That’s how valuable it is because, um, I can’t really reach everybody with my, you know, if I pub, like if I didn’t have my email list and I just published an article on my blog, a thousand, 2000 people might read that. Mm-hmm. . Right. But if I. Send one email, it reaches significantly more than one or 2000 people.

Jared: What, um, I don’t need exact numbers, anything like that, but what has, um, like we’ve talked so much about how you’ve grown the website traffic. What have the effects been in other areas like h what kind of email growth have you gotten? What kind of growth on YouTube or the podcast or maybe revenue, like what other numbers have changed as a byproduct of your focus on growing organic traffic?

Spencer: Yeah, so the email list has grown. It’s, um, probably grown, you know, 20, 25%, something like that. Uh, which maybe doesn’t sound like a lot. And, uh, I wish it was higher. I wish I was getting more opt-ins every day. But the number of opt-ins every day are definitely going up. Mm-hmm. , thanks to the increased traffic, um, the YouTube channel has grown primarily Thanks to you Jared, and the podcast.

Uh, the podcast has seen growth. Again, because I’ve removed myself and now it’s finally consistent and it’s got a great structure and, you know, uh, people can, can turn to that and, um, get, get value from that. Um, and so the podcast is, and really the YouTube, the 

Jared: YouTube channel really is like the podcast I think it is.

I don’t check it religiously, but , I don’t need to see myself. Yeah. But, uh, there’s, that’s most of what the YouTube channel really is, so you could probably kind of merge the podcast and YouTube channel together into one 


Spencer: channel. Really. Yeah. And, um, so those have seen growth. Uh, I, I, I’ve seen growth on Twitter.

That’s not because of me publishing more content on niche pursuits, though, that’s just because I’ve been more active on Twitter. Um, but maybe I’m more active on Twitter because now I have time to be active on, uh, on Twitter finally. Um, and, uh, yeah, just the final thing I’ll, I’ll say is that, uh, you know, I said maybe my email list is the most valuable.

Probably the podcast is the second most valuable, um, 

Jared: may after all that growth. And I, I just think it goes back after all the growth you’ve had on the website. I, it’s just, I. Maybe the bigger highlight is how you’ve done a really good job connecting that traffic to the other areas of your business.

Because if you hadn’t connected that traffic to the overall brand, then you probably wouldn’t be sitting here saying that. I’ve gotta imagine, you know, but the fact that it’s not just about getting the traffic, but how you’ve connected that to the other areas of the brand, that probably really makes the success story even 

Spencer: better.


Yeah. Yep. Absolutely. So, um, it’s, yeah, the, the, the, the brand, the podcast, the email list, those are great. Those have driven a lot of, um, growth in, in Link whisper and, and other businesses that I’ve been involved with. And, um, this year is all, again, been all about, you know, growing, uh, the traffic finally and turning, you know, just the traffic into a.

Source of revenue, you know, a great source of revenue. Um, and uh, I’d love to continue that over the next year. You know, I’d love to double it again this year. If I can be getting a million visitors a month, um, on niche pursuits like that would just be amazing. Um, well, 

Jared: 2023, are we, I mean, you like big goals.

Should we just, uh, throw it out there? 5,000 articles? Uh, 

Spencer: there you go. Take my goal five x that. I like the way you think . Um, You know, I do have big goals. Um, it’s not quite a thousand articles, but it still will be a very healthy, um, you know, I’m probably gonna do close to 700 articles plus a lot of content, uh, updates.

So I’m gonna kind of keep that machine running at what I think is an efficient, um, process, uh, to, to do there. Um, and then I, yeah, I have some, some other big ideas as well outside of just publishing more content. Um, in terms of, you know, I’d like to maybe invest in some other ideas or try some other, um, sort of fun, um, side hustle ideas and maybe even do some more, um, dedicated YouTube videos, produce some more, uh, interesting content on YouTube and grow that, uh, channel because I do feel like video it’s, it’s already here.


Um, you know, I feel like video is the future. Um, I love blogs, I love reading. I love content. That’ll always be near and dear to my heart, but I have to be honest, when I look at the younger generation, I look at my kids, they go to YouTube as a search engine, you know, they type in something, they go there for entertainment.

And uh, so if I truly want to tap into that younger generation, um, the video search, I need to be on YouTube. And so I feel like I’m gonna put a lot of effort into growing that channel, uh, this year, 

Jared: 2023 maybe the year of video for niche pursuits. That’s right. Yep. Very good. Um, any final thoughts on 2022 in recap and, uh, where you know where things are going, uh, in 2023?

Spencer: So, I will just say that people shouldn’t be afraid to set big goals, set a big goal, find some people to motivate you, maybe a little mastermind group. You know, I’ve had a couple bloggers that I’ve worked with, you know, buddies that, uh, we chat about this and, um, I went through the first half of this year.

Seeing very little growth. Hmm. I, I was publishing, you know, 80, 90 articles a month and seeing very little growth. Um, it, it was growth, but not like, oh my goodness, I’m spending this much money on 80 articles a month. Is this really worth it type growth? Yeah. Okay. And so I had a couple buddies that are like, you just need to stick with it.

Trust me, this SEO game takes a long time. And I know that you know that. But again, people can do the calculations in their head for how much money I was spending. Right. Um, unfortunately 


Jared: I was just doing it and I’m like, woo, . 

Spencer: And these are not small little articles, right. These are not, uh, and this industry, you can’t get away with publishing a thousand, 1500 word article.

It just. It doesn’t happen. Right? Yeah. And so these are, these are in-depth, you know, good writers and so it’s very scary. Um, and so having, so setting, real, setting goals that you can’t achieve, having people to like, encourage you not to do anything stupid, um, but to stick with your goals. Yeah. And then it was really in July, August, September that I finally started to see all of this growth.

And by then I was like, I am so glad I stuck with this. Yeah. Because had I not, this growth probably would not have happened. And so that’s sort of the final tidbit that, that I guess I’ll share is just that, um, set big goals, stick with it, have people around you to, to keep you motivated. And the the growth can come, uh, in time.

And I don’t remember if there was a second part to your question there, uh, or not. 

Jared: No, I ju any final thoughts on 2023? You’ve shared about YouTube and you’ve shared basically the engine, you’re gonna keep going at 700 articles plus the updates. Yep. Um, I would dovetail that also, like, and maybe this will be my final question for you on it, is, It’s funny because we started the conversation today by recapping what we talked about a year ago and a year ago.


It was really all about removing yourself from a lot of processes. There’s a tendency when you see people at the top of an organization start to remove themselves, there’s actually a tendency because they have more time for more projects to get created, you know, and you seem to have done a good job about staying really focused on niche pursuits, link whisper, and just really letting the other things, not just, not that you’re not just a part of them, but you actually let them really just take care of themselves.

And you didn’t dive into any new projects, I, you might have, but from, from what it looks like, you really stayed focused on niche pursuits. And I think that’s also something that, um, like avoiding the shiny object syndrome to some degree and staying true to your goal. Yeah, you needed motivation along the way, but you actually had to stick with something for a full year and not, not see a new idea along the way and 

Spencer: deviate.

Yes. That, that has been my mantra all year is don’t start any new projects. is, I’m looking at a, you know, potentially huge business. I’ve got a great brand, invest in this brand. Uh, and that, that’s what I decided, you know, before, um, 2022 started is I will not start any new projects and I did not. Um, and that’s really hard because I was presented with a lot of really great opportunities.

Um, I invested in a couple of ideas Yeah. But I was very clear that I am not going to operate or be involved in these businesses. Right. Here’s some money you do it. Um, and, uh, so I’m gonna, uh, probably continue to do that in 2023, where my. Biggest focus is on niche pursuits. It’s Onlin whisper, growing those.

But I’m going to allow myself, um, I shouldn’t say start something new because everything that I’m going to start will dovetail and be content for niche Yeah. Right. So if I start a little site hustle, like for example, I’ve tweeted about this, I learned about the Amazon influencer program and create, you can create videos and make money directly on Amazon.


Maybe I’ll talk about this more in the future, but that’s a little side hustle that, uh, I think the niche pursuits audience would like to hear about. Mm-hmm. . And so I’m gonna try that on my own. I’m gonna create some videos. I’m gonna try and make a little bit of money with the Amazon influencer program.

Then I’m gonna share what I learned through YouTube and blog, right? So anything new that I do start, that’s my requirement, is it has to be good content for niche pursuits. Makes 

Jared: sense. Well, congratulations on five Vaccine Ugan Traffic, . Maybe that’ll be the headline for the story for the, uh, the interview.

But I mean, like you said, like, uh, 20,000 sessions a day at the time of recording is, is absolutely amazing. And um, like with every good story, like, you know, halfway into this year, it sounds like it was not crickets, but just nowhere near the kind of growth that we’re talking about today. So, and I’m glad you shared all the details, like you really got into some of the details.

So I learned a lot. Thanks for coming on and hopefully. We’ll do this again before 2023, uh, is over . 

Spencer: Yeah. No, this has been a lot of fun. Jared, thank you everybody for listening to the podcast. I really appreciate your support as listeners. Jared does a great job. Um, and, uh, yeah, here’s to great 2023 to everybody in their goals and hopefully what I’ve shared with NI pursuits can just be a little bit of inspiration for people as they set their goals, whether that’s big publishing goals or otherwise.


Um, I’m gonna just keep trucking along and hopefully see some more growth here. That’s 

Jared: great. That’s great. And, and the fun thing about it is we all know how to follow along on what you’re doing, you know? Um, and so, uh, it’s, it’s really, it, it really is a build in public kind of, uh, kind of scenario here,

Spencer: Absolutely. Yep. Follow [email protected] So thanks a lot. Thanks Venture. We’ll talk soon. Thank you. Hey everyone, it’s Spencer Haws here, founder of the Niche Pursuits Podcast. So I recently read a Twitter thread asking about the most underrated strategy in seo. One of the most common answers given was internal link building.

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I want to boost in Google with comprehensive internal link reporting and the ability to add links with the simple check of a box. I can’t even imagine going back to building internal links manually. Link Whisper is by far the most powerful, effective, and easiest to use internal link building tool out there.


Give it a try and if you don’t agree, I’ll give you your money back, no questions asked. In fact, for podcast listeners only, I’m offering a $15 off discount. Just go to link and use discount code podcast at checkout to save $15, so as the creator of Link Whisper, I might be a little biased, but I highly recommend that you head over to link today to check it out.

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So why does every podcast need a newsletter?

  1. Newsletters are a great way to make money with your podcast. By offering exclusive content, special discounts, or early access to new episodes, you can entice your listeners to sign up for your newsletter and become loyal subscribers. 

  2. Newsletters can help you secure more brand deals. Brands are always looking for ways to partner with podcasters, and having a newsletter with a large and engaged audience can make your podcast more attractive to potential sponsors. 

  3. Newsletters can help you build a community around your podcast. By offering value-added content, such as behind-the-scenes insights or Q&A sessions with special guests, you can create a sense of exclusivity and community among your subscribers. 

If you’re a podcaster looking to take your podcasting game to the next level, a newsletter can be a powerful tool in your arsenal. 

So what are you waiting for? 


Start building your newsletter today!

How to Grow Your Podcast

Transcending Sound: Amplify Your Podcast Reach With a Newsletter

If you’re a podcaster, you know how important it is to grow your audience and increase your reach

Whether you’re just starting or have been in the game for a while, there are always new strategies and tactics to help you take your podcast to the next level. 

Here are five tips on growing your podcast:

  1. Utilize social media platforms: Social media is a powerful tool for promoting your podcast and engaging with your audience. Post regularly and engage with your followers to build a solid and loyal community.

  2. Collaborate with other podcasters: Collaborating with others can help expand your reach and introduce your content to new listeners. Consider guesting on other podcasts or inviting fellow podcasters to join you for a joint episode.

  3. Leverage SEO: Search engine optimization (SEO) can help your podcast reach a wider audience by improving its visibility in search engine results pages. Consider optimizing your podcast titles and descriptions, and show notes with relevant keywords and metadata to make it easier for people to discover your content.

  4. Offer exclusive content: Offering exclusive content to your listeners can help keep them engaged and returning for more. Consider creating bonus episodes, Q&A sessions, or even a Patreon account to offer exclusive perks to your most dedicated fans.

  5. Attend podcasting events: Attending conferences, meetups, and workshops can help you network with other creators, learn new skills, and gain valuable insights into the industry. 

Remember, growing your podcast takes time and effort, but by utilizing these tips and tactics, you can expand your reach and build a loyal community of listeners.

How to Make Money With a Podcast


Monetizing your podcast can be challenging, but there are a few ways to generate revenue from your podcast. 

Here are three ways to make money with a podcast:

  1. Sponsorships and Advertising: One of the most common ways to profit from a podcast is through sponsorships and advertising. You can reach out to potential sponsors and offer to promote their products or services on your podcast in exchange for payment. 

  2. Premium Content: You can offer premium content to your listeners for a fee. This can include exclusive episodes, early access to episodes, ad-free episodes, or bonus content. 

  3. Affiliate Marketing: Affiliate marketing involves promoting other people’s products or services and earning a commission for any sales that result from your promotion. When your listeners click the link and make a purchase, you’ll earn a commission.

Methods of Engagement through a Podcast Newsletter

Transcending Sound: Amplify Your Podcast Reach With a Newsletter

If you want to engage your audience through your podcast, a newsletter can be a great way to keep them informed and connected. 

This article will explore four effective podcast newsletter creation methods to keep subscribers engaged and excited about your content. 

Here are four methods you can use:

  1. Share behind-the-scenes insights: Your subscribers are interested in the process behind your podcast creation. Consider sharing sneak peeks, bloopers, or even stories about how you came up with the ideas for your podcast episodes.

  2. Curate relevant content: Your audience trusts you to provide valuable content. Consider curating and sharing articles, videos, or podcasts pertinent to your niche that interest your subscribers.

  3. Host contests and giveaways: Contests and giveaways are a fun and effective way to engage your audience. Encourage your subscribers to participate by offering prizes related to your podcast, such as merchandise or exclusive access to content.

  4. Encourage listener feedback: Your subscribers are your biggest fans, and they have valuable insights to share. Encourage them to send feedback, questions, and comments, and consider featuring them in your newsletter or podcast episodes.

Why Trust Us


Linda Hwang has extensive experience in B2B marketing and previously worked at a renowned international facilities management company. During her time there, she played a crucial role in creating effective marketing plans for content and social media. Now, Linda is a marketing consultant, helping small businesses create compelling brand stories.

What’s the Purpose of a Podcast Newsletter?

As a podcaster, you know how important it is to stay connected with your audience and promote your brand. 

One way to achieve this is through a podcast newsletter. 

A newsletter is a powerful tool that allows you to communicate with your listeners, showcase your expertise, and offer exclusive content. 

A podcast newsletter serves several purposes: 

  1. Build a loyal and engaged community of listeners. You can keep your subscribers interested and invested in your brand by providing valuable content, such as behind-the-scenes insights, bonus episodes, and interviews. 

  2. Stay top of mind with your subscribers. Even if they don’t have time to listen to your latest episode, they can still engage with your brand by reading your newsletter.

  3. Promote your brand and reach new audiences. Sharing your newsletter on social media can attract new subscribers who may not have heard of your podcast before. 

  4. Monetize your podcast. By offering exclusive content, such as early access to new episodes or bonus content, you can entice your listeners to sign up for your newsletter and become loyal subscribers. 

  5. Promote affiliate products or services. Offering sponsorships to brands that align with your podcast’s niche and values.

If you’re a podcaster looking to take your podcasting game to the next level, starting a newsletter should be on your to-do list.

The Need for a Newsletter in Podcasting

Podcasting is becoming increasingly popular, and with so many new podcasts being launched daily, it’s becoming harder to reach new listeners and grow your audience

This is where newsletters come in – they can be a powerful tool for podcasters to connect with their existing audience, reach new listeners, and build their brand. 

A podcast newsletter is a powerful tool that can help you in various ways, such as:

  1. Staying connected with your audience: A newsletter is a great way to stay connected with your listeners and keep them engaged between podcast episodes. 

By providing them with additional content, such as show notes, behind-the-scenes information, or bonus interviews, you can build a deeper relationship with your audience, leading to increased loyalty and engagement.

  1. Promoting your podcast: A newsletter is an excellent way to promote your podcast and attract new listeners. 

By including links to your latest episode, showcasing guest appearances, or highlighting positive reviews, you can encourage your subscribers to share your content with their networks, leading to increased exposure and growth for your podcast.

  1. Providing additional value to your listeners: A newsletter can offer exclusive content they can’t find anywhere else. This could include early access to upcoming episodes, exclusive interviews, or a private community where they can connect with other listeners and engage with you directly. 

You can increase engagement and build a stronger connection with your audience by providing additional value.

Ben shared in an interview with beehiiv, “They’re pretty much the original team. So the cadence is twice a week – Tuesdays and Fridays. Real estate is a little bit slower. So, we pick the stories two days before and write the newsletter the day before. This frees me up to focus on making the podcast the best it can be.”

Transcending Sound: Amplify Your Podcast Reach With a Newsletter

How to Create a Podcast Newsletter

Transcending Sound: Amplify Your Podcast Reach With a Newsletter

Creating an engaging podcast newsletter requires more than deciding on the content and design.

Here are five tips to make your newsletter stand out and connect with your audience:

  1. Be consistent: Consistency is critical when creating an engaging podcast newsletter. Decide on a regular schedule and stick to it. Your readers will come to expect your newsletter to arrive on a specific day or time, and they’ll appreciate the reliability.

  2. Provide value: Ensure your newsletter offers your readers value. This could be exclusive content, behind-the-scenes glimpses, or discount codes for your merchandise. The more your newsletter offers, the more likely your readers will engage with it.

  3. Use visuals: Visuals are a great way to make your newsletter more engaging. Use images, videos, and graphics to break up text and make your newsletter more visually appealing. Just be sure to use high-quality visuals that align with your brand.

  4. Keep it short and sweet: Your readers are likely busy, so keep your newsletter short and concise. Focus on a few essential items rather than overwhelming them with too much information. Shorter newsletters are also more likely to be read in their entirety.

  5. Encourage feedback: Finally, encourage feedback from your readers. Create a space for comments or questions and respond to them promptly. This will help you build relationships with your readers and make your newsletter more engaging.

Making an Email for Your Podcast

Transcending Sound: Amplify Your Podcast Reach With a Newsletter

When creating an email for your podcast, remember a few key things: 

  1. Once you’ve chosen a provider, you must decide what information to include in your emails. At a minimum, include a clear subject line that entices your subscribers to open the email and a brief introduction that lets them know what to expect from the content inside.

You have a few options regarding the content: 

  1. Include a recap of your latest episode and links to listen or download. 

  2. Consider including show notes or a list of resources related to the episode topic.

  3. Use your email list to share industry news, upcoming events, or other relevant information with your subscribers.

  4. Plan how often you’ll send emails. You want to ensure your subscribers get enough messages and avoid going weeks or months between communications. 

Creating an email list for your podcast can be a powerful way to build a loyal audience and stay connected with your listeners. With some planning and effort, you can create compelling content that excites your followers about your show.

How to Get More Brand Deals With a Podcast

As a podcaster, you put significant effort into creating great content, gaining listeners, and building your brand. 

But have you ever thought about how to get more brand deals with your podcast? 

Collaborating with brands brings in extra income and helps you reach new audiences and grow your influence. 

Here are some valuable tips and strategies to get more brand deals with your podcast:

  1. Create a media kit: Creating a media kit is a great way to provide brands with all the information they need about your podcast. This kit should include your audience demographics, listener statistics, and any previous brand collaborations you’ve had. 

  2. Engage with your audience: Engaging with your audience is crucial for building a dedicated listener base. Responding to comments, encouraging listener feedback, and promoting listener participation in your podcast can help increase your engagement rates and demonstrate to brands that your podcast has an active, loyal following.

  3. Offer customized sponsorship packages: Offering customized sponsorship packages can help attract more brand deals. Rather than offering a one-size-fits-all sponsorship package, tailor your offerings to each brand’s specific needs and goals. 

Tips and Best Practices

Transcending Sound: Amplify Your Podcast Reach With a Newsletter

Are you planning to start a podcast newsletter? 

Newsletters are a great way to keep your listeners engaged, build a community around your podcast, and grow your brand. 

But how do you create an engaging, informative, and effective podcast newsletter? 

Here are some tips and best practices to help you get started:

  1. Relevant and valuable content: Your newsletter should always provide relevant and valuable content to your listeners. Make sure the content you provide adds value to your listeners and is something they would be interested in.

  2. Consistent schedule: Consistency is vital when it comes to newsletters. Whether it’s weekly, bi-weekly, or monthly, make sure you stick to your schedule.

  3. Use analytics: To understand what content resonates with your audience. This will help you tailor your content to your listeners’ interests and preferences.

  4. Call-to-Action: Include a clear call-to-action in your newsletter. Whether it’s to listen to the latest episode, participate in a poll, or share your content on social media, make sure your listeners know what to do next.

  5. Personalized touch: Add a personalized touch to your newsletter. You can do this through personal stories, behind-the-scenes glimpses into your podcast, or personalized messages to your listeners.

A podcast newsletter is more than just a promotional tool. It’s a way to connect with your listeners, provide them with valuable content, and build a community around your podcast. 

These best practices can create an engaging, informative, and effective newsletter.


Ready to amplify your podcast’s reach? 

It’s time to tap into the power of newsletters with beehiiv! 

Turn your podcast listeners into dedicated readers and expand your audience like never before. With beehiiv, creating, publishing, and monetizing your newsletter is a breeze. 

Start your free trial today and join the ranks of the world’s top newsletters. 

Don’t just buzz, thrive with beehiiv!

Amplify Your Podcast Reach With a Newsletter

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I’m 21 and quit school at 17 – me and my girlfriend are now millionaires and just quit Staffordshire for life in Dubai



I’m 21 and quit school at 17 - me and my girlfriend are now millionaires and just quit Staffordshire for life in Dubai

A YOUNG lad who claims he’s a multi-millionaire at 21-years-old has shared details of his grand move to Dubai. 

Jacob Challinor reportedly made his first million at 19 but claims he is now worth over £5 million with his girlfriend, Remmy. 


Jacob has shared details of his move to affluent DubaiCredit: tiktok/@jacobchallinor
He left Staffordshire with his girlfriend following success in affiliate marketing


He left Staffordshire with his girlfriend following success in affiliate marketingCredit: tiktok/@jacobchallinor

He has built an online presence sharing tips and advice for other youngsters yearning to get rich quick. 

And now, the young couple have upped sticks from Staffordshire and moved to affluent Dubai following success in their affiliate marketing business. 

Put simply, affiliate marketing is the process of earning commission for marketing another person’s or company’s products. 

The person simply searches for a product, promotes it online and earns a piece of the profit from each sale they make.

Jacob claims he made £100,000 in his first three months using the business model after dropping out of school aged 17. 

Now, four years later, he has moved to Dubai and vowed to share the process with his 1.4 million TikTok followers. 


“I’ve gone from a little town to now doing it large,” he said, posing on his new balcony in a video.

“Listen, we’ve got the en suites, we’ve got the lovely kitchen.

“It doesn’t stop there, it really doesn’t stop there.

“Listen boys and girls, me and Remmy are living proof that if you put your mind to something, you will achieve it. 

“We’ve been doing it for a long time now.

“So, I think it’s fair to say that we definitely do deserve this.”


In the video, he also claims that Remmy is aged 18 – but other posts on his account suggest she is a few years older. 

Alongside affiliate marketing, Jacob also charges aspiring YouTubers to learn how to “monetise their passion” and make a career out of posting on the streaming site. 

A quick glance at his TikTok profile will show you videos of him driving around in Lamborghinis and posing with Rolexes on his wrist. 

He claims to have owned 17 cars, including luxury Mercedes-Benz and BMW models, before turning 21. 

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Best Newsletter Niches in 2024



Best Newsletter Niches in 2024

Table of Contents

When was the last time you eagerly awaited a newsletter? 

Chances are, it spoke directly to your interests, needs, and persona.

But as someone thinking about starting a newsletter, how do you create a newsletter that people will want to read? 

How do you find that special topic that ignites your audience’s passion and is still profitable?


A newsletter that tries to be everything to everyone often resonates with no one. The key lies in finding your niche. Newsletters focusing on specific content have a 16% higher open rate and a 21% higher click-through rate than more generic ones.

And with the right platform, this becomes a lot easier. For example, beehiiv has a user-friendly interface and powerful tools to help you grow and engage your audience and eventually monetize your newsletter.

We’ll delve into the best newsletter niches for 2024, offering insights on selecting a niche that aligns with your interests and appeals to your target audience. 

We’ll also share tips on effectively using beehiiv to maximize your newsletter’s impact.

Benefits Of Targeting A Specific Audience

A report from Twilio in 2022 shows that 62% of people will stop caring about a brand if it doesn’t offer them something that feels personal.


You’re likely to resonate with your audience by tailoring your content to a specific group. This relevance leads to higher engagement rates, as readers find the content more interesting and pertinent to their needs and interests.

The newsletter space today is a numbers game.

Imagine you have a newsletter focused on sustainable living and eco-friendly products. Your audience comprises environmentally conscious individuals actively seeking ways to reduce their carbon footprint. 

Suppose you decide to promote a new eco-friendly home cleaning product, either as an advertisement for another brand or as part of your own product line.

Since your audience is already interested in sustainability, the cleaning product aligns perfectly with their interests. This relevance makes them more likely to read about the product, engage with the content, and consider it seriously.

Apart from increased engagement, here are some other benefits of a specific niche newsletter.

  • Authority and Expertise: When you consistently deliver content within a specific niche, you establish yourself as an authority. This expertise attracts new subscribers who are seeking credible information and advice.

  • Higher Quality Leads for Advertisers: If you want to monetize your newsletter through advertising, a niche audience is more attractive to certain advertisers. These advertisers often pay a premium for access to a highly engaged and targeted audience.

  • Long-term Subscriber Retention: Readers who subscribe to a newsletter that consistently provides value in their area of interest are more likely to remain loyal subscribers over the long term. This reduces churn and increases the lifetime value of each subscriber.

Step-By-Step Guide On Identifying A Perfect Newsletter Niche

Before we get to the best newsletter niche, we want to show you how to identify a niche for yourself.

Like building a niche site, finding the perfect niche for your newsletter is critical in establishing a successful and engaging publication.

The process involves a mix of self-reflection, market research, and strategic planning. Here’s a detailed step-by-step guide to help you identify your ideal newsletter niche.

Best Newsletter Niches in 2024

Now, before fully committing, test your concept. Start with a small group of subscribers and gather feedback. Be prepared to iterate based on what you learn. Key actions include:

  • Send out pilot editions and solicit feedback. At beehiiv, we have a Feedback Survey feature that lets you get feedback from your newsletter audience.

  • Be flexible and ready to adjust your niche or approach based on subscriber responses.

The Best Profitable Newsletter Niche Ideas

These choices are rooted in carefully analyzing market trends, audience engagement levels, and monetization opportunities. 


We’ve also considered the evolving interests and behaviors of online audiences.

We also factored in the versatility of these niches to accommodate different content formats and monetization strategies, whether through sponsorships, product sales, or affiliate marketing.

1. Finance and Investing

According to a report by Research and Markets, the global financial services market size was valued at $23,328.73 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.4% from 2022 to 2030.

Best Newsletter Niches in 2024

Global financial market services market growth rate


So, people are inherently interested in managing their finances and growing their wealth. This interest translates into a dedicated readership seeking expert advice and insights.

This niche also allows for diverse content formats, including market analysis, investment tips, personal finance advice, interviews with industry experts, and explanations of complex financial concepts. 

Such versatility keeps the content fresh and engaging and caters to a wide range of audience segments, from beginners to seasoned investors.

What are the monetization strategies for this niche?

  • Sponsorships from financial institutions

  • Affiliate marketing for financial tools and products

  • Premium subscription models for exclusive insights

2. Technology Newsletters

Technology impacts nearly every aspect of modern life, ensuring a consistently high interest and engagement among readers.


People always want to understand the latest gadgets, software updates, or tech industry dynamics.

For example, Samsung will be releasing their flagship phones powered by AI this year, and many people are looking to get updated on the release and later reviews.

You can monetize these technology newsletters through various channels. This includes sponsorships from tech companies, affiliate marketing for gadgets and software, and paid subscriptions for in-depth analysis or exclusive content. 

According to a report by Campaign Monitor, the IT/Tech/Software industry has an average open rate of 22.7% and a click-through rate of 2.0%, so you’re sure to get a lot of viewership.

The Soulful Entrepreneur is a great example of a successful newsletter in the tech ecosystem made with beehiiv.

Best Newsletter Niches in 2024

3. Parenting Newsletters

Parenting is an evergreen and highly relatable topic, making parenting newsletters a lucrative niche. 


The challenges and joys of parenting are universal yet constantly evolving with societal changes. 

Your newsletter can focus on offering solutions and advice for contemporary parenting issues, such as:

Collaborate with child psychologists, educators, and experienced parents to provide a well-rounded perspective on various parenting topics.

You can also offer premium content, such as in-depth guides, exclusive interviews, or early access to events, for subscribers who pay a fee.

As your newsletter grows, consider covering broader aspects of parenting, like education choices, nutritional advice, or developmental milestones for different age groups.

4. Health & Wellness Newsletters


This should be higher on the list, right? Yes.

This niche allows exploration of various topics like dietary advice, exercise routines, mental health strategies, wellness trends, and holistic health approaches, catering to a wide range of reader interests.

For example, focusing on mental health within the health and wellness niche is timely and resonates deeply with current global trends.

There has been an increasing recognition of the importance of mental health, partly accelerated by the COVID-19 pandemic.

You can cover topics like managing stress and anxiety, mindfulness practices, tips for improving mental health, interviews with mental health professionals, and personal stories of overcoming mental challenges.

While the health and wellness niche offers immense potential, it’s important to approach it with certain caveats in mind:

  • Responsibility and Accuracy: Given the sensitivity and importance of health-related information, ensure that your content is accurate, well-researched, and responsibly presented. Misinformation can have serious consequences, so always verify facts and, if possible, consult with health professionals.

  • Regulatory Compliance: Depending on the content, health newsletters may need to adhere to specific regulations or guidelines, such as those concerning medical advice or data privacy (HIPAA in the U.S., for example).

  • Sensitive Topics: Some health topics might be sensitive or trigger emotional responses. It’s important to handle such topics with empathy and discretion.

5. Conspiracy Theories & Alternative Beliefs

If you’re a person who likes to try things out of the ordinary, the niche of conspiracy theories and alternative beliefs is a unique and intriguing one. 

While this niche can be fascinating and engaging, it’s important to approach it responsibly.

Your newsletter can delve into various conspiracy theories, historical mysteries, and unexplained phenomena, attracting curious readers about such subjects.

But given the sensitive nature of conspiracy theories and alternative beliefs, approach these topics responsibly.

Avoid spreading misinformation and always aim to provide well-researched, balanced viewpoints. Don’t be extreme.


Be mindful of the potential impact of your content on public opinion and individual beliefs. Distinguish between presenting alternative perspectives and endorsing unfounded claims.

Monetization opportunities for this niche include:

  • Sponsored content and affiliate marketing related to books, documentaries, or events focusing on alternative beliefs and historical mysteries.

  • Exclusive member-only content for subscribers who want in-depth analysis or early access to new theories or findings.

6. B2B (Business-to-Business) Newsletters

B2B newsletters are a specialized form of communication in the business world, targeting an audience of business professionals, decision-makers, and industry leaders. 

These newsletters share industry-specific information, insights, and thought leadership. 

They aim to foster a professional community, provide valuable content, and facilitate business growth and networking.


An example is the Marketing Brew newsletter by Morning Brew. This newsletter targets marketing professionals, offering the latest news, trends, and strategies in the world of marketing, with a focus on providing actionable insights.

Best Newsletter Niches in 2024

In your B2B newsletter, you can delve deeply into market analysis, technological advancements, industry best practices, and leadership strategies.

Here, you provide value through expert insights and well-researched information.

Your newsletter can influence key business decisions. By providing high-quality content, you position yourself as a thought leader, and your newsletter becomes a go-to resource for industry professionals.

To monetize a B2B newsletter, use these strategies:

  • Partner with companies whose products or services align with your audience’s interests. You can offer to feature their content or ads in your newsletter.

  • Offer a tiered subscription model. A basic subscription could be free, while a premium subscription could offer exclusive content like in-depth reports, personalized analyses, or access to industry events and webinars.

  • Leverage your expertise and the authority built through your newsletter to offer consulting services.

  • Build relationships with other businesses in your field. You might co-create content, conduct joint webinars, or collaborate on research projects, which can be monetized.

7. AI Newsletters

Your AI newsletter can cater to this rising curiosity, providing insights and analyses on AI’s growth.


The audience in this niche is broad and varied. It includes AI professionals working in the field, researchers exploring new frontiers in AI, students seeking knowledge and career opportunities, and tech enthusiasts fascinated by AI’s potential. 

Your content can be tailored to address the interests and informational needs of this diverse group.

To monetize, collaborate with companies that offer AI software, tools, and applications. By including affiliate links in your newsletter, you can earn commissions on sales made through these links. 

This strategy generates revenue and directly provides your readers access to valuable AI resources.

Also, given the interest in AI, many companies in this domain might be interested in sponsoring sections of your newsletter or placing ads. These could be companies selling AI products, providing AI services, or hosting AI-related events.

The key is to partner with brands that align with your audience’s interests.


Success Stories of Niche Newsletters

By focusing on a particular area of interest, authors have managed to carve out unique spaces. 

Their achievements highlight how understanding and catering to a defined audience’s specific needs and interests can lead to impressive results in subscriber growth and revenue generation.

1. The Brink Newsletter

When Marcus Ramsey, an e-commerce SEO expert, decided to dive into the newsletter space at the start of 2023, he had his eyes set on the growing field of Artificial Intelligence (AI). 

In just over a month, The Brink got to over 14,000 subscribers. The newsletter offers a daily dose of AI news, exclusive stories from insiders, and a human touch that resonates with its readers. 


It caters to a wide audience interested in AI, business, and technology, encapsulating complex topics into three-minute reads every morning. This format appeals to time-constrained professionals and anyone interested in AI advancements.

Marcus Ramsey’s journey is a good example for aspiring newsletter creators, particularly in niche markets like AI. 

His success illustrates how a well-thought-out content strategy, combined with effective use of social media and lead magnets, can result in rapid growth and a strong, engaged subscriber base.

Haroon Choudery is another example of someone putting their knowledge to good use. You can read more about his success story here.

2. Gen-Z Basketball Newsletter

Best Newsletter Niches in 2024

When Cole and Cody Hock, co-founders of Enjoy Basketball, teamed up with Kenny Beecham, a prominent basketball thought leader, to launch a newsletter, they were stepping into the unknown.

Taking this bold step, the Enjoy Basketball newsletter experienced rapid growth. It got over 45,000 subscribers just one year after its launch on beehiiv in 2022.


They attribute the newsletter’s growth to its unique approach to basketball media. 

Rather than focusing on the negative aspects of sports culture, Enjoy Basketball highlights the positivity and joy of the game. This fresh perspective is particularly appealing to Millennials and Gen-Z audiences.

How do they monetize this newsletter? 

Cody and Cole have established valuable partnerships with brands like the NBA, Shopify, and NBCUniversal. 

These partnerships and their e-commerce venture selling basketball-themed apparel have created a robust revenue stream.

Frequently Asked Questions


How Do I Identify Which Newsletter Niche Is Right for Me?

Consider your passions and expertise first. What topics do you find yourself constantly drawn to? What do you enjoy discussing or learning about? Next, research the market to see if there’s an audience interested in these topics. Look at online forums, social media groups, and existing newsletters to gauge interest and identify gaps your newsletter could fill. 

Finally, consider the monetization potential and whether you can consistently produce content in this niche. The right niche should align with your interests, have a dedicated audience, and offer potential for growth and monetization.

What Are the Key Factors in Determining the Profitability of a Newsletter Niche?

The success of a newsletter depends on its audience’s interest and spending power, whether it offers something unique, and whether it can make money through ads or subscriptions. Keeping content fresh and looking at what similar newsletters are doing also helps it do well.

How Can I Gauge the Audience Size and Engagement in My Chosen Niche?


First, explore relevant groups, forums, and pages on platforms like Facebook, LinkedIn, Twitter, and Reddit. Look at the number of members and followers and the frequency and quality of interactions.

Then, use tools like Google Trends, SEMrush, or Ahrefs to research keywords related to your niche. High search volumes indicate a significant interest. 

Also, analyze existing newsletters in your niche. Check their subscriber counts (if available), social media following, and engagement levels on their posts. In addition, user-generated content sites like Quora or specialized forums give insights into how many people are asking questions or discussing topics related to your niche.

Build Your Niche Newsletter using beehiiv

If you’re inspired by the success stories of niche newsletters like The Brink and Enjoy Basketball and are ready to embark on your newsletter journey, you can use beehiiv to get started.

beehiiv’s platform is designed for simplicity and ease of use, ensuring that even beginners can get their newsletters up and running quickly.


With beehiiv, you can access various monetization options like advertising, e-commerce integrations, and subscription models, making generating revenue from your content easier.

We also provide detailed analytics, helping you understand your audience better and make data-driven decisions to enhance engagement and growth.

Best Newsletter Niches in 2024

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