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How These 30-Year-Olds’ Travel Blog Earns $30k/Month From Instagram and SEO



How These 30-Year-Olds' Travel Blog Earns $30k/Month From Instagram and SEO

When Hannah Spelt and Nick Noordijk decided to travel to Southeast Asia, they didn’t know that their trip would change their lives forever. They decided to document their travels on Instagram to keep their families and friends abreast of their travels, and they started to grow a following.

One thing led to another, and they decided to create their travel blog Salt in Our Hair. There were a lot of ups and downs along the way, including the global pandemic, but, through trial and error, Nick and Hannah found their way and grew their business beyond their wildest dreams.

Now, their website gets 600k visitors and they earn $30k per month.

Keep reading to find out:

  • Why they went on their backpacking trip
  • What they won that made all the difference
  • Why they decided to create their website
  • Why they quit their day jobs
  • How they help local businesses
  • How they grew their team
  • Where their income comes from
  • Their top marketing strategies
  • Their thoughts on SEO
  • Their approach to keyword research and link building
  • How they create content
  • Their go-to resources and tools
  • Their biggest challenge
  • Their main accomplishment
  • Their main mistake
  • Their advice for other entrepreneurs

Meet Hannah and Nick

Hi! Our names are Hannah Spelt and Nick Noordijk, both born (and mostly living) in the Netherlands. We’ve been in love since early 2014 and still are very much so. Hannah has a background as a graphic designer and I had a role as a senior web developer. 

How They Began

It all started with our Instagram page. 

In November of 2015, Hannah and I were able to take a temporary leave from our jobs and we went on an unforgettable backpacking trip for 4 months in Southeast Asia (Thailand, Vietnam, Cambodia, and The Philippines). 

Our original plan was to travel to Australia, but we saved up just enough money to be able to travel to more affordable countries. 

We got the idea to share our trip on Instagram to keep friends and family updated, but we had no money for a camera, so we participated in a raffle and we happened to win a GoPro camera just 1 week before we left! We paid just 11 euros for it!

That was the moment we started our Salt in Our Hair Instagram page

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We didn’t post anything professional, just GoPro selfies with a selfie stick, on a motorbike, on boats, between rice fields, etc. almost every day. 

Our following started growing, but it was nothing major. Until, one day at the end of our backpacking trip, one IG post went viral and we suddenly had a few thousand followers when we returned home to the Netherlands.

We got back to our jobs, but people kept asking questions under our older Instagram posts about the locations in the photos. 

Remember, this was February 2016, so there was no Instagram Direct Message or Stories, so it was a hassle to get back to everyone. This gave us the idea to start our website Salt in Our Hair, and simply let people go there to read everything about our travels.

Their Website Goes Live

So, in May 2016, we launched the first version of the website.

I started learning to use a mirrorless camera through YouTube tutorials, first on automatic, and later on manual. 

We started to do small trips on the weekends and take holidays from work to create new content (photos and text) for our Instagram and blog. 

Very little by little, we gained more traffic to the point where we were working 40 hours at our jobs and 40 hours on Salt in Our Hair as a side hustle without making any money from it. We didn’t have any ads or any proper affiliate links on our website for the first two years.

In late 2018, about 1.5 years after starting, we earned just enough to live from our site in Thailand and try out the digital nomad lifestyle. We had about 50 to 60k monthly visitors at this point. So we took a leap of faith and took on Salt in Our Hair as our full-time job.

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I had some basic SEO knowledge at the time through my work as a former web developer, but I had spent countless hours learning through trial and error. We also learned the basics of photography. The first way we made money was through some affiliate programs for hotels.

We had massive doubts, as we were leaving good careers as a designer and a developer.

Looking back now, winning that GoPro was a key moment in the creation of Salt in Our Hair.

Their Previous Business Experience

We had zero business experience and we haven’t started any other businesses since. We had to learn literally every single thing from working with clients, negotiating prices, talking to the media, doing the accounting (across different borders), learning how to work with a camera, etc. 

The experience we had was our web design and development skills.

The process of starting this business went with ups and also a lot of downs, but we always tried to keep in mind why this all started: because of our love for traveling (as opposed to making money)!

The problem was, we had no one around us to ask how things worked because that would’ve sped up a lot of things and saved us a few mistakes. We’re actually working on a massive course about everything we’ve learned since 2016, and people can sign up to show their interest.

Now in 2023, here’s where we stand:

  • We’re getting 600,000 unique visitors per month right now 
  • We’ve connected small, local business operators in Morocco, Indonesia, Sri Lanka, and Colombia to our readers.

If we have a great experience on a trip with a local company, we try to explain our business to him/her and see if they are open to us sharing their phone number or email in our guides. 

For example, in Bali, we have been sharing our contact for 5 years, and the person now has 15 to  20 drivers each day driving for him, and that’s just clients from our travel guides. 

We love structures like this, as we connect a small business directly to the reader. 

We’ve expanded: we’re a team of 6 people all working on Salt in Our Hair. They are freelancers from around the globe! Apart from Hannah and I, we have:

  • A photo editor supporting Hannah
  • A writer and manager helping with everything from travel planning to emails 
  • A writer and translator 
  • And a new business manager
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How Much Money They’re Making

We’re currently making $30k on average per month from Salt in Our Hair. Obviously, this changes month to month, depending on the travel seasons and client jobs. 

A general breakdown would be:

  • Affiliates: 43%
  • Advertisements: 38%
  • Jobs: 11%
  • Webshop: 8%

In terms of jobs, we have various revenue streams that are irregular: work for tourism boards, licensing images, website advertisements, etc. 

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It’s hard to say how long it took to reach this level, due to the pandemic, but since December 2022 we’ve been maintaining this average revenue. So it probably took us about 5 years to get to this revenue level. 

It’s a long time, possibly too long for people who are out there to simply earn money. But for us, it has been worth every single day so far. What an incredible journey we’ve been on, what incredible people we’ve been able to meet, and places we’ve visited. 

Pre-covid we made about $15k to $17k per month.

If we were to set up a new website with our current experience, we will be able to cut this down to 1, max 2 years. That’s the reason why we’re putting together a course.

We probably each work around 40 to 50 hours a week, but it changes per day and per week as we’re never working 8 hours a day from Monday to Friday. 

When traveling, getting solid hours of work is a bit more difficult. We also work a lot for clients like tourism boards. 

Their Top Marketing Strategy

Our main strategy has been connecting our social media following with our website. What we do differently from many large blogs is that we have an audience on social media who follows our journey for aesthetics, to first get inspiration. 

Once “inspired,” we provide a useful travel guide on our website. Our idea is to make written content a lot more interesting with a lot of images and video content. 

It’s hard to give advice for this strategy, as social media companies decide what’s trending. But we still believe that you should post what you would like to see, and you will eventually create a select audience for it. 

You should definitely go with trends, but ride that wave in your way. Pinterest is also still super interesting to focus on as it drives quite a lot of quality traffic.

The Importance of SEO

We get over 80% of our audience from Google, so SEO is the most important factor in our business. 

When we started out, I did have some basic knowledge about SEO, and the rest was from reading and optimizing our articles. 

We did a lot of testing. Not the way I’d do it now, but that was just the flow I was feeling good with. Right now, I’d probably take a small course on SEO or dive into some recent articles about it. 

A course, however, can take you by the hand and advise where needed. SEO also changes all the time so it’s good to stay up to date. 

Keyword Research

We come up with article ideas first and see how we can shape that into an article, making sure there’s enough search traffic for it. We research the keywords on tools like Mangools and Ahrefs

Link Building

We’ve never focused on link building. 

We know it can be an important factor in your SEO strategy, but we’ve only done a handful of link building collaborations. 

Our website has grown and has a solid DA/DR without it. Currently, we only collaborate with equally-rated websites that provide us with solid links. 

This is really only two or three times a year, even though we receive 100s of emails per month requesting collaborations.

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Their Content Creation Process

Our process is pretty streamlined, which I’m proud to say! 

About 99.9% of the articles on Salt in Our Hair start from notes (and voice notes) from our travels. 

Part of our travels is noting down everything, the smallest little details, so we don’t forget them when we start writing the guides. 

Every two weeks we have team calls to set out the work for the upcoming weeks. Usually, we base articles on the season. If high season is coming up, we push those articles out first. 

Then we decide what articles are up next and who does what. For example, the first draft is written based on our notes and SEO keywords, then it’s checked and finalized, photos are added, it’s published, promoted, linked to on the website, and finally translated to Dutch.

We publish about 6 to 8 articles per month.

We’ve always had a slightly large Dutch audience since we’re from the Netherlands ourselves, but this move definitely increased our Dutch audience quite a bit! 

We do nothing specific to promote our Dutch website, but it was to also hook in the people searching on Google in Dutch. Our Dutch website is definitely not a 10 yet, but it’s a work in progress.

Their Email List

We do a monthly newsletter that we’ve named “Travel Letter,” with about 25,000 subscribers. 

We are no fans of newsletter popups, so we’ve simply grown it through the form in the footer of our website. 

We share a lot more behind-the-scenes stuff, like exciting things we’re working on, funny things that happened while traveling, our traveling agenda, and exclusive discounts, and you can also get a look into the Salt in Our Hair business. 

We actually just gave it a massive overhaul, so feel free to sign up! 

Their Favorite Resources

YouTube is the way to go to start out, when you’re learning how to set up your website, etc. 

However, if you go down into the trial and error process with written content, it would be good to have an expert giving some tips on it. 

Once you have that under control, optimize your website to deliver the best experience to your readers. Google values this very much and will put you higher in the results if your website is good. 

We don’t have one specific YouTube channel to recommend; just search for what you’re trying to accomplish. 

If you have a specific blog or influencer you trust, we recommend checking out if they have some information on their website or channel. 

Their Go-To Tools

With only freelancers working on Salt in Our Hair, online collaboration is key. We use the following tools:

Trello, for our planning (from notes to publication), business ideas, and web development ideas. 

Google Workspace, for everything from Docs, Mail, Jamboards, and Meet to Drive. Our entire team can easily collaborate here.

Adobe software, especially Lightroom, for editing photography for the articles. 

Their Main Challenge

I would mention two challenges here. 

One: Surviving a pandemic with a travel business if nobody is able to travel. This was the hardest, as the future was unsure. 

We saw a huge decline during that period, and afterwards, our website revenue went back to about 10-15% of what it was. 

And we were just on a growing streak with our site after a lot of years of hard work! Luckily, this picked back up after Covid. 

We redesigned the website completely and continued setting out our ideas for the future. Once we had some trust, we hired our second freelancer to help with the Dutch website. That’s what we did during Covid.

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Two: Wanting to do everything ourselves (and ending up burned out).

Outsourcing to freelancers was our best decision to date. We still make sure the freelancers feel like they are part of a team and that we’re all working on something awesome! 

We found our freelancers through our community on Instagram! We’ve put out a story that we were looking for someone to help us out. A follower notified her friend (who she thought was a good match for us), we chatted (she didn’t know anything about Salt in Our Hair), and it was the perfect match.

We made a lot of mistakes at the beginning, figuring out how to work together. But the three of us did it, and two years later we started adding other freelancers. She’s now managing most of our business and is one of our best friends.

Their Most Important Accomplishment

That would be inspiring 600,000 people per month, through our website, with our travels. 

It’s incredible to read and hear the trust our audience has in our travel guides. Often people reach out to us on the streets, telling their travel story, or they send a message thanking us. This feels surreal to us and we’re super proud of that.

What They Wish They Knew When They Started

I wish we had someone to ask or confirm things with, so we didn’t have to figure everything out by ourselves and we could have just focused on the work.

Understanding SEO has been a huge game changer in the growth of Salt in Our Hair, and with that, our revenue has grown.

Other things like learning how to photograph, edit, how to set up a social media platform, etc. were maybe easier to know from the beginning, but we actually like that there has been such a big learning curve. It made us much stronger.

Their Main Mistake

Our biggest mistake is not charging enough for the amount of work we were providing. There was no way to find the rates for this as it was not something that was spoken about as much as now.

When you become a plumber, you can have a look around and see what other plumbers are asking as a rate. This wasn’t (and still really isn’t) there in the social media and blogging world, so you really have to figure out what you’re worth. 

Figuring out our rates for the tourism board is something it took many years to get right. 

Their Advice for Other Entrepreneurs

I would say always be open to innovation and technology. Changes come, so it’s best to ride the wave instead of swimming against it.

For example, when TikTik and Instagram reels started, it was said that people were going to stop looking for travel content via Google. 

But, rather than sitting around and waiting, you should always look into ways to use this to your advantage. 

For example, we now actively promote destinations we travel to on our social media and link to our website for additional information. This also drives traffic and helps you market your brand.

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10 best pet gifts that dogs and cats will love (and their owners, too)



ByAmanda Saintina

Sunday, December 3, 2023 6:19PM

10 best pet gifts that dogs and cats will love

This is an image of a goodybox from Chewy, a pet carrier, pet necklaces and a Furbo video camera.


As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*

Our pets are companions we hold near and dear to our hearts. Chances are, you or someone you know refers to their dog as their fur baby or cherishes their cats. Our pets keep us company and provide unconditional love, which is why they should be celebrated. Finding gifts for your four-legged friend can be difficult (especially if they’re picky), which is why we have your back. From holiday boxes full of toys and treats to functional gifts that will make pet care easy, there is something for any pet owner.

Best Gifts for Cats and Dogs

1701694565 821 10 best pet gifts that dogs and cats will love

Goody Box Holiday Dog Toys & Treats

I love this Goody Box of Holiday Dog Toys and Treats because you get more value for a lower price. The toys are a great way to bond with your pet and try out popular holiday-themed treats before you commit to buying the full-size product. It also comes in two different sizes for small and large dogs.

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Goody Box Holiday Cat Toys & Treats

This holiday-themed Goody Box has a great selection of tasty treats for your feline fur baby. I love that you get a lot of value for your money. The box includes: a penguin plush toy; a pack of 10 bouncy, holiday-colored spring toys; a foldable play tunnel; and delicious treats from Temptations and Hartz Delectables. Plus, all three toys include catnip, which is a nice treat.  

10 best pet gifts that dogs and cats will love

Merry Makings 12-Day Cat Toy Advent Calendar

This cat toy advent calendar is sure to make your cat feel special this month with plush toys filled with catnip. We love the variety of items available in this calendar in different shapes, sizes, and colors to keep your feline friend engaged.

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Frisco Flip Sequin Naughty/Nice List Dog & Cat Hoodie

Is your four-legged friend naughty or nice? If you love dressing up your pet this is the perfect hoodie to keep them in festive fashion.

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K&H Pet Products Cat & Dog Bed Warmer

My pup loves curling up under the sunny spots near my window. If your pet does the same, a bed warmer will be the perfect gift to keep them cozy this winter. This bed warmer comes in sizes ranging from small to giant and can be easily placed in any pet bed.

Best Gifts for Pet Lovers

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Leaving your pets at home can be stressful, especially if you have an anxious pup or a pup that likes to get into trouble. This 360-degree dog camera is Amazon’s choice for pet cameras and a pet owner favorite. This camera rotates to keep your dog in view at all times, so you can be home even when you’re not.

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‘Tell Your Dog I Said Hi’ T-Shirt

For the person who loves your fur baby more than you, lol. I love this T-shirt because it is lighthearted and something a friend or pet lover would appreciate.

95oz 2 8L Pet Fountain Cat Dog Water Fountain Dispenser with Smart Pump Blue d0dd2b12 9596 448e 8606 3cc6e567df8e.406f272a5d217eb755685da578ea8cf6

2.8L Pet Fountain with Smart Pump

It can be hard to keep your pet interested in their drinking bowl or even make sure they are getting the hydration they need. This pet fountain has two different flows: a flower waterfall (similar to a faucet) and a gentle fountain. This is perfect to keep your pets hydrated and engaged.

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Anavia Personalized Pet Portrait Necklace

This sentimental gift is a #1 best seller on Amazon. A personalized gift can mean the world to the person receiving it. What I love about this necklace is the unique sketch style of the portrait and how it can be used as a keepsake for a friend who may have lost a pet.

1701694565 921 10 best pet gifts that dogs and cats will love

ROVERLUND Airline-Compliant Pet Carrier

These carriers make life easier for jet-setting pet owners. These carriers are stylish and come in six different colors, but that’s not even the best part about this bag. They have a leak-proof bottom, so you won’t have to worry about any accidents, and the shoulder strap turns into a durable leash for your pup.

*By clicking on the featured links, visitors will leave and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, is not selling or distributing them, and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.

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The AI Video Industry Disruptor



The AI Video Industry Disruptor

In a world where generative artificial intelligence (AI) is the talk of the town, you can’t afford to overlook the revolutionary role it’s playing in our lives. From large language models (LLMs) being used to draft blog posts and diffusion models for image generation to AI coding assistants for code generation, the productivity potential that generative AI unlocks is staggering. If you are looking to know how to invest in Synthesia, this is the right place for you!

This piece will shine a spotlight on Synthesia, its stocks, investment options, and how to make the most out of this tool.

How to invest in Synthesia stocks: Navigating the basics

Introducing Synthesia – Image via Synthesia

Investing in the stocks of cutting-edge technology companies like Synthesia can be an attractive proposition for many investors. However, the process and availability of investing in such companies, especially those that are not publicly listed, can be complex. 

Here’s a guide to help you navigate the potential avenues for investing in Synthesia.

Step 1: Understanding the company’s status

Synthesia is a private company, which means its shares are not available on public stock exchanges. Investing in private companies is typically more challenging than investing in public companies due to limited availability and higher investment minimums.

Synthesia has raised significant capital through Series A, B, and C funding rounds from notable investors. These rounds have contributed to its high valuation and growth but are generally not open to individual retail investors.

If you’re curious about the cost of using Synthesia, make sure to check out our in-depth guide on “Is Synthesia Free to Use?” for valuable insights.

Step 2: Explore avenues for investment

Before investing, take a look at the wide range of investment avenues available to you:

  • Venture capital funds: One indirect way to invest in Synthesia is through venture capital funds that hold Synthesia in their portfolio. Investors can look for venture capital firms that have backed Synthesia, like Kleiner Perkins, Accel, or GV, and explore investment opportunities in those funds.
  • Secondary market platforms: Platforms like Forge Global or EquityZen provide a marketplace for buying and selling shares of private companies. However, these transactions often require significant minimum investments and are typically available to accredited investors.
  • Direct private investment: For high-net-worth individuals or institutional investors, direct private investments in Synthesia might be a possibility. This would generally involve directly contacting the company or participating in future funding rounds, subject to the company’s approval and investment terms.
  • Initial public offering (IPO) watch: Keep an eye on Synthesia’s public announcements for any potential IPO. An IPO would allow public investors to buy stock in Synthesia through stock exchanges. However, as of now, there is no public information about an impending IPO.

Step 3: Assess eligibility and requirements

Determine if you meet the criteria for an accredited investor, as many such investment opportunities are limited to accredited investors due to regulatory requirements.

Understand the minimum investment requirements, which can be significantly higher for private companies compared to public stocks.

Step 4: Consult financial experts

Before proceeding, consult with financial advisors, especially those experienced in private equity or venture capital investments. They can provide personalized advice based on your financial situation and investment goals.

Step 5: Monitor your investment

Keep track of Synthesia’s business progress, market trends, and any public announcements, especially regarding future funding rounds or a potential IPO.

Additionally, if you’re interested in exploring AI-driven creativity, our guide on Deep Dream Generator provides five valuable tips for creating stunning images.

Considerations before investing

  • Risk assessment: Investing in Synthesia carries a different risk profile compared to investing in other companies. Understanding these risks is crucial, including the lack of liquidity and the long-term nature of such investments.
  • Due diligence: Conduct thorough due diligence on Synthesia’s business model, market potential, financial health, and growth prospects. This information may be limited compared to publicly traded companies.
  • Investment horizon: These investments often come with a longer investment horizon. Assess whether you are comfortable with tying up your capital for an extended period, as it may take years to realize returns from these investments.
  • Diversification: Evaluate how an investment in Synthesia fits into your overall investment portfolio. Diversification is a key risk management strategy, and it’s important to consider how this private equity investment aligns with your other assets.
  • Exit strategies: Understand the potential exit strategies for your investment. Private equity investments typically involve strategies like mergers and acquisitions (M&A), IPOs, or secondary sales. Familiarize yourself with these options and their associated timelines.

For a more comprehensive evaluation of Synthesia’s capabilities, we recommend reading our detailed Synthesia AI review.

how to invest in synthesia

Considerations before investing in Synthesia

Investing in Synthesia’s services: An alternate approach

An alternative approach to investing in Synthesia is by availing its services. Take a look at the various ways through which you can make the most out of this AI tool:

1. Creating commercial videos for brands

One lucrative revenue stream with Synthesia is leveraging its video creation capabilities to produce commercial or explainer videos for brands. Businesses often require visually engaging content to promote their products or services. 

As a Synthesia user, you can offer your video production services on freelancing platforms, catering to companies in need of high-quality videos for marketing campaigns or internal use. By delivering professional and compelling videos, you can establish a steady client base and earn income from your creative video production services.

2. Affiliate marketing with AI videos

Another innovative approach to generating revenue with Synthesia is by creating AI-generated videos optimized for affiliate marketing. Instead of relying solely on ad revenue from platforms like YouTube, you can leverage the power of Synthesia to craft engaging and informative videos. Within these videos, strategically embed affiliate links in the video descriptions. 

By promoting products or services through these links, such as those available on e-commerce platforms like Amazon, you have the potential to earn commissions for every sale generated through your affiliate marketing efforts. This revenue stream diversifies your income sources and capitalizes on the popularity of video content in affiliate marketing.

Unlock the mesmerizing world of AI-generated artistry and unleash your creativity with a brushstroke of innovation by exploring our curated list of cutting-edge AI art tools.

3. Comparison and review videos

Synthesia can also be employed to produce valuable comparison and review videos, further expanding your potential revenue streams. For instance, you can create videos that compare two or more products or services within a specific niche, such as “MailChimp vs. SendinBlue” in the email marketing sector. 

In these videos, you can provide insightful analysis and recommendations. To monetize this content, include affiliate links for all the products or services discussed in the video description. This approach allows you to earn commissions regardless of the viewer’s choice, as they might click on any of the provided affiliate links based on their preferences. 

By delivering informative and unbiased comparisons, you can attract a dedicated audience interested in making informed purchasing decisions.

4. Targeted content creation

An effective strategy for generating revenue with Synthesia involves conducting thorough research to understand the specific queries and comparisons that people are actively searching for online. 

Armed with this valuable insight, you can create Synthesia videos that directly address these queries or comparative analyses. Within these videos, strategically embed relevant affiliate links that align with the content’s focus. 

Looking for alternatives to Synthesia? Explore our article on five AI video editors for quick and professional video editing solutions.

how to invest in synthesia

Navigating the right ways to invest in the services of Synthesia


Investing in Synthesia presents a unique opportunity to participate in the growth of the AI video industry. However, like any investment, it comes with its own set of risks. By conducting thorough due diligence and seeking professional advice, investors can make an informed decision.

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5+ High-Earning High-Ticket Affiliate Marketing Programs



Plus, How I earn full-time income on part-time hoursContinue reading on ILLUMINATION »

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