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How This 35-Year-Old Earns 6 Figures/Year From Her Baking Blog While Working Part Time



How This 35-Year-Old Earns 6 Figures/Year From Her Baking Blog While Working Part Time

Jessica Holmes was working as a copywriter when she decided to start a blog as a side hustle.  As she was teaching herself to bake, she thought she’d start sharing her creations. 

Over the years, Jessica built up a solid fan base through a combination of consistent posting, high-quality recipes, and lots of engagement with her followers. During lockdown, her traffic went through the roof, and after the pandemic, her readers stuck around. Eventually, she was able to quit her day job. 

Today Jessica is earning 6 figures a year from her baking blog, Sweetest Menu, which allows her to work part-time and stay home with her daughter and newborn baby.

Keep reading to find out:

  • Why she created her blog
  • How she made her first dollar
  • What happened when Covid hit
  • How long it took for her to be able to quit her day job
  • Her top marketing strategies
  • Her views on SEO
  • How she approaches keywords
  • How she creates content
  • Her favorite tools and resources
  • Her greatest challenge
  • Her biggest accomplishment
  • Her main mistake
  • The advice she would offer other entrepreneurs

Meet Jessica Holmes

My name is Jess and I’m the self-taught baker and writer behind the food blog, Sweetest Menu. I live in Melbourne, Australia, with my husband, Josh, my two-year-old daughter, Lucy, and my newborn son, Jack. 

I graduated from university with a degree in communications and worked for over a decade as a copywriter. In 2014, I created my website, Sweetest Menu as a side hustle.

After six years, my blog started to make more money than my full-time day job. I decided to pursue blogging as a full-time career in March 2020—quite a time in the world to make a big change!

Why She Created Sweetest Menu

Rewind back to 2014. 

I was working full-time as a travel copywriter. I was also finishing up a diploma in graphic design and was looking for somewhere to channel my newfound creative skills.

It was also a time when food blogs were taking off. Since I was dabbling in the kitchen and teaching myself how to bake, I decided to make my own food blog, without any intention of creating a business. 

I started publishing and sharing my own dessert recipes. They were very basic and so were my photography skills, but I was having the time of my life. 

After 18 months, I was completely obsessed with blogging and had cultivated a small readership online. I decided to put some ads on my blog and in the first month I made $50. I was in awe that I could make money doing something so fun.

My growth was slow and steady from that point, growing gradually year after year. Once I began to really understand SEO and the concept of creating good-quality content, my growth began to accelerate.

And when Covid hit and much of the world was in lockdown, my growth hit the roof, with millions of monthly pageviews. 

1685097748 538 How This 35 Year Old Earns 6 FiguresYear From Her Baking Blog

How Much She’s Earning

I currently make over six figures a year almost entirely from ad revenue. It took six years to get to that point, but I have managed to sustain that level of income for over three years now. 

The downside of relying on advertising revenue is that it’s very unpredictable. You earn different amounts throughout the year, which can make it hard to plan and budget your income. 

Bloggers typically earn more in quarter four with higher RPMs. And if you’re a baking blogger like me, Christmas is a particularly profitable time of year. 

I used Google AdSense for a few months but I already had enough of a readership to apply for Mediavine. I heard great things, so switched over as soon as I could.

I’ve been a member of Mediavine since 2016 and they manage all my advertising for me. I can’t speak highly enough of their amazing customer service, I see them as part of my team! 

I’m currently on maternity leave so I only spend around 15 hours on the business a week. Prior to that, my work hours would be around 20-25 hours per week. 

As for traffic, my blog receives about half a million page views per month.

Jessica’s Top Marketing Strategy

So much of blogging and content creation is focused on SEO and social media. But one thing that I have always tried to do is make time to prioritize my audience. 

I love connecting directly with my readers and I plan in time and space to do that regularly. Answering comments and questions in a timely manner is one really easy way to do that. I read and answer every blog comment or question on my website myself, and I chat with my readers every day on Instagram. 

Even in the content creation process, so much of our time is directed towards keyword research and SEO. But if I get constant reader requests for a certain recipe, I will definitely add it to my plan. 

At the end of the day, if SEO and social media went away, there’s still a strong cohort of readers who come directly to my website when they want to bake. And at the core of it, they’re the people I want to create content for!

The Importance of SEO

SEO is the lifeblood of my business and currently accounts for over 65% of my traffic. 

For social, I focus mainly on Pinterest and Instagram as they are the biggest traffic drivers and the best places for me to connect with my readers. 

My strategy with both as changed significantly over the past few years, and I’m still learning how to use video to best connect with my audience. 

My favorite thing to do is teach readers how to bake, so I love to use step-by-step videos to show my readers how to make my recipes on Instagram Stories. 

1685097748 578 How This 35 Year Old Earns 6 FiguresYear From Her Baking Blog

In 2017, I had my first SEO audit with a professional consultant. It really helped me understand the purpose of SEO and how I could be more intentional when creating my content. 

SEO is complicated, but when I finally understood that many of the rules are really just directing us to make the best possible content with the reader in mind, I was able to do a much better job. 

When creating recipes, I currently use KeySearch to double-check traffic volumes and do a little competitor analysis. I’m usually looking to ask two questions: 

  1. Are people searching for this recipe? And if so, how are they searching? (For example, what words are they actually using?)
  2. Could I rank for this keyword?

But as I mentioned above, even if I can’t rank for it, it doesn’t necessarily mean I won’t create and publish that recipe.

I want readers who come to my website to find whatever recipe they are looking for, so I do a mix of SEO-focused content and reader-inspired content. 

Jessica’s Content Creation Process

As a creative person, I love to create recipes and content that I’m genuinely passionate about. I always start with an idea that is sparked either by something I’ve tasted out and about, seen on my travels or has been requested by a reader. 

After doing some keyword research and competitor analysis, I then go through the recipe testing process. This is one of the most time-consuming parts of blogging for me. 

I try over and over to create a reliable recipe that works for everyone, whether they’re a novice or experienced baker. Amazing results for minimum fuss is my motto!

Once I have the recipe down, I’ll take and edit the photos and then craft the post. After it’s published, I’ll promote it using social media and my newsletter. 

I try to publish one new recipe a week but sometimes it can take longer if the recipe is particularly challenging. I’m still consistently reminding myself that it’s not about quantity but rather, quality. So if I have to take a bit more time to publish the best possible recipe so be it! 

I use Pinterest, Instagram, and Facebook. 

Her Email List

I do have an email list and I encourage readers to sign up for my newsletter in order to receive new recipes, baking tips, and ebooks. 

I love to keep in touch with readers that way, and often encourage them to write back and tell me what recipes they want to see or what baking questions they have. 

Email marketing is something I really want to prioritize this year.

At the moment there are over 10k people on my list.

Her Favorite Resources

I absolutely love the Food Blogger Pro podcast and Top Hat Rank webinars. They’re full of amazing advice for bloggers, whether you’re a novice or an experienced online publisher. 

Her Top Three Tools

If I had to list my top tools, they would be:

Google Analytics and Google Search Console: Two free tools from Google that are so helpful in tracking analytics and keyword rankings. 

KeySearch: A basic but affordable keyword research tool, KeySearch is great for beginner bloggers.

Canva: I use Canva to easily create pins for Pinterest and marketing materials like ebooks and media kits. 

Jessica’s Biggest Challenge

For sure this would be time and trends!

In this blogging game, you never seem to have enough time to do everything. There is always more content to create, more improvements on your website, and more things to learn.

It’s a wonderful thing because it means it’s never boring, but I constantly have to fight the feeling of always being behind. It’s like having a to-do list that never gets smaller—it only grows. 

Keeping up with changing trends is also a big challenge, particularly with the changes in social media we’ve seen in the past few years. How the platforms are responding to content can really impact your traffic and your content creation strategy. 

To do this job well, you need to be flexible and agile—two things that don’t come easy to me personally.

As the blog has grown, I’ve had the ability to outsource a few tasks. I work with NerdPress to manage the technical side of my blog (they are incredible at what they do). And I have two amazing virtual assistants that help manage my Pinterest, Facebook, and email marketing.

Her Most Important Accomplishment

When I first started blogging, I was too shy to tell anyone about it. But when my blog overtook my day job in earnings, I was finally able to be really proud of what I had accomplished. 

How This 35 Year Old Earns 6 FiguresYear From Her Baking Blog

I also had my recipes published in one of Australia’s biggest food magazines. To walk into the supermarket, open a magazine and see my work—that was a highlight! 

What She Wishes She Knew When She Started

In many ways, I wish I knew that it’s possible to make a full-time income (and more) online. But at the same time, I’m glad I didn’t have that pressure on myself straight up. Instead, the business was born out of a genuine passion for creating and sharing amazing recipes. 

I do wish I started my blog on WordPress. I began on Blogger, then moved to Squarespace, and then finally made the switch to WordPress. I immediately saw an uptick in traffic and had so much more control over the backend of my website. I regret not making the move sooner. 

Jessica’s Main Mistake

My biggest mistake was not treating my blog as a legitimate business sooner. It’s very easy to feel like it’s just a hobby or a small side endeavor. But the truth is, it’s a real business and it should be given that respect, by you and those around you.

Her Advice for Other Entrepreneurs

Never stop learning.

Everything online is constantly changing, whether it’s SEO or social media platforms, we have to be agile as content creators. 

We need to keep up with trends and rules and not be afraid of change. So keep learning, keep listening to podcasts, reading blogging resources (like this one), and keep on top of what’s happening in the industry.

And make sure you take yourselves and your business seriously. It could change your life!

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John Thornhills Ambassador Program Review: Unleashing Digital Prosperity



In the realm of online marketing, the pursuit of high-ticket commissions has become a focal point for many aspiring entrepreneurs. Among the various programs available, the John Thornhills Ambassador Program stands out as a proven system that offers a pathway to substantial earnings. This comprehensive review will delve into the core components, benefits, and earning potential of Thornhill’s program. By the end, you will have a clear understanding of how this program can empower you to achieve digital prosperity.

Understanding the John Thornhills Ambassador Program

Designed by the seasoned digital product expert himself, John Thornhill’s Ambassador Program presents a unique opportunity to generate significant commissions. This high-end affiliate marketing initiative revolves around promoting Thornhill’s flagship programs, providing participants with the chance to earn up to $3,493 per high-ticket sale. Notably, the program also offers a 50% profit share from the sales generated by referrals, creating a two-pronged income source.

John Thornhills Ambassador Program Affiliate (credit: PR)
John Thornhills Ambassador Program Affiliate (credit: PR)

Click here and start earning your commissions without doing any selling >

Core Components of the Program

To fully comprehend the Ambassador Program, let’s dissect its three core components:

  1. High-Ticket Webinar Funnel: As an Ambassador, you gain access to a personalized high-ticket webinar funnel, allowing you to effectively promote Thornhill’s flagship programs.

  2. 50/50 Profit Share: Any sales generated by your referrals entitle you to a 50% profit share, further augmenting your income potential.

  3. Email List Building: Building and leveraging your email list, which you solely own, is a fundamental skill that you will acquire through this program. This skill will result in consistent monthly revenue.

Click here and start earning your commissions without doing any selling >

Benefits of the John Thornhills Ambassador Program

The Ambassador Program offers several distinct advantages that set it apart from other online marketing programs:

  1. Earning Potential: With the Ambassador Program, your earning potential is substantial. Not only do you receive significant commissions from high-ticket sales, but you also benefit from the sales generated by your referrals, creating a dual revenue stream.

  2. Second-Tier Profits: The program provides an opportunity to earn second-tier profits through the success of your recruited ambassadors. This mutually beneficial arrangement enhances your overall income potential.

  3. Email List Building: Effective email list building is a critical aspect of online business. The Ambassador Program equips you with the skills to build and monetize your list effectively, ensuring consistent monthly revenue.

  4. Fast-Mover Bonuses: As a testament to Thornhill’s confidence in his program, he offers Fast-Mover Bonuses to those who take swift action. These bonuses typically include additional resources and tools that can jumpstart your affiliate marketing efforts.

  5. The Guarantee: Thornhill’s commitment to the success of his program is evident through his guarantee. If you don’t earn at least $2,000 within your first 60 days, he pledges to work with you until you do.

Success Stories

Numerous success stories from beginners to seasoned marketers exemplify the program’s effectiveness. These stories serve as a testament to the potential that the Ambassador Program unlocks, showcasing the real opportunities it offers. The program has empowered individuals to achieve their financial goals and build thriving online businesses.

Joining the John Thornhills Ambassador Program

Joining the Ambassador Program is a straightforward process. Once you sign up, you gain access to all essential resources, including the high-ticket webinar funnel, promotional materials, and comprehensive training modules. This all-inclusive package provides you with everything you need to start earning high-ticket commissions.

Click here and start earning your commissions without doing any selling >

A Deeper Look into The Ambassador Program

To truly maximize the benefits of the Ambassador Program, it is important to delve into its various aspects:

The Training

The program’s comprehensive training serves as the cornerstone of your success. It guides you through every step, from setting up your webinar funnel to driving traffic to your site, ensuring that you have the knowledge and tools necessary for success.

The Commission Model

The Ambassador Program employs a unique two-tiered commission model that allows you to earn from both your sales and the sales made by your recruited affiliates. This model enhances your income potential and provides additional revenue streams.

The Benefits of High-Ticket Commissions

Focusing on high-ticket items has the power to transform your income potential. Selling high-ticket items translates to higher commissions per sale, potentially catapulting your income to new heights.

 John Thornhills Ambassador Program Commission (credit: PR)
John Thornhills Ambassador Program Commission (credit: PR)

Click here and start earning your commissions without doing any selling >

Making the Most of The Ambassador Program

To truly capitalize on the Ambassador Program, you must take action and implement what you learn. While Thornhill provides the tools, resources, and knowledge, it is your commitment to applying them that will drive your success. The program offers several strategies to help you make the most of your journey:

Networking and Collaborations

The Ambassador Program is not solely about selling; it also emphasizes building valuable relationships. Networking with fellow ambassadors can lead to collaborations, idea sharing, and more commission opportunities. By fostering connections and engaging with the community, you open doors to new possibilities.

Continual Learning

In the ever-evolving digital marketing landscape, continuous learning is essential. The Ambassador Program provides consistent support and updates, ensuring that you stay ahead of the curve. By staying informed about industry trends and implementing new strategies, you can maintain a competitive edge.

The Power of Thornhill’s Proven Funnels

Leveraging Thornhill’s proven funnels is a game-changer. When you join the Ambassador Program, you gain access to his tried-and-tested strategies that have generated millions in sales. By utilizing these proven funnels, you eliminate the guesswork from your marketing efforts and increase your chances of success.

Click here and start earning your commissions without doing any selling >

Top 10 John Thornhill’s Ambassador Program FAQs:

1. What is the John Thornhill Ambassador Program?

The John Thornhill Ambassador Program is a program designed to help individuals build a profitable online business leveraging John Thornhill’s affiliate marketing resources and strategies.

2. Who is John Thornhill?

John Thornhill is an entrepreneur and online marketer known for his expertise in affiliate marketing and digital product creation. He has built a successful online empire and aims to empower others through his programs and courses.

3. What are the benefits of joining the program?

The program offers several benefits, including:

  • Access to John Thornhill’s proven affiliate marketing strategies and resources.
  • Done-for-you marketing materials and sales funnels.
  • Community support and mentorship from experienced online entrepreneurs.
  • Free training and resources on various online marketing topics.
  • Lifetime commissions on sales generated through your affiliate link.

4. Do I need any prior experience to join?

No, the program is designed for individuals of all experience levels, even those with no prior knowledge of online marketing.

5. How much time do I need to commit to the program?

The amount of time you need to commit will depend on your individual goals and desired level of success. However, the program recommends dedicating at least 10-15 hours per week to achieve significant results.

6. What are the payment options available?

The John Thornhill Ambassador Program offers three main payment options:

  • One-Time Payment: Pay the full program fee upfront through a secure online payment system for immediate access to the program’s resources. This option offers significant savings compared to monthly plans.
  • Flexible Payment Plans: Spread the cost over several months with convenient monthly installments. The program offers various plans with different durations and pricing. Choose the one that best fits your budget and financial situation.
  • Financing Options: Partner with third-party financing providers to extend your payment term and manage your cash flow. This option allows you to access the program and start generating income while making manageable monthly payments.

7. Is there a guarantee?

There is no money-back guarantee offered by the program. However, they offer a 30-day refund policy in case you are not satisfied with the program content.

8. What makes this program different from others?

The program emphasizes John Thornhill’s proven affiliate marketing strategies and provides access to his done-for-you marketing materials, which are designed to save participants time and effort. Additionally, the program offers personalized mentorship and support from experienced online entrepreneurs.

9. Who should consider joining this program?

This program is ideal for individuals who:

  • Want to learn proven affiliate marketing strategies from a successful entrepreneur.
  • Are looking for a step-by-step system to build a profitable online business.
  • Appreciate done-for-you marketing materials and resources.
  • Desire community support and mentorship.
  • Aim to earn lifetime commissions through affiliate marketing.

10. Where can I learn more about the program?

You can learn more about the John Thornhill Ambassador Program by visiting their website. They also offer free training sessions and webinars that provide further details about the program and its benefits.


In conclusion, John Thornhill’s Ambassador Program offers a comprehensive and proven model for earning high commissions online. With its focus on high-ticket products, a two-tiered commission structure, and proven funnels, it presents a compelling opportunity for anyone seeking substantial online income. Success in the program requires dedication, hard work, and a willingness to apply what you learn. By leveraging the training, support, and mentorship provided, you can embark on a journey towards achieving digital prosperity.

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Revolutionising affiliate marketing in the era of influencers, ET BrandEquity



Revolutionising affiliate marketing in the era of influencers, ET BrandEquity

Affiliate marketing spends in India are estimated to be Rs 2500 crore in FY 2023, constituting eight percent of the overall digital marketing spend, according to the State of Digital Marketing in India report. Despite the popularity of affiliate marketing, the model presents its own challenges, such as onboarding and managing affiliates, high commission fees, and vulnerability to fraudulent and malicious practices.

During a discussion at DigiPlus Fest 2023, marketers explored the evolving landscape of affiliate marketing and strategies to optimise return on investment (RoI). The session featured Nishant Jaiswal, VP – marketing, Zupee; Sachin Vashishtha, chief marketing officer, Paisabazaar, and was chaired by Saumya Jain,

Essentially, affiliate marketing involves incentivizing affiliates with a commission or payout to drive a business action, such as a click or purchase. The practice began with blogs, websites, and email but has since expanded to include social media and e-commerce platforms.

Vashishtha observed that while affiliate marketing was one of the most profitable and RoI-positive ways for online businesses to grow, it didn’t take long for bad actors to leverage it for fraud. Affiliates with malicious intent began generating traffic for brands using any means necessary to earn a commission.

The practice started losing its appeal until the explosion of the creator economy and the rise of influencers. Additionally, improvements in technology and the emergence of attribution models like multi-touch attribution or view-through attribution started bringing transparency into the affiliate marketing model.

Jaiswal remarked that affiliate marketing in India is still nascent compared to global platforms, where many end publishers are not directly accessible to advertisers. He said, “With technology, many fraud-related concerns like click hijacking, app install hijacking, and click spam can be controlled by your mobile measurement partner (MMP) or attribution partner.”

However, despite technological advancements, brands still run the risk of being visible in an unsafe environment due to the way affiliate marketing models are structured. While advertisers primarily engage with larger affiliate networks, campaigns might be outsourced to smaller publishers, networks, and individuals, making it challenging to map where conversions are coming from. Additionally, smaller publishers or creators may create clickbait content or reach out to irrelevant audiences simply to drive traffic or act with malicious intent, harming the brand’s reputation.

Vashishtha stated, “You can go back to the affiliate network and ban the publisher, but it is still very difficult to work with the ecosystem the way it is now. We prefer to work with large publishers or content creators directly.”

By working directly with publishers or creators, brands can see how content gets created and deployed to generate conversions. Jaiswal suggested that brands could share a high volume of assets with affiliates directly to test their effectiveness and ensure that the brand positioning and messaging remain consistent.

While it is not entirely avoidable to discourage malicious activity, Jaiswal opined that assigning realistic key performance indicators (KPIs) while designing the campaign can automatically rule out any fraud from the equation. He said, “Marketers could leverage a combination of hard KPIs and soft KPIs, where soft KPIs can be click-to-conversion rate, sign-up-to-purchase rate, and hard KPIs could be cost-to-purchase or cost-to-sign-up.”

Affiliate marketing has its fair share of challenges; however, the ecosystem is continuously evolving. With new technologies like AI, affiliate marketing initiatives will become sharper and more targeted.

  • Published On Dec 9, 2023 at 05:03 PM IST

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First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice



First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice

Open this photo in gallery:

Real Sports Bar and Grill in Toronto on Nov. 24, 2016.Glenn Lowson/The Globe and Mail

When Sports Illustrated was outed last week for its alleged use of generative AI to create online articles – and, even worse, for topping them with fake bylines and AI author headshots – readers of the legendary glossy were appalled and disappointed at how the mighty had fallen.

But there was one element of the story that largely got lost amid the outrage, and it hints at an even darker prospect of what lies ahead for sports media and fans.

The SI pieces in question were product reviews: Inoffensive rankings of say, seven brands of volleyballs, which included links to Amazon that a reader could click on if they suddenly felt the urge to take up the sport. So, not only was the editorial copy generated by fake people, it was actually fake editorial copy. It was real advertising.

The practice of peppering editorial content with commercial links – known in the business as affiliate marketing – is a mainstay of Internet advertising, from movie reviews that direct readers to online ticketing sites, to podcasters and TikTok influencers giving out discount codes for listeners or viewers to buy merch from specific retailers.

But affiliate marketing has exploded in recent years in one notorious segment of the industry – sports betting, and its gush of ad dollars that are falling on a desperate media sector like rain on a parched prairie.

Affiliate sites that funnel new customers to online gambling operators are raking in the cash because of a quirk in that segment of the business – and they’re doing it on the backs of those new bettors.

In the spring of 2021, the Canadian sports media startup Playmaker Capital went public on the TSX Venture Exchange and quickly began scooping up digital properties with large followings that the company believed could be converted to bettors. When I interviewed Playmaker’s CEO, Jordan Gnat, shortly after shares began trading, he said he wanted to be in “the fan monetization business.”

There were tens of millions to monetize. The company began by buying soccer-focused sites in Latin America such as Bolavip, which targeted fans in Brazil, Argentina, Chile, Colombia, Mexico, Peru, Ecuador, Central America and the United States, then expanded into the English-language North American market with the newsletter publisher and aggregator Yardbarker. Here in Canada it bought The Nation Network, which operates the hockey fantasy site, Daily Faceoff, and the Quebec-based La Poche Bleue.

But last month, Playmaker went from the hunter to the hunted when Better Collective, an affiliate-marketing giant based in Denmark that Gnat had cited to me as an inspiration for his company, gobbled it up for about $260-million.

The flurry of activity is partly because affiliate marketers who funnel customers to sportsbooks are an entirely different beast. They’re not just making one-time commissions, as they would if they were helping to sell concert tickets or tennis racquets or fly traps. Instead, they get a percentage of the sportsbook’s net revenue made from any new bettor.

“Net revenue” is another term for “total lifetime losses by a new bettor.”

Forget the pennies that digital ads are infamous for bringing in. If a site converts a reader or listener or viewer into a regular gambler – that is, a regular loser – the payday can be hundreds of dollars or more.

Here’s where it might occur to you that the incentives for a site to give you good betting advice might clash with that same site’s incentive to get you to sign up with a sports book and then lose a lot of money.

You would not be wrong.

In the social-media industry, there’s a saying that if you’re not paying for the product, you are the product. In the world of affiliate marketing, you are the product – the one that’s being sold to the sportsbooks. But boy, are you paying for it.

An academic paper published in January, 2020, in International Gambling Studies titled Affiliate Marketing of Sports Betting – A Cause for Concern? points out that many sites aren’t transparent about their duelling allegiances. It also notes that “people assign greater levels of trust to expert advice during decision-making tasks involving financial risk. This may be a particular concern for those who are just beginning to gamble upon sport, as they may be more inclined to rely on expert advice on bet choice due to their lack of experience.” Newbies may be especially susceptible, given that affiliates position themselves as being on the side of the bettor, when in fact they’re being paid by the sportsbook.

Which brings us full circle back to where we started. Generative AI is notoriously bad at a lot of things, including getting facts straight. But it’s very good at sounding confident, even as it bluffs its way through life.

And it’s about to use its charms to lull you into thinking you can beat the house.

Last May, Lloyd Danzig, the managing partner at the New York-based venture-capital company Sharp Alpha Advisors, noted in a piece for Sports Business Journal that publishers doing affiliate marketing for sportsbooks, “will soon leverage generative AI to instantly create thousands of SEO-optimized articles that discuss the current day’s calendar of games, betting trends, stories to follow, and sportsbook promotions. Pregame previews, postgame summaries, and highlight reels can be created on command without the use of specialized software or manual oversight. Articles, sportsbook reviews, and odds comparison pieces can be generated for any audience, with a fraction of the effort required from human writers.”

Think we’re already swamped with sports betting content? You haven’t seen anything yet.

Après ChatGPT, le déluge.

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