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How to Make Money on Instagram in 2023: 11 Proven Strategies



How to Make Money on Instagram in 2023: 11 Proven Strategies

Instagram is one of the most popular and highly used social media platforms today, which makes it a great place to start when looking to increase brand awareness. With over a billion active monthly users, Instagram allows businesses to reach a wide audience and share content that potential customers can view. So you may be wondering how to make money on Instagram and leverage it to grow your business.

Luckily, there are several ways to monetize Instagram, such as sponsored posts, affiliate marketing, selling products and services directly through your profile or website, and leveraging influencer partnerships.

So read on for 11 ways to leverage and earn money on Instagram for all types of entrepreneurs and business owners.

How to Make Money on Instagram: 11 Great Ways

Check out the list and see which best fit your skillsets.

Who knows, maybe you can even combine some ideas!

1. Promote and Sell Your Merch

Instagram is a great place to promote and sell your personal brand. You can use your Instagram account to share product details and redirect the audience to your website.

Another way to monetize from this platform is to create a business account. You can track engagement metrics and create an Instagram shop to sell products.

An Instagram shop is a great way to give your followers an engaging shopping experience. You can create a shoppable post and tag it with the relevant product catalog that users can access once they tap on it. The handy feature makes selling faster and more convenient.

What’s more, you don’t have to spend much on advertising. Photos and videos uploaded by your Instagram followers are proof of your product’s success. You can reshare them on your Instagram profile and expect to receive more orders as customers praise and recommend your products.  

2. Create a Subscription Model

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You can make money on Instagram by opting for a subscription-based model. It works by providing your engaged followers access to exclusive content in return for a monthly subscription fee. 

A subscription model will provide you with two essential benefits:

  1. Secure a monthly income – you can choose the amount to charge for the subscription and receive money directly from Instagram.
  2. Connect with your followers – you can appreciate and respond to your fans who pay to watch your content. You can also receive valuable insights to plan your content strategy.

3. Join Affiliate Programs

affiliate program

According to Glassdoor, affiliate marketers earn an average income of $56,149 in the United States. This makes it a great Instagram monetization idea to generate a steady passive income.

Unlike influencer marketing, where you receive a one-time payment for promoting the product, affiliate marketing involves receiving a commission on each sale. You can use your unique affiliate link or coupon code to generate sales and increase your earnings.

As Instagram does not allow clickable links in posts, you can use different methods to reach your audience. Try using the affiliate link in your Instagram story or use the coupon code in different posts.

Stick To Your Values

Another thing to remember when working as an affiliate is to stay firm in your values. Don’t just join an affiliate program to receive a commission. Followers can quickly apprehend genuine promotions from money-making ones. Be a part of an affiliate program that aligns with your interests and values.

Want to dive even deeper into the potential of these programs? Check out this complete guide to Instagram affiliate marketing.

4. Work As an Influencer

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Influencer marketing is one of the top ways to make money on Instagram. You can partner with your favorite brand and be a brand ambassador promoting products, services, or campaigns.

Influencers are highly sought after by brands due to their power to influence purchasing decisions. According to The Social Shepherd, 61% of consumers trust influencer recommendations when buying a product. Therefore, it is a wise idea to collaborate and create sponsored content with brands that you believe in.

Influencer marketing has a high earning potential, but it takes considerable time and effort to build your Instagram profile. You need to post regularly and create engaging content to attract more followers to your account. You’ll also want to learn how to become an influencer by taking courses, joining influencer forums, and reading up on the best practices.

Instagram requires influencers to disclose any paid partnership or sponsored posts. So it is a good idea to include relevant hashtags and captions with your Instagram video or post.

How Many Followers Do I Need to Get Started As an Influencer?

Once you have reached a minimum of 1000 followers, you’re recognized as a nano influencer. You can use the account metrics, such as engagement rate, to directly contact brands for sponsorship or decide on what to charge per post. According to Influencer Marketing Hub, Nano influencers with 1000-10,000 followers typically charge $10-$100 per post. 

5. Turn On Live Badges

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You can enable badges on your Instagram Live to earn instant money. This Instagram monetization feature is currently only available for users in the United States.

Followers can show their immediate support and appreciation by selecting one of the 3 heart levels:

  • 1 badge for $0.99
  • 2 badges for $1.99
  • 3 badges for $4.99

During Livestream, the viewer’s badge is displayed next to their comments. Content creators love this new method of praise which allows for earning a decent amount of money in a relatively short period.

6. Work As a Social Media Manager

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It is a good idea to apply your social media marketing skills to help grow the Instagram account of an influencer. 

According to Glassdoor, Social media managers earn an average salary of $57,841 in the United States. You can fix an hourly charge for your services as a part-time employee or consider working full-time.

Social media managers are responsible for producing content, reviewing analytics, and engaging with followers. You can also develop strategies that can help build and expand followers.

Working as a social media manager is scalable when you use software services to help automate your operations. Read this Meet Edgar review to learn about how you can reduce the busy work and earn more in this role.  

7. Sell Digital Products

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Selling digital products is another great way to make money on Instagram. Digital products include anything that does not exist in a physical form. Music, videos, design templates, and logos are all recognized as digital items.

With digital products, you don’t have to stock up on inventory or deal with shipping charges. So it’s a high-profit margin business and doesn’t require much overhead or space for inventory.

If you are an expert in video editing or have a knack for designing websites or logos, you can demonstrate your ability by creating and selling beautiful Instagram reels. This helps creators to gain a massive fan following and boost sales for their business, so savvy designs are sought-after by many content creators.

Many influencers offer digital products that match their content. For instance, food bloggers have started selling their recipes via Instagram Shop. They don’t cost much to create or buy, and users get hold of recipes from their favorite influencers.

8. Offer Coaching and Online Courses

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Another way to earn money on Instagram is by offering coaching services. Popular coaching topics include health and wellness, parenting, relationships, and empowerment.

You can create short Instagram reels focusing on specific issues and list further details in captions. Instagram captions are a great way to expand on your post. You can also use the space to redirect them to your website and let them know about the courses you are offering.

What’s great about this is that you don’t necessarily have to offer direct support to the user. You can prepare course materials in advance and the recipient can download files once payment is processed.

9. Monetize Your Story Highlights

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In 2017, Instagram added a new feature to its social media platform – Story Highlights. These are different from the regular story updates that disappear within 24 hours. Story highlights are a group of stories indefinitely added to your Instagram account, just underneath the bio. 

Content creators now have the opportunity to redirect their followers to other websites or platforms. Unlike your bio, where you can only place one URL, story highlights can include unlimited links. You can create an eye-catching highlight image with a meaningful name that gives an overview of your story.

You can monetize from the story highlights by including affiliate links to the various affiliate programs you have joined. It is also a great place to announce new products and includes URLs to the selected pages you want your audience to check out.

10. Host Giveaways and Contests

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Once you have acquired the status of a reputable Instagram influencer, you can host giveaways and contests to increase your account reach and following. 

You can partner with brands that are similar to your interests and that have similar brand values.

Giveaways and contests are a great way to increase follower count. To participate, users must show engagement by following accounts, reacting to the post, and inviting their friends to join as well. 

11. Leverage Instagram Ads

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Ads on Instagram have an active user reach of 96.6%. You can use this feature to promote your Instagram account.

An Instagram ad is a relatively quick way to reach your target audience. The platform generally places ads based on products or services the user has searched for earlier.

Thus, by using retargeted ads Instagram gives content creators a higher chance of connecting to the desired Instagram user. You can select the maximum budget you would like to spend along with how long you would like the campaign to last. 

Instagram ads do not guarantee immediate results, but they are a great way to create brand awareness. It can help increase visitors to your account and also generate site traffic.  

The Bottom Line: How To Make Money On Instagram

Making money on Instagram doesn’t have to be difficult. You can take advantage of the platform’s many features like stories and highlights to promote your products.

Which method for monetizing Instagram is going to depend on the type of business you have. You’ll want to make sure to choose an approach that best suits your needs and one that will help you achieve long-term success.

And remember, the key to making money on Instagram is consistency and creating great content that will draw people in. With the right strategy and dedication, you can make a profit and even turn Instagram into a successful standalone business.

Good luck!

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How CEO Visibility Shapes Your Company’s Reputation



How CEO Visibility Shapes Your Company's Reputation

Opinions expressed by Entrepreneur contributors are their own.

Hyperconnectivity and social media have forever changed the reach and impact of company leadership. These days, chief executives are expected to be the face of their companies, not only in the boardroom, across annual reports or at shareholder meetings, but across the entire and endless digital expanse.

The supercharged visibility of CEOs and other C-suite executives online plays a pivotal, if not essential, role in shaping brand perception and, by extension, brand perception and reputation. This transformation not only forced corporate PR teams to shift focus toward heavily digital branding strategies; it’s also prompted many leaders to rethink their entire approach to image management and public engagement.

Related: How to Skyrocket Your Business to the Top With Thought Leadership and Visibility

The digital persona: More than just a role

The internet (particularly social platforms) has democratized information in incredible ways, giving consumers unprecedented access to the people behind the brands their favorite brands. This shift has made your CEO’s digital persona an integral part of your company’s image.

When your CEO actively engages with audiences online, whether that’s through social media, blogging, webinars or workplace videos, they essentially humanize your brand, lending a powerful human element that can lead to stronger connections with both current and potential customers. A proactive and carefully managed online presence can boost such intangibles as trust and transparency. When your CEO is visible and interacting in ways that align with company values, they can help create a sense of openness that builds trust and connection with your business.

Such a presence can also elevate your thought leadership efforts. By sharing industry insights and forecasts, your CEO (and other executive leaders) can establish themselves and your brand as experts in your space, strengthening a critical perception that nudges customers closer to the finish line.

Impact of CEO visibility on brand perception

How your CEO crafts their image and engages with folks online can have a meaningful, sometimes even lasting, impact on your brand’s relevance and relatability. For example, a CEO who makes themselves approachable and (perhaps most importantly) relatable on social platforms like Facebook, LinkedIn and even TikTok can deliver real-time dividends for brand loyalty, driving trust and consumer interactions in the right direction.

In contrast, as a leader of an organization, a CEO who often seems aloof, distant or disconnected — especially from the values they preach or relevant societal issues and events — can inadvertently drain their company’s reputation, creating an association that can be hard to pull away from.

Successful CEO visibility efforts

Consider Tim Cook of Apple or Satya Nadella of Microsoft. Through both brand PR and adept personal efforts, both leaders have crafted online personas that align closely with the innovative and forward-thinking ethos of their companies. Cook and Nadella are not only effective, often persuasive advocates for their products, but also for broader issues like border societal concerns like privacy, security and corporate responsibility, often mirroring sentiment among their customer base.

Related: In a Downturn, It’s Not Enough to Have Good Financials — Brand Visibility Is the New Currency.

Potential risks of higher visibility

Of course, while there are clear benefits to having a highly visible CEO, there are also risks, including:

  • Inconsistency. Any discrepancy between your CEO’s online persona and your company’s actions can lead to public relations issues. Consistency and brand-leadership alignment are key.
  • Overexposure. Too much visibility can backfire over time, especially if it shifts focus away from your company and onto your CEO’s personal views or actions. Again, coordination and careful management of each strategy is essential.

Harnessing social media for CEO influence

Social media can be a double-edged sword. While it does offer a host of valuable platforms for leaders to engage audiences, it also poses considerable risks, especially if not managed carefully.

Here’s how savvy CEOs use social media to their advantage:

Regular updates: Skilled leaders understand how to leverage social channels to keep followers informed about company news and industry trends.

Engagement: While often challenging, CEOs who respond to comments and participate in discussions (measuredly, of course) help build a community around the brand.

Crisis management: Executives who address issues head-on can turn potential negatives into positive press. This also helps demonstrate leadership and accountability, essential to building positive sentiment and trust among consumers.

The SEO advantage of CEO visibility

While sometimes overlooked, CEO visibility can have a sizable impact on your brand’s search engine optimization (SEO) efforts. For instance, regularly updated blog posts and articles from your CEO can provide an incredible opportunity to drive organic traffic to your website, in turn improving its search engine ranking. Additionally, positive mentions of the CEO in the media can help generate positive headlines in Google, boosting your company’s larger online footprint.

Elements like consistent content creation — high-quality, optimized content — and link-building (leveraging and promoting CEO-authored articles and posts) can heighten your CEO’s online visibility and, by extension, elevate your brand across critical search results pages.

Related: This CEO Shares 4 Highly Effective Ways to Promote and Scale Your Small to Medium-Sized Business

Stepping into the spotlight with integrity

Visibility is powerful, but it must be handled with integrity to really benefit your company’s reputation. Your CEO’s online actions and communications should be thoughtful, authentic and aligned with the company’s values. Whether it’s participating in online discussions, writing insightful articles or engaging with followers on social, every activity contributes to the tapestry of the company’s online presence.

A CEO’s digital visibility is a formidable tool that can profoundly shape your company’s reputation. By embracing the spotlight with sincerity and strategy, your CEO not only bolsters your company’s image but also sets a benchmark for future leaders.

In this rapidly evolving digital landscape, those at the helm who can navigate with visibility and integrity are the ones who will steer their companies to new heights of success and influence.

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Improve Workflow with Advanced Diagramming for $20



Improve Workflow with Advanced Diagramming for $20

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

When embarking on a large team project, communicating all of the ins and outs of it and then keeping track of everyone’s work in relation to the plan can grow overly complicated fast. In essence, that’s why diagrams and project tools have proven to be so valuable to businesses over the years.

For a deal on one of the world’s best business planning and diagramming tools, you might want to hop on this very limited-time opportunity. Today only, you can get Microsoft Project 2021 Professional (PC) or Microsoft Visio 2021 Professional for Windows for $19.97 (reg. $29.99).

Visio makes it easy for business professionals and teams to create and share data-linked diagrams of all varieties. The program makes creating these diagrams simple with a wide range of templates, which users can customize using any of over a quarter-million shapes available on Visio’s online content ecosystem.

Visio users can automatically generate org charts using common sources like Excel sheets, and docs from Exchange and Microsoft Entra ID. In addition to org charts, businesses commonly use Visio for creating network diagrams, floor plans, flowcharts, and various brainstorming tools like fishbone diagrams and SWOT analysis docs.

From 13 reviews by verified purchasers in the Entrepreneur Store, this deal has an astonishing 5/5 star average rating. One recent five-star review described the appeal well, stating, “Incredible deal on Visio 2021 Pro! I can do floor plans, network diagrams, and more. Extremely happy with this purchase.”

Also available for $20 for one day only, Microsoft Project Professional allows users to take the data they learn from diagrams and actualize it into effective, successful projects. It features pre-built project management templates, timesheet trackers, schedule builders, and more. Project Pro is also rated 4.4/5 stars on Capterra and GetApp.

Don’t forget that this is the last day when you’ll be able to get:

StackSocial prices subject to change.

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Red Lobster Speaks Out on ‘Misunderstood’ Bankruptcy Filing



Red Lobster Speaks Out on 'Misunderstood' Bankruptcy Filing

It may be the end of an era for beloved seafood chain Red Lobster, which officially declared bankruptcy on Monday after months of speculation and dozens of abrupt restaurant closures.

Now, the company is speaking out to loyal customers — and investigating the role that its shrimp supplier may have played in its demise.

Related: Red Lobster Suddenly Shutters Dozens of Locations Without Warning Employees, Begins Auctioning Off Equipment

In a letter posted to social media, Red Lobster thanked customers for their nearly five decades of loyalty and assured the masses that the chain wasn’t going anywhere.

“Bankruptcy is a word that is often misunderstood. Filing for bankruptcy does not mean we are going out of business,” Red Lobster wrote. “In fact, it means just the opposite. It is a legal process that allows us to make changes to our business and our cost structure so that Red Lobster can continue as a stronger company going forward.”

Red Lobster noted that companies including Delta Airlines and Hertz “emerged stronger” after filing for Chapter 11 (Delta in September 2005, Hertz in May 2020) and found ways to bounce back.

“Birthdays, graduations, anniversaries, and yes, weddings. We’ve been here for them all,” the chain penned. “Red Lobster is determined to be there for these moments for generations to come.”

Red Lobster’s downfall was a slow burn, primarily blamed on an $11 million loss in November 2023 due to the chain rollout of an “Endless Shrimp” promotion. The deal offered customers all the shrimp they could eat for $20, and it proved to be a bit too popular.

Last week, it was reported that stores had begun shuttering without warning around the country, with dozens auctioning off all of their furniture and equipment online and some employees claiming they were given no notice ahead of time.

In a filing on Sunday, Red Lobster CEO Jonathan Tibus called out former CEO Paul Kenny and Red Lobster’s seafood supplier and owner, Thai Union, regarding decisions made surrounding the “Endless Shrimp” promotion and that Red Lobster is “currently investigating the circumstances” around the decision to make the promotion permanent instead of limited-time.

Related: Endless Shrimp Deal Is Too Popular, Red Lobster Loses $11M

“I understand that Thai Union exercised an outsized influence on the Company’s shrimp purchasing,” Tibus wrote. “[Red Lobster is] exploring the impact of the control Thai Union exerted, in concert with Mr. Kenny and other Thai Union-affiliated entities and individuals, and whether actions taken in light of these parties’ varying interests were appropriate and consistent with applicable duties and obligations to Red Lobster.”

Thai Union completed its purchase of Red Lobster in 2020.

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