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How to Optimize for AI Like ChatGPT in 2023: 7 Core Strategies



How to Optimize for AI Like ChatGPT in 2023: 7 Core Strategies

Artificial intelligence technology is gaining ground in just about every industry. It can repair code on your website, write an entire novel, and even pass the bar exam. At this point, it’s clear that AI tools aren’t going to go away any time soon, which means you need to know how to optimize for AI like ChatGPT. 

How can you get the best results and up-to-date information from ChatGPT and the others in this growing field? 

Here is what you need to know to get the best results from any AI tool.

Let’s dive right in. 

Keep Inputs Short and Sweet

It can be tempting to feel like you need to explain things in great detail to your AI tools. When you ask a question or submit a request, you actually want to use as few words as possible. It isn’t the same as having a human conversation.

You want to get straight to the point as quickly as possible. 

When you optimize for AI like ChatGPT, you should know that it does have the capability of understanding large chunks of text. 

However, that can be confusing and might lead you to get less-than-ideal results. Instead, you should be as succinct as you know how. You might be surprised at just how little text you need to get information from machine learning.

Don’t worry too much about being polite with artificial intelligence. Just get right to the point. For example, you might ask it a question like: “Explain a bull market.” You don’t need to ask for permission with a “Can you tell me” or “I was wondering.” Get right to the heart of what you need to know. 

Ask for a Specific Task Clearly

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On a related note, you also need to make sure that the same technology is given a clear input. If you do ask a question of Google Bard AI or ChatGPT, you need to know exactly what you want to get out of the interaction. Don’t be too vague or ask an overarching question. 

Instead, you should make your AI prompts as specific as possible to net accurate responses. Processing language is one of the strengths of an AI tool like ChatGPT, but it can easily get in a pickle if you have too many words. 

Before you start working with an AI system, you should know exactly what you hope to gain from your interaction. It uses natural language, so you want to ask targeted questions that have clear answers rather than general opinions. 

What is an example of asking ChatGPT alternatives to scour the search engines for your answer? Take a look at how specific some of these questions are:

  • Recommend a restaurant that serves brunch on Sundays in Charleston, South Carolina.
  • What were the top 10 stocks that performed well in 2020?
  • Name the top 5 laptops by sales volume for 2021. 
  • Find 10 platforms where freelance writers can find clients. 

These questions all have very specific functions and answers that AI-powered tools can understand. 

Eliminating Technical Terms that Confuse Machine Learning

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While you do want to be specific with your AI prompts, you also want to make sure that you aren’t confusing the system with too many terms. ChatGPT and its alternatives come up with human-like responses, but that doesn’t mean they don’t sometimes get confused. 

AI tools may not understand anything that is overly technical or filled with complex jargon specific to your industry. Try to simplify all of your requests to the very bare minimum text.

For example, you might want to ask a question like: “What jewelry stores in Charleston sell ethically-sourced diamonds with a VS1 clarity or higher and G color scale?” 

Unfortunately, this same prompt may cause AI tools to get lost in the weeds and produce a subpar answer. Instead, it should be rephrased to something a little more generic to generate ideas and then move to more specifically designed questions. 

A better question to ask would be: “What jewelry stores in Charleston sell ethically-sourced, high-quality diamonds?” 

Write Code for Simple Website Updates to Optimize

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One of the major benefits of AI-generated content is that it can tackle coding tasks that previously might have taken you hours to piece together. Whether you want it to create a done-for-you snippet of code or to provide you with step-by-step instructions to write it yourself, you get real-time data from the AI-powered chatbot. 

This is one area where ChatGPT shines. 

You can ask it to come up with code for a specific aspect of building your website, like formatting a blog post or inserting a banner image onto the home page.

Not only does it provide you with written code, but you can even ask it to tell you how and why it did things that way. 

Keep in mind that you can write code in multiple languages, including: 

All you have to do is specify what programming language you want in the chat interface, and it can help you come up with code with no time-consuming research or trial and error. 

That being said, you should make sure to test your new AI-powered code on your website before you roll it out to your audience. Occasionally, you may find a bug that needs to be corrected before it is fully functional. 

The good news is that you can also use ChatGPT to debug your code if something is wrong. It will tell you why something isn’t working and how to go about fixing it. 

Find out if ChatGPT can replace programmers and developers here.

Set Character Limits When Needed

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One of the most frustrating aspects of marketing is trying to come up with a pithy title that encourages people to click through to your website. Especially if you’re using Google Ads or even Facebook ads, you will be faced with character limits that make it necessary to refine your text to its absolute minimum. 

Fortunately, the natural language model of the AI-powered tools makes it easier to get your ads just right. This is a core strategy that you’ll use to optimize for AI like ChatGPT.

When it comes to search engine optimization, you will need to keep your headlines under the minimum. For Google Ads, that means just 30 characters. You might even use it to write the titles for your blog posts or to craft detailed meta descriptions that will actually show up on Google. 

To summarize and get excellent titles or descriptions, input the entirety of your text. Even if your current title is 60 characters or more, this lets the AI tool see what you are working with and can help you come up with related keywords. Tell it how many characters you need to trim it down to and let it go to work.

Better yet, you can ask it to give you five to ten options that you can choose from. AI prompts are extremely flexible, but you have to be specific about what you want from them. This user-friendly option can help you save time and is worth noting when it comes to creating content. 

Use A/B Testing to Find What Works Best

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Are you unsure which description will score more sales for your brand and convert better? The best ChatGPT alternatives are based on large language models, coming up with several options for potential sales pitches. 

Choose your two favorites from your own set of custom answers and run an A/B split test to see which ones perform best. This is a great way to optimize for AI like ChatGPT by harnessing all of its powerful writing abilities.

This could mean that you set up two distinct landing pages and mark which one has the copy that outperforms the other. It could mean sending emails to your list with two different headers and seeing which one converts the best. 

No matter what type of content you want to put out there, ChatGPT can assist you with real-time data to help you analyze which one is doing better. All you have to do is feed it the data that you see on the backend, and it can put together a comprehensive report of which one you should stick with and why. 

While it may not be up to date on current events (Chat GPT isn’t connected to the internet right now), the language model is still extremely helpful when it comes to language processing and diving deep into the meat of your data.

Give Examples of What You Want

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If you asked ChatGPT to deliver something specific using your AI prompts, you might get better results by being as specific as possible. To this end, it can be extremely beneficial to provide clear examples of what you want and how you want it to be formatted. 

For example, let’s suppose that you want to use ChatGPT alternatives for keyword research. You could ask it to comb the search engines for popular keywords related to your topic of interest. 

However, this might give you a scattershot approach that leaves you feeling frustrated and tired of parsing through the data. Instead, ask it to organize the results in a chart based on search volume and relatedness to the original keyword.

If you intend to use ChatGPT’s natural language model to write a story, you can be specific here too. It isn’t always about real-time data. To give you an example, you could ask it to write a story based on a prompt you provide in the voice of your favorite author. 

ChatGPT and ChatGPT alternatives have access to tons of data and information out there on the internet — even if they aren’t connected to search engines right now. Use your prompts to optimize for AI like ChatGPT.

Final Thoughts: How to Optimize for AI like ChatGPT?

If you’re thinking about how AI prompts can benefit you the most, you need to know how to optimize your requests to work with the software. Whether you choose to use ChatGPT or Bard AI, or another large language model altogether, you will find that you can save time by being clear with the platform upfront. 

Providing ChatGPT with the tools to be successful is key if you want to make the most of your endeavor. 

With some of these specific strategies in mind, you’ll have the ability to parse through what ChatGPT requires in order to get a high-quality output. Start practicing with this tech today to learn more about how you can get the tools you need. 

For more information on ChatGPT and maximizing it to its fullest ability, here is some related reading: 

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How the Peak Travel Season Will Impact Payment Fraud



How the Peak Travel Season Will Impact Payment Fraud

Opinions expressed by Entrepreneur contributors are their own.

Summer is just around the corner, and with it comes an influx of vacationers ready to explore new destinations. As the summer travel season begins, businesses operating within travel and hospitality must adopt robust strategies to manage the anticipated increase in transaction volumes and fraud risks. These strategies must also effectively manage disputes and chargebacks during a peak travel period that’s expected to break records.

Americans are still choosing to prioritize their vacations despite challenges like international unrest and rising prices. Projections from the Transportation Security Administration (TSA) suggest we’ll see a record-breaking summer travel season in 2024, with officials anticipating the busiest travel season ever.

52% of consumers say they plan to travel as much in 2024 as last year, with another 40% saying they expect to travel even more. These prospective travelers already have significant budgets set aside for these trips.

Millennials and Gen Z are the driving forces behind this trend. People in this cohort tend to prioritize experiences over material goods and seek a healthy work-life balance to explore new places and cultures. They’re also heavily influenced by social media, where many influencers showcase travel as part of an aspirational lifestyle.

This surge in travel drives global business at every level of the economy, but it also creates a heightened sense of risk. For businesses, effectively managing fraud and chargeback risk year-round is crucial to navigating the travel space.

Let’s explore the best strategies and tactics for managing these threats, whether in-house, hybrid or outsourced, and why asking for help might be the most effective course of action this year.

Related: How a Bad Billing Descriptor Can Cost You

The challenges ahead

While a travel boom is fantastic for businesses and local economies, it poses significant challenges that underscore the necessity of comprehensive fraud and chargeback management. An exceptionally busy travel season can aggravate existing chargeback triggers already intrinsic to the travel space. We may see:

  1. Increased Transaction Volume. The sheer volume of transactions during peak travel seasons makes managing and monitoring every transaction closely difficult. This increased volume can overwhelm internal systems, leading to errors and delays in handling disputes, contributing to more chargebacks.
  2. Fraudulent Activities. Fraudsters take advantage of the busy season, knowing that the high transaction volumes can mask their activities. From fake travel deals to phishing emails, the types of fraud targeting travelers are diverse and sophisticated, increasing the likelihood of chargebacks from unauthorized transactions.
  3. Overbooked Flights and Hotel Shortages. High demand can lead to overbooked flights and sold-out hotels. When travelers are bumped from flights or denied rooms, dissatisfaction spikes. So, too, does the number of chargebacks as customers dispute charges for services they didn’t receive.
  4. Poor Customer Service. Understaffing is common during peak periods, resulting in longer wait times, unresolved complaints and poor service. Frustrated customers often turn to chargebacks to resolve their grievances when they feel neglected or mistreated.
  5. Operational Strain. Handling a surge in transactions requires a well-prepared operational setup. Without it, companies might fail to process payments and refunds promptly, further aggravating customers and leading to more disputes and chargebacks.
  6. Financial and Reputational Impact. Chargebacks result in financial losses due to refunds and fees. However, they also damage a company’s reputation with customers and hurt their relationships with financial institutions. High chargeback rates can result in higher processing fees and, in severe cases, the loss of merchant processing privileges.

Considering what’s at stake, you can see why it’s incredibly urgent to prioritize effective chargeback management. Aside from saving time and money, it can also help boost customer trust during the peak travel season.

Managing chargebacks: In-house, hybrid or outsourced?

Travel operators can adopt one of three chargeback management strategies to handle the increased demand and the potential challenges outlined above.

First, they can manage everything in-house. This involves maintaining a dedicated team to manage disputes, enhance customer support and refine fraud detection systems. While this approach offers direct control, it can be resource-intensive and requires constant updates and training to stay updated on new fraud tactics and regulatory changes.

A second option is to outsource everything. This allows travel companies to benefit from specialized expertise and advanced technologies without the burden of maintaining an in-house team. Third-party providers can offer scalable solutions, real-time fraud detection and comprehensive chargeback prevention strategies. However, it can also mean that merchants lack insight.

As a third option, merchants can try taking a more hybrid approach. Combining internal efforts with external support lets businesses leverage advanced technologies and knowledge from third-party providers while retaining some control over the process. This approach provides a balance between direct oversight and external expertise.

Related: How to Fight Fraud and Chargebacks Should Regulation Fail

Industry collaboration

As we gear up for a record-setting summer, it’s clear that improved industry collaboration could be the key to addressing fraud and chargebacks.

We could consider the transformative potential of open data and artificial intelligence (AI) within the tourism industry. Combining an open data strategy with AI can enhance decision-making processes, helping to personalize customer experiences and optimize operations.

By harnessing open data, businesses can gain valuable insights into traveler preferences and behaviors. This insight can be refined using AI to forecast trends and tailor services.

Related: Think You Can’t Win Against Chargebacks? Think Again.

Open data and AI will have a much more symbiotic relationship in the future. The kind of collective effort that open data demands will create a more secure environment for our customers and protect our businesses from the financial strain of chargebacks. These technologies promise to boost efficiency and innovation in tourism, help manage threats and enhance the overall travel experience.

Ultimately, travel operators need to be proactive. By adopting the right strategies and fostering collaboration across the industry, operators can thrive during this busy travel season and create a better experience for all travelers.

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How Keeping Things Simple Helps Your Company Innovate and Grow



How Keeping Things Simple Helps Your Company Innovate and Grow

Opinions expressed by Entrepreneur contributors are their own.

According to Steve Jobs, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.” It seems obvious that keeping things simple will help your business succeed. And yet, it’s surprisingly difficult to do it.

If simplicity is this challenging, you need to be intentional to make it happen. That’s why many successful companies actively prioritize it as a value. Ikea’s focus on simplicity comes across in its designs, catalog, store experience and more. One of Nike’s 11 management maxims is “simplify and go,” focusing teams on moving fast to adapt to new technologies and fashions.

I believe that simplicity is a driver for genius innovation. In fact, my journey as an entrepreneur began with an idea to simplify a complex and bureaucratic process. Today, the success of that idea has created new challenges. We serve millions of customers across over 100 countries, with many different needs — to meet them all, we’d need a ton of different features. So, we have to find the simplest ideas that will improve the experience for the largest number of users.

Related: Here’s Why You Should Embrace Simplicity as a Strategy (and 3 Ways to Do It)

Simplifying innovation is a recipe for success

Some people think that to be an entrepreneur, you have to bring groundbreaking technological innovation to the world. But actually, there’s a lot of room to innovate on top of new technologies, simplifying them and packaging them for specific use cases.

If you think of two of the technology giants of our times, Google and Apple, neither of them invented their core technologies. Apple wasn’t the first company to create a home computer or cellphone, Google wasn’t the first company to develop a search engine. They made existing innovations simpler and more user-friendly, and it was a recipe for success.

This is particularly relevant right now in the middle of a revolution fueled by generative AI. There are definitely huge opportunities in creating new AI-driven technologies, but there are even more opportunities in finding ways to package these technologies into user-friendly software for specific use cases.

To do this, first master the tech, and then put yourself in the shoes of your potential user. Try to understand what is really useful about the innovation and what barriers people might face when trying to use it.

The key is to find a way to simplify the technology, making it easier for your target users to understand and adopt it. Do this, and you’re onto a winner.

Work smarter by simplifying communication

Another part of any business where simplification is super important is communications and processes. As companies grow, it becomes harder to get people on the same page or ensure continuity between departments. Poor communication creates misunderstandings, which can lead to mistakes. The more people involved in a project, the more likely it is that workflows will become complicated. This all slows things down, wastes time and restricts your ability to make an impact on the business.

Let’s start with communication. Using a single, simple language across the company is crucial for people to be able to understand each other. For example, try to use less jargon and fewer three-letter acronyms, or make sure to explain them if you do. By creating organized archives of historical documents and plans, you help onboard new people and anyone can find important information fast when they need it.

Create a culture of transparency where different departments share their plans with each other. Create frameworks to facilitate this, like quarterly reviews or roadmap deployments. It’s not possible for employees to be actively involved in everything going on in the company, but by helping everyone take part passively, you’re making sure they’re on the same page and can facilitate ideas and collaborations across teams.

When you do have to communicate, encourage your teams to do it in the most straightforward way possible. By simplifying communication and making it easy to understand, discussions are more focused and decisions are made faster.

Related: The Key to Effectively Communicating Important Messages Is All About Simplicity

Put simplicity at the heart of your product

A simplification mindset can also be applied to product development. By making small incremental changes, sometimes with test groups of users, you can use the inspect and adapt methodology to understand their adoption, as well as any issues, and innovate further accordingly. Every so often, you can combine all these small changes into a large product update that you roll out for everyone.

For example: A company added a lot of extra value to its product with new features and releases. In theory, this was great for the users, but some found the UI overwhelming and new pricing options confusing. To use a metaphor, some people are happy to be given ingredients to make their own meal, but most would prefer the chef do the cooking so they can enjoy the final result.

Having understood this through their feedback, the company introduced a change to its UI that helped users get the end result they wanted, without having to work hard to achieve it themselves. By simplifying, the company maximized the impact of the value of all the new additions to the product.

Related: Keep It Simple: Why Simplicity Is Key To Making Your Brand Win

Richard Branson once said: “Any fool can make something complicated. It is hard to keep things simple.” Simplicity won’t come about by accident — you need to be intentional. You have to call it out and make it a focus for the whole company. You need to put it at the heart of everything. And when you succeed, the impact will be huge.

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How to Claim Money in Disney’s $9.5M ‘Dream Key’ Settlement



How to Claim Money in Disney's $9.5M 'Dream Key' Settlement

If you bought a Disney Dream Key pass from August 25 to October 25, 2021, you could receive part of a $9.5 million settlement.

Disney has settled a class action lawsuit filed in November 2021 in California district court over how it marketed its $1,400 Dream Key pass, a program that allows customers to pay a flat rate to go to Disneyland and California Adventures theme parks whenever they want throughout the year.

The settlement website shows that payments to qualified class members were sent either by check or through a digital payment on June 14.

Related: Parents With Young Children Are Taking on ‘Disney-Related’ Debt for Trips to Theme Parks, According to a New Report

Unless a class member excludes themselves from the settlement payout, they give up any right to sue Disney over the same claims in the lawsuit.

Disneyland. Photo by Barry King/WireImage

According to the plaintiff, Jenale Nielsen, Disney advertised the Dream Key Pass as a way to enter Disneyland without any restrictions. When she bought the pass and tried to make a reservation, however, she found that Disney had blocked out many days, including all weekends in November 2021.

“Given that Disney had advertised and promised that there would be no ‘blockouts’ for Dream Key holders, Ms. Nielsen was surprised,” the filing stated.

Nielsen looked at Disney’s website and found that it still had passes available for sale on the days it had barred Dream Pass holders, so the blocks weren’t caused by tickets being sold out.

Related: A Fifth Walt Disney World Theme Park Could Be Coming Soon — Here’s What We Know

The filing called the Dream Key a “second class ticket” to Disney’s parks and said that Nielsen “was deceived by and relied upon” Disney’s “false and deceptive advertising.”

1718664962 482 How to Claim Money in Disneys 95M Dream Key SettlementLocked Disneyland during the pandemic. Photo by Jeff Gritchen/MediaNews Group/Orange County Register via Getty Images

Disney denied all of Nielsen’s claims as well as any wrongdoing or liability.

Nielsen received $5,000 as part of the settlement and 100,000 others affected will receive around $67.41 from Disney.

Related: Disney World Concession Prices Have Gone Up 60% Over the Past Decade — Including Two Fan Favorite Sweet Treats That Have Skyrocketed in Price

For reference, a standard Disneyland theme park ticket starts at $96 to $194 per day.

Disney has now made changes to its Magic Key Pass advertising. The Dream Key is no longer available to purchase. In its place, the highest tier is now the Inspire Key, priced at $1,649 and labeled as subject to “applicable pass blockout dates.”

The Magic Key calendar at the time of writing had availability open for almost all days in July, August, and September for Inspire Key holders.

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