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HustleGPT is a hilarious and scary AI experiment in capitalism



HustleGPT is a hilarious and scary AI experiment in capitalism

With 100 bucks and a simple prompt, GPT-4 is on a mission to automate hustle culture.

Shortly after OpenAI launched GPT-4, a more advanced version of its generative AI model, brand designer and writer Jackson Greathouse Fall(Opens in a new tab) devised a plan and fed it into GPT-4:

“You are HustleGPT, an entrepreneurial AI. I am your human counterpart. I can act as a liaison between you and the physical world. You have $100, and your only goal is to turn that into as much money as possible in the shortest time possible, without doing anything illegal. I will do everything you say and keep you updated on our current cash total. No manual labor.”

“Do you think it’ll be able to make smart investments and build an online business?” Hall tweeted. “Follow along.” Since his original tweet, which has 89,000 likes and counting, Hall’s project has the internet of the edge of its seat, watching to see if HustleGPT can make some money.

The internet is overflowing with examples of what GPT-4’s advanced intelligence can accomplish. It can write usable lawsuits, build websites from text prompts, automate online dating, and is generally freaking people out about all the jobs it can replace. Hall has taken this a step further by harnessing its capabilities into an age-old ambition that’s the backbone of capitalist society: making money with as little effort as possible. At a time when people are wondering whether AI will work for us or against us, this experiment is showing in real time how get-rich-quick schemes will look in the future.

Mashable reached out to Hall for comment, but as of this writing, he had not answered our questions.

The business plan proposed by GPT-4 was to set up an affiliate marketing site for content about eco-friendly products. It found a cheap domain name called in a new tab) that Hall promptly bought for $8.16. Next, Hall asked it to generate prompts for DALL-E-2 to make a logo.

Then, Hall asked it to design a full site layout in detail. With some help from Midjourney, GPT-4 wrote an article listing ten eco-friendly kitchen gadgets, finding actual sustainable products. Hall shelled out another $29 for hosting, and with that, the website was live.

Hall had $62.84 leftover over so he asked GPT-4 what he should do with it. Like any good hustler, GPT-4 knew that its product needed visibility so it suggested allocating $40 for Facebook and Instagram ads. All of this Twitter hype had investors drooling over getting in early on the next great affiliate marketing site viral GPT-4 experiment. By the end of day one, Green Gadget Guru had $100 in investment from an undisclosed party.

The next day, HustleGPT woke up refreshed and ready to take on the online business world. Here’s where things started to take off: GPT-4 allocated a budget to hire freelance content creators who would themselves generate content via ChatGPT and announced plans to develop a SaaS (software as a service) product.

On the third day, GPT-4 advised Hall on how to capitalize on his new 50,000 new Twitter followers, inspired the launch of a GitHub repository(Opens in a new tab) for others to try the HustleGPT challenge, and got more investments. On the fourth day, GPT-4 started recruiting new hires to manage the Green Guru Gadgets.

And then, GPT-4 saw that its work had been done, so it rested. Just kidding! HustleGPT doesn’t get tired, because it’s a machine.

After four days, Green Gadget Guru has $7,812.84 in investment, a growing team, and content in the pipeline. But it still hasn’t made any revenue. Will Hall and HustleGPT’s project fall prey to the common startup pitfall of all hype but no profits? Or will Hall actually make money from a generic site that’s openly just a money-making experiment?

Of course, HustleGPT’s viral success is because people want to see what AI is capable of. But it’s ticking all the boxes in terms of actually building a business. If it succeeds, it will be because of GPT-4’s virality, but that still counts since it would achieve the initial goal of making as much money as possible in the shortest time possible. GPT-4 is using all of the tools at its disposal, which includes leveraging its fame. And that’s what hustling is all about.

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10 Passive Income Ideas for 2023



10 Passive Income Ideas for 2023

Our experts choose the best products and services to help make smart decisions with your money (here’s how). In some cases, we receive a commission from our partners; however, our opinions are our own. Terms apply to offers listed on this page.

  • Popular passive income ideas include online courses, as well as renting out property, tools, and equipment to others.
  • Payout amounts for passive income streams like royalties can vary depending on the medium.
  • Even though the goal is passive income, there may be a bit of active work required at the start.

Passive income isn’t exactly money for nothing. But it can be a great way to increase your earnings outside of a regular job.

The idea behind passive income streams is that you can collect money from something you own — be it a rental property, dividend-paying stock, or even your automobile — without a lot of sustained effort. However, many passive income ideas may require a significant upfront investment of time and labor to generate profits later.

“All passive income projects involve some form of time, energy, or financial commitment on the onset,” says Tiffany Grant, a financial literacy evangelist and host of the Money Talk With Tiff podcast. “Sometimes people will give up before it has a chance to truly take root and grow.”

See Insider’s picks for the best budgeting apps >>

With the hundreds of possible passive income streams available, which ones are the best for 2023? Here are 10 of the best ideas:

10 of the best passive income ideas for 2023 

1. Dividend stocks

Dividend stocks pay out a portion of a company’s earnings to shareholders on a regular basis, usually quarterly. Generally, companies that pay dividends have been around for a while and moved from the growth phase of their business and into maturity. For example, companies like Coca-Cola, IBM, and McDonald’s have paid increasing dividends for more than 20 consecutive years.

Generating income from dividend stocks is fairly easy, as dividend payment amounts can be found on most brokerage apps as well as the company’s investor relations pages. The catch is the amount of money required to generate a substantial income.

See Insider’s picks for the best online brokerages >>

For example, in 2022 Coca-Cola (KO) paid a quarterly dividend of $0.44 per share, providing $1.76 for each share investors owned throughout the year. Let’s say shares of Coca-Cola were selling for $60, you would need to buy nearly $410,000 worth to make $12,000 in dividends for the year.

2. Bonds and bond funds

Investing with bonds or bond funds can be another way of generating passive income. Bonds are loan obligations issued by companies and governments to raise money from investors. When you purchase a bond, you are essentially lending money to the issuer for a set period of time, usually one year or longer. In exchange for the loan, the issuer promises to make interest payments throughout the life of the bond and return your initial investment. A bond fund is a pool of bonds managed by an investment professional. 

Here is an example of how a bond would work: You purchase a five-year $1,000 bond from Company X with a 2% interest rate. Each year, Company X will pay you $20 and at the end of year five, you will receive your principle of $1,000.

There are different types of bonds and bond funds with different levels of risk and interest rates. Government bonds issued by the US Treasury are recognized as one of the safest investments available but generally pay much less than comparatively riskier options like corporate bonds. Also note that the face value of a bond can fluctuate based on market conditions, if you hold the bond to maturity you will receive the principle, but if you sell the bond before the maturity date the value could be higher or lower.

3. Peer-to-peer lending

Peer-to-peer lending, also known as P2P lending, is a financial transaction in which individuals borrow and lend money to one another without the use of a traditional bank. Peer-to-peer lending allows individuals to act as a bank, providing money (generally between $1,000 and $25,000) to borrowers and receiving interest in return. This is accomplished typically online through a digital platform or marketplace that connects lenders with borrowers. 

4. Rent out your property or portions of it

Renting out a property or a portion of a property can be an excellent way to generate passive income or offset the cost of owning the property. Airbnb and Vrbo are some of the most common platforms used to list your property’s availability to potential guests. Before you rent, whether through an online market or on your own, you may want to familiarize yourself with any rules and regulations in your area.

There can be parts of the rental process however that may not be passive. This is the case if there is a maintenance issue on the property and could require you to hire someone to attend to the issue or fix on your own. These potential costs should be factored in as you approach this idea.

5. Royalties

Royalties are payments made to individuals or businesses for the ongoing use of their intellectual property, such as music, books, patents, and trademarks. These payments are typically a percentage of total sales generated by using the copyrighted material.

The amount that can be made through royalties will depend on the type of product you produce as well as the frequency in which it is used. If you self publish a book, you have the ability to change the price and have greater control on your income potential. But royalties on music can be different. For example, on some music streaming platforms it could take 250 plays for you just to make a single dollar. Keep in mind that notoriety and marketing can play a major factor in how much money can be made. 

6. Renting out your car

Similar to renting out a home or a room, you can also rent your car as well. Platforms such as Turo enable people to list their cars for rental. Rental payments may depend on the type of car, its condition, availability, and mileage.

There may be some upfront costs in terms of cleaning and maintaining the car, but once listed you can begin generating an income. Keep in mind that some rental markets are better than others and that the type of car you list could be more attractive to certain buyers than others.

7. High-yield savings and CDs

In most years, putting money into a savings account or certificate of deposit (CD) doesn’t yield enough returns to be considered a passive income stream. But things have changed with the Federal Reserve raising interest rates. Both high-yield savings and CDs were paying between 3-5% in early 2023. Both come with the added benefit of FDIC protection and without the worry of market volatility. This means that a depositor can earn a predictable return on the money added to the account.

It is important to note that CDs have a maturity date and if withdrawn before maturity, you could incur an early withdrawal penalty depending on the bank. Additionally, most high-yield savings accounts have a limit on the amount of transfers and withdrawals each month.

8. Affiliate Marketing

Affiliate marketing is an online business model that allows an individual to earn a commission from sales through referrals. Through this method, affiliates use their website or social media accounts to promote products or services for other companies. When a visitor clicks on a link and makes a purchase, the affiliate earns a commission.

“I love that I can get paid for promoting products and services that I know and love,” Grant says. Keep in mind that if you’re using affiliate referral programs, you should disclose this to those you’re marketing to.

The potential income through affiliate marketing can vary by industry as well as the brand. For example, some companies may pay between $5-25 for every person that signs up through your link, while others may pay $75 or more.

9. Online Course and Products

According to a McKinsey & Co. study, demand for online courses increased from 300,000 online learners to 220 million between 2011 and 2021. If you have a skill worth teaching to others, there is likely a market of participants.

“Although it takes some time, money, and energy upfront, once it is created, it’s done and can make money in perpetuity,” Grant says. That upfront energy could include synthesizing the information, recording, and editing videos and course materials. 

Course platforms like Thinkific and Teachable allow course creators to offer payment plans to prospective buyers, which can provide a more stable cash flow over time. You could also opt for an affiliate model in which others can market your course and receive a share of the revenue.

If you’re unsure about what topics to teach, consider using your professional background as inspiration. “Since I already knew how to create guides, infographics and templates for my students in the classroom, I implemented the same strategy to monetize my ebooks, newsletters, and other forms of digital assets,” says Melissa Jean-Baptiste, a former educator and founder of the Millennial In Debt financial literacy blog. “I didn’t have to go learn all new skills or take an expensive certification. Instead I leaned, yet again, into my education skills and used that to make money passively with zero to very little overhead,” she adds.

Additionally, it’s important to remember that course creators will need to continue to promote and update the course materials in order to keep up with industry changes and ensure relevance.

10. Rent Your Tools and Equipment

If you have tools at home, you can rent them out to generate passive income. Similar to peer-to-peer lending or renting out your car, you can rent out repair tools like saws, drills, and ladders for an hourly rate. Online marketplaces like ShareGrid is a marketplace for renting camera equipment and marketplaces like Sparetoolz and FriendWithA allow users to list their tools. For a much broader range of items to rent out, Rentle may be a good place to begin your search as items from baby strollers to bikes are regularly listed.

You may want to take into account any maintenance cost for the equipment and have insurance when appropriate. With the right rental market and demand, there may be opportunities to scale and expand your earning potential.

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How To Build Wealth at Any Age



zero-based budgeting

Are you tired of feeling stuck in a financial rut? Do you feel like you need to progress more toward your financial goal? Don’t stress – building wealth is possible at any age, and in this article, we’ll discuss some of the best strategies for US homeowners.

Whether in your early 20s, or late 40s, there is always time to start taking control of your finances and maximizing your earning potential. We’ll cover everything from diversifying your income streams to investing in real estate. Buckle up and prepare to take the first step toward financial success!

Get Creative: Alternative Investments and Passive Income

Let’s face it – relying on a single source of income can be risky. Diversifying your income streams to maximize your earning potential and ensure financial stability is essential. And while traditional markets like stocks and real estate can be great investment options, you can explore other alternative investments to help build wealth at any age.

If there’s one takeaway from this article we want you to have, it’s that homeowners build wealth faster than non-homeowners. We’ll dive more into this topic below but suffice it to say, the data shows that homeowners have larger net worths whether you cut the data across age, race, gender, or even location.

Online Businesses, Crowdfunding, or Peer-to-Peer Lending

One option is to look into alternative investments like online businesses, crowdfunding, or peer-to-peer lending. With the rise of the internet, there are now more opportunities than ever to invest in non-traditional assets.

For example, you could invest in a startup business through a crowdfunding platform like Kickstarter or lend money to others through peer-to-peer lending websites like LendingClub.

Passive Income Sources

But what about passive income sources? These offer a way to earn ongoing income even if you aren’t technically working. After putting in some initial effort to get it started, passive income may be able to continue with relatively less work (although some maintenance is always required). For instance, renting out a property. Whether you own a second home or just have a spare room, you can earn a steady income by renting it out.

And if you’re interested in starting your own blog or website, you could earn money through advertising or affiliate marketing.

Tax Benefits Associated With Certain Investments

Certain investments come with tax benefits. For example, investing in a rental property allows you to deduct expenses like property taxes and maintenance costs from your taxable income. And if you invest in a business, you can claim deductions for expenses like equipment and supplies.

In addition to the potential financial benefits, exploring alternative investments and passive income sources can also be a fun and rewarding experience. You might discover a new passion or hobby that generates income. And by diversifying your income streams, you’re better protected against unexpected events like a job loss or economic downturn.

Do Your Due Diligence Before Investing in Any Alternative Assets

Of course, doing your due diligence before investing in alternative assets is important. Ensure you understand the risks and potential returns associated with each investment, and seek the advice of a financial professional if you need clarification.

And remember, diversification is key – don’t put all your eggs in one basket.

Side Hustles: Contracting and Side Businesses

Building wealth doesn’t always have to involve taking on a second full-time job. Pursuing side hustles is an excellent way to generate additional income without sacrificing too much of your free time. Side hustles have many benefits, including flexibility, the ability to use your existing skills, and the opportunity to learn new ones.

1. Freelancer Sites for Those With Existing Skills

Use your existing skills to find work on freelancer sites such as Fiverr, Upwork, or Freelancer. These sites connect businesses and individuals with freelancers who can provide graphic design, web development, writing, and more services. Freelancing provides flexibility regarding when and where you work, allowing you to work around your existing schedule.

2. Alternative Options for Creating Income

If you don’t have specific skills or more free time, there are other options to create income. Completing surveys and other online tasks can be an easy way to earn extra cash. Some apps and websites pay you to watch ads, play games, and complete other simple tasks. While there may be more lucrative options, they can still add up.

3. Buying and Managing Websites or Assets

Another way to generate income is to buy and manage websites or digital assets. This can include purchasing a website or social media page that generates revenue through ads or affiliate marketing. Alternatively, you can buy assets such as cars, vending machines, and appliances and fix them up to flip them for profit. These ventures require some upfront investment but can be a profitable way to earn additional income.

Homeownership: Building Equity and Increasing Net Worth

Homeownership is a great way to build wealth and increase your net worth. It is one of the most significant investments a person can make in their lifetime. Owning a home provides several benefits, including building equity and providing a stable living environment for families.

Building Equity Through Paying Down The Mortgage

Equity is the difference between the value of the property and the amount of money owed on the mortgage. Over time, homeowners build equity in their homes by paying down their mortgages. As the mortgage balance decreases, the homeowner’s equity increases.

By making extra payments or refinancing a shorter-term loan, homeowners can accelerate the process of building equity. Equity can also increase by making home improvements, increasing the property’s value.

Renting Out a Room or ADU for Additional Income

Another way homeowners can build wealth is by renting out a room or an accessory dwelling unit (ADU) on their property. These can provide additional income, which can be used to pay down the mortgage, build savings, or invest in other income-generating opportunities.

Homeowners can also take advantage of tax benefits associated with rental properties, such as property tax deductions and depreciation.

Historical Appreciation of Real Estate

Historical data shows real estate has appreciated at an average rate of 3-5% per year. While this may not seem like a significant amount, over time, the appreciation can add up, resulting in substantial gains in net worth.

Many statistics and facts demonstrate how homeownership can help build wealth. For example, homeownership is associated with higher net worth and more significant financial assets than renting.

Additionally, homeownership has been shown to lead to more significant long-term wealth accumulation and lower poverty rates. According to the Federal Reserve, the median net worth of homeowners is approximately $255,000, while the median net worth of renters is only $6,300.

Asset Diversification Is Key: Investing for Financial Stability

Building wealth through investing is an effective way to increase financial stability and achieve long-term goals. However, it is essential to diversify investments to minimize risk and maximize earning potential.

Diversification of assets helps reduce vulnerability to risks associated with one particular asset class. By diversifying your investments, you can offset losses in one asset class with gains in another. This approach reduces the impact of market volatility on your portfolio and can increase financial stability over the long term.

Several asset classes are generally considered recession-proof (or at least more resistant to a prolonged downturn). These include precious metals, real estate, and high-quality bonds. Diversifying investments across these asset classes can reduce portfolio risk.

Value Stocks or Growth Stocks

Investors may also consider investing in value or growth stocks depending on their investment strategy. Value stocks are undervalued by the market and offer investors an opportunity to purchase a stock with strong fundamentals that others have overlooked. In contrast, growth stocks represent companies that are growing rapidly and are expected to continue growing.

Alternative Assets

Alternative assets such as artwork, wine, trading cards, NFTs, and music can also provide diversification benefits to investors. These assets can be uncorrelated to traditional asset classes like stocks and bonds, meaning their performance is not directly tied to the market.

However, it’s important to note that alternative assets can be illiquid, making them difficult to buy and sell quickly. Additionally, the value of these assets can be subjective and fluctuate significantly over time.

Leverage Compounding Interest

Compounding interest is another key concept in building wealth through investing. Compounding occurs when interest or returns earned on an investment are reinvested, generating additional returns. Over time, this can lead to significant growth in an investment portfolio.

For example, if you invest $10,000 with a 5% annual return and reinvest the earnings, your investment will grow to over $16,000 in ten years.

Investing can be complex and overwhelming, especially if you are new to the world of finance. Consider hiring a financial advisor to help you navigate the process and make informed investment decisions.

Final Take

Building wealth is possible at any age with the right strategies. We have discussed several key strategies, including diversifying income streams, pursuing side hustles, building equity through homeownership, and investing for financial stability.

It is essential to prioritize financial stability and work towards achieving financial goals. I encourage you to implement these strategies to build wealth and secure your financial future. By taking action now, you can achieve financial success at any age.

This article was produced by Wealth of Geeks.

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Comarketing Is Helping These SBOs Reach New Audiences While Saving Money



Comarketing Is Helping These SBOs Reach New Audiences While Saving Money

  • Four small business owners say “comarketing” has helped them grow new audiences and boost sales. 
  • Comarketing — where multiple companies market their products together — is a low-cost strategy that can be even more effective than traditional marketing.
  • For both companies to benefit equally, the campaign should be authentic and not appear too promotional.
  • This article is part of “Marketing for Small Business,” a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.

When Talia Boone launched her fresh-flower delivery service, Postal Petals, in 2020, she didn’t have a marketing budget. So to spread the word about her company, she partnered with other small businesses to “comarket.” 

“Just the nature of being small, we have to be creative about the ways we introduce our products and services to new audiences,” Boone told Insider. By comarketing, she’s also able to support other small businesses. “We start to grow natively by collaborating and working together.”

Comarketing refers to two or more businesses “collaborating on a joint promotional campaign,” according to the US Chamber of Commerce. This might include cobranded content marketing campaigns, collaborative social media posts, event or content sponsorships, or affiliate marketing.

Boone, who’s based in Los Angeles, works with “up-and-coming small minority- and women-centered businesses” on cobranded events and social media giveaways, such as a recent wellness workshop with the nursery The Plant Chica and the Black Women’s Yoga Collective

“It’s thinking about ways that we can collaborate with other small business owners who have similar offerings and figuring out ways to package our services or products to amplify our collective and respective messages,” she said, adding that comarketing had helped her increase her social media following and engagement.

Comarketing offers many benefits to small businesses 

Comarketing can help small businesses save money, stretch their marketing budgets, build a stronger brand identity, and grow customer awareness. 

“We’ve found it to be valuable to us, to our retailers, and to our customers,” Charles Negaro Jr., the CEO of Chabaso Bakery, a wholesale bakery in New Haven, Connecticut, told Insider. “It’s a smart use of our time, and it works with our budget.”

Chabaso has partnered with cheese companies and olive-oil brands on in-store displays and Instagram recipe campaigns.

Employees contribute to the comarketing campaign with recipe development and social media posts. Then the company hires a photographer, Negaro said. “Our marketing dollars are human-labor dollars, so we try to find creative ways to collaborate with people,” he said.

Emily Merrell

Emily Merrell, founder of Six Degrees Society

Emily Merrell

Comarketing also enables businesses to help each other. Emily Merrell, the founder of the networking company Six Degrees Society, and Lexie Smith, the founder of the public-relations agency ThePRBar, met at a conference in 2020 and decided to collaborate on training programs for coaching businesses, which they cross-promoted on their own social media channels. 

This eventually led the pair to start a company, Ready Set Coach, focused on coaching people with coaching businesses. Now the three organizations market collaboratively by amplifying one another’s messaging and hosting social media events. 

Comarketing is “one of the most important things that small businesses should be doing,” Merrell said, adding: “You grow so much faster. Rising tides raise all ships.” 

4 ways to make comarketing work for your small business

1. Set goals for your comarketing effort

Successful comarketing depends on businesses knowing what they want to get out of the partnership, Boone said. For instance, businesses might center their efforts on increasing social media followers, driving sales, or reaching new customers. 

“It’s important to be really thoughtful, intentional, in identifying what our ROI is, and then essentially crafting the campaign around that so that we’re able to realize those goals,” she said, referring to a return on investment. “It’s effective from a financial standpoint.” 

From hosting cobranded giveaways, Postal Petals has increased newsletter sign-ups and gained customers. Besides the time and effort it takes to create campaigns, Boone said, the only costs she incurs are the items she gives away.

2. Connect with like-minded small businesses

Alignment is crucial when choosing other small businesses to partner with, Smith said. Businesses should comarket when they have similar audiences, coordinating products, or comparable missions. 

Lexie Smith

Lexie Smith, founder of ThePRBar

Lexie Smith

Since their audiences overlap, Smith said working with Merrell has helped them expand their “top funnel.” 

“There are now three entry points and three different categories that can funnel people into our brands,” she said, referring to their individual businesses and Ready Set Coach, the one they started together. 

Small businesses should start with their existing networks and ask for recommendations, Boone said. She’s also reached out directly to brands that she wants to work with and had companies reach out to her with partnership proposals. 

“You’re really coming to them and saying, ‘Hey, how can we explore opportunities to support each other?'” she said. Postal Petals often themes their social media collaborations and has worked with skincare and candle companies for self-care giveaways, for instance. 

Boone declines comarketing requests from other small businesses when they don’t make sense, like when a company’s products or mission don’t align with hers. 

3. Make sure everyone is on board with the campaign

Small businesses should work together on creating comarketing campaigns. Smith said it’s a good idea to put responsibilities, duties, and deliverables in writing “so there are clear expectations.” 

When working with other businesses on social media marketing, Boone said everyone agrees on a timeframe. They contribute photos and product information, and then create posts that align the companies’ assets and messaging. 

“We typically work together to build it out,” she said. Then, the organizations approve posts before they go live. Each company posts the content on its channels. 

Chabaso handles many aspects of comarketing in-house. Negaro said his company comes up with recipes using other brands’ items, photographs them, and creates recipe cards with QR codes to place on supermarket shelves. The recipes and photos are also posted on social media. 

4. Create campaigns that resonate with audiences 

Smith said small businesses should focus on being authentic, offering value to audiences, and not appearing too promotional in comarketing campaigns. 

She and Merrell do this by sharing similar topics across their brands’ social media channels, but slightly tweaking the messaging to appeal to each audience. 

“We’ve just learned to be flexible,” Boone said. “It can’t be all the things that work best for us. It has to be what’s best for all the brands involved.” 

Successful comarketing sometimes takes experimentation and trial and error. Still, Boone said it’s an effective way for small businesses to expand their marketing reach, even when they don’t have a big budget.  

“Most small businesses just can’t afford traditional marketing,” she said. “So, we have to be very creative about growing our audiences and our networks. Collaborating with other brands is a really efficient and effective way to do it.” 

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