Is it The Best Email Tool For Small Businesses in 2023?

In this AWeber review, we’re going to be talking about why this email marketing software is one of the best options out there for small businesses. We will walk you through all of the features it offers, as well as the pros and cons so that you can decide for yourself whether it’s the right tool for you.

Email is one of the most powerful and affordable ways to connect with your customers. After all, most people check their email every single day! So if you haven’t already started growing your email list, it’s time to get cracking.

The good news is AWeber has a completely free plan available for your first 500 subscribers, so if you want to give it a try, it won’t cost you a thing.

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AWeber Review: The Main Features

AWeber is a powerful email marketing tool that enables you to manage and optimize all of your email marketing campaigns from one place.

This popular platform has gained over 120,000 business and individual users since its launch in 1998. While these are impressive figures, the platform remains a smaller business than its main competitors like GetResponse and Mailchimp.

AWeber includes everything you need to create high-converting lead magnets, which you can use to grow your email list. It also gives you the ability to create automation sequences by using its built-in email autoresponder.

It’s one of the easiest email marketing tools to get to grips with, too. Once you sign up, you will be guided through the whole process and shown how to use the analytics data to understand and optimize your marketing campaigns.

Email Marketing

Email marketing might sound simple, but the trick is getting recipients to actually WANT to open your emails.

After all, sending emails might seem easy in itself, but if no one is opening them and engaging in your content, what substance are they adding to your business?

AWeber gives you the tools you need to design professional emails that get delivered, get opened, and get the desired results. This is exactly what you want from each and every email marketing campaign that you put your efforts into.

With ready-made email templates and access to thousands of stock images, putting together beautiful, engaging emails is made easy. 

You can send automated emails too, such as welcome emails, order confirmations, and those ‘you’ve left something in your basket’ emails. 

Email Marketing Automation

AWeber’s automation tool makes marketing your business effortless. Simply create your desired email, configure your automation, and start the process while the software takes care of the rest, in true ‘set it and forget it’ style.

The segmentation features allow you to split your list into different segments to ensure the right people get the right emails.

Your list can be segmented by:

• Information collected at signup
• Location
• Tags (manually or automatically applied)
• Purchases
• The pages they visited on your website
• The links they clicked

Ensuring a high conversion rate is also helped by the abandoned cart alert feature. This automatically sends an email when a customer leaves the page with items in their basket. An absolute must for e-commerce entrepreneurs!

And if you run a YouTube channel, podcast, blog, or online course, you can set it up to automatically email your list every time new content is published. This helps to keep your engagement rate as high as possible without any additional work on your part.

Email Templates

AWeber includes over 600 email templates that you can use to create a beautiful, professional-looking email in minutes, even if design isn’t your strong point.

Once you have set up your email template, it can be used over and over again without any further time investment. You simply paste your content into the template, and you’re ready to go.

With a high percentage of people reading emails on mobile devices, it’s good to know that AWeber has a preview feature. This means you can ensure your emails look exactly how you want them to before hitting send. It even shows you how they will present on mobile devices during dark mode operation.

All of this goes to ensure your email marketing is as effective as possible with minimum effort.

Drag and Drop Email Builder

AWeber has a drag-and-drop email builder, which you can use to create an email template from scratch or use in conjunction with one of the pre-designed email templates.

The drag-and-drop functionality helps to ensure that the whole process is made as quick and easy as possible. Even those not experienced in this field can put together polished, professional-looking emails.

Reporting and Analytics

AWeber provides you with an easy-to-read Analytics dashboard to help you optimize your marketing efforts.

From here, you can view data on every email you have sent, including:

• Opens
• Clicks
• New subscribers
• Sales
• Unsubscribes

It includes all of the data you need to work out the best send times to maximize your click-throughs and open rates.

You can also A/B split test up to three email variations at a time to test what gets the best results.

AWeber Integrations

AWeber has a wide range of integrations available. You can easily connect your AWeber account to a range of social media platforms, shopping carts, and even blog-building services. Some integration options include:

• WordPress
• PayPal
• Blogger
• Elementor
• Square Space
• FreshBooks
• Facebook
• LinkedIn
• Book like a Boss
• Google Analytics
• HubSpot CRM
• Freshworks
• Salesforce
• EKM
• Shopify

So if there’s any feature you need that isn’t already included, you can be fairly confident that there will be an integration available.

AWeber Review: Customer Support

If you’re someone that judges a company on the level of customer service that they offer, then you’ll be delighted to know that they offer 24/7 customer service. Their contact us page gives you a variety of ways to get in touch with their team.

• Phone – 8 am to 8 pm ET USA with a toll-free number for customers
• Live Chat – Online 24/7
• Email Support – Contact them, and they will respond 24/7

Their contact us page will even tell you whether their systems are operational.

They also have a comprehensive resources page made up of things like template galleries, marketing guides, and email advice from AWeber experts, so getting a helping hand is never too far away. 

Is AWeber Easy to Use?

In general, AWeber is pretty easy to get to grips with. With a drag-and-drop email builder putting together catchy emails is certainly made simple. Especially if you take advantage of their email templates and the free stock images AWeber gives you access to.

Designing simple forms and landing pages is made simple too. All in all, although any email marketing platform will take some getting used to, most would consider AWeber easy to use.

AWeber Pros and Cons

With any software option like this, there are always going to be pros and cons. And some of those will vary based on each user’s opinion; AWeber is no exception.