Social Bluebook was hacked, exposing 217,000 influencers’ accounts

A social media platform used to match advertisers with thousands of influencers has been hacked. Social Bluebook, a Los Angeles-based company, allows advertisers to pay social media “influencers” for posts…

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Email marketing: Harnessing the trust factor

In recent weeks, we’ve been exploring the themes laid out in the first-ever Periodic Table of Email Optimization and Deliverability. After Permission, and inextricably tied to it, is the concept…

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