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Proven Way Without Investment Make passive income. | by Smriti sultana | ILLUMINATION | Jan, 2023

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Proven Way Without Investment Make passive income. | by Smriti sultana | ILLUMINATION | Jan, 2023

Photos By cookie_studio in freepik
  1. Create a website or blog and monetize it with advertising or affiliate marketing. This will require some upfront work, but once the site is set up and traffic is generated, you can potentially earn passive income from the ads or affiliate sales.
  2. Offer services on freelance websites, such as Upwork or Fiverr, and set your rates so you can earn passive income from repeat clients.
  1. Create and sell an online course or e-book. This will require some upfront work to create the course or book, but once it is completed, you can sell it multiple times and earn passive income from each sale.
  2. Invest in dividend-paying stocks or mutual funds. While this does require an initial investment, the dividends you earn can provide a passive income stream.
  1. Rent out a room on Airbnb. If you have an extra room in your home, you can list it on Airbnb and earn passive income from travelers in your space.

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AFFILIATE MARKETING

New Affiliate Platform EMCEE Is Partnering With These Buzzed About Brands For NYFW

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New Affiliate Platform EMCEE Is Partnering With These Buzzed About Brands For NYFW

EMCEE Studios is teaming up with buzzed about brands Dion Lee and LUAR for their New York Fashion Week Fall 2023 shows.

The new creator-powered affiliate retail platform, is making its official debut over New York Fashion Week through runway partnerships with Dion Lee on February 10, the first day of the NYFW shows, and LUAR which closes the week on February 15.

EMCEE is setting out to revolutionize the affiliate marketing space, promising to rewrite the rule book on traditional marketing practices for a more authentic, transparent and inclusive approach.

Its social commerce model involves curated, conversion optimized showrooms for influencer creators with one simple, sharable url where followers can shop selected products. According to CEO John Aghayan, commission rates are also substantially higher than competitors.

Aim is to foster relationships between brands and content creators by removing unnecessary steps from the typical affiliate user journey. With its proprietary technology, the platform combines original creator content with brand product details in a one-page shoppable hub, for a more seamless customer experience.

Instagram’s scaling back on its own shopping feature as of last year to focus more on video, certainly opens up opportunities for affiliate platforms to pick up the slack.

According to Aghayan, Dion Lee and LUAR have been selected for their shared vision in reinventing traditional concepts both in terms of aesthetic and core values. In Dion Lee’s case, it was the Australian designer’s overarching themes of renewal and transformation that proved attractive and where LUAR is concerned, it was the designer’s goal to democratize access to fashion.

“Partnering with brands of Dion Lee and LUAR’s magnitude is disruptive self-expression at its finest,” says Aghayan. “At EMCEE – like these brands – we are at the forefront of innovation, so these partnerships truly are a symbolic way for us to kick off and wrap up EMCEE’s first NYFW.”

Behind LUAR is Raul Lopez, the Dominican-American creative from New York’s Williamsburg, who co-founded cult favorite Hood By Air label with Shayne Oliver in 2005. He launched LUAR in 2017 and scooped Accessories Designer of the Year at the 2022 CFDA Awards.

His breakout style is the boxy Ana bag with its instantly recognizable looped handle and accessible Gen-Z friendly price tag that comes in just shy of $300.

New York based Australian native Dion Lee launched his eponymous brand in 2008 and is known for his combination of fluid day to night silhouettes alongside the corset which has become his signature.

The success of both Dion Lee and Raul Lopez’s LUAR owes much to celebrity traction on social media. Lee’s fans include Hailey Bieber, Cara Delevingne, Megan Fox and Gigi Hadid who wore one of those signature corsets to celebrate her birthday last year — duly posted and shared via instagram.

“Social media has allowed us to forge relationships with creatives across the globe and share our brand with the widest audience possible,” says a representative from Dion Lee. “It’s also been instrumental to the discovery and building of new relationships and the growth of our community in New York and abroad.”

As for LUAR’s Ana, she has been spotted on the accounts of celebrities including Dua Lipa, Trove, Sivan, Julia Fox and many more.

“LUAR and EMCEE share foundational values of what it means to break down barriers and occupy spaces traditionally reserved for a select few. Our community’s overwhelming support at our past shows has highlighted how limited fashion week can feel to our larger audience – we are hoping to change this,” said LUAR Director of Business Development, Fidel GomezTorres via email.

“For our AW23 show, we are closing NYFW by extending it over three days of programming, with the goal of democratizing access to fashion week through a variety of initiatives and conversations, showcasing intersectionality between fashion, art, and commerce,” he reavealed. “Given our shared values, it felt right to bring EMCEE into the mix as they understand and speak for the next generation of creatives and retailers.”

The NYFW partnerships see EMCEE curating front-row seats with top influencer creators dressed by Dion Lee and LUAR respectively as well as sponsoring an afterparty. Going forward, both Dion Lee and LUAR will continue their relationship with EMCEE over a period of 12 months, each offering three SKUs in custom colors exclusively for sale on the platform via EMCEE creator influencers.

MORE FROM FORBESSean Wotherspoon’s MNTGE Drops First Collection Of Vintage Digital Wearables With An Exciting TwistMORE FROM FORBESLVMH’s Patou Showed Fall ’23 At Paris’ La Samaritaine & The Chicest Of Grocery CartsMORE FROM FORBESCelebrity Backed Web3 Outfit Secures $10M Seed Funding For Fashion Centric Tech

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What You Need to Know About Content Monetization

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What You Need to Know About Content Monetization

Content creation has become a cash cow for many individuals, many of whom we know and follow. Think Jimmy Donaldson, aka MrBeast and his massive YouTube channel – or Charli D’Amelio, the highest-earning TikToker of 2022.

Now, while the big numbers may seem out of reach for many people, there are many ways to monetize your content, even without a large audience. In this article, we will explore how creators can monetize their content online and the steps they can take to be successful.

What is content monetization?

Content monetization is the process of earning income from content that you have created. This can include video/audio streaming, podcasting, blogging, and more. Content monetization allows you to create what you want and do what you love while also earning money. And because content creation allows you to reach a global audience, monetization means you can make money from people and brands worldwide.

Who can monetize their content?

Basically, anyone – but that’s not much of an answer.

Jay Clouse breaks the creator types we encounter nowadays into three buckets – creator-educators, creator-entertainers, and creator-edutainers.

Creator-educators (like James Clear) focus on content that teaches, creator-entertainers (like Emma Chamberlain) help people pass the time without necessarily teaching anything, and creator-edutainers strike a balance by teaching with an easy-to-consume format.

A great example of the latter is Tanner Leatherstein, who takes luxury items (often bags) apart on social media to show consumers what they’re getting for the amount they pay. While his content does educate viewers, most people tend to highlight in his comments that they couldn’t afford the bags anyway but watch because they’re curious. And they wouldn’t keep watching if the content wasn’t entertaining.

@tanner.leatherstein

Louis Vuitton, Felicie Pochette, is it worth it? #louisvuitton #lv #feliciepochette #lvfel #fashionreview #leatherreview #tannerleatherstein #leathertok #leathertiktok #epileather #lvbag #baglovers #bagtok #fashion #fashiontok #luxurytok #bagunboxing #bagcollection #luxurybag #leatherbag #louisvuittonbag #lvtiktok

♬ original sound – Tanner Leatherstein

I would like to add one more bucket that’s been mentioned in my conversations with creators: creator-entrepreneurs. As defined by The Tilt, these are people who “create content to build a long-term, successful business (not as a hobby) with plans to build a loyal audience and then monetize that audience over time.”

5 ways to monetize your content

There are many ways in which creators can monetize their content online. Let’s explore some of the most popular methods.

Platforms and services

This category covers every platform you don’t own that can generate revenue for you as a creator. The most popular is YouTube, which gives creators a portion of the income generated from ads. Creators use their videos to gain views and subscribers and monetize them with advertisements and sponsorships. Ads are a great way for creators to make money, as they are paid per video view or per click on an ad. Platforms like TikTok and Instagram are harder to monetize because its harder to place ads on short videos, and all other forms of advertisement are more complex to navigate.  

YouTube also offers sponsorship and crowdfunding options, providing creators with additional ways to monetize their content.

Twitch is another popular platform for creators to monetize their content. With Twitch, creators stream live videos of themselves and then monetize them through subscription-based ads and donations.  Additionally, creators can use Twitch’s affiliate marketing program to promote products and services.

Patreon is a crowdfunding platform that allows creators to monetize their content. Creators can create a page on Patreon and allow their fans to support them financially through donations and recurring payments. In addition, Patreon allows creators to offer exclusive content to creators, such as video tutorials or even custom content for the Sims 4.

Last but not least, a popular option for writers is Substack, a newsletter-based platform that allows creators to monetize their content. By publishing their newsletters on Substack, creators can earn money from subscriptions and sponsorships. Additionally, Substack offers a “Pro” subscription option, which gives creators access to additional features such as customizable templates and advanced analytics.

You should also think big when it comes to the platforms where you publish your content. You’d be surprised at where you can get paid. For example, audio platforms like Spotify and its podcasting arm Anchor pay creators for their original content. So if you create original music, put it up on Spotify and earn money from streams. If you have a podcast and you publish through Anchor, you can make money from ads published within your podcast. The possibilities are endless.

Sell Something

In addition to the platforms and services mentioned above, creators can monetize their content by selling their own products. This can include physical items, such as t-shirts or mugs, or digital products, such as e-books or tutorials. With platforms like Shopify, creators can easily set up an online store and sell their products to a global audience.

This option is one of the most secure as it doesn’t require a large audience – but an engaged one. Following the idea of 1,000 True fans popularized by Kevin Kelly, if 1,000 people are willing to give you $100 for a product, you can make more money than most people make in their 9-5 within a month or even less. Even better is that if you put out a quality product, they will refer you to others, buy future products.

Steph Smith, who we interviewed for our series on personal branding Social Proof, is an example of this in practice. While she doesn’t have the largest audience as a creator, she has a highly engaged audience. Her book, Doing Content Right, which costs $150 has sold 4,519  times since its release in 2020.

The book isn’t for everyone, as it’s focused on a specific niche of content marketers and creators, but its 5-star rating and great reception have equaled consistent sales well after its launch.

Affiliate Marketing

Affiliate marketing is another popular way for creators to monetize their content. Creators partner with companies to promote and sell their products. In return, they receive a commission for each sale made through affiliate links. This is a great way to monetize their content without creating any product. Popular sites for finding affiliate links include:

@the.leap

@jadeswildparty shares her top tips for making $$$ via affiliate links 💸 #affiliatelinks #creatortips #influencertips

♬ Darling – Trees and Lucy

For more potential affiliate websites and a detailed breakdown of each one, check out this article.

✍🏽

Hack: Sign up for Start Page to direct people to all your top affiliate links.

Licensing your content

Creators can also make money by licensing their content. Through licensing, creators can sell the rights to their content to businesses and organizations who want to use it for their own purposes.

For example, a creator can license the rights to a TikTok to an advertising agency, which will then use the video in their campaign for a given period and price until the rights revert to the creator. This is a great way to make money from your content while still retaining the rights to it so that you can keep benefiting from your great work.

@ginagaleoto

I’m sharing everything I know about attracting & negotiating high-paying brand partnerships in my upcoming Webinar series in just a few weeks! You can sign up for announcements about when YOU can register via my Stan Store! #brandcollaborations #ugc #ugccreato #ugcrates #ugcprices #ugctips2023 #stanfam #brandnegotiation #ugcnegotiation #ugcnegotiationtips #tipsforugccreators #contentcreatorsoftiktok

♬ original sound – Gina| content creation mentor

🤝

Here’s a great beginner’s guide to licensing your content. It’s also vital that you engage the services of a professional wherever possible, so you’re getting the best deal.

Brand deals are one of the more well-known methods of content monetization. Creators make money by partnering with brands to promote their products and services. These partnerships happen in different ways, such as sponsored posts, giveaways, or paid endorsements. By partnering with brands, creators can profit from their content without creating their own products.

It can be difficult to navigate getting brand deals and sponsorships, especially if you don’t have much experience. Thankfully, websites like FYPM and Clara for Creators exist to keep partnerships transparent by letting creators publish their rates and experiences with brands anonymously. Sharing this information helps newer creators who may not know how to price their content.

@claraforcreators

How much do top creators make? 👀 💰

♬ Made You Look – Meghan Trainor

Best practices for monetizing content

Now that we have explored some ways in which creators can monetize their content, let’s discuss some best practices to help creators succeed.

  1. Know Your Audience: The first step to successfully monetizing your content is understanding your audience. What do they come to you for? What would they be willing to pay for? These are just some of the questions vital to understanding what you will do that will resonate with them. Of course, the last thing you want to do is damage the trust you’ve built through your content by partnering with the wrong brand or releasing the wrong product. An example is Emma Chamberlain’s 2018 attempt to launch a clothing line. The line was criticized for being overpriced (which wasn’t a good fit for her teenage audience) and lacking size inclusivity. Emma’s strategy has since improved – her company Chamberlain Coffee resonates much better with her audience.
  2. Know Your Metrics: Develop a deep understanding of your industry – what other creators are doing, what brands want from partnerships, and what unique proposition you have to offer. This relies heavily on being able to communicate your metrics. Your ability to dig into your YouTube analytics or the latest numbers behind your ebook launch will go a long way to helping you prove why people should give you their money. Understanding your metrics can also help you refine your content strategy and create content that resonates with your audience.
  3. Know Your Worth: Most importantly, no matter how big or small you are, when you start exploring content monetization, you need to know your worth. Once you’ve figured out how to deliver consistent, quality, and engaging content, you have to determine what price makes investing the time and effort it takes to create worth it. And you also need to decide what you’ll turn down in terms of partnerships and sponsorships if the economics don’t make sense to you.

Tess Barclay, a TikTok creator, is an excellent example of these best practices in action. This creator understands the metrics behind their content and has diversified their income streams, implementing everything from brand deals to podcasts to consulting.

@tess.barclay

My update media kit, dates & tips! 💕 day 25/100 days to self employed ✨ link in my bio to check out the membership and join the community! #mediakit #branddealtips #contenttips #contentcreation #contentcreationtips #microinfluencertips #microinfluencertiktok #nanoinfluencer media kit template brand deal rates rate card content creation tips #greenscreen

♬ original sound – TESS BARCLAY ✨💕⚡️

Set up a system for generating quality content in Buffer

Consistency is vital when it comes to monetizing your content. Try to post content regularly and stick to a schedule that works for you. This will ensure that you stay top-of-mind with your audience. Set up a system for generating quality content by putting your ideas, drafts, and publishable content in one place – Buffer. Get started today!



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Best Research Tool For Amazon FBA Beginners?

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Best Research Tool For Amazon FBA Beginners?

Could AMZScout hold the key to starting a profitable Amazon business in your spare time?

It just might.

After all, product research is arguably the single most important factor when it comes to successfully selling on Amazon. 

Choose the right products, and you’ve got a solid foundation to build on.

But pick wrong, and you’ll struggle to get anywhere at all.

In this quick review, we’ll see how AMZScout can help you make the best product choices and determine if this is the right Amazon research tool for you.

AMZScout Overview

  • Ease of Use

  • Stability

  • Price

Summary

AMZScout is the Swiss Army knife of Amazon product research software, offering a tool for every purpose. With attractive pricing options and a strong suite of training videos, AMZScout is a great choice when starting your Amazon business. Click here to take it for a test drive.

Pros

  • Pro Plugin makes niche research easy
  • Product tracker helps you avoid making decisions based on short-term spikes
  • Product Database lets you get super detailed in your product research
  • Training is easy to follow and some of the best around for Amazon beginners
  • Affordable

Cons

  • You have to install a lot of Chrome extensions to get full functionality
  • Product Tracker only shows information from the point you add an item forward
  • Not as full-featured as some competitors

What Is AMZScout?

As mentioned above, AMZScout is an Amazon research tool at its core, providing a suite of functionality to help you find the right niche and products for your business. 

And, like most modern software, AMZScout is primarily a web application.

But to really appreciate all that AMZScout can do, we need to dig into its key features.

AMZScout Features

As it turns out, AMZScout is far from a one-trick pony.

Indeed, the features that AMZScout brings to the table can be broken into three broad categories: product research, keyword research, and training.

Product Research

Product research is AMZScout’s bread and butter, and it all starts with the Product Database, which is where you land when you log in to the web app:

The Product Database lets you search across 10 different Amazon marketplaces by keyword or category, and you can filter by up to 16 parameters, including product weight, price, reviews, etc.

If it sounds like there’s a lot happening on the Product Database dashboard, that’s because there is. 

It can be a little overwhelming at first, but you’ll start to get the hang of it after a few searches. And the table of results delivers a ton of useful information about each product, including:

  • Amazon category and subcategory
  • Product rank in the category and subcategory
  • Number of monthly sales
  • Per-unit profit
  • Product ratings and number of reviews

The Product Database also shows competitor information like the number of sellers for each product and its Listing Quality Score, or LSQ. 

The LSQ is a metric AZMScout developed to give you a quick idea of how tough the competition is. It takes into account factors like brand and item name length, number of bullet points and images in the listing, and seller type.

Once you find a product you want to know more about, you can click through to see its Amazon listing or over to Alibaba to look into buying stock.

You can also add items from the main dashboard to the Product Tracker.

Product Tracker

As the name implies, the AMZScout Product Tracker allows you to monitor a product over time. Add your favorites here, and you get a table view that shows basic product information.

And you can click through to see even more details, as well as a graph of product performance over time:

AMZScout Product Tracker

One major drawback to this view is that the graph only shows product performance from the time you add it to the Product Tracker (and not before).

Pro Extension

This Chrome extension takes the basic functionality of the AMZScout Product Database and adds a little rocket fuel to your product research.

Just type in your search on Amazon, click on the Pro Extension icon in your Chrome toolbar, and voilà! 

You get a table with the same sort of product information you see in the main AMZScout web app, along with a few extra goodies:

AMZScout Pro Extension

The turbo boost comes from the proprietary ratings that AMZScout displays on this screen:

  • Product Score for Private Label: Is this a good candidate for private labeling? (higher score is better)
  • Product Score for Reselling: Is this a good candidate for reselling? (higher score is better)
  • Visibility Score: How many sellers are targeting this niche? (lower score is better)

But the Niche Score is particularly helpful when you’re just starting out. It rolls up all of the steps in Amazon product research into a single number to let you know whether you’re on the right track.

A score below 5 means the combination of demand, competition, and profit margin will make it tough for a newbie to succeed.

Get a Niche Score closer to 10, though, and your odds of finding success ratchet up in a hurry.

Of course, no one metric can guarantee results, but Niche Score can save you a lot of time as you’re narrowing in on a focus for your Amazon business.

Other Product Research Tools

Beyond these core utilities, AMZScout also offers up a few other tools to help you with product research:

  • Monthly reports detailing emerging Amazon trends
  • Weekly “hot products” reports that zero in on areas with exploding sales numbers
  • Quick View – a Chrome extension for comparing products side-by-side from Amazon search results pages
  • Stock Stats – another Chrome extension, this one for “spying” on your competitors’ stock levels
  • Amazon Dropshipping, Arbitrage, and Wholesale – and one last (for now!) Chrome extension for evaluating how suitable a product is for each of these three business models (dropshipping, arbitrage, wholesale)

Keyword Research

Once you’ve decided on which products you want to sell (and figured out how to source them), you have to actually list them on Amazon.

But just throwing your products into that massive marketplace won’t get you very far.

No, to give your listings the best chance of turning up in user searches on Amazon, you need to ensure you’re targeting the right keywords…yeah, it’s hard to get away from SEO, even for business models outside of blogging!

Anyway, AMZScout provides another box of tools to help with keyword research.

Reverse ASIN Lookup

Enter an item’s ASIN, and this tool returns a list of keywords – along with information about search volume and competition – that you can use in your Amazon listings:

AMZScout Reverse ASIN Lookup

Amazon Keyword Research

This one’s a pretty straightforward keyword tool where you type in a seed phrase and get back a bunch of related keywords:

AMZScout Amazon Keyword Research

Keyword Tracker

The Keyword Tracker is a Chrome extension that lets you enter a product ASIN and then track the keywords that the product ranks for over time:

AMZScout Keyword Tracker

You can choose how often you want to update the information for each product, ranging from once an hour to once a day.

Training

Loading up on features is great, but they won’t do you much good if you don’t know how to use them…and why.

You need some training.

Luckily, this is one area where AMZScout really shines, especially if you’re just getting started on your Amazon trek.

The Amazon Private Label training is a 22-video course that walks you through every aspect of starting an Amazon business, from doing initial product research (surprise!) all the way to a tutorial on how to ship your product to Amazon FBA.

The first eight videos in the series are free, but you need a subscription to access the rest of the course.

Overall, this training is easy to understand and follow, and it’s one of the best courses around for Amazon beginners.

If you’re a bit more seasoned, you can jump into AMZScout’s Masterclasses offerings, which tackle more advanced topics, like pay-per-click ad strategies, sourcing local products, and international Amazon sales.

There’s also a “University” option, which offers up a series of premium courses (with matching premium prices) led by instructors with hands-on experience in building successful Amazon businesses.

How Much Does AMZScout Cost?

As of early 2023, AMZScout offers two basic subscription levels:

Pro Extension

The Pro Extension package gives you access to the Chrome extension plus the basic training courses. Pricing is $259.99 per year or $599.99 for lifetime access. 

Note that this level does NOT give you access to the full-blown research tools or trend and product reports.

Seller’s Bundle for Amazon

The Seller’s Bundle gives you everything the Pro Extension package does but also adds on access to the full web application, as well as all the weekly and monthly reports.

Pricing is $49.99 per month, $379.99 per year, and $1599.99 for lifetime access.

Free Trial

The good news about all this is that you can try AMZScout for yourself with a free trial that gets you access to all the tools. And, unlike a lot of software trials, you don’t have to use a credit card to sign up – just an email address gets you in.

The free trial limits how many searches you can run, but it’s enough to get a pretty good feel for AMZScout’s capabilities.

You can sign up for the free trial on the AMZScout homepage

AMZScout Alternatives

For as much as AMZScout offers, it’s far from the only game in town when it comes to tools for conducting your Amazon product research.

Jungle Scout is probably the most popular of them all and provides even more features than AMZScout, though at a higher price point.

But be sure to check out our Jungle Scout review to learn all about this excellent Amazon tool.

Helium 10 is another popular full-featured option that offers up several pricing options.

Brady Cook ran through all the major players in his article on Niche Pursuits: Need an Amazon Sales Estimator? Here Are Your 7 Best Options

Definitely worth the read!

The Verdict

So, is AMZScout worth the price and time investment needed to learn how to use the tool?

If you’re just starting your Amazon business, the answer is a resounding “YES!”.

AMZScout gives you all the tools to pick a niche and specific products you want to sell. And the training modules alone will jumpstart you along your journey.

If you’re a little more experienced and want a more full-featured product, then AMZScout may not be the absolute best choice for you, especially when tools like Jungle Scout and Helium 10 don’t cost all that much more on a monthly basis.

The good news is, you have nothing to lose by taking advantage of AMZScout’s free trial…and maybe a whole lot to gain!



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