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The 8 Best Side Hustles You Can Do From Home Using Social Media



Woman wearing a gray sweatshirt sitting beside her bed and using her smartphone

Social media can be a great platform to start a side hustle from the comfort of your own home. If you spend much time on Facebook, Twitter, TikTok, Instagram, and other social media platforms, use the opportunity to make extra income. Here are some side job ideas using social media.

1. E-Commerce Business

Social media has made it easier to start a low-risk online business. With the help of social networking sites, you can reach potential customers worldwide with minimal marketing costs. You only need your device, the internet, a payment platform, and a delivery partner.

There are different ways to start an online business using social media. You can learn how to run a successful Shopify e-commerce store or use similar platforms such as WooCommerce, Etsy, or Amazon. Once you launch your online store, promote your product links on a Facebook page or Instagram profile to reach a wider audience.

If you like to keep things simple, create a TikTok Shop, a Facebook Page, or an Instagram for Business account and sell directly on social media. These social networks offer convenient tools to track visitors, automatically respond to customers, and create paid ads to engage customers more effectively.

2. Affiliate Marketing

ConvertSocial Affiliate Marketing Website

Affiliate marketing is one of the most convenient home-based business ideas for earning extra income. Affiliates make a commission for marketing another company’s products. You only need to promote a product online using a unique affiliate link, which a customer clicks and the company tracks.

One of the easiest ways to become an affiliate marketer is to use an affiliate marketing tool like ConvertSocial or join an affiliate program like Amazon Associates. These platforms help you partner with brands and earn whenever someone makes a purchase using your link. To become a credible affiliate marketer, recommend products that you use and add compelling content to your social media posts.

3. Vlogging

woman with sunglasses sitting down and posing for a smartphone camera with a ringlight

Vlogging has become more popular as social media platforms release more monetization features for content creators. For instance, Facebook allows viewers to buy Facebook Stars and send them to vloggers. The social network also lets you earn from short ads on your videos if you meet their eligibility requirements.

YouTube and Instagram are other social media platforms that pay you to create content and vlog. Use your vlog to review a product, discuss an interesting topic, share your experience or knowledge, or entertain an audience. You never know; you might become more popular than Mr. Beast, one of the highest-earning YouTube stars, according to Statista’s latest statistics.

Starting a vlog can be as simple as recording yourself on your mobile phone. A quality microphone and portable lights are also things you need to start vlogging on your smartphone. These accessories don’t need to be expensive, though. You can invest in better equipment as your side hustle becomes profitable.

4. Music Royalties and Live Performances

Smartphone records guitarist and singer sitting on a sofa while performing

If you’re a musician or composer, consider monetizing your music through social media. Meta’s Independent Artist Program lets you distribute your music on Facebook and Instagram. Users can then use your music for reels or stories.

You’ll get paid every time your music is used in user-generated content and according to the terms of your chosen distributor. If you’re wondering how much Instagram pays for music royalties, Tyler Durden writes in IndieMusicMoney that the direct earning potential could be much higher. However, you can reach millions of followers who might become Spotify and YouTube subscribers.

Aside from Meta’s Independent Artist Program, you can earn from Facebook Stars, Instagram badges, and TikTok Diamonds. Viewers can send these virtual gifts when you go live. However, like other content creators, you must comply with the platform’s community guidelines and eligibility requirements.

woman using her smartphone and laptop

Managing a social media profile or page is one of the best ways to earn extra income. As a social media manager, you’ll have to develop and implement a content strategy to increase engagement, analyze the performance of social media campaigns, and moderate comments on social media pages.

LinkedIn’s data says that social media management is one of the most valuable digital marketing skills to have on your LinkedIn profile. You’ll need data analysis, writing, photo editing, and research skills, to name a few. Since you’re dealing with customers and an ever-changing field, being empathic, adaptable, and organized will be an advantage.

6. Graphic Design

Graphic designer working on a white desk

Businesses, creators, and other professionals will always need graphic designers’ services in the social media age. If you want to engage your followers and keep their attention, you need visually engaging content. Design is one of the most effective mediums to communicate ideas that captivate and inspire your audience.

You’ll be asked to create and edit logos, banners, and other social media graphics as a graphic designer. Nowadays, you can use drag-and-drop design tools like Canva. But Adobe Photoshop and Illustrator skills are still advantageous if you want to produce creative projects.

Graphic designers benefit from promoting their freelance services on a Facebook page or Instagram. These social media networks have a huge captive audience and easy-to-use marketing features. Aside from this, others can easily share your work. Just remember to take some steps to protect your work from plagiarism.

7. Coaching

man and woman on a video call

Do you have significant and successful experience working in your industry? Do you like motivating and helping others reach their potential? Then consider a side hustle as a life or career coach. While there are many self-proclaimed gurus on social media nowadays, you can distinguish yourself from the pack by creating helpful and unique content and getting trained as a coach.

Coaching is a competitive industry. According to CNBC Make It, life coaching is an unregulated industry, requiring no formal education or training. Anyone can call themselves a coach. Therefore, your marketing skills matter as much as your coaching skills. Aside from constantly improving your coaching skills, learn how to use social media to create a business profile, advertise your services, and connect with clients.

8. Facebook Ads Management

Facebook ads manager

Facebook allows businesses to run ads for their marketing campaigns. However, not all business owners know how to use ads to their advantage. To respond to this gap, you can learn how to grow your online business and increase brand engagement with Facebook ads.

As a Facebook ad manager, you’ll have to develop and execute a Facebook ad strategy to attract and retain customers and get leads for businesses. You also need to be familiar with Facebook Ads Manager and its features. If you’re not the type to self-study, you can enroll in an online course like Coursera’s Advertising with Meta.

You don’t need much space or equipment to start a side hustle. Social media lets you create a lucrative side gig using your smartphone, laptop, and software. Choose a gig that aligns best with your skills. If you don’t feel confident, you can learn new skills online.

Social media content creation is one of the best ways to earn extra income. If you have the creativity and skills, explore your options for social media side gigs. Experiment with the features of the most popular social media platforms and start earning from your content.

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Beware of These Risky Sales Tactics That Are Doomed to Fail or Backfire



Beware of These Risky Sales Tactics That Are Doomed to Fail or Backfire

Opinions expressed by Entrepreneur contributors are their own.

True story: Recently, my daughter was at a major brand car dealership with her boyfriend, intending to purchase a pre-owned car. Note I made up the numbers for the sake of my daughter’s financial privacy, but the takeaways are still the same.

The dealership asked for, let’s say, $26,000 “all in” for the car, but my daughter had already decided that $20,000 was the most she would pay. There was a lot of ground to cover to actually make a deal happen. After some discussion, the salesperson did his best, dropping the price to $25,000. But that still left a big gap, so he told her, “Let me go check with my manager and see if he has any ideas.”

After five minutes, the salesperson and his manager entered the room together. The manager explained that at $25,000, this was a great price; it was already well below their MSRP, and the deal was “very thin” as it was for him. He then used the famous line, “Okay, here’s what I’m going to do to get you into this car today.” The manager pulled out a piece of paper with revised numbers that showed his price now at $23,995. He explained to my daughter that this was the absolute best possible price. He was “all in;” this was his “best offer,” and he told her to take it or leave it. For the grand finale — keeping in mind that this is a 100% true story — the manager took out a big red ink stamp and smacked it down on the paper. The stamp read “FINAL” in bold red ink. $23,995. FINAL.

My daughter responded, “Thanks, but I’m sorry; it looks like it’s not going to work out.” Without hesitation, he immediately blurted out, “How about $22,500?”

When my daughter told me the story, I had a wonderful laugh. After the big show, the manager held his price for a full six seconds. And the idea of the red final stamp just made the story even better. But the more I thought about it, the more I realized there’s actually quite a lot to unpack here regarding sales tactics, psychology and effectiveness.

Related: 3 Unconventional Sales Tactics That Will Close More Deals

I’m not in the car business, and I’ve never sold cars, but I can see some familiar sales tactics (and mistakes) playing out here:

Playing the waiting game

All this went down after my daughter had spent hours on the lot. It was getting late in the day on a Saturday, and the manager knew she was hoping to get it done. At some level, the manager was wearing her down and playing out the clock, playing the “waiting game.” It didn’t work in this case, but often, this notion of using time as a weapon can be very effective. Utilizing time as a strategic element in the negotiation process can be effective, but it must be used carefully and respectfully. Pushing too hard on time constraints can backfire.

Closing the deal by changing the sales lineup

When the salesperson reached his personal negotiation line or felt he would lose her, he brought in his manager. In addition to adding some time to the clock, this step created a new opportunity for a new dynamic. The dealership never really wants a potential buyer to walk out the door, so if one person doesn’t get the job done, it’s always worth trying someone else. Involving a manager or company administrator in the negotiation process can create new dynamics and opportunities for closing a deal.

Proposing your best and final offer

Although I laughed hysterically when I heard about the red stamp, I soon realized it was actually a smart move. Once upon a time, I’m guessing some sales and marketing people sat in a room, and someone said, “I have an idea — let’s make a red stamp that says final and use that during negotiations.” Everyone probably laughed, and they would have said, “No, I’m serious!” And then everyone thought about it and agreed, as funny of an idea as it was, it actually made sense. It’s one thing to tell someone something verbally, but when it’s “official” and in red ink on paper, it’s human nature to believe it and take it as indisputable. Using psychological sales tactics to create a Fear Of Missing Out (FOMO) effect, such as a “Final Offer” stamp, can be effective in conveying seriousness and finality, but you have to honor your word, or you will likely lose credibility.

All the tactics I outlined above were smart, but here’s where I think the dealership dropped the ball:

Trying a shutdown move too soon

The manager came in cold, and rather than take some time (again, time is on their side) to talk about the value, create some alignment, and build some rapport, he went straight for the kill. That tactic may work, but I felt it was too aggressive. He would have been better off discussing the pain points and goals concerning the product, coming up with some extra incentives, etc. Understanding the customer’s needs, discussing the product’s value and building rapport and trust can be crucial in successful sales.

Related: How to Master Your Sales Success — Why Every Answer and Rejection Matters

Putting an out-of-reach offer on the table

The manager decided to go for the close in a fairly aggressive way. In some cases, that tactic makes sense. But he played it all wrong with the numbers. He knew they were a full $5,000 or 20% off, and he decided to put it all on the line at $23,995. Obviously, given how fast he dropped another thousand, he had plenty more room. If he was going for the hard close and “FINAL” offer, he should have made it more compelling. By putting on the big show and then immediately dropping his price, he completely lost credibility and lowered the odds of closing. In this case, he lost my daughter’s trust and the sale. In negotiation, it’s important to understand the other party’s budget and limits before making an offer. Being aware of their constraints will increase the likelihood of closing a deal.

Saying your offer is “final” when it’s not

If you offer something of value at a good price and tell them it’s “final” (which I personally don’t recommend as a sales tactic), then stand by it and mean it. Your word has to mean something. Once he realized his “final” price was not going to work, rather than lower it, he could have thrown in some additional valuable incentive, perhaps some amount of free service or some kind of special financing. If a “final offer” is presented, standing by it as your final word is essential. If adjustments are needed, they should include additional incentives or value to maintain trust and credibility.

Sales is an art, no doubt about that. A great salesperson builds a relationship, asks questions and listens, understands the client’s pain points, is honest and transparent, and operates with integrity. Of course, strategies, techniques, incentives, and a lot of human emotion and psychology are at play, but all of them can happen successfully without losing your credibility.

So, the overall moral of my story? Choose wisely before using the big red stamp!

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Why Morgan Stanley Analysts Doubled Apple iPhone Predictions



Why Morgan Stanley Analysts Doubled Apple iPhone Predictions

Apple entered the AI game last month with Apple Intelligence, a suite of new features designed to bring AI straight to iPhone, iPad, and Mac screens. Apple’s AI has a catch though: it only works on the newest iPhones and it could be the reason why millions of iPhone users with older models seriously think about upgrading, say Morgan Stanley analysts.

Morgan Stanley analysts named Apple a top-pick stock on Monday, after which Apple shares jumped to an all-time high, per Bloomberg. Apple Intelligence is a “clear catalyst” for iPhone upgrades and will enable Apple to sell nearly half a billion iPhones in the next two years, analyst Eric Woodring stated.

Apple Intelligence is expected to come out this fall for the iPhone 15 Pro and 15 Pro Max — older iPhones will not have access to Apple’s AI. The update offers AI-generated emojis, a smarter Siri, and direct access to ChatGPT, though some anticipated Siri AI upgrades may arrive next year.

Related: Apple Is Expanding What The iPhone Can Do. Here’s What’s Changing Right Away.

“We believe that there is record level of pent-up demand entering the iPhone 16 cycle later this year,” Woodring noted, adding that Apple Intelligence delivers “unique-to-the-Apple-ecosystem” value.

Morgan Stanley previously forecasted that Apple would sell around 230 million iPhones in the same time frame, making the new prediction more than double the previous one.

Apple is also uniquely positioned to be the AI “base camp” for its customers, “just as it has done for digital content (iPod) and social media (iPhone),” wrote Morgan Stanley analyst Ananda Baruah.

Apple CEO Tim Cook waves to customers before they enter Apple’s 5th Avenue store. (Photo by Drew Angerer/Getty Images)

Other analysts at different firms have made similar predictions. Wedbush Securities analyst Dan Ives told Reuters in June that more than 15% of existing iPhone users could buy the new iPhone Apple is expected to release this fall.

Related: Apple Labels These 3 Iconic Products ‘Vintage,’ and Soon-to-Be ‘Obsolete’

Ives estimated that 270 million iPhone users have not bought a new model in the past four years.

More than half of Apple’s overall revenue in the second quarter of 2024 came from iPhones; Apple has the majority of the market share for smartphones in the U.S.

At the time of writing, Apple was the largest company in the world with a $3.584 trillion market cap. Microsoft, Nvidia, Google, and Amazon followed.

Related: Warren Buffett Had to Work From His iPhone After Telephone Lines Went Down at Berkshire Hathaway: ‘I’m Glad We Didn’t Sell All of Our Apple’

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How to Start a Business This Weekend: AppSumo CEO Noah Kagan



How to Start a Business This Weekend: AppSumo CEO Noah Kagan

Noah Kagan shared how he started AppSumo, a “Groupon for software,” in one weekend in a new podcast episode. The startup cost was $60; AppSumo earned $80 million last year and Kagan is still its CEO.

In 2010, Kagan was 28 years old and had already experienced what it was like to be the 30th employee at Facebook and the fourth employee at personal finance app Mint.

“I think I just felt insecure at some of these places,” Kagan told fellow entrepreneur Jeff Berman in a June episode of the “Masters of Scale” podcast.

Kagan was fired after nine months at Facebook by Mark Zuckerberg and later fired from Mint, too. He realized that dedicating his time to his day job carried a risk — another person could decide to let him go at any time.

Related: The Author of ‘Million Dollar Weekend’ Says This Is the Only Difference Between You and the Many ‘Very, Very Dumb People’ Making a Lot of Money

“I think I wanted to prove that I’m smart or prove that I’m successful or prove that Facebook when they fired me, and then when Mint fired me, [that] I can do it,” Kagan said.

The idea for AppSumo, a marketplace of software deals for small business owners or solopreneurs, was born when Kagan thought there was a way to promote software tools and also get paid for it. He saw that the site MacHeist gave Apple users discounts on software bundles and wanted to try making the same type of discounts available to a broader audience.

“My interest was letting the geniuses create software, and my skill and my excitement is promotion,” Kagain said.

The business came together in about 60 hours. First, Kagan found software he wanted to sell: the image-sharing service Imgur. He cold-emailed Imgur’s founder on Reddit and got approval to sell a discounted version in exchange for a cut of sales.

Related: Here’s Why Reddit Turned Down an Acquisition Offer From Google in Its Early Days, According to Cofounder Alexis Ohanian

The next piece was meeting with Reddit’s founding engineer to ask for free advertising. He got that too.

The final part was paying a developer to create a website with a PayPal button and purchasing the domain name.

What was the total cost to launch the business? $60 and one weekend of his time.

AppSumo made $300,000 in the first year, and $3 million in the second, Kagan said in the podcast. It brought in $80 million in revenue last year.

Kagan now has a net worth of $36 million.

Kagan said that the crucial part of business was being invested in the problem and getting excited about it.

Related: This Flexible Side Hustle Is Helping Millions Earn Extra Cash — and Might Be ‘More Attractive’ Than an Office Job

“I think that’s the thing in business people are kind of missing out,” Kagan said. “They’re chasing AI now or chasing being an influencer. I think find areas [where] you’re like, I don’t know if I’m going to ever get tired of this.”

Starting a side hustle or finding an extra source of income has an upside — according to Kagan, you have more control over your future.

“If you can just give up 30 minutes a week, if you can just give up one Netflix show a week, if you can give up one thing a week, and you keep doing it weekly, eventually you can have that business,” he said.

Related: This Is the Winning Formula for Starting a Successful Podcast, According to a New Analysis

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