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How Kevin Espiritu Grew His Niche Site Earning $400/Month Into an 8-Figure Per Year Brand



How Kevin Espiritu Grew His Niche Site Earning $400/Month Into an 8-Figure Per Year Brand

Would you like some killer tips on how to turn a niche site into a prominent brand capable of withstanding Google updates and an AI apocalypse?

Today’s guest on the Niche Pursuits podcast is the perfect mentor.

Kevin started a gardening niche site following The Authority Site System (TASS) course.

In 2016, he went from $400 to $4-5k a month from ads and affiliate earnings on his blog.

He decided to repurpose some of his best content onto YouTube and social channels to diversify his traffic sources.

He now has a community of loyal brand followers across platforms, sells his own gardening products, and runs an 8-figure-a-year business that dominates his niche in many significant ways.

Today he shares exactly what he did to get here – highlighting the power of thinking big and how to make it work.

Hope you enjoy!

Topics Kevin Espiritu Covers

  • How he went full-time with Epic Gardening
  • What he did to quickly multiply his affiliate earnings
  • Dominating the gardening niche on social channels
  • Repurposing content for different channels
  • Building out a process
  • Writing a book
  • Buying a site and redirecting it
  • How he started selling products
  • What he learned from selling products
  • Scaling his team
  • Brand building tips for site owners
  • Plans for the future
  • Thoughts on digital products
  • Thinking big
  • And a whole lot more…

This Episode is Sponsored by Search Intelligence &

Watch The Interview

Read The Transcription

Jared: Are you ready to jumpstart your next big idea? Then? Welcome to the Niche Pursuits Podcast. It’s all about helping you find your niche, getting the motivation and strategies you need, and growing your ideas into something real.

Welcome to the Niche Pursuits podcast. Today we’re joined by Kevin Espiritu from epic Kevin is a website builder that started this website about eight or nine years ago, and while it started out as just a website has grown into a very large brand, Kevin’s website gets millions and millions of page views.

But he’s expand. Into a variety of social media channels, including, uh, YouTube, TikTok, uh, Instagram. He’s the most popular gardener on all of those channels. That’s not where he stopped. He continued and expanded into developing his own products, of which now that makes up over 90% of his revenue. So he’s grown much more than a website.

He’s built an entire brand in the gardening space, and we get to deep dive the entire process with him, and it’s such a cool journey. Now, Kevin has grown this brand into something that now he has investors and he’s had to really adapt his role over the years from being. Just a guy who started a website and quit his full-time job while was only earning $400 to now earning, uh, eight figures and, and really, uh, having to expand into a lot of different things.

Now there’s something really here for everyone though. There’s a ton of inspiration you can gather from the different decisions that Kevin made along the way. And there’s a lot to learn about how Kevin pivoted at different points. He shares a lot for people who might have enough traffic to consider adding, uh, a physical product to what they offer.

But there’s also something here for you if you maybe are just on the website, but are ignoring other social media channels. Kevin was able at different points to do all of these things. And so I think it’s really interesting and I learned a ton from interviewing Kevin at how he slowly and methodically made decisions to scale this website up.

It’s doing really great now, I, I personally love following Kevin’s gardening advice. He produces great content and it’s so fun to hear how he’s done that along the way. Enjoy. Introducing niche Are you looking to scale your niche site portfolio or build your first website? Look no further than niche

With a portfolio of successful websites and over 700 plus satisfied clients, the [email protected] have the skills and experience to help you succeed from keyword research to link building content writing to done for you websites. Niche offers a full range of services to help your content site grow.

As the sing goes, a trial is worth more than a thousand words, and they’re offering a special trial just for new customers. You get 5,000 words of content completely free with your order of 10,000 plus traffic. Don’t miss this opportunity. Head on over to niche and take advantage of this amazing trial offer.

Again, it’s niche sites, plural Niche Go claim your free content today. Before we jump into the podcast, I wanted to let you know that today’s episode is sponsored by Search Intelligence. Here’s a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links to a client’s website.

What a masterpiece pring building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. I would say this campaign is a massive success. We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for our boiler client.

That’s crazy. The campaign hook was pretty clever. It is a known fact, at least in the boiler trade, that if you keep your boiler off for many months, it might rust and it might get you into trouble if you keep it turned off from spring to next winter. We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing.

This way they can avoid. A boiler failure next winter and save money. Massive publications picked up our story, including the Sun Express Mirror, Wells online, and a few more dozen publications giving our client links, lots of links and lots of happiness hormones. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience.

This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. Can you imagine when people see this headline in the news, you should turn on your boiler this summer? There’s no way they will not click on it.

I will click on it. So this was the hook, and this is why this campaign was so successful. I hope this video inspires and shows you what’s possible with a clever hook. If you want similar link building PR campaigns for your website, head to search dash intelligence. Dot and get in touch with them now.

Welcome back to the Niche Pursuits podcast. My name is Jared Baum and the Today we are joined by Kevin Aspi, too. Hey Kevin, welcome on board.

Jared: How’s it going? So good to have you. I love your background. That neon light is abs. I mean, I know people who are listening can’t see it, but if you’re watching a YouTube channel Oh yeah.

I, I just recently updated my background, so I feel pretty cool. But you, you have definitely upped the game a lot. . 

Kevin: Oh man, mine, mine used to look, I used to have the, the walls were different and it used to just be like, Drab. And so I decided to go like gamer tech dude, you know, and have the RGB stuff going on.

So yeah, spices it up a little bit. 

Jared: It’s great. It’s great. I love it. It changes colors and everything. All right. Yeah. Yeah. Hey, so this is gonna be a fun interview. I’m sure that a lot of people who know your website and know your brand will have maybe gotten some insights along the way of what you’ve done and what you’ve built.

You’re with epic and that entire brand and presence. And, uh, I can’t wait to dive into the details. Maybe at the, at the risk of, um, of, of delaying all the details. Tell us a little bit about yourself and maybe, maybe your story up until the point where you started 

Kevin: this, uh, this brand. Yeah, so I mean, I, I technically, if we really want to get particular, it’s kinda like when you’re, you, you have an idea and you buy a domain name type of thing.

I bought the domain back in 2013 and threw up like a very simple WordPress blog. So I guess you could, you could call that the founding. Day. Um, but really, I, I kinda went full-time on Epic gardening in 2016. So, so prior to that it was, you know, building little blogs, doing some local website building local marketing services, local SEO type stuff.

Um, raised some money for a, what I thought was a genius idea at the time, which was a personal relationship, uh, app to like, help you have a better relationship. Never had been in one myself at the time. Didn’t dunno why I didn’t see that as a problem. , uh, then joined a, a publishing startup at a company called, it was called Book in a Box at the time.

It’s now called Scribe Media. Mm-hmm. . So I was the second employee there, um, doing a lot of the marketing and book launch stuff. And since I’ve left, I’ve left about. Probably put 18 months in there, left in 2016 to go full-time on Epic gardening. Uh, and then since then, scribe’s gone on to do all of David Goggin’s books.

Uh, some really sort of big heavy hitting books, which really cool model. But yeah, I mean, to sum it up kind of a smattering of different ideas, only one of them being like a full-time job. Uh, before going full-time on, on Epic gardening. What was 


Jared: the pivotal reason or, or, or, you know, inflection point for you to go full-time on Epic gardening?

It sounds like you had a cool thing going with, uh, scribe or what, you know, what they were called for time. Yeah. And 

Kevin: what caused you to move over? So basically from my early twenties, like 18 on, actually, I, I had been relatively self-sufficient. Like I went to college at uc, Santa Barbara, but I was playing online poker to pay for school.

Um, and so sort of was on this econ accounting track and realized, well, the poker thing. You control your own desk anymore, you make more than an accountant. You don’t work 80 hours a week and sleep under your desk. So it kind of seems like a great, great way to go relative to accounting at least. And so, you know, it kind of put me on this track of I don’t want a traditional job and I like sort of scorn traditional jobs in my early twenties, which sure, great lesson.

I suppose, especially looking backwards, but, but also kind of put me on this like, Sort of hamster wheel of trying to figure stuff out on my own and, and kind of beating my head against the wall, like building websites for people. Oh, I can only earn this much money, barely enough to pay the bills. You know?

Uh, and so eventually I, I sort of hung my hat up, especially after the startup thing that I had tried with my co co-founder kind of tanked the relationship app thing. Mm-hmm. . Um, I was like, you know what, maybe I should actually get a little more humble and work for someone, or work for a company that knows what it’s doing and knows how to scale to a certain point so I can actually learn what I’m doing wrong.

Um, so that’s what I did. I, I worked at Scribe for about 18 months. We, we went from like 200,000 in revenue to like 2 million or two and a half million or something like that. Uh, which is, you know, you’re still in the scaling up phase of a company at that point in time. But still, it was further than I’d ever gotten.

And the writing was sort of on the wall as far as, um, my time there where it was like my role was getting split into like three different roles. I didn’t want to do one of those three roles. So I was like, you know what? I think I’ve learned enough. Maybe it’s time to, to go do my own thing. And that, that’s, that was really the impetus.


Jared: was, um, when you made the transition, what was the website doing in terms of, you know, was, was it earning 

Kevin: revenue? Was it, yeah, yeah. Yeah. So it’s interesting cuz like I, I had, I went full-time on a site that technically existed for a few years but had just languished, right? Mm-hmm. . And so I think at the time Epic actually have a chart.

I should have pulled it up, but Epic probably was making like three to $400 a month in a combination of like, affiliate earnings and, and ad sense. And it was ad sensee, I believe, still at that time. Um, so yeah, I, I was like, okay, let me see if I can scale this up to where it pays the bills so I’m not drawing my savings down.

Mm-hmm. , and actually I thought I was gonna be a farmer. I thought I was going to, to farm in people’s front yards, aggregate that land, and then sell the produce to like a local market or a restaurant or something. Um, so I thought I had this sort of clever model there, and then I put that on pause to scale the, the, the, the blog up to a point where it actually paid for my.

Life. Uh, and then that sort of worked. So in two, three months I was at two, three grand a month. Um, and so I was like, oh, okay, like maybe I’m better at this than I thought. Um, I like the teaching aspect of it. I like synthesizing information and kind of like translating it into different formats. So like, you know what, maybe I’ll, maybe I’ll just keep going.

And then by the end of that year, so about six months in end of 2016, I was hitting four 5K a month in, in revenue. And there you go. I mean, that’s, to me, that’s enough to, to live on as far as my own personal goals at the time. So I was like, okay, I’m gonna make a run at this thing. . 

Jared: I think even looking back into 20 16, 20 17, those time periods, like that’s a probably everyone would consider a pretty fast rise to growth, right?

Yeah. Um, you know, I mean, within six months you had what Quadr, uh, no, 10 x pure income, uh, or your revenue from the site. Um, you know, tactics have changed a lot, but at the same time, I’ve, I always find a lot of the basic store remain the same. Mm-hmm. , what, what did you do to get the site going? What were some of the key things that made your site 

Kevin: grow like that?

Well, I had, so to be clear, I, I had some advantage over like a builder who would’ve started the site in 2016. So I had some demand authority, right. Like I said, the site was sort of sitting around for a long time, so it’s almost like I bought my own age domain for myself and like restarted the site type of 

Jared: approach and knew that it didn’t have anything wrong with it from the past or anything.

Kevin: right? Yeah, exactly. And so, you know, there was some, there was some links and, and this and that, and I had created a subreddit. Um, initially the Epic gardening was actually called Exonics. It was only about hydroponic gardening. Oh. And so I, I had created a subreddit, um, about hydroponic gardening and kind of built a community there, which, which helped like throw traffic and links sort of organically to the site.

Um, but really, I think back then, really not that many people were just trying to build a site in the space the way that I was trying to build it. Right. So I was sort of sniper shotting all these keywords and just making really obvious bets on, okay, this keyword, this difficulty level, this, you know, this amount of traffic, just write the best article on it.

And you have a relatively aged domain. It just seemed to work as far as the earnings piece. That piece. I think I, I did get a little bit more tactical about where now it’s, it’s, it’s the power law with a lot of this stuff in, in our space where it’s like, okay, you know, let’s say you’re making $2,000 a month on, on Amazon, or let’s just go back and say, you’re making the 400 that I, I was making, it’s pretty easy for me to export the, the Amazon sales for the month, right?

Or for the prior year. And so I go, okay, the, you know, x percent, like these, these 17 products are, are making up 80% of my revenue. So what are the pages that are driving that revenue? Can I write more articles around that as a sort of cluster? And so that’s what I did. I wrote like three to four more articles about a particular, you know, higher priced item and voila, those ranked like very quickly cuz there’s, it’s e even more niche than the original.

Um, and, and there you go. I mean, you, you don’t need that much more in traffic to, to triple, quadruple the income if, if it’s a big ticket thing. So I was going for like really obvious. , almost like slap your face, obvious type of wins back then. Topical authority 

Jared: before it was, uh, in vogue to talk about . 

Kevin: I guess so.

Yeah. Mm-hmm. . 

Jared: Um, maybe for, uh, everyone listening, I, I, I oftentimes will ask this at the outset or in the beginning part of it, like, catch us up to where Epic gardening is today. Maybe, um, from a, a website and social media standpoint, maybe, whether it’s 

Kevin: traffic or 

Jared: Yeah, yeah. Or whatever, like, because it, it’s big and, uh, yeah.

I think it’s super cool. I was kind of going through your YouTube channel this morning preparing for this and was like, oh my gosh, I cannot believe he’s had so many lifetime views on this account and stuff, so, oh, 

Kevin: yeah, yeah, yeah. I mean, I mean, these days, I think with the exception of Facebook, epic Gardening’s account is the largest on every platform that only talks about gardening.

There are some bigger ones that, that mix different categories, but we’re the largest on TikTok. Um, YouTube. Not Facebook. We’re the largest gardening only account on Instagram. Um, so yeah, we’re, we’re pretty big on social. The blog, it does pretty well. I think probably around 10 million uniques a year.

We’re, we’re tracking towards somewhere around 15 to 20 this year. I, I hope, uh, with some interesting plays that we’ll be making. And, yeah, I mean, as far as like revenue’s perspective, we sell mostly products these days, which I’m sure we’ll get into. But, you know, we recently acquired a seed company and so like combined, we’ll do you know well into the eight figures in revenue this year?

See also  Sizmek Ad Suite is now Amazon Ad Server

Congratulations, . Thanks. Yeah, it’s pretty interesting. Ride from the, uh, the basement of my old condo, , $400 a month, hydroponics, you know, 

Jared: $400 a month to eight figures. Yeah. A year. That’s, uh, well, congratulations. That’s amazing. Thank you. Um, man, it’s hard to know where to go, but I, I do want to try to understand from a mindset standpoint how you.

Took a website that was earning, we’ll, we’ll go back to where you were at the end of, I think 2016 in my notes here. Four $5,000. Yeah. Yeah. 5K a month. And I mean, obviously the big question is how you got into a brand this size, but what are some of the keys that took it from what is a very respectable income, right?

Mm-hmm. , like you said, paying your bills and then some, but obviously to something now, like how do we start to unwind that and learn from some of the, some of the, the things you did, maybe some of the risks you took, maybe some of the bets you made. Yeah. Some of the things you really dove into to to, to 

Kevin: grow this.

Yeah. So, you know, what happened in 2016 is I just sort of slaved away writing, right? I, I didn’t have enough articles. The growth lever for the business was simply more content, more traffic, which drives the levers of affiliate income and ad revenue, right? So I believe in 2017, I think at that time I switched to Zoic from Aen.

So you got, uh, almost like a two x RP M bump. Um, and then I think pretty shortly thereafter I went to Adri, I wanna say. Uh, and then again another two x. And so same traffic, quadrupled rpm, pretty easy way to grow your revenue, right? Right. So there, there’s a lever to look at. It’s like, am I maxing my current input?

So if my current input’s a hundred k, you know, hits a month, am I actually maxing the income from that? And there might be some really easy ways to change that. For me, it was pretty obvious, like switching networks. Um, so that would be one way. And then there’s like the linear growth of I just need more traffic to monetize more on the current channels that I have.

And then what I, what I find or found at least is that stops working past a certain point. Um, for most niche site builders, what it seems like is that point never comes because they’re pretty content. The 5, 10, 15 in revenue, which certainly there’s nothing wrong with that at all. Like you, no one has to keep going down the path.

You, you certainly don’t have to, like, life’s pretty good at that point. What I sort of found at that point is I was like, it’s sort of just a job that I can do from my house at that level. You know, at 5K you’re looking at 60 k in revenue. That’s really not that good. Like most people would rather just work a pretty easy remote job at that point in time.

Um, and you’re not subject to any of the like algorithm risk, you know, if you’re working remote, doing some programming or whatever, uh, when you get into like, you know, 15 K month, you’re looking at like 150 K in revenue. You start looking at your net income on that and your take home and you’re like, still, it’s not, there’s still a lot of jobs that comp to that pretty even evenly and actually offer you benefits in retirement and stuff.

So I was starting to. I, this really needs to win a lot more than I thought it did to be comping out better than if I had just been that accountant right Now. Maybe that’s an extreme version cuz I, I would pay anything to not be an accountant personally, but there’s certainly jobs that are like kind of fun at the, you know, 90 to $150,000 range that you could do that don’t subject you to as much risk.

And so I was like, okay, well I need to expand and solidify the strength of the business. I can’t just ride or die on, on if I drop rankings. Right? Um, and so I expanded into YouTube at that point in time. I believe also a podcast at that point in time. Um, so the podcast now, I think we’re almost at 20 million downloads lifetime.

Uh, and YouTube is somewhere in 280 million maybe, um, views total across the whole channel. I, I forgot, but YouTube shorts has kind of messed us up a little bit. But, um, yeah, so, so basically what I started to do is build the base. That’s more resilient, right? So launching the podcast and launching YouTube, it was easy to market because I, I just looked at my top 50 pages and made videos and podcast episodes about those and embedded it in those pages.

So, voila, you don’t actually need to rely on a non-existent algorithm for, for podcast discovery, there’s, there isn’t one. Uh, it’s really just word of mouth. So my word of mouth was the landing page. Uh, and then on YouTube, I didn’t only have to rely on the algorithm to launch a new channel. Uh, I had some referral traffic coming in.

And so it was sort of a hack. It’s like, to me, the, the niche site or the blog is a way to launch every other media in a sustainable way. I mean, if, let’s say, you know, in my world you’ve got how to grow basil, right? If I’m ranking number one for how to grow basil, and then I put a YouTube video up on a new channel about how to grow basil in that piece.

And it’s very, it’s a very good piece of content. You just beat the algorithm cuz you’re throwing traffic at it that no one else can compete with, right? And so I started building a base out there. YouTube monetizes very similarly with ads and affiliates. So at least I had two versions of the same thing going that aren’t dependent on one another.

Right. If my rankings drop, my views don’t drop commensurately. Um, so I started building out a bit more of a, you know, just like a stable sort of foundation. 

Jared: How did you YouTube makes sense. Like I, I think gardening and I think, man, I, I, I can very well say I’d want a, a video along with my written article and Yeah.

Yeah. Different people. But how did you think about like a podcast like, um, 

Kevin: the pod, the podcast is kind of funny. So my cousin and I were trying, we’ve always been trying like, all sorts of different entrepreneurial ideas, right? And so the podcast at the time, my cousin wanted to make one, um, about reading, and he was trying to figure out like, okay, how do you launch a podcast?

What are all the steps involved? Neither of us had ever done it before and I was like, you know what? I’m gonna try to launch one over the weekend to like, See how easy it is. Mm-hmm. . Uh, and so what I did is I looked at the Space of Gardening podcast at the time. This was 2017, so there were like four, um, and they were all like 30 to 60 minute shows about a particular topic, usually with a guest.

Um, so, so standard interview format, right? And so I was like, you know what? I want to be in my listeners’ ears when they’re in the garden. So they’re like part of the journey. I’m part of their journey as a gardener, right? Uh, how do I do that? I gotta offer something a little bit different. And so I was like, well, what’s the easiest podcast I could possibly make?

And so I made five minute episodes, sometimes even less every day. Um, so I just recorded. How to puna tomato, how to, you know, pick a lettuce at the right time, whatever. Um, again, going to that top 50 pages idea where I profiled things and like put ’em in and, and then there you go. It was, it was like a little intro music.

Actually, I think the first episodes had no intro music. It’s just me talking into a mic, into like an audio recording app and I just stopped and then I just trimmed the ends and uploaded it to Lipsen. Um, and there you go. I mean, the podcast off to the races. Uh, so that was it. It was just kinda looking at a different format and, and trying to find something easy to do.

It seems like 

Jared: you’re really good at, I’ll say, I mean, I’ve heard you say it four or five times already. I don’t wanna say repurposing content, but taking one piece of content and using it as much as you possibly, possibly can. Mm-hmm. , um, for people who are stuck on that, um, you talked about how to use it across different mediums, but also how to take one topic and then write a whole bunch on that general topic, but getting really specific.

any other ideas for people who are, who are perhaps not harnessing that model 

Kevin: for growth? Yeah. In the context of blogs, I guess it’s a little different right, though. Like it, it’s a bit more technical of an approach versus, versus video. Do you want me to go on blog or, well, 

Jared: it seems that you used all the other channels to help grow.

Maybe that’s the better question. How much did, taking one topic and then going out into as many channels, as many areas, as many mediums as possible, how much did that actually end up helping grow? Maybe the blog itself, like how much was that a factor? Maybe that’s the better 

Kevin: question. Yeah, I, I, I think it’s the reverse.

I think that mostly the blog helped those grow initially, but the reciprocal doesn’t really happen that much where the YouTube doesn’t really help grow the blog all that much. Now, the blog’s linked on every YouTube video we’ve ever done. I don’t know how many times it’s been clicked through. Um, but what I would say is, Generally speaking, like if, if you want, if this is a path you wanna go down, cuz this is quite different from, you know, running, running a, an affiliate site or a niche site.

But, um, think of, think of a topic, let’s say how to prune tomatoes, right? Like there’s the topic has sort of like maybe potential energy in it, I suppose is the way I might think about it. Almost like a ball that you haven’t dropped yet. And so it’s like, okay, well what’s every format you could do that in?

You could, of course you could do it in a, um, You know, in a blog, an article, of course, podcast, and then podcast formats can be stretched. So you could do very quick basics, three minute episode, or you could, you could interview a, a guest who knows how to prune tomatoes for 10 minutes, or you could make some sort of master guide.

Um, and then the same, same would apply for video. And then in video, it’s, it’s sort of unlimited because it’s, I, I, I actually have a video about how to prune tomatoes that has like three or 4 million views. That’s a very detailed guide. Exa here’s how to prune it and determine it. Here’s how to prune it, determine it.

Here’s all the anatomy of the tomato. Here’s where to make the cut, right? But you could do the same thing in a 15 minute or 15 second TikTok video too. It’s less, um, it’s less dense. The information is less dense, but it’s sort of like, it’s almost like a lead magnet to the, to the greater ecosystem. You know what I mean?

Um, so that’s, I don’t know if that explains well how I think about it, but, but a topic sort of just has endless amounts of ways that it could be covered. I guess a follow up 

Jared: question to that too, which Yes. That, that makes total sense. A follow up question. I, I hear this a lot, so that’s why I’m asking this one is people saying, um, and I wrestle with this too.

I think we all do. Hey, I’ve got this topic. Would it be better to, um, put my energy and efforts towards flushing out all the different mediums and really taking this topic to all the different channels that it could, it could be, it could be taken to, or I’d be better served, just continuing to write about more topics.

And obviously that’s gonna be different for every person and every brand. Yeah. But you clearly made decisions along those lines and, and maybe could help Yeah. 

Kevin: Have insights into that. Yeah, I mean, like, so if we look at, if we go back to my 20 16 20 17 transition, I, I would say about a year I was the sole writer, um, for the blog.

So I wrote like the first 400 in-depth gardening articles, right? And. At that point I was like, you know what the bottleneck is now me in writing. It’s, it’s actually not that valuable for me to continue writing as it is for me to figure out how to get more people to, to read, to read it. Right. And so that, that sort of went to promotion link building.

So I had to hire a writer who still works for us to this day. Um, and so it’s like, yes, you can expand to all these platforms, but only if you leave a person or process in your wake as you go focus on something new. Otherwise you just dropped the ball. Right. Um, so to me, when I went to, you know, podcast and YouTube, I had a writer fully handling the entire.

Blog and the only thing I would manage would be the actual SEO thinking, the keyword analysis and research, the topical sort of selection. But after that, I could trust that she knows a lot about gardening, she knows a lot about writing, and she could write it in a way that would, would do well and she could even handle the uploading and stuff.

Right. Um, so then I could take my brand fully, devote it to YouTube and actually figure out how to do it well. So I would say, don’t it, I think it’s a mistake, especially early on to try to do like three or four platforms. It just, it just doesn’t work. Yeah. 

Jared: Good distinction, . Yeah, good point. It’s a great way to put it.

Uh, well, let’s look at, let’s look at the, the, the subsequent couple of years, um mm-hmm. , you know, sounds like, uh, you know, you had some real breakthrough in 2016 and then 2017. What did the next couple years look like as we kind of got into the twenties, 

Kevin: if you will. Yeah, yeah, yeah. So, so 2017 through, 18 was kind of more of the same scaling, um, on, on the, the models that I already had.

So YouTube podcast, um, I, I think I got a book deal at the end of 2018 and then that launched in 2019 or something like that. Um, so that was like a traditional piece of media, right. With a publisher and all that. So that was like an exciting thing. I, the thing I guess I would say about that is it doesn’t move the needle for you revenue wise as much as it does authority wise.

Mm-hmm. , you know, someone, but books, especially if you go with a traditional publisher, you get like an eight to 10% cut and a book advance, which typically you just spend on making the book. So really, unless you, unless you earn out your advance, cuz in advance doesn’t mean it’s free money. It means that, Actually your royalty cut applies to the advance in, in the negative balance.

So let’s say, you know, you’re making two bucks a copy and you make 5,000 on your advance. You gotta sell 2,500 copies before you make a single dollar, right? Right. So from a revenue perspective, books aren’t that great, but, um, they’re actually really good for, you know, a news outlet picking up, oh, this guy’s a boat, he must know something, you know, so that, that happened.

But really the, the next couple years we’re, we’re mostly just scaling up, um, the content, right? Right. Blog, videos, et cetera. I, I purchased a site to get me into the house plant world in, instead of writing all those articles I bought and migrated over the best of one. Um, so that was a killer growth move.

I think it’s probably more in vogue these days to, to do stuff like that. Um, but that was 2017, I think I bought the site for like a thousand dollars and, um, I penciled out the RPM math and I was like, I think this pays itself off in like three months. Uh, and so I bought it and it paid itself off in, in like 40 days.

Yeah. Um, because the, the traffic boost from improving and, and having those articles sit on a better domain was just, was just too much, you know? Um, so that was, that was a growth move that we made in 2018. But then, you know, 2019 was the year that everything really changed for the business, cuz I decided at that point I had been on Instagram long.

Um, I had been on YouTube long enough that I was getting some comments, like we had a real community, right? Like a real passionate community of gardeners. And if you think about that, you, you sort of have a potential customer base sitting right in front of you and you’ve got, you know, you, you’re starting to become that more influencer model.

I don’t like the term, but that’s sort of what you become. And brands want to come to you and say, oh, hey, like, you know, we’ll pay you x to, to promote our product. And I said no to like, literally almost every single one ever. But I realized that why are they paying you? They’re paying you to have access to an audience that you have full access to.

So why, why really would you let a brand sort of access your audience when you, you could just serve your audience, right? Um, and so what I did is I, I found these raised beds, which is like a gardening, just a way to garden, um, to contain soil. And, and I just emailed the company like five times a month and I was like, can I sell these in America?

Can I sell these in America? They’re from Australia. And they finally said yes in 2019. And so I bought a shipping container full of the product. For like $35,000, I think. And it was for for sure the most money I’d ever spent at, at one point in time, you know? Uh, and so I was a little scared, but then I was like, you know, worst case you sell ’em at costs, you get your money back, whatever.

Um, and so spun up a simple Shopify store on a sub-domain and, uh, sold ’em out on the water, which means like in Transit to America, and then used that money to buy another container, sold that out on the water, and then used that money to be like, oh, I guess this is like a real thing now. And so in 2019, products made up half of the entire revenue of the company, um, in, in its first year.

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And that wasn’t even a full year of selling them. So to me, I was like, oh, this is the actual model of the company. The, the, the blog, the affiliate, the, the brands, like all that stuff is just supplemental to the main business, at least in the garden space. For me. Before we 

Jared: jump into the podcast, I wanted to let you know that today’s episode is sponsored by Search Intelligence.

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Mm-hmm. , they have traffic around a certain, um, concept or product. And what are some of the big things you learned in adding product? An e-commerce shop, the whole mm-hmm. , literally getting product from overseas, getting over here. Like what are some of the, the big high levels that, that you learned along, 

Kevin: along that journey?

You know, so I remember back in college, I forgot what these guys’ names were, but they were like some of the first guys teaching you how to, to like source and sell product online. Like something net, something net stuper net or something like that. Mm-hmm. , uh, I don’t know. They were some weird guys, at least to me.

But, uh, , I remember they made it seem really complicated. Uh, and I was, I had no experience doing anything in business back then, so it just felt all it, it sort of felt fake. Mm-hmm. , uh, like, like no one could do this. Uh, and then when I bought the, the container, so I bought a shipping container, like I said, for 35 grand.

And I, and I didn’t even know how to ship it to the customer. Um, so my thought was I would rent a storage space in San Diego and like a personal storage space, you know, have somehow have a 20 foot shipping container show up there, hand unload it into the container. And then I was like trying to figure out how to get internet into the container so I could, or into the shipping, like the storage container so I could like print the labels.

And I was like, looking back now, I’m like, that’s like the dumbest thing I’ve ever thought of. Um, but yeah, I mean, you, you figured out along the way. I just tapped a couple friends. I was like, Hey, I. Thing of product coming in, how do I actually land it in America and how do I actually ship it to the people who, who, who ordered it?

And he’s like, oh, well you need a three pl third party logistics company. They’ll handle the receiving. You need a customs broker. Um, and then it’ll show up at their door, they’ll unload it and they’ll slap all the labels on it cuz it was ready in box. Uh, and, and there you go. And you just pay a service fee for that.

And I was like, oh, I guess I don’t have to do that part myself. And then I, you know, it, it’s sort of weird how I was so in the niche sort of authority site, content world that I had. No, I was almost like a kindergartner in the world of commerce. So these basic, basic things I didn’t know. But I think, um, simply the act of doing it forces you to figure out how to do it right instead of, uh, you know, trying to solve the universe before you take the first step.

Yep. Um, so yeah, and just kind of jumping in. Certainly can, can have some problems, but for me it’s worked out pretty well. . 

Jared: You talked about how 2019, by the end of 2019, it was half your revenue. Mm-hmm. , I’m guessing that pivoted you into some of the things you, you chose to do with Epic gardening 

Kevin: going forward.

Yeah. Yeah. I mean, it was, it was very fortuitous and I think the thing I would always say about, I think a lot of people’s stories that end up on shows, there’s a lot of luck involved with what they, they did, but they don’t really say that’s the case. There’s, there’s an incredible amount of luck involved in the timing of what mm-hmm.

we did at Epic, or I did at the time because, you know, lining up product the year before a pandemic that just so happened to lock people into their homes where they would look for home based activities. And then I had very large platforms and a core product in the, in the market. There’s, there’s an incredible amount of luck there.

Um, Nevertheless, like had I not been proactive to do it, I wouldn’t have even had the chance. Right? So it’s, it’s that whole chicken egged sort of thing. But yeah, I mean, in 2020, um, we went from, I think in 2019 probably did about half a million in revenue, uh, across the company. So about quarter in product and a quarter in, in ads and stuff.

And then in 2020 we had 2.8 million. Um, mostly because we couldn’t, I, I literally could not get enough of the product I was ordering as much as humanly possible. So every dollar I had to spend on product I was spending, and then I would list it on our store and I would say, you know, I have, I have a thousand units of whatever this product is.

It will get to you probably in 90 days. I don’t really know. Um, but I was being upfront about that cuz the whole, you know, the whole supply chain was broken back then. Um, and it would sell out literally in two days. Um, and so then you’d have the cash that you could then try to buy more, but you’d, you’d always have to play this game of like, okay, well I can’t buy too far ahead because I can’t just promise customers something that’s coming in half a year.

Little did I know that was probably not that bad at the time. Right. You know? Yeah. So maybe I, maybe I could have. So you always look back and I go, well, if I knew what I knew I would’ve bought. I would’ve mortgaged my house to buy as much inventory as possible in 2019. Right. You just can’t play that game.

Yeah. But yeah, I mean, you’re, you’re totally right. As soon as products became 50% of revenue in the first year in 2020, it was 88%. Right. Um, and now it’s over 90%. Uh, so we, we still make, we’ll make seven figures on everything that’s not product revenue, but it still doesn’t move the needle relative to product revenue.

Right. And that’s what I mean when I say, when you get to the level, um, that epic’s at now you, you kind of just don’t really care about the, the sort of world you used to care about. You know? Um, cuz why, why do I care that much if my RPM goes up by a buck when that might make me very, very small, like less than a percentage point of revenue difference re relative to the, the rest of the world.


Jared: along your e-comm journey, along your, your journey of, of selling products and scaling that out, did you follow a path where, you know, that first, uh, planter bed, the raised bed that you got, obviously that was a third party that produced it and made it, and you’re, you’re getting it shipped over here.

Yeah. Did you follow along where now you’re producing and actually making your own products? Are you white labeling, like mm-hmm. , how did that progression happen? And um, I’m just curious to learn, uh, yeah. Along the way where you made those 

Kevin: decisions. Yeah. So I mean, the ideal. Any commerce company’s ideal would be to own the entire stack, right?

Like in a perfect world, you’d get to a point where you literally own the foundry that makes the metal and, you know, full vertical integration. And there are some companies in our space that do that. It’s pretty cool. We have a, there’s a tool company I know of, they literally own an aluminum foundry. They make their own, they make their own alloys and stuff.

It’s really cool. Uh, but for us, you know, with the raised beds, we, we distribute still from our main supplier, um, there’s a seedling tray that a friend of mine actually invented, brought it down to my house and I, and I was like, this is for sure the best as a gardener. Like it’s the best thing I’ve ever seen.

And so we did an initial relationship where we’re just sort of drop shipping. Um, because I had the audience and I had the ability to communicate about the product, and, and he, he had the product itself and the manufacturing capabilities. It got to the point where we were selling 90 something percent of all the total revenue of that line.

And so I was like, you know what? We need your expertise in product development. Uh, and, and you. We, we sell all of your product already, so why don’t you just join the team? And so what we did is we bought all of the injection mold assets, which is like these big old machines that make the product mm-hmm.

Um, and we brought him onto the team. And so that’s our first sort of owned line. Uh, it’s called American Trade Company. We’re getting that in wholesale now, hopefully. Um, but yeah, like to your point, in a perfect world, you’d, you’d slowly migrate towards that, but there’s some relationships that you don’t, you don’t want to do that with, cuz it doesn’t make sense.

Or, um, there’s just some products that are too complicated and you don’t, you don’t want to, you know, own and operate the whole thing. So bringing it full circle to where we’re at now. 

Jared: Mm-hmm. , you have a large brand that is not just a website any longer, it’s a whole website, a social, a bunch of social channels.

You have a, a huge e-commerce play that accounts for the majority of your revenue. Mm-hmm. . , you know, what are, what are like, what are the next steps? Um, you know, where are, where are you going with this thing? I’m so curious to hear what you’re doing. I have a couple follow up questions 

Kevin: based on that. Sure.

Yeah. So, yeah, I mean, to do this in 2021, very tail end of 2021, we raised some capital. Mm-hmm. . Um, because we, I sort of saw, like, I, I never thought I’d raise any, any investment, but, um, the, the market, the garden market sort. Required it almost, if I wanted to do what I wanted to do, um, which is there, there’s an opportunity in gardening to just build the next generation garden company from media all the way down through the products.

There’s actually a lot of products in our, in our world as gardeners that you go to the nursery and you, you think you’re doing like the sustainable act of growing your own food and stuff. But, you know, a lot of the products in the nursery just aren’t that good, to be honest with you. They, they’re injection molded cheap, you know, virgin plastic, which means new plastic that’s very thin that will break and go to a landfill.

Uh, most of the live goods are put in, you know, there’s just, there’s a lot of sort of waste and, and poor design. And so I’m like, okay, well why don’t we be the ones to make better products for the home gardener? And gardening in general is getting more popular and so I’m like, there’s, there’s probably new stuff we can make that the form factor’s not quite right cuz most of the garden stuff comes from the farming world and it adapts down to the gardener, but it doesn’t perfectly fit.

Um, so there’s a lot of product opportunity there. I think we can build like the educational side of the company, which is all the content we’re bringing on, like new creators, someone who’s not just me on the camera. Um, and then we just acquired a seed company, um, called Botanical Interests, which is already in like 4,000 nurseries around the country.

Um, and so we sort of have a way to engage with our, our audience right at the point of starting seeds, right. Uh, and we have the education to bring them through the whole journey. And so I’m like, you really can build like the next generation of, of what the garden market looks like through, through Epic.

That’s, that’s the goal at least. Wow. Thinking so 

Jared: big. I love it. Uh, you just, you my next question, you just, you literally just teased it. Yeah. If you go to your, like, I was on your YouTube this morning, you’re still the guy mm-hmm. in the videos that were, that are, are popular and getting released and whatnot.

Yeah. You’re still the face of the brand in so many ways. Yet the company has, you know, has grown so much. That’s gotta be. Taxing. It’s gotta be an interesting juggle. I’m curious to hear how you pull that off, why you’ve chosen to do that, how that is gonna continue 

Kevin: to sustain itself. Yeah, . Yeah. Well, I, I’ll say, not that I haven’t pulled it off that well, to be honest, and at least from my perspective, because you know, I’m running.

I’m c e o of the company, right. And we have 80 ish people on the team now. Um, so we’re hiring some competencies that I could get good at. I really do believe I have the ability to get good at, um, you know, the operational side more, the finance side more, et cetera. But the, the answer is more like, should I, uh, and the answer is probably no.

And so, you know, we’re hiring some, some better players in, in those roles to help out there. Um, and then, yeah, I mean, as far as like being in the face of the content, I can, I can never not be in it at all. Um, but I am trying to grow like the next generation of creators. So actually my garden assistant, I, I hired a garden assistant for like 20 bucks an hour who lived down the street from me.

He was a geology PhD. Um, and then like three, four months in, he quit. And I hired him like full-time. Uh, and then I, I started showing him in the content and people really liked his energy. And now he’s got 70,000 on YouTube, a hundred and f. 15 on Insta and like 70 on TikTok. Um, and so we’ve created, you know, Jacques, the Garden hermit, we call him as, as like another creator in the network of Epic.

Uh, and so if I can do my job right, I’ll always be sort of like the godfather of the system, but hopefully I can bring on some people who know way more than me about house plants or succulents or, or bonsai or, or anything like that. Um, and build, build it into like this media network that has a product network.

Powering it below does. 

Jared: I mean, I mean, from your standpoint, is it almost like, do you still enjoy doing a lot of the social stuff, being the face of the brand? Or is that, is that getting harder, um, to enjoy it because of all the, the other responsibilities you have? 

Kevin: You know, I think, I, I think in a perfect world, like, like I said, I never thought I’d raise capital and so I never really thought I’d be on the journey I’m on now.

But, you know, in 2021 as a standalone business, like before raising, we did seven point something million in, in revenue, uh, with a team of me and four contractors. And so it’s like, It was well past what I knew how to operate myself. Like I, there was, I was, I had sales tax nexus in 33 states. I had to figure out how to register and file that.

Like there’s all, when you get to certain levels, there’s just operational things you just have to do. And I didn’t, I scaled the team too slow to catch up to that cuz I was like, yeah, I’m just making videos and selling products and having fun with this thing. Like, it just so happens to have blown up.

Right, right. Um, and so I, I think in my heart of hearts, what I would love to do, The strategy of the business. Where are we going as a company? What’s the culture of the company look like? How much fun can I have? Making the content and developing the team, the operational side of like running finance and like, what’s your cash conversion cycle and your inventory, you know, what’s your inventory planning?

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There’s a seasonality curve on all of your demand because it’s a seasonal business. Like, there’s all that stuff that I know, but I’m not the best person anymore to probably do. And it’s probably better to, to have me running, you know, the, the brand side of it. Mm-hmm. , 

Jared: I wanna ask you a couple questions towards the tail end here.

Um, and if I can, like, I’m trying to get into the heads of some of the various people that are probably listening. Mm-hmm. , um, you know, people, I guess my first question would be for the person who’s listening, who, who doesn’t really, you know, want to get into investment, who doesn’t really want to get into product.

Mm-hmm. , who is interested in going from 2000, 4,000, $5,000 a month and taking that next step and actually, You know, uh, trying to, uh, get to the point where their income is a little bit higher Sure. And a little bit more stable. Like, what would be some of the advice that you would, uh, pass 

Kevin: along to them?

Yeah. I mean, if someone doesn’t want to get into product, or certainly investment I think is like, you know, Mo most people wouldn’t be doing something like that. Um, I would say stick to basic business principles of like, making a more resilient business. Right? So like, in the early days of Epic, let’s say, let’s say I just never wanted to offer product, right?

Jared? So like, I’m, I’m never doing that. I’m gonna, the revenue streams I have, I’m gonna just gonna keep pumping those. Well, I would, I would certainly try my best to like hedge every weakness of, of the, of the company. Mm-hmm. . Um, so I would say like, okay, well what, what are the levers that can destroy me if my rankings go.

That, that affects both affiliate and ad ad revenue. If Amazon changes a commission tier, like they did by the way, in, in 20, um, 20, they cut gardening from eight to 4% and I lost 35 K a month immediately. Right? Just so happened that I was selling more than 35 k a day because I had products set up. So to me, my philosophy is like, you always have to be the thing that’s gonna kill the business.

And what would’ve killed me is just living off of, you know, daddy Bezos’s, you know, good, good graces, right? . Um, so, so I set up a system where that was more resilient. But if you, there, there is a stopping point for a lot of people. Like, I know a guy, uh, I think his name’s Mike Niche twins or something on Twitter.

Um, who, you know, he, he has, he writes his own content still. Uh, he doesn’t wanna hire anyone. He operates at like a 99.2% profit margin of his business. It’s absurd. Um, And he’s just doing his best to like become as resilient as he can. And I just saw he got slapped by, by Google and, and revenue dropped by 50%.

So it’s like, just do whatever you can to make sure that those types of moves don’t hurt you. Um, and you know, hopefully the site comes back. I have full faith his site will come back. But you, you gotta think about it that way. Maybe it’s, you know, that’s why maybe people start operating like networks of sites so they have something that’s like countercyclical to the one they’re in.

Or, you know, developing more, more, more articles, more revenue streams. I don’t know. I mean, it’s tough to me, it feels inevitable that the whole niche site thing at some point def it. It’s, I would say it’s semi, semi deflates cuz the barrier to e entry is really low, right? The knowledge barrier is somewhat high, but the, like actual physical barriers are, are somewhat low.

You don’t need a lot of money. Uh, and there’s so much, um, sort of copying and, and playing the same game by other people that I feel like at some point, The, like, the margins will start to get competed away in, in the whole space. But I don’t really know if that’s the case or not. You probably know more than me.


Jared: I was gonna be my next follow up question. And you’re kind of hinted at, like, you’ve always put, you seem like always from the be beginning or very close to the beginning, you put your face at the forefront. Mm-hmm. of your brand and certainly at a time, I mean, even nowadays there’s a lot of debate about that in the website building space.

How much do I need me to be a part of the brand? How much? But even back then, it was even more common to not be a part of your brand. Oh yeah. You, 

Kevin: you, you know, like it was avatars and stuff. Right. Totally. Like 

Jared: it was weird to put your face on the brand back then. . Yeah. Yeah. How important has that been? And maybe that also ties into some of the things you were just talking about with safeguarding your project, especially if you don’t wanna get into some of the bigger e-com games and how you 

Kevin: safeguard it.

Yeah. I mean, I would say this, like I know very few businesses that are in the media world and niche site blogging is media. Um, that. That wouldn’t benefit from having a human person to connect to. Right. So, so I think about like, what can’t be faked. I think a lot about that. Like an honest signal. Like what cannot be faked.

Well, certainly it, it can’t, you, you know, it’s me that’s running this thing, right? There’s like thousands of reference points that it’s me. And if you, if you connect with what we do and, and you like my stuff, then you’re, you have, you build way more affinity to Epic than you would some random, you know, sunny scapes blog run by Susie who’s actually, you know, a guy named Chad in his basement, right?

Like, that guy’s just simply never going to beat us. And, and it’s, it’s not cuz he is not good or anything like that, it’s just that he’s chosen ingredients that bake a worse cookie than we could ever bake. Right? Yeah. Uh, so it’s like, why, why would I hamper myself? I just don’t understand. So my hot take that I think I’ve tweeted out maybe a couple times that a lot of the.

Certain, certain site owners don’t agree with, which is valid, is, is I’m like, if you can’t put your face on your business or you can’t out your site, for example, to me, you do not actually have a resilient business. Um, if simply the act of shining a light on it destroys it. How valuable is that thing? I mean, what businesses do you know today that actually by knowing about them, they, they become in, they become worthless.

It, it’s just not, it’s not true. Right. Uh, so that’s my hot take and I know some people don’t agree with that. That’s a, you bring up a very interesting 

Jared: paradox there, . Right? That’s a good succinct way at least of, uh, quantifying that, that debate and that question there. Mm-hmm. . Mm-hmm. . Um, final question on that, maybe flipping gears, but putting, putting yourself in the shoes of, of a listener that perhaps.

Really I an e-commerce play, um mm-hmm. , uh, you know, does have, uh, some elements to a brand and a community going for them. Um, uh, you know what? You jumped in, you just kind of jumped in one day and did it and learned. Yeah. Um, you know, built your wings on the way down as a mentor of mine, used to say, jumped off the cliff and built your wings away to a degree.

Yeah, for sure. . But, um, but speaking to that person and some of the things that they should at least consider, uh, before making that decision, what would you, what would, what would you 

Kevin: say to that person? Yeah. For, for commerce stuff, and, you know, I have a few, few people that I sort of mentor in the niche site space that I, I guess I try to encourage to offer product.

Actually, my cousin runs a fishing site and he offers a product that’s done pretty well for him. Um, and the thing I always say is like, it’s, it’s the power law of the power law almost with product. Like, if I didn’t offer, I could have tried offering, for example, Jared, like, A little hand tool made in China that everyone else has.

Right? Right. Yep. Yep. And that could have been like, it looks easier to, to sell. It’s, it’s not as heavy to ship. Um, it’s easy, it’s cheap. It’s, you don’t have to buy that much of it. You can test it on all the express, whatever. Right. But a again, it goes to like, what cannot be faked. What cannot be copied. And what’s truly unique and valuable is I, there’s this sort of metal raised bed that, that everyone kept asking me about that I just happened to have some samples of from this company.

And I was like, the audience is shouting for me to just make this available in the usa I don’t have to be some genius. And yeah, it’s a little more annoying to ship this thing, but it will work way better. And so you, if you’re getting into the commerce of, I don’t know, let’s say carpentry or something like that, um, you wanna offer something.

Is unique enough that they, they can only get it from you and there’s a really obvious reason to buy it that makes it way better than something else. And I know that’s kind of, it’s kind of like a blase answer where it’s like, okay, obviously you would do that, but you’d be surprised at how many people I see try to sell a product.

They, they’re literally selling some random me too product off of Ali Express that thinking that magically someone will buy that and then they don’t flip the switch and think like, do they even purchase stuff like that? Would they purchase their own product? I mean, just, just think about it that way.

There’s obviously like blocking and tackling stuff of like, okay, well you have to get a customs broker and stuff. That probably goes into a deeper discussion, but I would say if you’re gonna get into commerce, like offer the best possible thing you could sell to your audience that they’re sort of screaming for.

You. Ha. 

Jared: A follow up question you haven’t done, or maybe you haven’t, we haven’t talked about, um, digital products. 

Kevin: Uh, no. And that’s, no. Yeah. . 

Jared: Any reason why you just, no good idea. Run with the, the physical 

Kevin: products maybe? Well, so, so. The physical products in the garden space specifically, the world is vast, right?

And there’s a lot of opportunity to improve them. And I, that’s sort of the thing I already had going, I guess my perspective has always been, generally speaking, information wants to be free. And so if I can make, like I have a, I have a 45 minute video for example, on, on how to grow microgreens, which are like really small baby greens.

Um, that’s, I believe at least better than probably half the courses on how to grow microgreens out there that you pay for. And so if I’m gonna make, I mean it’s got like millions and millions of views, right? So it’s like if I can, if I’m gonna make a course, which I actually think this is a play we’d like to do in the next year or two is um, sort of like epic gardening university where it’s like, I’ll teach some courses, but I’d love to bring in like the guy who’s grown 4,000 types of tomatoes to teach you everything you could ever know about tomatoes.

And that is functionally more valuable than my tips on how to grow tomatoes. It’s something you can’t get anywhere and he’s probably not gonna make that. So if I can get him to make it with us, then I will do that. Um, and yeah, I think you’re right. Like it would be. A massive seven figure driver of business force that is very, very high margin, which products are less lower margin.

So it’d be a huge move. And you know, guys like the Authority hacker guys bug me all the time to like, make, make, make a course. You know? So maybe it’s coming, maybe 

Jared: it’s coming. All right. Yeah. Good. Well, uh, it’s, we’ll stay tuned for that one. Uh, it’s good to at least have still some more runway for you to, to go down.

Mm-hmm. I mean, that’s exciting that obviously the physical products are doing so well, but I mean, there’s this whole untapped, I think so. 

Kevin: Third side of product. Yeah, I think so. Mm-hmm. , 

Jared: um, man, Kevin, that hour flew by, uh, . Yo. Uh, again, thanks for for joining us. I think, um, where can, uh, where can people fall everywhere, it sounds like, but where can people, where do you wanna direct people to follow along?

I know you’re not connected on Twitter 

Kevin: and stuff. Um, yeah. Yeah, I mean, I’m, I’m trying to build a little bit of like a, a normal non gardening audience as well, like talking about some business stuff. So that’s on Twitter at Kevin Ofpi two. Um, but everything else in the garden world, if you wanna check out Epic gardening, it’s just epic gardening.

Our seed company’s called Botanical Interests. Um, you can check that out as well. Or just walk into any nursery. It’ll, it’ll be the packs with the illustrations on it. Um, and yeah, that’s pretty much it. , 

Jared: thank you so much for coming. I, um, I, I will tell you that, uh, you know, I think if nothing else, uh, and there’s a lot here, so I don’t mean that mm-hmm.

tongue in cheek. But if, if nothing else, besides all the unique things that you’ve done along the way that have gotten me thinking, it’s really, it’s such a good challenge for all of us to not get stuck thinking, I’ll say small minded, right? Yeah. And, and not get boxed into that. 

Kevin: Yeah. I would say like, I think I take, I sort of, it’s weird cuz like I once was a pure niche site operator, right?

And so, like I know a lot about that space. Um, and then I sort of jettisoned off of that to build the, the next sort of generation. But I obviously have a lot of love for that whole thing. It’s how I kind of came up, so to speak. And so I think it’s just like realizing what you actually. Versus what you think you have If you’re building a site, and there’s obviously sites like, you know, there’s sites that are pure niche plays and kind of really can’t get into that just because of the nature of the category or whatever.

But if, you know, if you’re in like a passionate category, cooking, baking, whatever, um, there’s this guy, I think Matt Gio, Vani or something like that. He’s got like three or four brands in the space. Yeah. Like, he’s a really good example of it because he’s, he knows what he has. It’s, it’s more than just the niche thing.

If so, I guess I would say that like a, a builder out there is like, if you want it, you probably have it and you don’t even know you have it, and you just have to like break out of the pure s e o pure builder mindset and think more holistically about online business in general. Mm-hmm. . Mm-hmm. . Yeah. 

Jared: That’s great.

Kevin, thanks so much for, for coming on the podcast. Yeah. Yeah. Thanks for having me, Jared. Appreciate it. Yeah, sure thing. We’ll catch up again soon. For sure. Introducing niche Are you looking to scale your niche site portfolio or build your first website? Look no further than niche

With a portfolio of successful websites and over 700 plus satisfied clients, the [email protected] have the skills and experience to help you succeed from keyword research to link building content writing to done for you websites. Niche offers a full range of services to help your content site grow.

As the sing goes, a trial is worth more than a thousand words, and they’re offering a special trial just for new customers. You get 5,000 words of content completely free with your order of 10,000 plus traffic. Don’t miss this opportunity. Head on over to niche and take advantage of this amazing trial offer.

Again, it’s niche sites, plural Niche Go claim your free content today. I wanted to let you know that today’s episode is sponsored by Search Intelligence. Here’s a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links to a client’s. What a masterpieces PR link building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing.

I would say this campaign is a massive success. We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for a boiler client. That’s crazy. The campaign hook was pretty clever. It is a known fact, at least in the boiler trade, that if you keep your boiler off for many months, it might rust and it might get you into trouble if you keep it turned off from spring to next winter.

We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing. This way they can avoid. A boiler failure next winter and save money. Massive publications picked up our story, including the Sun Express Mirror, Wells online, and a few more dozen publications giving our client links, lots of links and lots of happiness hormones.

No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. Can you imagine when people see this headline in the news, you should turn on your boiler this summer?

There’s no way they will not click on it. I would click on it. So this was the hook, and this is why this campaign was so successful. I hope this video inspires and shows you what’s possible with a clever hook. If you want similar link building PR campaigns for your website, head to and get in touch with them now.

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7 Keys to Unlocking Success in 2023



7 Keys to Unlocking Success in 2023

Working your way through each of the steps in this article about how to validate your business idea will save you time, and money, in the long run.

Idea validation helps determine if a potential customer will buy your product or use your intended services.

Most importantly, you will know whether your business will be profitable.

Read on as I share the seven essential steps that will assist you when validating your business idea.

How to Validate Your Business Idea

Market validation is the process of finding out if your product or service is in demand by consumers. You need to do it so you don’t leave the odds of your startup’s success up to chance. This is where the power of assumption could get you nowhere in a hurry, so don’t cut corners.

Idea validation will go a long way to not wasting time and resources on a product that may not appeal to the market.

By validating your idea, you will foster confidence among the people you approach for finance. Even existing businesses need a solid business plan if they approach investors, financial institutions, or crowdfunding groups on behalf of a lean startup. Only then will they “talk money.”

Once you have worked your way through validation, you will have a blueprint of your business model. You will know how your product aligns with the wants and needs of potential customers.

Doing proper product validation will strengthen your service offering if it is in demand. And that will entice people to make purchases.

1. Clarify Your Business Idea

Having a clear vision and well-defined goals is important when starting a business.

Clarify Your Business Idea.

Start the process with a Q&A session with yourself:

  • What problem will my business solve?
  • How can I provide my customers with value?
  • Why would customers pick me over my competitors?

This validation groundwork will help shape a purposeful direction for your venture. It will also form the foundation of the steps to follow as you confirm your business idea.

So this next step’s goal is to identify what makes your product idea or service offering unique. You want to be sure that your startup idea is one that customers would choose over the thousands like you out there!

2. Do Market Research

Market research plays a crucial role in understanding your industry, customers, and trends in the market. Your target market relates to the group of people who use your business category.

Do Market Research.

Start by collecting information about your target market’s demographics, behaviors, and preferences. Use your products and services to address their needs using information about their desires and pain points.

I delve a little deeper into how to go about learning more about your target audience later.

On we go!

Analyze market trends and study your competitors to identify potential opportunities and challenges. Conduct surveys, interviews, or focus groups to gather insights from your target audience about your great idea.

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We live in a spectacular age where tech resources are improving by the day – make use of it! Work smart and not hard by using the hive of information available on the internet. You can maximize online resources, industry reports, and social media analytics (Facebook ads).

Collect data and information used by others from Google Analytics, Google Trends, and Google AdWords. You can also check out digital marketing intelligence like Semrush for insights.

Questions to Ask

Here are a few questions to help you along as you consider how to validate your business idea. They cover essential aspects such as problem validation, market analysis, competitive differentiation, value proposition, revenue generation, and validation methods:

  • What specific problem or need does your business idea address, and who experiences it?
  • Who are your direct and indirect competitors, and how does your idea differentiate itself?
  • What value or benefit does your business idea provide, and how does it outperform existing alternatives?
  • How will your business generate revenue, and have you analyzed its profitability and scalability?
  • What validation methods have you used or plan to use to gather feedback and refine your idea?

Doing thorough validation research will help you make informed decisions. Then you can tailor your offerings and position your business for success.

3. Identify Your Target Audience

So, now that you have done some market research, you need to identify your audience. Your audience is your target customer who tends to make use of businesses like yours.

Identify Your Target Audience.

This is where the AI Tool ChatGPT can be of help in giving you basic answers to questions you may have. It can help you refine the characteristics of your business category’s ideal customers.

Consider demographics such as age, gender, location, and income level when you prompt the chatbot. Remember, this will only be a general idea of your ideal customer because ChatGPT’s knowledge base is not up to speed with current market analysis.

AI can help you understand customer behaviors, preferences, and purchasing habits. By pinpointing past habits, you will have greater insight. That way, you can know what problems your product or service will solve for them.

Do some networking with people who fit the profile. Get them to take part in surveys and interviews to gather insights. This will help you create detailed buyer personas that represent your target audience.

These first “customers” will form the basis for growing the interactive client base you should aim for.

4. Analyze the Competition

Analyze other companies like yours if you want to understand your business category’s landscape.

Analyze the Competition.

Further questions to ask would be:

  • Who are your direct and indirect competitors?
  • What products, services, pricing, and marketing strategies do they offer clients?

Look for gaps or areas where you can differentiate your business from the ones already out there. Understand their strengths and weaknesses to identify potential opportunities for your venture.

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A helpful tip is to conduct a SWOT analysis. In case you don’t know what SWOT stands for, it’s an acronym for Strengths, Weaknesses, Opportunities, and Threats.

Here’s an example of a SWOT analysis that covers a hypothetical business you might be up against.

This is a SWOT analysis for a fictional software company.


  • Qualified and experienced development team
  • Cutting-edge technology and software solutions
  • Strong reputation and positive customer feedback
  • Efficient project management and delivery processes
  • Well-established partnerships with industry leaders


  • Limited marketing budget and brand recognition
  • Small customer base compared to competitors


  • Growing demand for software solutions in emerging markets
  • Potential for expanding customer base through strategic marketing efforts


  • Intense competition in the software industry 
  • Rapid technological advancements requiring continuous innovation

By analyzing the competition, you will gain valuable insights that will help you position your business to your advantage.

5. Create a Minimum Viable Product (MVP)

Creating an MVP lets you test your business idea with a basic version of your product or service.

Create a Minimum Viable Product (MVP).

Once you know what your product’s core features are, you can create a prototype. Use this simple version to test-run a mini-version of what your business will be offering. Once you have done that, gather feedback and iterate based on your interactions. Use a small group of target users or stakeholders to help you with this step.

These valuable insights will also grow confidence in your ability to adjust.

Now you will be ready to plunge into spending resources on the full-scale model.

Launching an MVP will cut your risk and optimize your product development process. It will ensure that your final offering meets the needs and expectations of your target audience.

6. Gather Feedback and Iterate

I want to highlight how important this part of the process is. Gathering honest feedback from industry experts, potential customers, advisors, and stakeholders is crucial for improving your small business idea!

Do this at various stages, such as product development, after launch, and through customer interactions.

Take all criticism as constructive, and use all the information you gather to improve your offering.

Once you are on the go, pay special attention to surveys, customer interviews, or online feedback platforms to gather insights. Acknowledge both positive and negative feedback.

Make the necessary adjustments to enhance your product, service, or business strategy. Get used to this part of the process because successful companies never stop gathering feedback and iterating.

7. How to Validate Your Business Idea – Financial Considerations

I will spend a little more time on this step. Without the startup finance to back you up, you are pretty much stuck at having a good idea.

Financial Considerations.
  • Determine your startup costs. This includes expenses such as equipment, inventory, office space, marketing, and legal fees. Calculate these costs and create a budget. This way, you will have a clear understanding of your financial needs.
  • Consider your sources of funding. Are you a startup founder that will be self-funding your business? Or, will you be seeking loans from banks or pursuing investments from venture capitalists or angel investors? Weigh up the pros and cons of each option and determine the best fit for your business.
  • Develop a financial plan. Forecast your revenue and expenses for the first few years of operation. Consider factors such as pricing, sales projections, and overhead costs. This will help you understand your financial sustainability and make informed decisions. 
  • Keep an eye on your cash flow. Check your income and expenses often. This way, you can ensure you have enough funds to cover operational costs. Avoiding cash flow shortages is key. Nobody likes unexpected outlays. Make a point of implementing proper bookkeeping and financial tracking systems. You want to maintain accurate records.
  • Consider legal and tax obligations. Consult with professionals to ensure you meet regulations, licenses, permits, and tax requirements. Failure to do so can lead to financial penalties and legal issues down the line. Don’t go there!
  • Review and adjust your financial plan often. As your business evolves, your financial considerations will change. Stay proactive and make necessary adjustments to optimize your financial performance. This will ensure long-term success.
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Why Validating Your Business Idea is Essential

Validating your business idea is essential because it allows you to assess market demand. It also ensures that there is a customer base willing to buy what you’re offering.

Validating Your Business Idea is Essential.

Refine your concept by engaging with potential customers, gathering feedback, and doing research. This way, you can address weaknesses or flaws and increase the chances of long-term success.

Validation also helps attract investors or secure funding. It provides tangible evidence of market interest and potential profitability, mitigates risks, and makes necessary adjustments.

If you have doubts about your business idea once you have gone through the validation process, you may want to look at other options. Here are some articles worth reading:

Conclusion – How to Validate Your Business Idea

In conclusion, validating your business idea is a vital step toward building a successful venture.

By understanding your market, you can refine your offering. The feedback will pave the way for a powerful and impactful business.

Embrace the process of validation! Embark on your journey with confidence, and don’t cut corners. When you are on the path to creating a thriving enterprise that will meet the needs of your target audience, you will have the confidence to succeed!

Once you are ready, register your limited liability company (LLC) with state and local governments. You can get all the necessary registration details from the U.S. Small Business Administration website. Alternatively, you could get a company like Northwest to help you with that.

All the best with your new venture!

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The 5 Best AI Review Generators You Need To Know About In 2023



The 5 Best AI Review Generators You Need To Know About In 2023

Hi there, and welcome! We’re going to dive into a pretty exciting topic today – the best AI review generators.

Are you a business owner looking to make your mark online? Or you’re a content creator juggling the need for speed and maintaining the unique flavor of your content. Or you might be an SEO specialist aiming to conquer Google’s search rankings. 

If you’re looking for an AI review generator, you’re in the right place.

The best AI review generators are:

I can say they’ve made my life easier, plus they have a knack for getting results. 

So, let’s dig into these standout AI review generator tools.

1. Jasper AI: The Best AI Review Generator

Amid this AI revolution, one tool stands out: Jasper.

Ever since I jumped on the AI bandwagon, I’ve seen first-hand how Jasper AI can seriously amp up content creation. 

What sets this AI text generator apart is its ability to capture voice and style. With the masses adopting AI, having a unique voice is necessary to get your reviews to the top of Google’s search results.

And let’s take a moment to appreciate ‘Boss Mode.’ It brings the familiarity of working on Google Docs but with an intelligent twist— your AI writer assistant at your beck and call.

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Need to adopt a particular tone for a blog post or product review? Jasper allows you to do that. Not to mention, the content outputs are amazing.

But here’s what moves the needle. Boss Mode’s ability to mirror your audience’s language and preferences. Converting your readers starts with making them nod and say, “You get me!” (That’s when they hit the buy button!)

Jasper also offers AI content templates and workflows that boost your efficiency. So whether you’re planning a product review or responding to a customer review (testimonial), there’s a template ready to go. As for workflows, they handle those repetitive tasks that used to eat into your time.

Jasper is offering a 7-day free trial at the moment for Niche Pursuits readers, which is a great opportunity to check it out without any commitment!

Pros vs. Cons


  • You can train Jasper on your style guide, product catalogs, company facts, and brand identity
  • High quality content: Jasper’s AI Engine pulls from OpenAI’s GPT-4, Anthropic, and Google’s models
  • AI writing tool with with review templates
  • Jasper Art which many consider the best ai art generator
  • Jasper keeps your data safe with built-in security features that stay up-to-date as security protocols evolve.


  • The AI can go off the rails sometimes as you’re writing


Jasper offers a trio of pricing plans, each tailored to different AI copywriting needs:

  1. Creator Plan: For $49 per month, you get unlimited AI-generated words (this is a new development), access to over 50 templates, 1 Brand Voice, and 50 memories. It’s everything a solo creator needs.
  2. Teams Plan: For $125 per month, billed yearly, you get everything in the Creator plan, plus documents & workflows, 3 Brand Voices, and 150 memories.
  3. Business Plan: For the big leagues (custom pricing). This plan includes everything in the Teams plan and features for large teams and SSO.

2. Frase: The Content Marketer’s Choice

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Frase is an AI content generator that handles all phases of the content process: research, outline, writing, and optimizing. 

First, Frase excels in providing a detailed content brief that outlines all the topics we need to address and questions to answer. 

This is exactly what sets Frase apart. Most other AI writers only focus on content generation and completely gloss over the research and planning phase.

The brief is based on top-ranking content related to your topic. That way, the review content you create aligns with what’s currently performing well in search results.

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I find the topic modeling feature also impressive, helping me cover a topic in its entirety and from the angle of a reader.

Frase is also unique in its focus on ranking. The AI-generated content I’ve written through Frase has ranked almost 7 out of 10 times. This feature alone makes Frase a worthy investment. That’s why this AI writing software is our runner-up!

Like I said – I’ve been trying out Frase a lot lately – it’s a pretty neat tool for your content needs from A-Z. There’s a 5-day $1 trial. You should check it out!

Pros vs Cons


  • Many users have praised Frase for streamlining their content creation process
  • Many users found the team behind the scenes helpful whenever they needed assistance


  • Its user interface could be more intuitive and user-friendly.
  • The content editor is functional but lacks some advanced features in dedicated writing tools.


  1. Solo Plan: For $14.99 per month, you get 1 user seat, the capacity for 4 articles/month, and generate 4,000 AI words. It’s everything a solo content creator needs.
  2. Basic Plan: For $44.99 per month, you get everything in the Solo plan, but with the capacity for 30 articles per month.
  3. Team Plan: For $114.99 per month, you get everything in the Basic plan, plus 2 seats and unlimited articles.

3. Writesonic

Let me introduce you to Writesonic. With over 80 AI writing tools at my fingertips, it has truly transformed how I write. 

What sets Writesonic apart is its ability to generate quality content outputs. I’ve been pleasantly surprised by the quality of the output. Sure, it’s not perfect all the time, but then again, what tool is?

Another one of the features that has impressed me is the AI’s capability to dig deep into top-ranking Google Search results. This ensures that the content I create is informative and factually accurate.

So, I save countless hours of research. Then, I can focus on adding my own unique perspective and insights.

Another aspect that I appreciate is how Writesonic understands the importance of my brand’s voice. The AI article writer allows me to upload my documents, PDFs, and links to my previously written blogs.

The 5 Best AI Review Generators You Need To Know

One of the biggest concerns when using any writing tool is the issue of plagiarism. However, with Writesonic, this worry is completely alleviated.

The AI article generator produces content that is entirely original and plagiarism-free. I can share my work knowing that it’s authentic and unique.

All in all, I’ve started using Writesonic for many of my writing tasks – it’s quite handy. You can start writing for free; no credit card needed. Worth a shot, don’t you think?

Pros vs Cons


  • The interface is intuitive, and the process of generating content is straightforward. You input your requirements, and the AI does the rest.
  • Fills the gaps left by ChatGPT. Write factually accurate content or about trending topics (post-2021) since Writesonic is pulling data from Google.
  • Over 80 AI writing tools for articles, blog posts, e-commerce, ads, etc


  • You might still need a human touch for more complex or creative writing tasks.


  1. Free Plan: Use Writesonic for free with a 10,000-word limit and access to all features.
  2. Pro Plan: For bloggers, freelancers, and businesses, the Pro Plan offers enhanced tools and features for $12.67 per month with a 100,000-word limit and access to GPT-4 and GPT-4 32K models.
  3. Enterprise Plan: The Enterprise Plan provides custom packages, AI model development, onboarding, and support with personalized pricing and features for teams.

4. Writecream

1685975377 688 The 5 Best AI Review Generators You Need To Know

One such tool I’ve recently discovered and have been thoroughly impressed with is Writecream.

As a content writer, producing review content that’s factual and up-to-date can be a daunting task. This is where Writecream, an AI-powered writing tool, comes into play.

When I’m writing a review, for instance, I need to ensure that my content is factual and accurate. With ChatGenie, I can ask for specific information or data related to the product or service I’m reviewing, and it provides me with the info I need in real-time. 

Moreover, these facts and pieces of information work great as inputs for my review. They help me provide a more comprehensive and well-rounded review, covering all aspects of the product or service.

The Longform Editor is a tool that I’ve found to be incredibly useful when I’m working on more extensive pieces of content. It’s designed to assist in creating long-form content such as blog posts or articles. 

1685975377 73 The 5 Best AI Review Generators You Need To Know

What I love about it is that it doesn’t just spit out a chunk of text, but it helps me structure my thoughts, organize my content, and ensure that the narrative flows smoothly from one point to the next.

It’s worth giving it a shot as they’re offering a try-for-free option, no credit card asked. Let me know what you think if you decide to test it out. Try out Writecream here.

Pros vs Cons


  • The platform makes it easy for anyone to navigate and use. This is something I can personally attest to.
  • The AI generates high-quality content that is both accurate and professional. This is a significant plus point for me.
  • Writecream is versatile, allowing me to write anything from short stories to blog posts to longer-form content.
  • The voiceover feature on Writecream is quite interesting. The AI voice sounds just like a real human (for creating audio content.)



  • One user pointed out that Writecream needs to improve its spelling. However, I’ve found that these issues are few and far between
  • Some users have mentioned that some of the features don’t work as well as they should. While I haven’t personally encountered this issue, it’s something to remember.


  1. Free Forever: $0/month, includes 20 credits for various content types, access to all tools and features, and AI Copywriter’s Community.
  2. Unlimited (Limited Offer): $29/month, offers unlimited credits for generating unlimited content, access to all tools and features, and AI Copywriter’s Community.
  3. Standard: $49/month, provides 200 credits for various content types, access to all tools and features, and AI Copywriter’s Community.
  4. Extended: $69/month, includes 750 credits for various content types, access to all tools and features, and AI Copywriter’s Community.

5. Scalenut

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With Scalenut, I can plan, research, create, and optimize my content all in one place. It’s a bit like Frase in that it handles all aspects of the content assembly line.

Let me tell you about Cruise Mode. Imagine having an SEO blog creator at your fingertips. You give it minimal inputs, and it churns out an SEO-optimized first draft. It’s been awesome for me, especially when working on review content.

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It lets me focus on the nuances of the product or service I’m reviewing, without getting bogged down in SEO details. 

And then there are Scalenut’s advanced NLP models. These models are a bit like having a built-in editor.

For a content creator, this means your work is not only optimized for search engines but also resonates with your audience. It’s about striking the right balance between SEO and readability, and Scalenut nails it.

And how about ease of use? Scalenut’s platform is intuitive and straightforward, and if you do run into any hiccups, they offer 1:1 onboarding and top-notch support.

Now, you might be wondering how Scalenut stacks up against other tools like Frase. I’ve used both, and while Frase is great for detailed content briefs and focusing on ranking, Scalenut is a viable alternative!

If you’re curious, you might want to give Scalenut a look.

Pros vs Cons


  • Simple and easy-to-use tool
  • Produces high-quality blog content
  • Automated system for writing blog posts
  • Great for creating social media content for platforms like Facebook, Twitter, Pinterest, and LinkedIn
  • Provides a scalable way to produce content adaptable to business goals
  • Offers a wide range of content writing services, including blog/article writing, ebook creation, web content, case studies, and email writing


  • Some Jasper users say that the long-form editor is lacking in comparison to Jasper
  • There is a lack of “getting started” tutorials


  1. Essential: $39/month, 7-day free trial, 100,000 AI Words, SEO Articles (5/mo), 40+ AI Templates, SERP Analysis, NLP Key Terms, SEO Editor, Document Sharing, Chrome Extension, Email Support, Live Chat Support.
  2. Growth: $79/month, 7-day free trial, everything in Essential+ Unlimited AI Words*, SEO Articles (30/mo), Keyword Clusters (30/mo), Audit & Optimize Pages (30/mo), 1-click WordPress Publish, Integrations.
  3. Pro: $149/month, 7-day free trial, everything in Growth+, Unlimited AI Words*, SEO Articles (75/mo), Keyword Clusters (75/mo), Audit & Optimize Pages (75/mo), Dedicated CS Manager, 1 user (additional users at $49/user).

How to Choose the Best AI Review Generator

Here are a few factors to consider:

  • Content Process Completeness: Choose an AI tool that supports the entire content creation process, from keyword research to optimization, for efficiency.
  • Factual Content: The AI tool should source accurate, up-to-date information crucial for writing reliable review content.
  • Content Quality: Opt for a tool with advanced natural language processing capabilities to produce coherent, persuasive writing that captivates and retains readers.
  • Ease of Use and Templates: A user-friendly AI tool with a range of templates enhances ease of use, ensuring consistency and efficiency in your writing process.
  • Cost: Consider the cost of the AI tool. It should balance cost and features well, fitting within your budget.

Best AI Review Generators: The Final Verdict

Whether you’re crafting product reviews, drawing in potential customers with engaging content, or aiming for higher traffic and sales, Jasper’s performance is unrivaled. 

In my experience, the reviews Jasper produces aren’t just generic outputs from an algorithm. They’re thoughtfully constructed, and this personalized touch helps catch the reader’s interest. It’s made a real difference in my work, and that’s why I’ve crowned it as the best AI review generator!

Even more exciting is Jasper’s recent return to offering unlimited credits. This change means you can now use Jasper’s top-tier services as much as you need without worrying about hitting a limit. 

This is especially great news for those of us who have a lot of reviews to write!


In case you were still curious after all this, here’s a lil bonus answer!

What is an AI Review Generator?

An AI Review Generator is a tool powered by artificial intelligence that can automatically create reviews for different products, services, or businesses. It uses advanced algorithms to analyze data and generate high-quality review content.

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Twin Flames Dating Affiliate Program



Twin Flames Dating Affiliate Program

Are you searching for an exciting new affiliate program that not only offers lucrative opportunities but also allows you to establish yourself as a trusted authority in a thriving niche?

Look no further than the Twin Flames Dating Affiliate Program.

In the fast-paced world of affiliate marketing, being one of the first affiliates to promote a brand-new program provides a remarkable advantage: the early entry advantage.

In this blog post, we’ll explore the tremendous benefits of joining and promoting a fresh affiliate program like the Twin Flames Dating Affiliate Program.

We’ll delve into how early entry can give you a competitive edge, help you capture a larger market share, and establish your credibility as a trusted authority in the niche.

So, fasten your seatbelt and get ready to unleash the power of early entry into the world of affiliate marketing.

Meeting the Unique Needs of Twin Flames Seekers

By being part of the Twin Flames Dating Affiliate Program, you can meet the distinct and unique needs of Twin Flames seekers, offering them a platform that understands and embraces the depth of their spiritual connections.

This program goes beyond traditional dating platforms, catering to individuals who seek profound and meaningful relationships based on soulful connections.

As an affiliate, you play a pivotal role in providing guidance and support to these seekers, helping them navigate their spiritual journey and find the connections they long for.

Through informative content, resources, and personalized recommendations, you can offer valuable insights and assistance to Twin Flames seekers, assisting them in their quest for deep and soulful relationships.

By understanding their specific needs, you can position yourself as a trusted authority in the niche, attracting a dedicated audience who resonate with your message.

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Your role as an affiliate is not just about promoting the program, but also about becoming a source of inspiration, encouragement, and empowerment for Twin Flames seekers.

By empathizing with their desires, sharing your own experiences, and providing practical advice, you create a supportive community where individuals feel understood and validated.

By meeting the unique needs of Twin Flames seekers, you can establish yourself as a valuable resource and build long-lasting relationships based on trust and authenticity.

Remember that Twin Flames connections are not merely about surface-level compatibility but about finding a deep and spiritual bond.

By promoting the Twin Flames Dating Affiliate Program, you are offering seekers a chance to explore a new realm of connection, where their spiritual journeys can align with their romantic endeavors.

Through your efforts, Twin Flames seekers can find solace, companionship, and the fulfillment of their deepest desires.

Embrace the opportunity to meet their unique needs, and let your affiliation with the Twin Flames Dating Program be a guiding light for those seeking soulful connections.

Twin Flames Dating Affiliate Program

Being an early affiliate of the Twin Flames Dating Affiliate Program allows you to establish yourself as a trailblazer within the niche.

Seizing the Untapped Market

Imagine having the opportunity to tap into a market that is yet to be fully explored, where eager individuals are actively seeking connections on a deep and spiritual level.

By being among the first affiliates to promote the Twin Flames Dating Affiliate Program, you gain access to an untapped market of individuals who are yearning for meaningful relationships and spiritual connections.

This untapped market allows you to capture the attention of an audience hungry for new platforms and experiences.

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Establishing Authority and Trust

In a world where trust and credibility are paramount, being an early affiliate adopter sets you apart as an authoritative figure in the niche.

By introducing the Twin Flames Dating Affiliate Program to your audience before others, you position yourself as a trusted guide and an expert in the field.

Your early association with the program builds credibility, making it easier for your audience to trust your recommendations and embrace the program’s offerings.

Building a Strong Reputation

In the competitive world of affiliate marketing, reputation is everything.

As an early affiliate, you have the unique opportunity to shape the perception of the Twin Flames Dating Affiliate Program within your niche.

By consistently delivering valuable content, demonstrating expertise, and providing exceptional user experiences, you can build a strong reputation for yourself and the program.

This reputation becomes a powerful asset as the program grows, attracting more customers and potential affiliates.

Twin Flames Dating Affiliate Program

Embracing Minimal Competition

Unlike established affiliate programs that often face fierce competition, a brand new program like the Twin Flames Dating Affiliate Program offers you a refreshing advantage—minimal competition.

With fewer affiliates vying for attention, your marketing efforts have a higher chance of standing out.

This means you can capture a larger share of the audience and achieve higher conversion rates.

Embrace the scarcity of competitors and position yourself as a prominent player in the market.

Taking Advantage of Early Incentives

The Twin Flames Dating Affiliate Program understands the value of early affiliates and often offers exclusive incentives to reward their support.

By joining the program early on, you can benefit from higher commission rates, special bonuses, and unique rewards.

These incentives not only boost your earnings but also reinforce your decision to become an early affiliate.

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The Twin Flames Dating Affiliate Program presents an exceptional opportunity for affiliates to capitalize on the early entry advantage, seize the untapped market, and meet the unique needs of Twin Flames seekers.

By positioning yourself as a trusted authority within the niche, you can establish long-term relationships, capture a significant market share, and pave your way to success in the Twin Flames dating realm.

By embracing spiritual connections and providing guidance to seekers, you not only fulfill their desires but also contribute to the growth and development of the Twin Flames community.

As a trailblazer in this emerging market, you have the chance to shape the direction of the niche and become a thought leader within the industry.

Twin Flames Dating Affiliate Program

By implementing targeted marketing strategies, generating excitement, and fostering brand loyalty, you can create a loyal following of individuals who resonate with the Twin Flames Dating Affiliate Program.

Embrace the untapped potential, establish your presence as a trusted resource, and unlock the opportunities that await in the world of Twin Flames connections.

By seizing the early entry advantage, meeting the unique needs of Twin Flames seekers, and capturing the attention of an untapped market, you position yourself for long-term success and become a catalyst for meaningful connections in the realm of Twin Flames dating.

So, dive into this extraordinary journey, harness the power of early entry, and embark on a path that not only transforms your affiliate marketing efforts but also makes a profound impact on the lives of individuals seeking genuine and soulful relationships.

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Related Content: 10 Reasons Why Small Businesses Should Use Affiliate Marketing

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