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This 46-Year-Old is Making +$6k/Month Recommending Laptops and Tablets

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This 46-Year-Old is Making +$6k/Month Recommending Laptops and Tablets

Louie Lovoy had spent more than 2 decades of his professional career in the non-profit sector, but he was itching to try something else. 

With no previous experience or understanding of SEO, he and a business partner dove headfirst into the world of online businesses and bought a website on Empire Flippers. And so, their adventure began.

Between hiring and firing SEO specialists, monthly revenue peaking at $10k and then nosediving to $2k, and a Google algorithm update, it’s been a real rollercoaster.

Keep reading to hear about the many lessons Louie has learned and how his site, NetbookNews, is on track to make $7k this month.

Find out:

  • How he decided to venture into affiliate marketing
  • How his site was performing when he bought it
  • What happened after he added new content
  • How the algorithm update affected his site
  • What happened with the SEO specialists he hired
  • How his income streams break down
  • His approach to keyword research and link building
  • His favorite tools and resources
  • The biggest challenge he has faced
  • His most important accomplishment
  • His main mistake
  • His advice for other entrepreneurs

Meet Louie Lovoy

My name is Louie and I have been married for 21 years to my beautiful wife Lindsay. We have 2 boys, Levi (13) and Luke (7). My background has been in non-profit organizations for the last 24 years but in 2020, my business partner and I decided to take a risk and purchase an online business.

Why He Bought NetBookNews

In the summer of 2020, I was looking for an additional income stream and exploring several different opportunities. During that search, I listened to a podcast where someone mentioned buying an online business on Empire Flippers.  

This was intriguing to me and I presented the idea to a friend and asked him if he would be open to investing in my idea to purchase an online company as a loan to me. He said that he was not just interested in doing it as a loan to me but wanted to be 50/50 partners together in the enterprise. 

With that, we began searching for the best possible online business we could find. We wanted something that was based in SEO and didn’t require any physical inventory. That led us down the road of affiliate marketing

We looked at dozens of websites that were for sale and interviewed dozens of business owners. Finally, we found NetbookNews and decided this was the best fit for us mainly because of the strong domain authority that the site had built over time. 

We purchased NetbookNews in November of 2020. The site has 100% organic traffic from SEO and provides helpful articles about laptops and tablets that are all based on keyword research. Some of the articles are product buying guides and some of the articles are relevant tips and how-tos. 

When we purchased the site, it had averaged $4,300 per month in net profit over the prior 6 months. We contracted an SEO specialist who advised us to create another category of site articles focused on cameras. He did keyword research and gave us a list of keywords to go after. 

We began creating content briefs around each keyword and hired a writer to write articles based on the content briefs over the next 6 months we added about 15 new articles to the site. After no revenue growth took place we decided to stop adding new content.

Finally, in early 2022 the site began growing like crazy and even hit an all-time high of over $10,000 of growth revenue in April of 2022. 

Then Google made a big change to their algorithm in May of 2022 that really revealed some deficiencies in our site. By June of 2022, our revenue dropped all the way down to around $2k per month and stayed that way through October of 2022. 

During that time we searched and searched for a new SEO specialist. We finally found and hired a new one in October of 2022 and he did a massive audit and overhaul of our site. 

Our site experienced the natural holiday revenue spike in November and December and in January we hired a writer and with the help of our SEO specialist began going after lots of new keywords and shifted our focus from product reviews to tips and how-to articles. 

He even advised us to remove that camera category that we added so that Google would see our site as an authority site that is focused on laptops and tablets. We have added around 20 new articles in 2023 so far.

How Much Money He’s Making

This strategy has proven to be the right one and our revenue has grown from $2k in October of 2022 all the way to over $6k in February of 2023 and we are currently on pace to do over $7k in March of 2023. 

We have 2 separate income streams that are split fairly evenly. The first is display advertising through Mediavine. The other is affiliate marketing commissions through Amazon Associates

It has been an up-and-down roller coaster ride since purchasing the site in November of 2020 but it has taken us about 2 and a half years to achieve our current revenue level and we are continuing to trend in the right direction.

I personally work on the business for about 3 to 5 hours per week.

His Thoughts on SEO

Our #1 marketing strategy is 100% SEO. We have not done any paid advertising. SEO and organic search traffic are the entire key to success for our business.

Keyword Research

Currently, we are contracting an amazing SEO specialist that does all of our keyword research. He looks for keywords that we can rank for and then passes those along to our writer who creates excellent content that Google seems to be favoring.

Link Building

Link building is very important in order to continue to increase our domain authority and subsequently boost the ranking of each individual article. 

In January of 2023, we invested in a press release that resulted in 300 new quality backlinks. In the past, the previous owner built thousands of links through HARO.

Louie’s Content Creation Process

We are currently contracting a writer that is creating around 13 new articles per month. He is writing these articles based on the keyword research done by our SEO specialist. 

1679692407 428 This 46 Year Old is Making 6kMonth Recommending Laptops and Tablets

We have also begun going back into older posts and replacing some of the outdated products with newer ones that are more helpful and relevant to our readers.

His Favorite Resources and Tools

I would say Empire Flippers is one of my favorite resources, and when it comes to indispensable tools for my business, those would be Upwork, Fat Joe, and Ahrefs.

His Biggest Challenge

My biggest struggle has been the temptation to withdraw owner’s distributions out of the company instead of reinvesting more into the future growth of the company.

Louie’s Most Important Accomplishment

I’m most proud of investing in an asset that can grow in value over time vs. continuing to merely trade time for money.

What He Wishes He Knew When He Started

I wish I had known about the importance of constantly investing in the growth of the company instead of expecting to get something for nothing.

His Main Mistake

I went for 1.5 years without investing in the growth of the company because all I wanted to do was take money out of it.

His Advice for Other Entrepreneurs

Be patient. Reinvest revenue for growth. Find experts that know your industry and pay them and trust them.



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How the Peak Travel Season Will Impact Payment Fraud

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How the Peak Travel Season Will Impact Payment Fraud

Opinions expressed by Entrepreneur contributors are their own.

Summer is just around the corner, and with it comes an influx of vacationers ready to explore new destinations. As the summer travel season begins, businesses operating within travel and hospitality must adopt robust strategies to manage the anticipated increase in transaction volumes and fraud risks. These strategies must also effectively manage disputes and chargebacks during a peak travel period that’s expected to break records.

Americans are still choosing to prioritize their vacations despite challenges like international unrest and rising prices. Projections from the Transportation Security Administration (TSA) suggest we’ll see a record-breaking summer travel season in 2024, with officials anticipating the busiest travel season ever.

52% of consumers say they plan to travel as much in 2024 as last year, with another 40% saying they expect to travel even more. These prospective travelers already have significant budgets set aside for these trips.

Millennials and Gen Z are the driving forces behind this trend. People in this cohort tend to prioritize experiences over material goods and seek a healthy work-life balance to explore new places and cultures. They’re also heavily influenced by social media, where many influencers showcase travel as part of an aspirational lifestyle.

This surge in travel drives global business at every level of the economy, but it also creates a heightened sense of risk. For businesses, effectively managing fraud and chargeback risk year-round is crucial to navigating the travel space.

Let’s explore the best strategies and tactics for managing these threats, whether in-house, hybrid or outsourced, and why asking for help might be the most effective course of action this year.

Related: How a Bad Billing Descriptor Can Cost You

The challenges ahead

While a travel boom is fantastic for businesses and local economies, it poses significant challenges that underscore the necessity of comprehensive fraud and chargeback management. An exceptionally busy travel season can aggravate existing chargeback triggers already intrinsic to the travel space. We may see:

  1. Increased Transaction Volume. The sheer volume of transactions during peak travel seasons makes managing and monitoring every transaction closely difficult. This increased volume can overwhelm internal systems, leading to errors and delays in handling disputes, contributing to more chargebacks.
  2. Fraudulent Activities. Fraudsters take advantage of the busy season, knowing that the high transaction volumes can mask their activities. From fake travel deals to phishing emails, the types of fraud targeting travelers are diverse and sophisticated, increasing the likelihood of chargebacks from unauthorized transactions.
  3. Overbooked Flights and Hotel Shortages. High demand can lead to overbooked flights and sold-out hotels. When travelers are bumped from flights or denied rooms, dissatisfaction spikes. So, too, does the number of chargebacks as customers dispute charges for services they didn’t receive.
  4. Poor Customer Service. Understaffing is common during peak periods, resulting in longer wait times, unresolved complaints and poor service. Frustrated customers often turn to chargebacks to resolve their grievances when they feel neglected or mistreated.
  5. Operational Strain. Handling a surge in transactions requires a well-prepared operational setup. Without it, companies might fail to process payments and refunds promptly, further aggravating customers and leading to more disputes and chargebacks.
  6. Financial and Reputational Impact. Chargebacks result in financial losses due to refunds and fees. However, they also damage a company’s reputation with customers and hurt their relationships with financial institutions. High chargeback rates can result in higher processing fees and, in severe cases, the loss of merchant processing privileges.

Considering what’s at stake, you can see why it’s incredibly urgent to prioritize effective chargeback management. Aside from saving time and money, it can also help boost customer trust during the peak travel season.

Managing chargebacks: In-house, hybrid or outsourced?

Travel operators can adopt one of three chargeback management strategies to handle the increased demand and the potential challenges outlined above.

First, they can manage everything in-house. This involves maintaining a dedicated team to manage disputes, enhance customer support and refine fraud detection systems. While this approach offers direct control, it can be resource-intensive and requires constant updates and training to stay updated on new fraud tactics and regulatory changes.

A second option is to outsource everything. This allows travel companies to benefit from specialized expertise and advanced technologies without the burden of maintaining an in-house team. Third-party providers can offer scalable solutions, real-time fraud detection and comprehensive chargeback prevention strategies. However, it can also mean that merchants lack insight.

As a third option, merchants can try taking a more hybrid approach. Combining internal efforts with external support lets businesses leverage advanced technologies and knowledge from third-party providers while retaining some control over the process. This approach provides a balance between direct oversight and external expertise.

Related: How to Fight Fraud and Chargebacks Should Regulation Fail

Industry collaboration

As we gear up for a record-setting summer, it’s clear that improved industry collaboration could be the key to addressing fraud and chargebacks.

We could consider the transformative potential of open data and artificial intelligence (AI) within the tourism industry. Combining an open data strategy with AI can enhance decision-making processes, helping to personalize customer experiences and optimize operations.

By harnessing open data, businesses can gain valuable insights into traveler preferences and behaviors. This insight can be refined using AI to forecast trends and tailor services.

Related: Think You Can’t Win Against Chargebacks? Think Again.

Open data and AI will have a much more symbiotic relationship in the future. The kind of collective effort that open data demands will create a more secure environment for our customers and protect our businesses from the financial strain of chargebacks. These technologies promise to boost efficiency and innovation in tourism, help manage threats and enhance the overall travel experience.

Ultimately, travel operators need to be proactive. By adopting the right strategies and fostering collaboration across the industry, operators can thrive during this busy travel season and create a better experience for all travelers.

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How Keeping Things Simple Helps Your Company Innovate and Grow

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How Keeping Things Simple Helps Your Company Innovate and Grow

Opinions expressed by Entrepreneur contributors are their own.

According to Steve Jobs, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.” It seems obvious that keeping things simple will help your business succeed. And yet, it’s surprisingly difficult to do it.

If simplicity is this challenging, you need to be intentional to make it happen. That’s why many successful companies actively prioritize it as a value. Ikea’s focus on simplicity comes across in its designs, catalog, store experience and more. One of Nike’s 11 management maxims is “simplify and go,” focusing teams on moving fast to adapt to new technologies and fashions.

I believe that simplicity is a driver for genius innovation. In fact, my journey as an entrepreneur began with an idea to simplify a complex and bureaucratic process. Today, the success of that idea has created new challenges. We serve millions of customers across over 100 countries, with many different needs — to meet them all, we’d need a ton of different features. So, we have to find the simplest ideas that will improve the experience for the largest number of users.

Related: Here’s Why You Should Embrace Simplicity as a Strategy (and 3 Ways to Do It)

Simplifying innovation is a recipe for success

Some people think that to be an entrepreneur, you have to bring groundbreaking technological innovation to the world. But actually, there’s a lot of room to innovate on top of new technologies, simplifying them and packaging them for specific use cases.

If you think of two of the technology giants of our times, Google and Apple, neither of them invented their core technologies. Apple wasn’t the first company to create a home computer or cellphone, Google wasn’t the first company to develop a search engine. They made existing innovations simpler and more user-friendly, and it was a recipe for success.

This is particularly relevant right now in the middle of a revolution fueled by generative AI. There are definitely huge opportunities in creating new AI-driven technologies, but there are even more opportunities in finding ways to package these technologies into user-friendly software for specific use cases.

To do this, first master the tech, and then put yourself in the shoes of your potential user. Try to understand what is really useful about the innovation and what barriers people might face when trying to use it.

The key is to find a way to simplify the technology, making it easier for your target users to understand and adopt it. Do this, and you’re onto a winner.

Work smarter by simplifying communication

Another part of any business where simplification is super important is communications and processes. As companies grow, it becomes harder to get people on the same page or ensure continuity between departments. Poor communication creates misunderstandings, which can lead to mistakes. The more people involved in a project, the more likely it is that workflows will become complicated. This all slows things down, wastes time and restricts your ability to make an impact on the business.

Let’s start with communication. Using a single, simple language across the company is crucial for people to be able to understand each other. For example, try to use less jargon and fewer three-letter acronyms, or make sure to explain them if you do. By creating organized archives of historical documents and plans, you help onboard new people and anyone can find important information fast when they need it.

Create a culture of transparency where different departments share their plans with each other. Create frameworks to facilitate this, like quarterly reviews or roadmap deployments. It’s not possible for employees to be actively involved in everything going on in the company, but by helping everyone take part passively, you’re making sure they’re on the same page and can facilitate ideas and collaborations across teams.

When you do have to communicate, encourage your teams to do it in the most straightforward way possible. By simplifying communication and making it easy to understand, discussions are more focused and decisions are made faster.

Related: The Key to Effectively Communicating Important Messages Is All About Simplicity

Put simplicity at the heart of your product

A simplification mindset can also be applied to product development. By making small incremental changes, sometimes with test groups of users, you can use the inspect and adapt methodology to understand their adoption, as well as any issues, and innovate further accordingly. Every so often, you can combine all these small changes into a large product update that you roll out for everyone.

For example: A company added a lot of extra value to its product with new features and releases. In theory, this was great for the users, but some found the UI overwhelming and new pricing options confusing. To use a metaphor, some people are happy to be given ingredients to make their own meal, but most would prefer the chef do the cooking so they can enjoy the final result.

Having understood this through their feedback, the company introduced a change to its UI that helped users get the end result they wanted, without having to work hard to achieve it themselves. By simplifying, the company maximized the impact of the value of all the new additions to the product.

Related: Keep It Simple: Why Simplicity Is Key To Making Your Brand Win

Richard Branson once said: “Any fool can make something complicated. It is hard to keep things simple.” Simplicity won’t come about by accident — you need to be intentional. You have to call it out and make it a focus for the whole company. You need to put it at the heart of everything. And when you succeed, the impact will be huge.

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How to Claim Money in Disney’s $9.5M ‘Dream Key’ Settlement

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How to Claim Money in Disney's $9.5M 'Dream Key' Settlement

If you bought a Disney Dream Key pass from August 25 to October 25, 2021, you could receive part of a $9.5 million settlement.

Disney has settled a class action lawsuit filed in November 2021 in California district court over how it marketed its $1,400 Dream Key pass, a program that allows customers to pay a flat rate to go to Disneyland and California Adventures theme parks whenever they want throughout the year.

The settlement website shows that payments to qualified class members were sent either by check or through a digital payment on June 14.

Related: Parents With Young Children Are Taking on ‘Disney-Related’ Debt for Trips to Theme Parks, According to a New Report

Unless a class member excludes themselves from the settlement payout, they give up any right to sue Disney over the same claims in the lawsuit.

Disneyland. Photo by Barry King/WireImage

According to the plaintiff, Jenale Nielsen, Disney advertised the Dream Key Pass as a way to enter Disneyland without any restrictions. When she bought the pass and tried to make a reservation, however, she found that Disney had blocked out many days, including all weekends in November 2021.

“Given that Disney had advertised and promised that there would be no ‘blockouts’ for Dream Key holders, Ms. Nielsen was surprised,” the filing stated.

Nielsen looked at Disney’s website and found that it still had passes available for sale on the days it had barred Dream Pass holders, so the blocks weren’t caused by tickets being sold out.

Related: A Fifth Walt Disney World Theme Park Could Be Coming Soon — Here’s What We Know

The filing called the Dream Key a “second class ticket” to Disney’s parks and said that Nielsen “was deceived by and relied upon” Disney’s “false and deceptive advertising.”

1718664962 482 How to Claim Money in Disneys 95M Dream Key SettlementLocked Disneyland during the pandemic. Photo by Jeff Gritchen/MediaNews Group/Orange County Register via Getty Images

Disney denied all of Nielsen’s claims as well as any wrongdoing or liability.

Nielsen received $5,000 as part of the settlement and 100,000 others affected will receive around $67.41 from Disney.

Related: Disney World Concession Prices Have Gone Up 60% Over the Past Decade — Including Two Fan Favorite Sweet Treats That Have Skyrocketed in Price

For reference, a standard Disneyland theme park ticket starts at $96 to $194 per day.

Disney has now made changes to its Magic Key Pass advertising. The Dream Key is no longer available to purchase. In its place, the highest tier is now the Inspire Key, priced at $1,649 and labeled as subject to “applicable pass blockout dates.”

The Magic Key calendar at the time of writing had availability open for almost all days in July, August, and September for Inspire Key holders.

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