AFFILIATE MARKETING
19 Customer Testimonial Pages in 2023 and What Makes Them Effective
No matter what type of business you run, there’s nothing more impactful for marketing and sales than glowing customer reviews. Customer testimonial pages can be incredibly impactful in driving conversions, building trust and credibility with potential customers, and also improving customer loyalty.
Customer testimonials can make a huge difference and leave an impression that lasts long after they click away.
Here we’ll explore 19 remarkable customer testimonial pages, so you can draw inspiration on how to craft one that resonates with your target customers.
We’ll also dive into why these pages work so well – as each has its own unique style, benefits, and challenges to consider when creating yours!
What Are Testimonial Pages, and Why Should You Have One?
Customer testimonial pages are an invaluable resource for any business, regardless of size or industry.
Put simply, it’s like having a cheering section full of fans! Positive testimonials allow you to show off your accomplishments and share endorsements from past clients who are proud to have worked with you.
A testimonials page highlights real-life success stories from past clients and those already using and benefiting from your goods or services: this helps to build your company’s reputation in a compounding way.
They’re a great way to show off your business and make potential customers feel confident about dealing with you.
It also serves as solid social proof for those unsure of what path to take when making their decision. Positive testimonials are essential for a successful business website since they give customers additional insight into what it’s like working with you.
In short, it’s an invaluable sales tool – getting those “window shoppers” in the door for good!
Great Examples Of Testimonial Pages
Here are a few great examples you can model your pages after!
1. Senja
Senja understands the importance of testimonials, as well they should – that’s what their product is all about!
Senja is a powerful tool that helps users collect video and text testimonials, manage them in one dashboard, and share the final results with beautiful images.
It works across platforms, allowing users to quickly filter tags, ratings, and job titles.
2. Podia
Overflowing with appreciation from its loyal customers, Podia’s testimonials page is a testament to its ability to help entrepreneurs build their presence and succeed online.
Our Podia review and hundreds of others like it have helped show how much users can benefit from the platform.
3. Canny
Canny’s testimonials page proves why countless software teams rely on the platform to collect their customer feedback. Through its case studies, you can understand how and why individuals use it to capture customer feedback.
4. Cloudflare
CloudFlare offers various customer reviews in case study format, with long-form articles and videos for visitors to watch. The case studies can be filtered by industry, region, use case, and product/service to make it easier for a potential customer to find relevant testimonials.
5. GetResponse
Testimonials should be concise and to the point, yet GetResponse understands that extended blog post testimonials also have their advantages. GetResponse’s website visitors can quickly locate the most relevant recommendations by filtering them based on industry or specific tools used.
6. Shopify
This page is full of inspiring stories from Shopify customers around the world. These success stories highlight how entrepreneurs have used the platform to grow their businesses and what they’ve been able to achieve with it. It’s a great way for a prospective customer to relate on a more personal level and see how successful others using the same tool can be.
7. CodeAcademy
Video testimonials are a great way to add an extra layer of emotion and authenticity to your testimonials. CodeAcademy has taken this approach on its Testimonials page by providing short videos where learners discuss what it felt like to learn coding with the platform.
8. HubSpot Testimonial Pages
Hubspot’s case studies directory allows site visitors to filter by six options to quickly find a pertinent, highly detailed customer success story. Through the HubSpot platform, users can even filter by black-led businesses or female-led businesses to uncover relevant stories of individuals and companies that have achieved success. This makes it easier for readers to identify with the companies showcased on the page.
9. Gong
If you’re looking for a great example of how a testimonials page can be done right, then look no further than Gong’s case studies page! Featuring detailed info about how businesses across different industries achieved great results with the platform, it’s a surefire way to get prospective customers excited about using Gong.
10. Leadpages
Leadpages has got testimonials on lock! Their customer page is a smorgasbord of success stories! Users can easily navigate their way through the many categories of case studies, and each category has a bunch of squeaky-clean mini-sagas about how Leadpages are making marketing dreams come true.
11. MultiWebMarketing
At MultiWebMarketing, it’s all about the success stories!
They proudly show off their case studies with amazing images so potential customers can get a real idea of their value if they choose MWM. It’s easy for potential customers to see themselves achieving similar fantastic results!
12. Huemor.rocks
Huemor.rocks knows that great design packs a punch, so they have taken their customer testimonials page to the next level with a stylishly modern and visually impactful page design.
13. Databox Testimonial Pages
If you’re seeking serious story-time inspiration, look no further than Databox’s testimonials page. It packs a real punch regarding detailed customer stories and data-driven insights.
14. Tray.io
This testimonials page provides insight into how Tray.io’s integration and automation platform can help businesses of all sizes achieve their goals. It showcases the success stories of a variety of customers from different industries, demonstrating the scalability and effectiveness of Tray.io.
15. Heap Testimonial Pages
The Heap Customer Stories page offers a comprehensive selection of customer success stories that show the effectiveness of their platform in helping businesses reach their goals. From increased conversion rates to faster time to insight, these inspiring stories demonstrate the power of Heap’s analytics platform.
16. Zendesk
Zendesk’s testimonials page provides a great insight into the success they’ve achieved with different industries and company sizes.
This allows customers to gain a better understanding of how the service can suit their needs. The page features inspiring customer stories demonstrating how companies have improved their customer service through Zendesk.
17. GoCardless
The GoCardless customer stories page is a great resource to learn how businesses of all sizes are successfully utilizing their payment processing solutions. It’s an inspiring collection of success stories that showcase the power and reach of GoCardless!
18. Applied Systems
The Applied Systems testimonials page showcases the success stories of some of the leading insurance companies in the United States. This makes it a great resource for those looking to understand how to leverage advanced software and solutions for their business.
19. Bonjoro
Bonjoro’s testimonials page is an excellent resource for understanding how they have been able to help businesses of all sizes and industries by providing personalized video messages. The vibrant graphics and playful feel make the page engaging and enjoyable, creating a unique user experience that inspires visitors.
How to Create Effective Testimonial Pages
Creating great testimonial pages for your site can be a bit tricky. It requires effort to gather true reviews from honest customers, but the end result is worth the extra work!
While you want to ensure you get rave reviews from satisfied buyers, here are some tips to help you create effective and engaging testimonial pages.
- Authenticity is key when creating an effective testimonials page. Make sure the reviews are genuine and coming from a real person.
- Concise yet detailed reviews are also important, providing more information without rambling.
- Be sure to ask specific questions to get the answers you’re looking for. That way, you can filter out irrelevant information and focus on real people expressing genuine thoughts about your products and services.
- Personalize each review with photos or other visuals to provide powerful visual reinforcement that each review truly comes from an actual customer.
- Keep the conversational tone natural and avoid overly formal language. Nobody wants a scripted-sounding testimonial page!
Different Types of Testimonial Pages
- Video testimonial pages. These are effective because they are often seen as more sincere and authentic than text-only reviews. The best videos feature customers talking about their experiences honestly and genuinely off-script.
- Social media. These are great for showing how real customers interact with your business. They can be a fantastic way to showcase loyalty and trust from your existing customers and reach new visitors.
- Customer interviews. This is a great way to highlight customer stories in an engaging and interactive format. Interviews can provide valuable insight into how customers use your product or service and why they chose you over competitors.
- Long-form testimonials/blog posts. Longer reviews give readers more information about the experience of working with you. They have more detail that can help make decisions.
- Short-form testimonials/quick quotes. These are great for quick and easy reading. They should still include enough detail to showcase satisfied customer experiences effectively.
- Case study/customer success story. These are more in-depth than other types of testimonials. They provide an even more comprehensive understanding of how customers use your products or services.
- Third-party reviews, peer reviews, or authority testimonials. These can increase the authenticity of your testimonial pages since they come from a credible source outside your company.
Regardless of the type of testimonial pages you choose, showcase customers’ genuine experiences with your business.
Tips on How to Get Customer Feedback
- Ask! One of the most effective ways to get customer feedback is simply by asking. You can do this through surveys, emails, or other methods. Make it easy for people by including a link to wherever you want the customer to leave their review.
- Create touch points. Create contact points throughout the customer experience that allow you to capture feedback. You can include surveys on your website, requests for reviews at the end of an order or delivery process, or even provide a link to a short survey in your emails.
- Incentives. Offering incentives like discounts, coupons, or free products are great motivators for customers to leave reviews.
- Follow up on positive experiences. If a customer has had a positive experience with your business, following up and asking them to leave a review can be very effective.
- Social media. Utilizing social media is an easy and effective way to get customer feedback. Posting polls or surveys on your social media pages can help you get responses quickly and easily.
- Analytics and reports. Analyzing your website analytics and customer reports can provide valuable insight into how customers interact with your business. This information can help you identify areas where improvements may be needed and get an idea of how satisfied customers are.
- Customer service and support. Asking customers for feedback on their experience with customer service or support teams is a great way to get honest and insightful feedback. This can help you identify potential areas of improvement.
No matter which method you choose, it’s important to ensure the process is easy and accessible for customers. Provide options for customers to leave feedback in different formats, and be sure to thank them for their time and input.
How to Make Your Testimonial Pages Stand Out from the Competition
- Showcase the most relevant testimonials when displaying testimonials on your website, including ones relevant to the page or product they’re featured on.
- Include customer photos. Including customer photos with the testimonials can help to create a more personal connection with the reader. It also increases the authenticity of the testimonial.
- Keep them up-to-date. Make sure your testimonials are kept up-to-date and regularly refreshed. This way, visitors will have access to the most recent customer experiences.
- Include multiple formats. Offer different formats for customers to leave reviews, including text, video, and audio. This makes it easier for customers with different preferences to leave feedback.
- Make them easy to find. Place customer reviews and testimonials in prominent positions on your website so visitors can easily find and read them.
Testimonial Pages: Final Thoughts
Customer testimonials are a powerful tool for businesses looking to showcase their customers’ experiences.
By following these tips, you can ensure that your testimonials page will effectively build trust and credibility with potential customers.
With the right approach to collecting and displaying customer testimonials, you can create an unbeatable competitive edge.
For more resources to help boost your website’s trust signals and gain credibility, check out these articles next:
The 9 best About Us generators
AFFILIATE MARKETING
The Cities and States Where Side Hustles Could Earn the Most
More than half (54%) of Americans say they’ve started a side hustle to supplement their primary source of income in the last 12 months, according to a survey from MarketWatch Guides.
Although there’s no shortage of potential opportunities — side hustles can span teaching online to cleaning barbecues, creating digital products and so much more — one doesn’t necessarily have the same earning power as the next.
Related: 10 of the Most Profitable Side Hustles You Can Start With Little or No Money
Choosing a side hustle is one crucial piece of the puzzle — but where you decide to start it is another that might make or break your success.
So where in the U.S. do side hustlers have the greatest earning potential?
The team at SideHustles.com conducted a study to find out, analyzing data from the Bureau of Labor Statistics’ American Community Survey to determine which states and cities have the highest percentage of residents earning self-employment income and their average earnings.
Households in North Dakota, New Jersey and Connecticut earn the most from self-employment income, at $60,221, $55,748 and $55,192, per the data from SideHustle.com.
Lake Charles, Louisiana, has the highest average self-employment earnings at $179,080 per household, followed by San Tan Valley, Arizona ($141,459) and Upland, California ($130,291), the analysis found.
Related: The Top 10 U.S. Cities for Starting a Side Hustle, According to Statistics
Read on to see the top five cities and states where people earn the most, on average, from self-employment income, according to the study:
Top five cities where self-employed earn the most
- Lake Charles, Louisiana: $179,080
- San Tan Valley, Arizona: $141,459
- Upland, California: $130,291
- Newton, Massachusetts: $118,527
- Bethesda, Maryland: $110,573
Related: This 20-Year-Old Student Started a Side Hustle With $400 — and It Earned $150,000 Over the Summer
Top five states where self-employed earn the most
- North Dakota: $60,221
- New Jersey: $55,748
- Connecticut: $55,192
- Massachusetts: $54,712
- California: $53,639
AFFILIATE MARKETING
I Lead a Company Built Through Decades of Acquisitions. Here’s a Key to Making Them Successful
Opinions expressed by Entrepreneur contributors are their own.
Despite the fanfare that often accompanies acquisitions, the reality is that about 80% fail to achieve their desired objectives.
After all, there’s a lot that can go wrong. Inadequate due diligence. Overvaluation. Poor integration planning and execution. A failure to retain employees from the new company.
And yet, businesses spend more than $2 trillion on acquisitions annually. Why? It’s often unrealistic for a company to build all that’s needed to reach its strategic goals fast enough to remain competitive. An acquisition, however, presents an opportunity to quickly expand a business’s ecosystem, tapping into new relationships, distribution channels, products and innovations.
I lead an entertainment technology company — composed of iconic brands like TiVo and DTS — that has grown our ecosystem through 15 acquisitions in the last decade alone. What has the experience taught me?
The success of an acquisition is about more than the nuts and bolts of the deal itself; you’re not just buying a technology, product or service to tack onto your company offerings. You’re also gaining institutional knowledge and bringing thought leaders on board who could help steer your business.
I believe one of the most critical aspects of an acquisition’s success is too often overlooked: the people. Here’s what I’ve learned about how they can be the difference-makers in the lead-up to and aftermath of a deal.
Related: 5 Reasons Small Businesses Should Consider Mergers and Acquisitions
The “why” has to include the “who”
Sure, pre-deal due diligence involves evaluating the potential profits and risks of an acquisition. But it also requires searching for leaders, along with the systems and cultures they’ve developed, that are likely to contribute to your company’s growth.
In dynamic industries like tech, companies often need to pivot to remain competitive. That means it’s essential to ask this question when evaluating incoming leaders: Whose strategic thinking, leadership skills and decision-making style do you want on your side, even if you end up shifting them to new areas in the future?
We learned the importance of this consideration from an early acquisition. The technology we’d bought eventually became outdated, but that CEO has remained an instrumental member of our leadership suite for more than a decade, and an acquired team under his leadership has transitioned to form the foundation of one the most exciting arms of our business: our connected car platform.
Once you’ve found a company with the resources and people that will likely benefit your business and conditions enable sensible valuations, developing an integration plan before the deal closes is imperative.
We accomplish this by identifying change champions — committed leaders who are strong communicators, open to feedback, adaptable, resilient and collaborative — from both companies to rally our people. Then, we create detailed checklists for the first year or more, often including thousands of line items from assigning desks to implementing training events, all to move us swiftly toward our goals of a fully integrated team and business asset.
Related: How Leaders Can Build Acquisition-Ready Companies
Use it as an opportunity to reimagine culture
Many people see an acquisition as an opportunity to innovate — adding and evolving products and developing strategies for new markets. One thing they often overlook, though, is the chance to innovate company culture. Specifically, to pick and choose the best of both of what the companies are doing to establish a new normal.
Often, the default assumption is that the acquiring company’s culture will remain dominant. But that can sometimes be a mistake.
Many times, bringing two companies together and fusing their resources and operations creates an entirely new company — one that may benefit from a cultural change.
For example, following a merger, we realized our previous corporate values no longer accurately reflected the new company. So we reset them. It wasn’t always easy: It took a long-term project involving employee input throughout. It also required objectivity at the leadership level to stay open to new ways of working and communicating. However, the initiative resulted in a set of values that more meaningfully illustrated our evolved mission and culture and set us on a path toward greater success.
Related: How to Create a High-Performance Organization Through a Successful Merger
Move as quickly and transparently as possible
A deal closing can feel like crossing the finish line for those overseeing it. But when you look over your shoulder, you see that most employees are just lining up at the start. The real marathon begins after the closing: It takes steady work to get the rest of the company across the finish line to reap the anticipated gains of the deal.
We’ve found that approaching this integration process with a focus on urgency, sensitivity and transparency is key to retaining as many employees as possible, along with the crucial institutional knowledge and skills they hold.
This means we work fast to communicate our plan openly and honestly. For instance, within 45 days of a recent acquisition, we got leaders physically in front of 80% of the team. This approach aims to mitigate uncertainty by laying out plans and providing clarity on roles and opportunities. Research shows that transparency can engender trust, so when the answer to a question is, “We don’t know yet,” leaders should prioritize being upfront about that.
We also expressed empathy. Acknowledging that it’s natural to feel anxious about uncertainty and change is important to build morale during a time of transition.
About a third of employees from an acquired company tend to leave within the first year due to uncertainty or culture clashes. But time and time again, we’ve seen that a deliberate process has helped to improve on this trend. While it’s not always possible for all employees to stay on, voluntary turnover within a year of our last two acquisitions was just 15%.
Defining success
There are many ways to define a successful acquisition: meeting financial goals, expanding relationships or staking a hold in new markets. We’ve seen this firsthand. For example, strategic acquisitions have allowed our business to significantly amplify our global footprint of streaming devices and open up new monetization opportunities.
While these elements are critically important, we view success even more broadly. It also means our team feels they’re continuously working toward a worthy goal. And viewing people as vital to the success of an acquisition has helped us to assemble a team prepared and motivated to do just that: deliver innovative, extraordinary experiences to our customers.
AFFILIATE MARKETING
How to Get the Most Out of Your Link-Building Efforts
Opinions expressed by Entrepreneur contributors are their own.
Five years from now, 94% of marketers think that links will continue to be a ranking factor in Google algorithms.
However, many companies offering link-building services engage in questionable practices, such as selling links from manipulated or low-quality websites. These links can not only fail to provide value but may also harm the website receiving them. Therefore, it’s essential to exercise caution when hiring an external partner for link building.
So, here are a few key tips to help SaaS businesses get the maximum from their link-building efforts.
Related: 10 Powerful Link-Building Tactics for Boosting Your Website’s SEO
1. Take metrics with a grain of salt
It’s crucial to approach metrics with skepticism. Website owners often inflate numbers like Domain Rating (DR). You might see a DR of 70, but in reality, the website holds little to no authority in Google’s eyes. Of course, that’s not always the case. In reality, Domain Rating correlates with higher rankings
While metrics can be useful, especially when sorting through large lists of websites, don’t rely on them alone. Always look deeper into the site’s real quality.
2. Organic traffic for real keywords is key
Pay attention to the keywords a website ranks for. Ideally, the site you’re getting backlinks from should have organic traffic, which shows Google values it. More importantly, the traffic should come from relevant, industry-specific keywords. Some sites may rank for irrelevant terms like “celebrity news” despite being in a completely different niche — or worse, they may use fake traffic. Always ensure the keywords are a good fit for your business.
3. Get links from real businesses
The best way to determine if a website is worth getting a backlink from is to see if it’s a real business. Many sites exist solely to sell links and are often just link farms. Focus on acquiring links from legitimate businesses, as these are the ones that offer the most value.
4. Use internal links
Let’s face it — quality link building is hard. And if you find it hard to get backlinks to your service or landing pages, start by linking to your blog posts instead. Then, use internal linking across your site to ensure link equity flows throughout your pages. Without proper internal linking, you won’t fully benefit from the backlinks you’re building.
Related: Top 8 Backlink Strategies to Boost Your Traffic
5. Prioritize links to target pages
When building backlinks, your main focus should be on your money-making pages. Links to these pages are critical. If you’re working with an agency, ensure they are targeting specific commercial pages. Even if you’re only getting a couple of links per page per month, if they’re targeted, it’s highly effective.
6. Optimize anchors
Anchor text optimization is essential. From my experience, optimized anchor texts perform very well. If you’re hiring an agency, send them a list of preferred anchor texts along with your target pages, so they can focus on both elements.
7. Focus on do-follow links
There’s ongoing debate about the impact of no-follow links on rankings. While no-follow links have some influence, it’s hard to quantify. Based on my observations, they seem to be about 30-50% as effective as do-follow links. In a LinkedIn poll I conducted, 43% of participants believed no-follow links were 25% or less effective than do-follow. However, keep in mind that many respondents may not have had enough experience, so their opinions are just that — opinions.
8. Get listed on the top of listicle posts
There are countless “comparison” and “alternatives” pages for popular tools, generating significant search volumes. For instance, searches like “Canva alternatives” are common. If your product is in a competitive niche, you want to be featured as the number one option on these pages created by bloggers and websites. Not only will you gain valuable backlinks, but you’ll also get more clicks and recommendations as the top alternative, greatly boosting your link-building efforts.
This also creates a snowball effect. Future writers and bloggers working on alternatives for that specific tool will often reference existing lists. When they see your product featured prominently, they’re more likely to include it in their own lists, further amplifying your exposure and link-building efforts.
9. Outsource to the right company
According to some research, 56% of SaaS marketing departments utilize a combination of in-house and outsourced staff to reach their marketing objectives.
When selecting a company, make sure they specialize in link building for SaaS and deliver high-quality work, as word of mouth and testimonials can be very effective indicators of their reliability.
Related: How to Shake Up a Stale Link Building Strategy
In summary, while links remain vital for SEO, it’s crucial to prioritize quality over quantity. Focus on securing high-quality backlinks that directly target your key pages, using optimized anchor texts to make a meaningful impact. Your link-building strategy should align with your overall branding strategy to maximize effectiveness. By being selective and strategic in your approach, you can build a robust link profile that genuinely enhances your SaaS business’s online presence.
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