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19 Customer Testimonial Pages in 2023 and What Makes Them Effective

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19 Customer Testimonial Pages in 2023 and What Makes Them Effective

No matter what type of business you run, there’s nothing more impactful for marketing and sales than glowing customer reviews. Customer testimonial pages can be incredibly impactful in driving conversions, building trust and credibility with potential customers, and also improving customer loyalty.

Customer testimonials can make a huge difference and leave an impression that lasts long after they click away.

Here we’ll explore 19 remarkable customer testimonial pages, so you can draw inspiration on how to craft one that resonates with your target customers.

We’ll also dive into why these pages work so well – as each has its own unique style, benefits, and challenges to consider when creating yours!

What Are Testimonial Pages, and Why Should You Have One?

Customer testimonial pages are an invaluable resource for any business, regardless of size or industry.

Put simply, it’s like having a cheering section full of fans! Positive testimonials allow you to show off your accomplishments and share endorsements from past clients who are proud to have worked with you.

A testimonials page highlights real-life success stories from past clients and those already using and benefiting from your goods or services: this helps to build your company’s reputation in a compounding way.

They’re a great way to show off your business and make potential customers feel confident about dealing with you.

It also serves as solid social proof for those unsure of what path to take when making their decision. Positive testimonials are essential for a successful business website since they give customers additional insight into what it’s like working with you.

In short, it’s an invaluable sales tool – getting those “window shoppers” in the door for good!

Great Examples Of Testimonial Pages

Here are a few great examples you can model your pages after!

1. Senja

Senja understands the importance of testimonials, as well they should – that’s what their product is all about!

Senja is a powerful tool that helps users collect video and text testimonials, manage them in one dashboard, and share the final results with beautiful images.

1679659963 766 19 Customer Testimonial Pages in 2023 and What Makes Them

It works across platforms, allowing users to quickly filter tags, ratings, and job titles. 

2. Podia 

podia testimonials pages screenshot

Overflowing with appreciation from its loyal customers, Podia’s testimonials page is a testament to its ability to help entrepreneurs build their presence and succeed online.

Our Podia review and hundreds of others like it have helped show how much users can benefit from the platform.

3. Canny

canny testimonials pages screenshot

Canny’s testimonials page proves why countless software teams rely on the platform to collect their customer feedback. Through its case studies, you can understand how and why individuals use it to capture customer feedback.

4. Cloudflare

cloudflare testimonials pages screenshot

CloudFlare offers various customer reviews in case study format, with long-form articles and videos for visitors to watch. The case studies can be filtered by industry, region, use case, and product/service to make it easier for a potential customer to find relevant testimonials.

5. GetResponse

getresponse testimonials pages screenshot

Testimonials should be concise and to the point, yet GetResponse understands that extended blog post testimonials also have their advantages. GetResponse’s website visitors can quickly locate the most relevant recommendations by filtering them based on industry or specific tools used.

6. Shopify

shopify testimonials pages screenshot

This page is full of inspiring stories from Shopify customers around the world. These success stories highlight how entrepreneurs have used the platform to grow their businesses and what they’ve been able to achieve with it. It’s a great way for a prospective customer to relate on a more personal level and see how successful others using the same tool can be.

7. CodeAcademy

codeacademy testimonials pages screenshot

Video testimonials are a great way to add an extra layer of emotion and authenticity to your testimonials. CodeAcademy has taken this approach on its Testimonials page by providing short videos where learners discuss what it felt like to learn coding with the platform.

8. HubSpot Testimonial Pages

hubspot testimonials pages screenshot

Hubspot’s case studies directory allows site visitors to filter by six options to quickly find a pertinent, highly detailed customer success story. Through the HubSpot platform, users can even filter by black-led businesses or female-led businesses to uncover relevant stories of individuals and companies that have achieved success. This makes it easier for readers to identify with the companies showcased on the page.

9. Gong

gong testimonials pages screenshot

If you’re looking for a great example of how a testimonials page can be done right, then look no further than Gong’s case studies page! Featuring detailed info about how businesses across different industries achieved great results with the platform, it’s a surefire way to get prospective customers excited about using Gong.

10. Leadpages

1679659964 696 19 Customer Testimonial Pages in 2023 and What Makes Them

Leadpages has got testimonials on lock! Their customer page is a smorgasbord of success stories! Users can easily navigate their way through the many categories of case studies, and each category has a bunch of squeaky-clean mini-sagas about how Leadpages are making marketing dreams come true.

11. MultiWebMarketing

1679659964 532 19 Customer Testimonial Pages in 2023 and What Makes Them

At MultiWebMarketing, it’s all about the success stories!

They proudly show off their case studies with amazing images so potential customers can get a real idea of their value if they choose MWM. It’s easy for potential customers to see themselves achieving similar fantastic results!

12. Huemor.rocks

1679659964 566 19 Customer Testimonial Pages in 2023 and What Makes Them

Huemor.rocks knows that great design packs a punch, so they have taken their customer testimonials page to the next level with a stylishly modern and visually impactful page design. 

13. Databox Testimonial Pages

1679659964 615 19 Customer Testimonial Pages in 2023 and What Makes Them

If you’re seeking serious story-time inspiration, look no further than Databox’s testimonials page. It packs a real punch regarding detailed customer stories and data-driven insights.

14. Tray.io

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This testimonials page provides insight into how Tray.io’s integration and automation platform can help businesses of all sizes achieve their goals. It showcases the success stories of a variety of customers from different industries, demonstrating the scalability and effectiveness of Tray.io.

15. Heap Testimonial Pages

1679659964 299 19 Customer Testimonial Pages in 2023 and What Makes Them

The Heap Customer Stories page offers a comprehensive selection of customer success stories that show the effectiveness of their platform in helping businesses reach their goals. From increased conversion rates to faster time to insight, these inspiring stories demonstrate the power of Heap’s analytics platform.

16. Zendesk

1679659964 187 19 Customer Testimonial Pages in 2023 and What Makes Them

Zendesk’s testimonials page provides a great insight into the success they’ve achieved with different industries and company sizes.

This allows customers to gain a better understanding of how the service can suit their needs. The page features inspiring customer stories demonstrating how companies have improved their customer service through Zendesk.

17. GoCardless

1679659964 271 19 Customer Testimonial Pages in 2023 and What Makes Them

The GoCardless customer stories page is a great resource to learn how businesses of all sizes are successfully utilizing their payment processing solutions. It’s an inspiring collection of success stories that showcase the power and reach of GoCardless!

18. Applied Systems

1679659964 937 19 Customer Testimonial Pages in 2023 and What Makes Them

The Applied Systems testimonials page showcases the success stories of some of the leading insurance companies in the United States. This makes it a great resource for those looking to understand how to leverage advanced software and solutions for their business.

19. Bonjoro

1679659964 498 19 Customer Testimonial Pages in 2023 and What Makes Them

Bonjoro’s testimonials page is an excellent resource for understanding how they have been able to help businesses of all sizes and industries by providing personalized video messages. The vibrant graphics and playful feel make the page engaging and enjoyable, creating a unique user experience that inspires visitors.

How to Create Effective Testimonial Pages

Creating great testimonial pages for your site can be a bit tricky. It requires effort to gather true reviews from honest customers, but the end result is worth the extra work!

While you want to ensure you get rave reviews from satisfied buyers, here are some tips to help you create effective and engaging testimonial pages.

  • Authenticity is key when creating an effective testimonials page. Make sure the reviews are genuine and coming from a real person.
  • Concise yet detailed reviews are also important, providing more information without rambling.
  • Be sure to ask specific questions to get the answers you’re looking for. That way, you can filter out irrelevant information and focus on real people expressing genuine thoughts about your products and services.
  • Personalize each review with photos or other visuals to provide powerful visual reinforcement that each review truly comes from an actual customer.
  • Keep the conversational tone natural and avoid overly formal language. Nobody wants a scripted-sounding testimonial page!

Different Types of Testimonial Pages

  • Video testimonial pages. These are effective because they are often seen as more sincere and authentic than text-only reviews. The best videos feature customers talking about their experiences honestly and genuinely off-script.
  • Social media. These are great for showing how real customers interact with your business. They can be a fantastic way to showcase loyalty and trust from your existing customers and reach new visitors.
  • Customer interviews. This is a great way to highlight customer stories in an engaging and interactive format. Interviews can provide valuable insight into how customers use your product or service and why they chose you over competitors.
  • Long-form testimonials/blog posts. Longer reviews give readers more information about the experience of working with you. They have more detail that can help make decisions.
  • Short-form testimonials/quick quotes. These are great for quick and easy reading. They should still include enough detail to showcase satisfied customer experiences effectively.
  • Case study/customer success story. These are more in-depth than other types of testimonials. They provide an even more comprehensive understanding of how customers use your products or services.
  • Third-party reviews, peer reviews, or authority testimonials. These can increase the authenticity of your testimonial pages since they come from a credible source outside your company.

Regardless of the type of testimonial pages you choose, showcase customers’ genuine experiences with your business.

Tips on How to Get Customer Feedback

  • Ask! One of the most effective ways to get customer feedback is simply by asking. You can do this through surveys, emails, or other methods. Make it easy for people by including a link to wherever you want the customer to leave their review.
  • Create touch points. Create contact points throughout the customer experience that allow you to capture feedback. You can include surveys on your website, requests for reviews at the end of an order or delivery process, or even provide a link to a short survey in your emails.
  • Incentives. Offering incentives like discounts, coupons, or free products are great motivators for customers to leave reviews.
  • Follow up on positive experiences. If a customer has had a positive experience with your business, following up and asking them to leave a review can be very effective.
  • Social media. Utilizing social media is an easy and effective way to get customer feedback. Posting polls or surveys on your social media pages can help you get responses quickly and easily.
  • Analytics and reports. Analyzing your website analytics and customer reports can provide valuable insight into how customers interact with your business. This information can help you identify areas where improvements may be needed and get an idea of how satisfied customers are.
  • Customer service and support. Asking customers for feedback on their experience with customer service or support teams is a great way to get honest and insightful feedback. This can help you identify potential areas of improvement.

No matter which method you choose, it’s important to ensure the process is easy and accessible for customers. Provide options for customers to leave feedback in different formats, and be sure to thank them for their time and input.

How to Make Your Testimonial Pages Stand Out from the Competition

  • Showcase the most relevant testimonials when displaying testimonials on your website, including ones relevant to the page or product they’re featured on.
  • Include customer photos. Including customer photos with the testimonials can help to create a more personal connection with the reader. It also increases the authenticity of the testimonial.
  • Keep them up-to-date. Make sure your testimonials are kept up-to-date and regularly refreshed. This way, visitors will have access to the most recent customer experiences.
  • Include multiple formats. Offer different formats for customers to leave reviews, including text, video, and audio. This makes it easier for customers with different preferences to leave feedback.
  • Make them easy to find. Place customer reviews and testimonials in prominent positions on your website so visitors can easily find and read them.

Testimonial Pages: Final Thoughts

Customer testimonials are a powerful tool for businesses looking to showcase their customers’ experiences.

By following these tips, you can ensure that your testimonials page will effectively build trust and credibility with potential customers.

With the right approach to collecting and displaying customer testimonials, you can create an unbeatable competitive edge.

For more resources to help boost your website’s trust signals and gain credibility, check out these articles next:

The 9 best About Us generators

Best About Me template for your website

How to write an About Us page



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Can Travel Blogs Make Money?

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travel blogging

Travel blogging has surged in popularity, enticing globetrotters and storytellers to share their adventures with the world. From beautiful landscapes to cultural insights, travel blogs offer readers a window into different corners of the globe. However, amidst the appeal of wanderlust and the promise of digital nomadism, a crucial question looms: can travel blogs make money?

Understanding the Landscape

Before delving into profitability, it’s essential to grasp the dynamics of the travel blogging landscape. With the rise of social media platforms and accessible website hosting, anyone passionate about travel can start a blog relatively quickly. This has led to a market saturation, with countless travel blogs vying for attention.

Pros of Profitability

Monetization Opportunities: While success isn’t guaranteed, profitable avenues exist within travel blogging. Many travel bloggers monetize their platforms through various channels, including affiliate marketing, sponsored content, brand partnerships, ad networks, and selling digital products like e-books or courses.

Passive Income Potential: Once established, travel blogs have the potential to generate passive income streams. High-quality content remains accessible to readers long after publication, attracting organic traffic and generating revenue through advertisements or affiliate links without ongoing effort.

Travel Perks and Opportunities: Successful travel bloggers often receive complimentary travel accommodations, tours, and experiences in exchange for exposure on their platforms. This not only reduces the financial burden of travel but also enriches the blogger’s content with unique experiences and destinations.

Personal Branding and Influence: Building a successful travel blog can elevate your brand and establish you as an authority in the travel niche. This can open doors to speaking engagements, freelance writing opportunities, and collaborations beyond blogging, further diversifying your income streams.

Cons and Challenges

Initial Investment and Time: Contrary to popular belief, achieving profitability in travel blogging requires significant investment and time commitment. From domain registration and website hosting fees to content creation and marketing efforts, building a successful travel blog demands upfront investment and perseverance.

Competition and Saturation: With the proliferation of travel blogs, standing out amidst the competition is increasingly challenging. Navigating the saturated market requires unique content, consistent engagement with your audience, and strategic marketing efforts to attract and retain readers.

Income Volatility: Income generated from travel blogging can be volatile and unpredictable. Relying solely on revenue streams such as ad networks, affiliate marketing, or sponsored content leaves bloggers vulnerable to fluctuations in market trends, advertiser preferences, and algorithm changes.

Work-Life Balance and Burnout: Maintaining a travel blog involves juggling multiple responsibilities, from content creation and website management to networking and monetization strategies. Without careful time management and boundaries, travel bloggers risk burnout and sacrificing the freedom and flexibility they seek to achieve.

Can Travel Blogs Make Money?

The profitability of travel blogging hinges on various factors, including niche selection, content quality, marketing strategies, and resilience in the face of challenges. While opportunities for monetization and personal fulfillment abound, aspiring travel bloggers must approach the endeavor with realistic expectations and a long-term perspective.

Ultimately, success in travel blogging requires passion, perseverance, and adaptability in an ever-evolving digital landscape. By understanding the complexities and nuances of the industry, aspiring travel bloggers can embark on their journey with clarity and purpose, pursuing profitability while sharing their love for travel with the world.



Alexandrea Sumuel

Alexandrea Sumuel is a nationally syndicated travel writer and founder of the Wander With Alex travel blog. With 16 years of online marketing and SEO experience, a business management and information technology degree, and a profitable travel blog, she can help you start a travel blog or accelerate your existing blog with one-on-one coaching.

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3,066 victims lose over $45m in job scams between Oct 2023 and Jan 2024

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3,066 victims lose over $45m in job scams between Oct 2023 and Jan 2024

SINGAPORE – At least 3,066 victims lost $45.7 million or more after they were targeted in job scams between Oct 1, 2023, and Jan 31, 2024, the police said on Feb 20.

Scammers approached their victims through dating apps, messaging platforms or social media to befriend them or offer jobs, before asking them to perform tasks for a commission.

In the case of job scams involving tasks to generate traction on social media, the victims were added to WhatsApp or Telegram chat groups by scammers who promised them easy and profitable online jobs.

The scammers claimed that they represented online communications companies, marketing companies or even TikTok.

The victims were asked to follow TikTok or Instagram accounts, subscribe to channels, or like videos on YouTube, posts on Trip.com or songs on Spotify.

After completing these tasks, they were given a small commission.

Convinced they could earn more, the scam victims accepted further tasks and, in some cases, were given fake employment contracts.

In another scam variant, those targeted received WhatsApp or Telegram messages offering small commissions for completing surveys.

The victims were asked to contact other WhatsApp or Telegram users, or join chat groups where tasks including those to generate traction on social media or transfer money for fake investments would be discussed.

To perform these new tasks, the victims had to open accounts on scam websites and transfer money to bank accounts or cryptocurrency wallets provided by the scammers.

They realised they had been scammed when their website accounts showed a negative balance, and they were told to pay additional funds to upgrade their accounts, or when they could not withdraw their earnings.

People were also scammed in a variant involving affiliate marketing, with scammers approaching and befriending victims on messaging platforms, dating apps or social media platforms such as Facebook and Instagram.

Those targeted were offered a commission to help boost products on e-commerce platforms.

Subsequently, they were referred to other WhatsApp or Telegram users, who instructed them to take screenshots of certain products on e-commerce websites and make payments to specified bank accounts or PayNow numbers before they could get their refunds and commissions.

This process was repeated, beginning with low-cost items before progressing to expensive ones.

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Farmers Growing Their Wealth: Harvesting Free Time To Grow More Than Crops

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Chicken laying eggs on farm

People associate land ownership and working the land with farming and agriculture. Although this isn’t inaccurate, there’s a lot more to owning land than farming.

Some ranchers work with cattle and horses. Some host events with picturesque venues. Others farm part of their land and offer Airbnb experiences — a daytime activity or extended stay in an old train or cozy cabin. Zoning and owners set the bar for profit.

Some assume farmers only want to farm, yet agriculture only yields so much profit. Even though many landowners don’t look at farming as a profit mill, most can’t work the land at 80 years of age.

Self-sufficient living appeals to many, but many people consider it overwhelming. Independence appeals to many, yet “giving it all up” isn’t realistic for those wanting to become more self-reliant. Is farming even possible for those who don’t own tons of land, say, only an acre?

Even if it is, farming on that small land would not benefit more than self-sufficiency, right? One lifelong farmer learned to maximize media while still working with his hands. A freelancer turned farm-preneur took the phrase “Grab life by the reins” literally.

Tilling the Fields for Maximum Yield: Derek Lancaster, the Build Wealth Farmer

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Image Credit: Shutterstock.

Derek works on his family farm, Lancaster Farms, in North Carolina. He works well past full-time, with many weeks averaging 80 to 90 hours. Those are entrepreneurial levels, for sure! He explains his and his wife’s mindset on his website and Instagram.

“Being a full-time farmer working 90-hour weeks with a wife who’s a full-time teacher, inflation hit us hard. We went from a life of stable comfort to one of paycheck-to-paycheck stress, hoping to live the ‘American Dream.’”

Imagine working that much only to experience this level of financial strain. Unfortunately, inflation impacts most Americans. 21% of families and 67% of single adults lived paycheck to paycheck, according to LendingClub’s 2023 report. Lancaster doesn’t disclose debt. Living with no safety net is stressful, especially with two full-time providers, children, and significant assets to maintain (e.g., the family farm).

Most folks would find a new job, but that won’t be an option for Lancaster. Without selling land and moving closer to a city, there was no “finding a new job.” He chose to take a personal risk by trying a new, alternative income stream.

Don’t Be Passive About Growing Wealth

Focused young couple calculating bills, discussing planning budget together, serious wife and husband looking at laptop screen, using online banking services and calculator, checking financesFocused young couple calculating bills, discussing planning budget together, serious wife and husband looking at laptop screen, using online banking services and calculator, checking finances
Image Credit: fizkes/Shutterstock.

Although wannabe financial influencers use phrases like passive income, it’s often a scam. In reality, earning income is never passive. Even with leverage income goods (e.g., ebooks, courses), setup and maintenance are often required. For folks with work weeks like Lancaster, these tempting scams rely on desperation.

Yet passive income, as defined by the Internal Revenue Service (IRS), only includes:

  • Dividends, interest, and annuities
  • Royalties
  • Rents from real property and personal property leased with real property
  • Gains from sales, exchanges, or other dispositions of property (with some exceptions)
  • Sale of goods income without production, delivery, or inventory

These categories fall into the more reputable passive income programs sold online. Most of these programs and micro-influencers need to share how much time and energy it takes to build a business, even with passive income.

Fortunately, Lancaster is realistic — although initially doubtful.

“Being someone who works outside all day, I was skeptical that I could do this. But [affiliate marketing] was one of the most beginner-friendly routes I could take. So now I am here, sharing it with as many people as possible to show everyone that you can do this, no matter your background.”

For anyone versed in digital marketing, sound, profitable affiliate marketing takes a lot of time and effort. To Lancaster’s credit, he’s used to a long workweek and is quite the workhorse, so taking on more work seems simple enough.

Harvesting Free Time To Build Wealth

Businessman hand writing and signing white empty bank checkbook with modern computer notebook and wireless mouse on the desk at office. Payment by check paycheck payroll cheque sign conceptualBusinessman hand writing and signing white empty bank checkbook with modern computer notebook and wireless mouse on the desk at office. Payment by check paycheck payroll cheque sign conceptual
Image Credit: Shutterstock.

Living paycheck to paycheck, working 90 hours weekly, most would break under the stress. Lancaster felt differently. 

“DONE with stressing over any financial obligations that we came across daily… [and] wanted the freedom to earn income online without the hassle of creating products, fulfilling orders, and handling customer service requests.”

Knowing what he had time for and what he didn’t want to do narrowed down his options. Extra time constraints of operating a farm and spending time with family clarified his options. For Lancaster, affiliate marketing stood out.

He converts a few hours into moneymakers with his skills and dedicated training and learning. On Instagram, he’s forthright with his profits. He’s also very upfront about how much work it takes to start and operate a business like this. Lancaster mentions that this is not passive income but requires dedicated attention.

It is effective, too; his account is manageable. He’s not out here trying to microinfluence with his farm. Instead, he uses affiliate marketing as a supplement to his primary income. The goal is to build up enough wealth that when he does want to retire, he has the option. Instead of being forced to work the land until he’s well into his twilight years, he’s giving himself and his wife a bigger future.

Building wealth during free time is the best use of that time. Instead of escaping from your 9-to-5 grind, use it to explore things that move you. As personal finance expert Michael Dinich suggests, “You gotta try junk.” That’s what free time is for, right?

Increasing profitability requires discipline and clarity. Lancaster’s other commitments limited him and laser-focused his priorities. This focus made it easier for him. To leverage free time and develop a side hustle into something profitable, others might have more work ahead of them.

There’s still hope for those who aren’t currently farmers or landowners! Self-sufficiency can be attained by achieving the work-life balance that comes with it.

Brand Building to Land Owning: Freelancer Turned Farm-preneur, Alexandra Fasulo

FarmlandFarmland
Image Credit: Shutterstock/Ronald E Grafe.

Social media makes it easy to find plenty of aesthetic content. Successful content creators play to their viewers’ visual appetites. Much content uses beautiful natural backgrounds and scenery, including vacation footage, rented space that was traveled to, or, in rarer cases, land owned by the creator.

Digital nomads work and love to feature the beautiful spaces they work from. Alexandra Fasulo did this. She taught others how to freelance and thrived off side gigs for a long time. She eventually tired of the digital nomad life and wanted to settle down. On one of her trips, she found a piece of property she fell in love with in upstate New York.

Although some discount her casual buy of 6.74 acres of land, it makes sense when you learn more about her reasoning. She purchased the land using capital, research, and the right loan. Why buy farmland with no prior experience?

Fasulo explains, “We all need to step up and start buying the land in this country before Wall Street does (it’s alarming). I know buying undeveloped land sounds scary. So, I will become the case study in my experiment of how you can turn even less than one acre into YOUR own money-making business.”

Although she’s coming from the reverse end of Lancaster’s experience, their goals are similar. She wanted to remain unfettered from financial stress and build a future that gave her flexibility. Many millennials and zoomers are tired of the 9-to-5 grind, even those who switch to self-employment.

Leveraging Freelancing Skills To Profit Off Farmland

Typing using computer planningTyping using computer planning
Image Credit: Shutterstock/Rawpixel.com.

It’s easy to judge the casualness with which Fasulo bought her land. Yet, she outlines her intention and ideas for purchasing it. Despite the haters, her purchasing process was well-researched.

She details how she found the land on Zillow. She also explains the various loan options available to her. Fasulo clarifies why she didn’t go with a USDA loan over a Farm Credit loan. She also provides alternative suggestions, knowing her financial background differs from others. She clarifies in one of her posts:

“I am using a Farm CREDIT loan, an offshoot of the USDA, NOT a traditional USDA loan. That’s why mine is 25% down, and other loans are NOT. I also DID NOT need to provide a business plan. There are a variety of ways to secure farmland if you want it. If you have $0, that’s ok. There’s $0 down USDA loans for lower-income households, communal farm purchasing, investing, etc.”

With my history as a freelance writer and my dream of owning land, her transparency about the process is refreshing. She doesn’t imitate a real estate, finance, or agriculture expert. Instead, she explains her motivation and goals and the process she’s taking to get there. She’s also fully aware of the mistakes she will make along the way.

Sharing her experience on social media gets her views and potential sponsorships. She leverages her former experience as a content writer to generate newsletters and maintain income, building up everything she has planned for the farmland.

Cultivating More Than Crops

Gardening CommunityGardening Community
Image Credit: Yuri A/Shutterstock.

Although a business plan was not required for her loan, many folks will not follow Fasulo’s route. Farm Credit required a much higher credit score and a 30% down payment, at least in her region. It’s important to look into regional differences because farmland is more valuable for different kinds of agriculture. Loan accommodations for lower income may be more forgiving depending on the demographics and economics in your area.

So far, Fasulo has yet to do much to the property. She closed on the land back in August of 2023. She’s discussed her land plans and made local connections to ease the construction. Although she focuses on sustainably profiting off her land, she still has to develop a lot of infrastructure and knowledge.

One smart move: connecting with local Amish people, whom she hired to build the road to access the back of the property. She also shopped their barn builds for the first structure on her property. They poured the pad for the barn as well.

Aside from a certified land surveyor, most of the physical labor on her land has been done by the Amish.

Knowing she needs to gain the physical skill and practical knowledge to do much of the work, Fasulo leverages her network. In this case, her network was her neighbors. That’s one of the beautiful things about landownership and working in agriculture. Farming communities trend towards interdependence. The mutual exchange of goods and services naturally occurs.

Becoming Financially and Agriculturally Self-Sufficient

Seed PropagationSeed Propagation
Image Credit: Shutterstock.

Like many farm owners, Fasulo aims to profit off the land. She wants to set “an example of protecting the environment while making great money. I don’t see many people pursuing the same thing right now!”

After checking that it meets city zoning laws, she’s included a quick list of everything she plans to include on her land.

  • Social media brand deals with green-forward companies
  • Twitch streaming farm animals
  • Plant sales from microgreens, mushrooms, and vertical farming
  • Subscription boxes
  • Event space for weddings, community, etc.
  • Affiliate marketing
  • Email newsletter with ad space
  • Monetized YouTube posts of her process
  • Quarterly courses for locals and visitors

All of the infrastructure needs to be built out. That will take a lot of time, and many mistakes will be made.

Fasulo is open to learning and growing, however. Making a big personal shift like this involves staying open-minded despite adversity. At the end of the day, as Lancaster showcases his lifestyle, working the land takes work. It’s simple, but it requires dedicated and consistent focus.

I look forward to seeing where Fasulo goes with this process and hope she sets a trend for those interested in self-sufficiency.

The Benefits of Self-Sufficient Living

GardeningGardening
Image Credit: Shutterstock.

As Lancaster shows, not everyone can hack the 90-hour work week plus side hustle. Only some people are built for the entrepreneur’s life. However, there is a way to incorporate your existing skills and acquire farmland. Fasulo addresses this a few times by highlighting how little space you need to farm. She’s not experienced like Lancaster, but accessible farming trends like hydroponics and vertical farming simplify growing.

Purchasing grow lights and building hydroponic towers for indoor farming is tough but still doable. Most farmers are independent and need help maintaining the cost of living, maintaining the land, and expanding their farms into a specific, profitable niche. It’s hard when all your working time focuses on caring for your crops or animals.

Work-life balance and self-sufficiency are critical for farmers. Those who have found a way, like Lancaster or Fasulo, are approaching income generation based on their values and necessities.

Leveraging the community can cut costs for any farmer, as Fasulo shows by turning to her local Amish. She can’t build the structures herself, but she can begin to invest more time and infrastructure and expand her ideas for profit.

Although Lancaster focused on affiliate marketing, Fasulo will work through different side hustles to determine the best income generators. Although she’s got a side gig as a marketing liaison for the Amish, I’m sure there’s more hustling she’s doing using her freelancer experience.

Farmers and freelancers can grow wealth by prioritizing work/life balance and embracing self-sufficiency. Explore the possibilities of achieving financial stability and free time through growing crops and building a life based on your values.



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