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What You Need to Know About Content Monetization

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What You Need to Know About Content Monetization

Content creation has become a cash cow for many individuals, many of whom we know and follow. Think Jimmy Donaldson, aka MrBeast and his massive YouTube channel – or Charli D’Amelio, the highest-earning TikToker of 2022.

Now, while the big numbers may seem out of reach for many people, there are many ways to monetize your content, even without a large audience. In this article, we will explore how creators can monetize their content online and the steps they can take to be successful.

What is content monetization?

Content monetization is the process of earning income from content that you have created. This can include video/audio streaming, podcasting, blogging, and more. Content monetization allows you to create what you want and do what you love while also earning money. And because content creation allows you to reach a global audience, monetization means you can make money from people and brands worldwide.

Who can monetize their content?

Basically, anyone – but that’s not much of an answer.

Jay Clouse breaks the creator types we encounter nowadays into three buckets – creator-educators, creator-entertainers, and creator-edutainers.

Creator-educators (like James Clear) focus on content that teaches, creator-entertainers (like Emma Chamberlain) help people pass the time without necessarily teaching anything, and creator-edutainers strike a balance by teaching with an easy-to-consume format.

A great example of the latter is Tanner Leatherstein, who takes luxury items (often bags) apart on social media to show consumers what they’re getting for the amount they pay. While his content does educate viewers, most people tend to highlight in his comments that they couldn’t afford the bags anyway but watch because they’re curious. And they wouldn’t keep watching if the content wasn’t entertaining.

@tanner.leatherstein

Louis Vuitton, Felicie Pochette, is it worth it? #louisvuitton #lv #feliciepochette #lvfel #fashionreview #leatherreview #tannerleatherstein #leathertok #leathertiktok #epileather #lvbag #baglovers #bagtok #fashion #fashiontok #luxurytok #bagunboxing #bagcollection #luxurybag #leatherbag #louisvuittonbag #lvtiktok

♬ original sound – Tanner Leatherstein

I would like to add one more bucket that’s been mentioned in my conversations with creators: creator-entrepreneurs. As defined by The Tilt, these are people who “create content to build a long-term, successful business (not as a hobby) with plans to build a loyal audience and then monetize that audience over time.”

5 ways to monetize your content

There are many ways in which creators can monetize their content online. Let’s explore some of the most popular methods.

Platforms and services

This category covers every platform you don’t own that can generate revenue for you as a creator. The most popular is YouTube, which gives creators a portion of the income generated from ads. Creators use their videos to gain views and subscribers and monetize them with advertisements and sponsorships. Ads are a great way for creators to make money, as they are paid per video view or per click on an ad. Platforms like TikTok and Instagram are harder to monetize because its harder to place ads on short videos, and all other forms of advertisement are more complex to navigate.  

YouTube also offers sponsorship and crowdfunding options, providing creators with additional ways to monetize their content.

Twitch is another popular platform for creators to monetize their content. With Twitch, creators stream live videos of themselves and then monetize them through subscription-based ads and donations.  Additionally, creators can use Twitch’s affiliate marketing program to promote products and services.

Patreon is a crowdfunding platform that allows creators to monetize their content. Creators can create a page on Patreon and allow their fans to support them financially through donations and recurring payments. In addition, Patreon allows creators to offer exclusive content to creators, such as video tutorials or even custom content for the Sims 4.

Last but not least, a popular option for writers is Substack, a newsletter-based platform that allows creators to monetize their content. By publishing their newsletters on Substack, creators can earn money from subscriptions and sponsorships. Additionally, Substack offers a “Pro” subscription option, which gives creators access to additional features such as customizable templates and advanced analytics.

You should also think big when it comes to the platforms where you publish your content. You’d be surprised at where you can get paid. For example, audio platforms like Spotify and its podcasting arm Anchor pay creators for their original content. So if you create original music, put it up on Spotify and earn money from streams. If you have a podcast and you publish through Anchor, you can make money from ads published within your podcast. The possibilities are endless.

Sell Something

In addition to the platforms and services mentioned above, creators can monetize their content by selling their own products. This can include physical items, such as t-shirts or mugs, or digital products, such as e-books or tutorials. With platforms like Shopify, creators can easily set up an online store and sell their products to a global audience.

This option is one of the most secure as it doesn’t require a large audience – but an engaged one. Following the idea of 1,000 True fans popularized by Kevin Kelly, if 1,000 people are willing to give you $100 for a product, you can make more money than most people make in their 9-5 within a month or even less. Even better is that if you put out a quality product, they will refer you to others, buy future products.

Steph Smith, who we interviewed for our series on personal branding Social Proof, is an example of this in practice. While she doesn’t have the largest audience as a creator, she has a highly engaged audience. Her book, Doing Content Right, which costs $150 has sold 4,519  times since its release in 2020.

The book isn’t for everyone, as it’s focused on a specific niche of content marketers and creators, but its 5-star rating and great reception have equaled consistent sales well after its launch.

Affiliate Marketing

Affiliate marketing is another popular way for creators to monetize their content. Creators partner with companies to promote and sell their products. In return, they receive a commission for each sale made through affiliate links. This is a great way to monetize their content without creating any product. Popular sites for finding affiliate links include:

@the.leap

@jadeswildparty shares her top tips for making $$$ via affiliate links 💸 #affiliatelinks #creatortips #influencertips

♬ Darling – Trees and Lucy

For more potential affiliate websites and a detailed breakdown of each one, check out this article.

✍🏽

Hack: Sign up for Start Page to direct people to all your top affiliate links.

Licensing your content

Creators can also make money by licensing their content. Through licensing, creators can sell the rights to their content to businesses and organizations who want to use it for their own purposes.

For example, a creator can license the rights to a TikTok to an advertising agency, which will then use the video in their campaign for a given period and price until the rights revert to the creator. This is a great way to make money from your content while still retaining the rights to it so that you can keep benefiting from your great work.

@ginagaleoto

I’m sharing everything I know about attracting & negotiating high-paying brand partnerships in my upcoming Webinar series in just a few weeks! You can sign up for announcements about when YOU can register via my Stan Store! #brandcollaborations #ugc #ugccreato #ugcrates #ugcprices #ugctips2023 #stanfam #brandnegotiation #ugcnegotiation #ugcnegotiationtips #tipsforugccreators #contentcreatorsoftiktok

♬ original sound – Gina| content creation mentor

🤝

Here’s a great beginner’s guide to licensing your content. It’s also vital that you engage the services of a professional wherever possible, so you’re getting the best deal.

Brand deals are one of the more well-known methods of content monetization. Creators make money by partnering with brands to promote their products and services. These partnerships happen in different ways, such as sponsored posts, giveaways, or paid endorsements. By partnering with brands, creators can profit from their content without creating their own products.

It can be difficult to navigate getting brand deals and sponsorships, especially if you don’t have much experience. Thankfully, websites like FYPM and Clara for Creators exist to keep partnerships transparent by letting creators publish their rates and experiences with brands anonymously. Sharing this information helps newer creators who may not know how to price their content.

@claraforcreators

How much do top creators make? 👀 💰

♬ Made You Look – Meghan Trainor

Best practices for monetizing content

Now that we have explored some ways in which creators can monetize their content, let’s discuss some best practices to help creators succeed.

  1. Know Your Audience: The first step to successfully monetizing your content is understanding your audience. What do they come to you for? What would they be willing to pay for? These are just some of the questions vital to understanding what you will do that will resonate with them. Of course, the last thing you want to do is damage the trust you’ve built through your content by partnering with the wrong brand or releasing the wrong product. An example is Emma Chamberlain’s 2018 attempt to launch a clothing line. The line was criticized for being overpriced (which wasn’t a good fit for her teenage audience) and lacking size inclusivity. Emma’s strategy has since improved – her company Chamberlain Coffee resonates much better with her audience.
  2. Know Your Metrics: Develop a deep understanding of your industry – what other creators are doing, what brands want from partnerships, and what unique proposition you have to offer. This relies heavily on being able to communicate your metrics. Your ability to dig into your YouTube analytics or the latest numbers behind your ebook launch will go a long way to helping you prove why people should give you their money. Understanding your metrics can also help you refine your content strategy and create content that resonates with your audience.
  3. Know Your Worth: Most importantly, no matter how big or small you are, when you start exploring content monetization, you need to know your worth. Once you’ve figured out how to deliver consistent, quality, and engaging content, you have to determine what price makes investing the time and effort it takes to create worth it. And you also need to decide what you’ll turn down in terms of partnerships and sponsorships if the economics don’t make sense to you.

Tess Barclay, a TikTok creator, is an excellent example of these best practices in action. This creator understands the metrics behind their content and has diversified their income streams, implementing everything from brand deals to podcasts to consulting.

@tess.barclay

My update media kit, dates & tips! 💕 day 25/100 days to self employed ✨ link in my bio to check out the membership and join the community! #mediakit #branddealtips #contenttips #contentcreation #contentcreationtips #microinfluencertips #microinfluencertiktok #nanoinfluencer media kit template brand deal rates rate card content creation tips #greenscreen

♬ original sound – TESS BARCLAY ✨💕⚡️

Set up a system for generating quality content in Buffer

Consistency is vital when it comes to monetizing your content. Try to post content regularly and stick to a schedule that works for you. This will ensure that you stay top-of-mind with your audience. Set up a system for generating quality content by putting your ideas, drafts, and publishable content in one place – Buffer. Get started today!



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How Creators Are Powering Social Commerce

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How Creators Are Powering Social Commerce

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In the ever-evolving landscape of social media and shopping, a profound shift is underway as retail giants like Amazon and Walmart, along with social media platforms such as TikTok and YouTube, rely on creators to delve deeper into social commerce.

At the forefront of this transformative journey are creators, emerging as pivotal players in steering the course of social commerce.

From Walmart launching its own creator marketplace to the emergence of TikTok Shop, here are the key developments.

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Cyber Monday 2023: The best extended deals from Amazon, Walmart, Best Buy, Apple and more

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As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*

There is still time for Cyber Monday savings. If you didn’t have time to pick stuff up on Cyber Monday, don’t worry as many of your favorite brands still have extended Cyber Monday sales. Here is every major brand’s extended Cyber Monday and Black Friday 2023 sales that you need to know. Check out best Cyber Monday deals under $100 and best Cyber Monday deals on Amazon.

Deals from top retailers

Amazon

Amazon’s Cyber Monday event has ended, but there’s still time for holiday shopping with sales up to 71% on all things tech, household appliances and more.

Cyber Monday 2023 The best extended deals from Amazon Walmart

This is your last chance to get the Apple Airpods 2nd Gen for under $100.

1701217563 216 Cyber Monday 2023 The best extended deals from Amazon Walmart

The most powerful Beats headphones yet, the Studio Pro is on sale for more than 50%.

1701217563 213 Cyber Monday 2023 The best extended deals from Amazon Walmart

Hisense 58-Inch ULED 4K Smart Fire TV

The crisp Hisense TV is on sale for 41% off.

Walmart

Walmart’s Cyber Monday Deals is live until supplies last, with massive sales on items from Dyson, Sony, Apple and more.

PlayStation 5 Disc Console Marvel s Spider Man 2 Bundle 9fc9b318 ba6b 405b b92c bf0721b790f2.c760fb26883b8d4b58035c153ae089cb

PlayStation 5 Spider-Man 2 Bundle

The PS5 bundle comes with the hit Marvel’s Spider-Man 2 disc for 10% off.

Xbox Series S Xbox Wireless Controller Robot White 3 Month Game Pass b1d78fad 0369 42b4 8c24 ba8d60d2bcc4.299fa1cfbfe7b6c32f7965818e9003e7

The Xbox Series S bundle comes with an additional Xbox controller and a 3-month Game Pass subscription.

BISSELL Symphony All in One 1132A Steam Vacuum Cleaner Blue Silver 5d3b22b2 cf21 41c7 8196 5d2cd3e03607.b126797891bf30821ca852c907fabaa2

The fan-favorite Bissell Vac-and-Steam All-in-one is on sale for nearly $100 off.

Home Depot

Home Depot is offering Cyber Monday deals online and in stores now through 11/29, with up to 60% off on home appliances.

Best home products deals

HexClad Cookware

Gordon Ramsay’s favorite cookware brand is offering 50% off their excellent pan and pot sets for Cyber Monday 2023.

HexClad 12-piece Cookware Set

At 40% off, you could have Gordon Ramsey’s favorite 12-piece cookware set for the lowest price ever.

Dyson

Dyson deals are the best, with many of its revolutionary hair products and vacuums now on sale for up to 50%.

1701217563 385 Cyber Monday 2023 The best extended deals from Amazon Walmart

Dyson Supersonic Hair Dryer

Dyson’s revolutionary Supersonic Hair Dryer is on sale for the first time this year – grab this excellent product for 25% off.

West Elm

West Elm is giving 70% off on many of its best luxury furniture for extended Cyber Monday sales.

roar rabbit geo inlay nightstand 24

Roar & Rabbit Geo Inlay Nightstand

This beautiful nightstand is going for 30% off at West Elm.

Solo Stove

Solo Stove is the best fire pit retailer on the market, so get their warmth for up to 40% off.

MESA Stainless Flame On White?io=transform%3Afill%2Cwidth%3A1100%2Cheight%3A1100

Secure some holiday warmth with the table top Mesa fire pit for 22% off.

Tech and entertainment

Hulu

Take advantage of Hulu’s amazing Black Friday deal for a limited time! Subscribe to the Hulu (With Ads) plan for 99 per month for one year, current regular monthly price after. Get this deal now by clicking here. Ends 11/28/23. Eligibility restrictions and terms apply.

Best jewelry, clothing and fashion deals

Crocs

Crocs’ Cyber Week sale are hosting sales up to 50%.

crocs

The Classic Clog is a classic for a reason at 25% off.

UNIQLO

UNIQLO is having its only sale of the year, with amazing Cyber Week deals for your online shopping experience.

Nordstrom

Nordstrom has Cyber Monday deals until midnight tonight, offering up to 82% off across all categories like Nike, UGG, Calvin Klein, Tory Burch and more.

Lululemon

The popular athleisure wear company has a number of great extended Cyber Monday finds, especially in their “We Made Too Much” page for the holiday shopping season.

Best haircare and cosmetics deals

Find deals from Ulta, Sephora and more.

Ulta

Ulta’s Cyber Monday sales are now live and ends Tuesday November 28th, with up to 50% select beauty products.

The Walt Disney Co. is the parent company of Hulu and this ABC station.

* By clicking on the featured links, visitors will leave Localish.com and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, and is not selling, or distributing them and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.

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16 Common Blogging Mistakes

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16 Common Blogging Mistakes
Common blogging mistakes often derail even the most dedicated bloggers. From neglecting SEO strategies to ignoring audience engagement, these errors …

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