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Best Research Tool For Amazon FBA Beginners?

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Best Research Tool For Amazon FBA Beginners?

Could AMZScout hold the key to starting a profitable Amazon business in your spare time?

It just might.

After all, product research is arguably the single most important factor when it comes to successfully selling on Amazon. 

Choose the right products, and you’ve got a solid foundation to build on.

But pick wrong, and you’ll struggle to get anywhere at all.

In this quick review, we’ll see how AMZScout can help you make the best product choices and determine if this is the right Amazon research tool for you.

AMZScout Overview

  • Ease of Use

  • Stability

  • Price

Summary

AMZScout is the Swiss Army knife of Amazon product research software, offering a tool for every purpose. With attractive pricing options and a strong suite of training videos, AMZScout is a great choice when starting your Amazon business. Click here to take it for a test drive.

Pros

  • Pro Plugin makes niche research easy
  • Product tracker helps you avoid making decisions based on short-term spikes
  • Product Database lets you get super detailed in your product research
  • Training is easy to follow and some of the best around for Amazon beginners
  • Affordable

Cons

  • You have to install a lot of Chrome extensions to get full functionality
  • Product Tracker only shows information from the point you add an item forward
  • Not as full-featured as some competitors

What Is AMZScout?

As mentioned above, AMZScout is an Amazon research tool at its core, providing a suite of functionality to help you find the right niche and products for your business. 

And, like most modern software, AMZScout is primarily a web application.

But to really appreciate all that AMZScout can do, we need to dig into its key features.

AMZScout Features

As it turns out, AMZScout is far from a one-trick pony.

Indeed, the features that AMZScout brings to the table can be broken into three broad categories: product research, keyword research, and training.

Product Research

Product research is AMZScout’s bread and butter, and it all starts with the Product Database, which is where you land when you log in to the web app:

The Product Database lets you search across 10 different Amazon marketplaces by keyword or category, and you can filter by up to 16 parameters, including product weight, price, reviews, etc.

If it sounds like there’s a lot happening on the Product Database dashboard, that’s because there is. 

It can be a little overwhelming at first, but you’ll start to get the hang of it after a few searches. And the table of results delivers a ton of useful information about each product, including:

  • Amazon category and subcategory
  • Product rank in the category and subcategory
  • Number of monthly sales
  • Per-unit profit
  • Product ratings and number of reviews

The Product Database also shows competitor information like the number of sellers for each product and its Listing Quality Score, or LSQ. 

The LSQ is a metric AZMScout developed to give you a quick idea of how tough the competition is. It takes into account factors like brand and item name length, number of bullet points and images in the listing, and seller type.

Once you find a product you want to know more about, you can click through to see its Amazon listing or over to Alibaba to look into buying stock.

You can also add items from the main dashboard to the Product Tracker.

Product Tracker

As the name implies, the AMZScout Product Tracker allows you to monitor a product over time. Add your favorites here, and you get a table view that shows basic product information.

And you can click through to see even more details, as well as a graph of product performance over time:

AMZScout Product Tracker

One major drawback to this view is that the graph only shows product performance from the time you add it to the Product Tracker (and not before).

Pro Extension

This Chrome extension takes the basic functionality of the AMZScout Product Database and adds a little rocket fuel to your product research.

Just type in your search on Amazon, click on the Pro Extension icon in your Chrome toolbar, and voilà! 

You get a table with the same sort of product information you see in the main AMZScout web app, along with a few extra goodies:

AMZScout Pro Extension

The turbo boost comes from the proprietary ratings that AMZScout displays on this screen:

  • Product Score for Private Label: Is this a good candidate for private labeling? (higher score is better)
  • Product Score for Reselling: Is this a good candidate for reselling? (higher score is better)
  • Visibility Score: How many sellers are targeting this niche? (lower score is better)

But the Niche Score is particularly helpful when you’re just starting out. It rolls up all of the steps in Amazon product research into a single number to let you know whether you’re on the right track.

A score below 5 means the combination of demand, competition, and profit margin will make it tough for a newbie to succeed.

Get a Niche Score closer to 10, though, and your odds of finding success ratchet up in a hurry.

Of course, no one metric can guarantee results, but Niche Score can save you a lot of time as you’re narrowing in on a focus for your Amazon business.

Other Product Research Tools

Beyond these core utilities, AMZScout also offers up a few other tools to help you with product research:

  • Monthly reports detailing emerging Amazon trends
  • Weekly “hot products” reports that zero in on areas with exploding sales numbers
  • Quick View – a Chrome extension for comparing products side-by-side from Amazon search results pages
  • Stock Stats – another Chrome extension, this one for “spying” on your competitors’ stock levels
  • Amazon Dropshipping, Arbitrage, and Wholesale – and one last (for now!) Chrome extension for evaluating how suitable a product is for each of these three business models (dropshipping, arbitrage, wholesale)

Keyword Research

Once you’ve decided on which products you want to sell (and figured out how to source them), you have to actually list them on Amazon.

But just throwing your products into that massive marketplace won’t get you very far.

No, to give your listings the best chance of turning up in user searches on Amazon, you need to ensure you’re targeting the right keywords…yeah, it’s hard to get away from SEO, even for business models outside of blogging!

Anyway, AMZScout provides another box of tools to help with keyword research.

Reverse ASIN Lookup

Enter an item’s ASIN, and this tool returns a list of keywords – along with information about search volume and competition – that you can use in your Amazon listings:

AMZScout Reverse ASIN Lookup

Amazon Keyword Research

This one’s a pretty straightforward keyword tool where you type in a seed phrase and get back a bunch of related keywords:

AMZScout Amazon Keyword Research

Keyword Tracker

The Keyword Tracker is a Chrome extension that lets you enter a product ASIN and then track the keywords that the product ranks for over time:

AMZScout Keyword Tracker

You can choose how often you want to update the information for each product, ranging from once an hour to once a day.

Training

Loading up on features is great, but they won’t do you much good if you don’t know how to use them…and why.

You need some training.

Luckily, this is one area where AMZScout really shines, especially if you’re just getting started on your Amazon trek.

The Amazon Private Label training is a 22-video course that walks you through every aspect of starting an Amazon business, from doing initial product research (surprise!) all the way to a tutorial on how to ship your product to Amazon FBA.

The first eight videos in the series are free, but you need a subscription to access the rest of the course.

Overall, this training is easy to understand and follow, and it’s one of the best courses around for Amazon beginners.

If you’re a bit more seasoned, you can jump into AMZScout’s Masterclasses offerings, which tackle more advanced topics, like pay-per-click ad strategies, sourcing local products, and international Amazon sales.

There’s also a “University” option, which offers up a series of premium courses (with matching premium prices) led by instructors with hands-on experience in building successful Amazon businesses.

How Much Does AMZScout Cost?

As of early 2023, AMZScout offers two basic subscription levels:

Pro Extension

The Pro Extension package gives you access to the Chrome extension plus the basic training courses. Pricing is $259.99 per year or $599.99 for lifetime access. 

Note that this level does NOT give you access to the full-blown research tools or trend and product reports.

Seller’s Bundle for Amazon

The Seller’s Bundle gives you everything the Pro Extension package does but also adds on access to the full web application, as well as all the weekly and monthly reports.

Pricing is $49.99 per month, $379.99 per year, and $1599.99 for lifetime access.

Free Trial

The good news about all this is that you can try AMZScout for yourself with a free trial that gets you access to all the tools. And, unlike a lot of software trials, you don’t have to use a credit card to sign up – just an email address gets you in.

The free trial limits how many searches you can run, but it’s enough to get a pretty good feel for AMZScout’s capabilities.

You can sign up for the free trial on the AMZScout homepage

AMZScout Alternatives

For as much as AMZScout offers, it’s far from the only game in town when it comes to tools for conducting your Amazon product research.

Jungle Scout is probably the most popular of them all and provides even more features than AMZScout, though at a higher price point.

But be sure to check out our Jungle Scout review to learn all about this excellent Amazon tool.

Helium 10 is another popular full-featured option that offers up several pricing options.

Brady Cook ran through all the major players in his article on Niche Pursuits: Need an Amazon Sales Estimator? Here Are Your 7 Best Options

Definitely worth the read!

The Verdict

So, is AMZScout worth the price and time investment needed to learn how to use the tool?

If you’re just starting your Amazon business, the answer is a resounding “YES!”.

AMZScout gives you all the tools to pick a niche and specific products you want to sell. And the training modules alone will jumpstart you along your journey.

If you’re a little more experienced and want a more full-featured product, then AMZScout may not be the absolute best choice for you, especially when tools like Jungle Scout and Helium 10 don’t cost all that much more on a monthly basis.

The good news is, you have nothing to lose by taking advantage of AMZScout’s free trial…and maybe a whole lot to gain!



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Use This Code to Get 1TB of Cloud Storage for $120

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Use This Code to Get 1TB of Cloud Storage for $120

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Whether it’s important PDFs, presentations that you made for ongoing clients, or important contracts that would be detrimental to ongoing relationships if ever lost — there’s a lot of data your business needs to protect. That’s why it’s simply common practice for modern companies to have a number of verified and reliable cloud storage solutions.

If your team is in need of some space, here’s a great deal worth checking out. For a limited time only, you can get a lifetime subscription to 1TB of Koofr Cloud Storage for $119.97 (reg. $810) with code KOOFR. This single-payment deal features helpful access to a lot of space. A terabyte can hold roughly a quarter-million photos, 500 hours of HD video, and more than 6 million smaller file types like PDFs.

You can count on top-notch security when using Koofr because of advanced file encryption practices, the company says. They also have a zero-tracking policy, so you can rest assured that sensitive documents saved on Koofr will still remain private to your team or whoever you want to provide access to.

Koofr’s also great for companies because it’s compatible with other popular cloud accounts like Dropbox, Google Drive, and OneDrive, so adding it to the mix should be easy.

For those who want a little more reassurance, just take a look at Koofr’s scores among the most reputable tech review sites out there, including a 4.6/5-star average on G2, Capterra, and GetApp.

Make sure to do your business a favor and secure this lifetime subscription to 1TB of Koofr Cloud Storage for $119.97 (reg. $810) with code KOOFR.

StackSocial prices subject to change.

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ChatGPT is Becoming More Human-Like. Here’s How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

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ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

Opinions expressed by Entrepreneur contributors are their own.

Unless you’ve been living under that proverbial rock, you’ve heard of ChatGPT and its creator, OpenAI. Part of the generative AI explosion, ChatGPT is revolutionizing entire industries, including branding and brand positioning. But it’s not without its drawbacks.

Some of the milder criticisms include creating generic content, not supporting brand voice or tone and failing to connect with audiences. Those are pretty dramatic disadvantages for a technology that’s supposed to be such a game changer, and they’re stumbling blocks you’ve probably encountered in your own use of AI.

There’s good news. A custom GPT lets you take AI to the next level. You can say goodbye to generic, boring copy and hello to brand-aligned, customized content that engages from the start.

Related: 5 Ways ChatGPT Can Help Your Business

What is a Custom GPT?

A custom GPT is the next step in AI evolution, at least for individuals and organizations looking to build their brand and enhance brand awareness with their audience. It’s a free option available for anyone who subscribes to ChatGPT Plus and essentially allows you to create a customized AI that knows everything about you and your business.

Rather than using conventional training materials, the OpenAI team uses your branding information to train the AI. The result? A customized version of ChatGPT that’s unique to your brand.

Related: How Generative AI Will Revolutionize The Future of Your Brand

The proof is in real-world experience

In the ever-evolving entrepreneurship landscape, I recently had the privilege of incorporating a custom ChatGPT into my toolkit. Created by a skilled team, this AI marvel was trained with insights from my articles and branding advice and attuned to my unique tone of voice. I was thrilled to discover that it could perfectly emulate my style (professional yet approachable and friendly) and provide branding advice that I would have given myself.

Why would I want to let AI replace me? Am I planning for my own obsolescence? Not in the least.

The goal here is to create an ally in sharing my expertise — an AI-powered alter ego capable of responding to questions, comments, and requests in the same way I would. It’s also an important tool for providing potential new clients with a preview of what working with me is like.

How did the experiment pan out? What benefits did I achieve, and how might you apply them to your own needs? Here’s a quick rundown of my experience.

Improved brand consistency

A custom GPT’s primary advantage is its ability to ensure brand consistency across different touchpoints. Whether people seek advice, ask questions or want to engage in another way, a custom GPT mirrors your brand’s unique voice and identity. These are not generic robots; they’re tailored allies designed to respond in the same tone of voice and style, aligning seamlessly with your brand. This not only strengthens your brand image but also cultivates a deeper connection with your audience.

Effortless communication

With my custom GPT taking care of everyday questions, I’ve gained valuable time to focus on the core aspects of my business. That’s something any business owner can appreciate. It has also become instrumental in smoothing out communication and enhancing overall efficiency.

When it comes to client relationships, the custom ChatGPT handles routine inquiries, allowing me to concentrate on building stronger connections. It’s not just about answering questions; it’s about providing a personal touch that goes beyond the basics, ensuring clients feel genuinely attended to.

Instant expertise at scale

Scaling my entrepreneurial efforts became seamless as my custom ChatGPT effortlessly shares branding advice derived from and consistent with my body of work across platforms. Whether interacting with one client or a hundred, the AI manages to deliver advice and guidance consistent with my goals in terms of professionalism and expertise. That’s good news for business owners, entrepreneurs and others trying to scale their brands without burning out.

Dynamic adaptability to trends

The world is evolving faster than ever. It feels impossible to keep up with trends and shifting market dynamics. However, my custom GPT can be retrained with new data and instructions so I can keep ahead of the curve. That’s an important benefit for anyone hoping to stay relevant today.

Related: How ChatGPT Will Dramatically Change the Influencer Space

Time-saving creative sparks

ChatGPT doesn’t just answer questions; it sparks creativity. Whether you’re stuck on a branding concept or seeking inspiration to name your new business venture, the AI’s unique insights and suggestions serve as a springboard for creative endeavors, accelerating the ideation process. This can be an important advantage when it comes to creating marketing collateral, content for your audience and even writing a business plan to get your idea off the ground.

The team you’ve been missing

Entrepreneurs and solopreneurs often try to do it all. Chances are good that you handle your own marketing, market research, customer support, email correspondence, and more. That leaves little time to focus on other aspects, like spending time with family and friends. A custom GPT can become the team you’ve been missing and handle those tasks for you in many cases, saving you time, cutting costs and protecting your sanity.

In essence, a custom GPT acts as a force multiplier. It allows you to do more, from engaging with your audience to building a stronger brand without burning out. From streamlining communication to answering questions and providing guidance to interacting with leads at different touchpoints within your funnel, a custom GPT could be just what you need to jumpstart your success.

Related: What Does ChatGPT Mean for the Future of Business?

A global solution for leaders in the spotlight

For prominent figures like business leaders and public figures, managing a constant influx of inquiries can be overwhelming. A prime example is MarcGPT, tailored for Marc Randolph, the co-founder and first CEO of Netflix. Drawing from his wealth of experience, this custom GPT delivers inspiring and actionable advice for entrepreneurs, showcasing its potency as a valuable tool for leaders. It extends mentorship and offers insights on a global scale, reaching a diverse audience without the limitations of time zones or physical presence. Since it incorporates information from various sources, including a copy of his book, interviews, podcast episodes and other writings, it becomes a versatile asset for sharing expertise on various topics.

Embracing the AI revolution with caution

While the benefits of custom GPTs are evident, it’s essential to approach AI integration cautiously. Human-to-human interaction is always the preferred option. And while AI continues to evolve, it should be seen as an ally working alongside you, not a replacement for you. Maintaining the human touch within your business remains vital.

My recommendation? Use a custom GPT to help you carve out more time to do what you do best and to provide much-needed human interaction at key touchpoints. Let your AI handle mundane but important tasks that would not be a wise use of your own time and expertise.

Ultimately, a custom GPT can provide critical automation, reduce costs, improve efficiency, save you time, improve your customer or client experience and increase the accuracy of interactions. Creating one tailored to your business is the first step toward building a stronger, more resilient brand and achieving a better balance in your own professional life.

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How to Build Trust and Transparency With Your Customers While Taking Their Data

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How to Build Trust and Transparency With Your Customers While Taking Their Data

Opinions expressed by Entrepreneur contributors are their own.

Innovation starts with identifying the outcomes customers want to achieve — which is why most companies rely on modern tools and technologies to acquire vast amounts of customer information for creating personalized customer experiences.

You need your customers to share their details, including preferences, to ensure you create a seamless, engaging and personalized customer journey. However, this need is at odds with the growing concerns surrounding customer privacy. Now, more than ever, customers are growing increasingly protective of their personal data.

According to a survey conducted by Gartner, consumers are less comfortable with brands collecting other types of data, including browsing history. Only 27% of respondents feel comfortable sharing information pertaining to their employment, financial data and personal health.

Users know the risks associated with their personal information fueled by various privacy breaches, data thefts and increasing regulatory scrutiny. Hence, businesses striving to innovate and meet customer demands must navigate the complexities of privacy protection since customers trust brands that value their privacy security.

On the other hand, the stringent privacy regulations, including the GDPR and CCPA, are even more concerning. These regulations demand businesses to collect, store, and manage customer data securely. Failing to adhere may entitle the business to pay hefty fines and even reputational damages.

In a nutshell, if a business wishes to jump on the innovation bandwagon, it can’t ignore the inherent privacy risks, especially when collecting vast amounts of customer data. Let’s unpack why businesses must be more vigilant about customer data security and privacy when innovating and learn how to navigate this complex landscape.

Related: Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.

Why you need to innovate with privacy on top of mind

Delivering seamless user experiences is vital, but ignoring privacy security wouldn’t please your users. Stats reveal that users worldwide are more concerned about their privacy than ever and wish to do more to protect it.

On the other hand, when we see things from an organization’s perspective, they have a typical mindset of invoking technology’s true potential to innovate for improving user experiences. However, ignoring privacy and security could be the worst strategy in today’s business landscape, especially when your customers know the importance of their privacy.

No matter how unreasonable it may seem to prioritize privacy in today’s world, where data-driven decisions dominate, embracing privacy protection can eventually open up new avenues for growth and innovation.

Users are more likely to engage with digital platforms and applications when they trust that their privacy is respected and their personal data is secure. They love to share personal information, along with their preferences and participate in innovative initiatives.

Consequently, a deeper understanding of user preferences and needs helps businesses develop effective and targeted innovations.

Why ignoring privacy regulations will spell trouble for your business

The relationship between innovation and privacy is quite evident. As organizations navigate their technological advancement journey, privacy regulations guide them toward a sustainable future where innovation does not affect or compromise users’ fundamental rights.

Whether it’s CCPA or GDPR, every regulation guards privacy rights and protects organizations from legal obligations. Furthermore, organizations that cater to customers across the globe shouldn’t ignore the importance of adhering to various data privacy regulations, as failing to do so may entitle them to pay hefty fines.

What’s worrisome is that if your organization’s reputation is tarnished for not adhering to global privacy compliances, your potential customers won’t trust you and will inch toward your competitors with all the necessary compliances in place.

And regarding innovation, you can freely collect essential information about users, and they won’t mind if you adhere to the latest data privacy and security regulations.

Strategies for privacy-driven innovation

1. Prioritizing a privacy-first mindset

Organizations that don’t prioritize privacy at every stage of their product development and innovation initiatives will not be able to win customer trust.

Hence, it’s essential to lay the foundation of your product by equally emphasizing privacy along with other aspects, including user experience, usability, compliance and marketing. Collaborating development, security, user experience and marketing teams to emphasize privacy security is perhaps the need of the hour for every business striving for success.

2. Prioritize transparency tactics — communicate clearly, win trust

If you establish clear communication with your customers regarding data collection, usage and protection, you can quickly win customer trust and loyalty. Most customers are reluctant to share their personal information just because they aren’t sure why an organization is demanding it in the first place.

Once they’re comfortable sharing essential information, you can use this data to drive meaningful innovation, such as offering personalized recommendations, suggesting products/services based on their preferences, and more.

3. Tap the potential of technology

Embracing cutting-edge privacy-enhancing tools and technologies can help you navigate your innovation journey seamlessly. Using robust privacy management tools, identity management platforms and multi-factor authentication can eventually help build lasting customer trust and loyalty.

Furthermore, using cloud platforms to scale rapidly would further enhance user experience without compromising security.

4. Optimize data collection

A data-minimization approach in which organizations collect only essential data and maximize its value helps deliver impactful results. Admit it: No innovation is possible without knowing what your customers want and their pain points. Effectively analyzing essential data can help boost targeted innovation efforts, ensuring impactful outcomes.

5. Skyrocket innovation with powerful partnerships

Last but not least, collaborating with privacy experts, regulatory bodies, and industry peers to exchange knowledge and best practices can accelerate your innovation efforts. Businesses can embark on an innovation journey flawlessly through collective support and expertise.

Related: This Unique Marketing Strategy Is Winning in 2024 — Here’s Why (and How You Can Implement It Successfully)

Navigating the nexus of innovation and privacy

While navigating the innovation landscape, organizations shouldn’t overlook the undeniable nexus between innovation and privacy. Hence, ignoring privacy while pursuing innovation could hamper customer trust and lead to legal obligations.

Emphasizing a privacy-first mindset, coupled with transparent communication and technological advancement, are undoubtedly pivotal strategies for unlocking the true potential of innovation while safeguarding customer privacy.

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