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Best Research Tool For Amazon FBA Beginners?

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Best Research Tool For Amazon FBA Beginners?

Could AMZScout hold the key to starting a profitable Amazon business in your spare time?

It just might.

After all, product research is arguably the single most important factor when it comes to successfully selling on Amazon. 

Choose the right products, and you’ve got a solid foundation to build on.

But pick wrong, and you’ll struggle to get anywhere at all.

In this quick review, we’ll see how AMZScout can help you make the best product choices and determine if this is the right Amazon research tool for you.

AMZScout Overview

  • Ease of Use

  • Stability

  • Price

Summary

AMZScout is the Swiss Army knife of Amazon product research software, offering a tool for every purpose. With attractive pricing options and a strong suite of training videos, AMZScout is a great choice when starting your Amazon business. Click here to take it for a test drive.

Pros

  • Pro Plugin makes niche research easy
  • Product tracker helps you avoid making decisions based on short-term spikes
  • Product Database lets you get super detailed in your product research
  • Training is easy to follow and some of the best around for Amazon beginners
  • Affordable

Cons

  • You have to install a lot of Chrome extensions to get full functionality
  • Product Tracker only shows information from the point you add an item forward
  • Not as full-featured as some competitors

What Is AMZScout?

As mentioned above, AMZScout is an Amazon research tool at its core, providing a suite of functionality to help you find the right niche and products for your business. 

And, like most modern software, AMZScout is primarily a web application.

But to really appreciate all that AMZScout can do, we need to dig into its key features.

AMZScout Features

As it turns out, AMZScout is far from a one-trick pony.

Indeed, the features that AMZScout brings to the table can be broken into three broad categories: product research, keyword research, and training.

Product Research

Product research is AMZScout’s bread and butter, and it all starts with the Product Database, which is where you land when you log in to the web app:

The Product Database lets you search across 10 different Amazon marketplaces by keyword or category, and you can filter by up to 16 parameters, including product weight, price, reviews, etc.

If it sounds like there’s a lot happening on the Product Database dashboard, that’s because there is. 

It can be a little overwhelming at first, but you’ll start to get the hang of it after a few searches. And the table of results delivers a ton of useful information about each product, including:

  • Amazon category and subcategory
  • Product rank in the category and subcategory
  • Number of monthly sales
  • Per-unit profit
  • Product ratings and number of reviews

The Product Database also shows competitor information like the number of sellers for each product and its Listing Quality Score, or LSQ. 

The LSQ is a metric AZMScout developed to give you a quick idea of how tough the competition is. It takes into account factors like brand and item name length, number of bullet points and images in the listing, and seller type.

Once you find a product you want to know more about, you can click through to see its Amazon listing or over to Alibaba to look into buying stock.

You can also add items from the main dashboard to the Product Tracker.

Product Tracker

As the name implies, the AMZScout Product Tracker allows you to monitor a product over time. Add your favorites here, and you get a table view that shows basic product information.

And you can click through to see even more details, as well as a graph of product performance over time:

AMZScout Product Tracker

One major drawback to this view is that the graph only shows product performance from the time you add it to the Product Tracker (and not before).

Pro Extension

This Chrome extension takes the basic functionality of the AMZScout Product Database and adds a little rocket fuel to your product research.

Just type in your search on Amazon, click on the Pro Extension icon in your Chrome toolbar, and voilà! 

You get a table with the same sort of product information you see in the main AMZScout web app, along with a few extra goodies:

AMZScout Pro Extension

The turbo boost comes from the proprietary ratings that AMZScout displays on this screen:

  • Product Score for Private Label: Is this a good candidate for private labeling? (higher score is better)
  • Product Score for Reselling: Is this a good candidate for reselling? (higher score is better)
  • Visibility Score: How many sellers are targeting this niche? (lower score is better)

But the Niche Score is particularly helpful when you’re just starting out. It rolls up all of the steps in Amazon product research into a single number to let you know whether you’re on the right track.

A score below 5 means the combination of demand, competition, and profit margin will make it tough for a newbie to succeed.

Get a Niche Score closer to 10, though, and your odds of finding success ratchet up in a hurry.

Of course, no one metric can guarantee results, but Niche Score can save you a lot of time as you’re narrowing in on a focus for your Amazon business.

Other Product Research Tools

Beyond these core utilities, AMZScout also offers up a few other tools to help you with product research:

  • Monthly reports detailing emerging Amazon trends
  • Weekly “hot products” reports that zero in on areas with exploding sales numbers
  • Quick View – a Chrome extension for comparing products side-by-side from Amazon search results pages
  • Stock Stats – another Chrome extension, this one for “spying” on your competitors’ stock levels
  • Amazon Dropshipping, Arbitrage, and Wholesale – and one last (for now!) Chrome extension for evaluating how suitable a product is for each of these three business models (dropshipping, arbitrage, wholesale)

Keyword Research

Once you’ve decided on which products you want to sell (and figured out how to source them), you have to actually list them on Amazon.

But just throwing your products into that massive marketplace won’t get you very far.

No, to give your listings the best chance of turning up in user searches on Amazon, you need to ensure you’re targeting the right keywords…yeah, it’s hard to get away from SEO, even for business models outside of blogging!

Anyway, AMZScout provides another box of tools to help with keyword research.

Reverse ASIN Lookup

Enter an item’s ASIN, and this tool returns a list of keywords – along with information about search volume and competition – that you can use in your Amazon listings:

AMZScout Reverse ASIN Lookup

Amazon Keyword Research

This one’s a pretty straightforward keyword tool where you type in a seed phrase and get back a bunch of related keywords:

AMZScout Amazon Keyword Research

Keyword Tracker

The Keyword Tracker is a Chrome extension that lets you enter a product ASIN and then track the keywords that the product ranks for over time:

AMZScout Keyword Tracker

You can choose how often you want to update the information for each product, ranging from once an hour to once a day.

Training

Loading up on features is great, but they won’t do you much good if you don’t know how to use them…and why.

You need some training.

Luckily, this is one area where AMZScout really shines, especially if you’re just getting started on your Amazon trek.

The Amazon Private Label training is a 22-video course that walks you through every aspect of starting an Amazon business, from doing initial product research (surprise!) all the way to a tutorial on how to ship your product to Amazon FBA.

The first eight videos in the series are free, but you need a subscription to access the rest of the course.

Overall, this training is easy to understand and follow, and it’s one of the best courses around for Amazon beginners.

If you’re a bit more seasoned, you can jump into AMZScout’s Masterclasses offerings, which tackle more advanced topics, like pay-per-click ad strategies, sourcing local products, and international Amazon sales.

There’s also a “University” option, which offers up a series of premium courses (with matching premium prices) led by instructors with hands-on experience in building successful Amazon businesses.

How Much Does AMZScout Cost?

As of early 2023, AMZScout offers two basic subscription levels:

Pro Extension

The Pro Extension package gives you access to the Chrome extension plus the basic training courses. Pricing is $259.99 per year or $599.99 for lifetime access. 

Note that this level does NOT give you access to the full-blown research tools or trend and product reports.

Seller’s Bundle for Amazon

The Seller’s Bundle gives you everything the Pro Extension package does but also adds on access to the full web application, as well as all the weekly and monthly reports.

Pricing is $49.99 per month, $379.99 per year, and $1599.99 for lifetime access.

Free Trial

The good news about all this is that you can try AMZScout for yourself with a free trial that gets you access to all the tools. And, unlike a lot of software trials, you don’t have to use a credit card to sign up – just an email address gets you in.

The free trial limits how many searches you can run, but it’s enough to get a pretty good feel for AMZScout’s capabilities.

You can sign up for the free trial on the AMZScout homepage

AMZScout Alternatives

For as much as AMZScout offers, it’s far from the only game in town when it comes to tools for conducting your Amazon product research.

Jungle Scout is probably the most popular of them all and provides even more features than AMZScout, though at a higher price point.

But be sure to check out our Jungle Scout review to learn all about this excellent Amazon tool.

Helium 10 is another popular full-featured option that offers up several pricing options.

Brady Cook ran through all the major players in his article on Niche Pursuits: Need an Amazon Sales Estimator? Here Are Your 7 Best Options

Definitely worth the read!

The Verdict

So, is AMZScout worth the price and time investment needed to learn how to use the tool?

If you’re just starting your Amazon business, the answer is a resounding “YES!”.

AMZScout gives you all the tools to pick a niche and specific products you want to sell. And the training modules alone will jumpstart you along your journey.

If you’re a little more experienced and want a more full-featured product, then AMZScout may not be the absolute best choice for you, especially when tools like Jungle Scout and Helium 10 don’t cost all that much more on a monthly basis.

The good news is, you have nothing to lose by taking advantage of AMZScout’s free trial…and maybe a whole lot to gain!



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How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

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How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Opinions expressed by Entrepreneur contributors are their own.

Email marketing is booming: last year, 52% of marketers said their campaign’s return on investment (ROI) doubled, while 5.7% of marketers experienced an ROI four times larger compared to 2022, a Statista report shows.

How can you create similar results for your business this year?

The effectiveness of email marketing comes down to a few key factors:

  • Knowing your audience and its pain points and desires.
  • Creating emails that respond to those specific needs.
  • Getting your emails in the inbox, where your subscribers can interact with them.

As the CEO of a B2B email marketing company, I often hear from customers about their top challenges. A big one? Creating emails that really engage and drive results. Getting the content, length and audience targeting just right is tough.

Related: How to Get People to Open – And Read – Your Emails

Most of your prospects prefer shorter emails

If you’re struggling to make your emails more engaging, here’s an aspect you may be overlooking: just make them shorter. Recent data from a ZeroBounce report shows that 66% of consumers prefer short emails, and only 6% favor longer ones.

But keep this caveat in mind: For 28% of people, email length becomes irrelevant if the content is well-tailored to their needs and interests.

It’s no surprise that people prefer shorter marketing emails. When inboxes are clogged with messages, why would you opt for a long message instead of a quick note? Concise and direct emails respect your prospects’ time and have a higher chance of getting their attention. But while most people prefer brevity, the quality and relevance of your emails are what truly capture and retain interest.

The message is clear for the 28% who don’t mind the length: When an email resonates well with their needs or interests, they’re willing to invest more time, regardless of word count. This segment of your audience is receptive to more in-depth content that speaks directly to their challenges.

How to determine the right email length

So, how do you strike the right balance between brevity and substance? The key is to start with understanding your audience. Segment your email list based on behaviors, preferences and past interactions. This segmentation allows you to tailor your messages more precisely. Also, you probably send different types of emails. That aspect alone should guide your approach:

  • Newsletters can be longer and cover several pieces of information in more depth.
  • Drip campaigns can consist of a series of emails that gently push your prospects closer to a purchase. Those emails can be short — sometimes, a few lines followed by a call-to-action (CTA) is enough.
  • Targeted campaigns, such as a discount or free offer, can have an engaging image paired with a couple of sentences and a catchy CTA button.

If you’re still unsure whether your email is too long, here are a few tips to save you time and make things easier.

Start with a clear goal

Every email should have a clear purpose. Whether it’s to inform, increase engagement or drive sales, your goal will dictate the necessary length. Don’t add fluff just to extend an email; keep it as long as necessary to fulfill its purpose.

Choose simplicity and clarity

Use simple language and clear CTAs. Marketing emails rarely benefit from any metaphors. Your email should guide readers smoothly from the opening line to the desired action without unnecessary detours.

Personalize to the last detail

Use what you know about your customers to tailor your emails. When marketing emails feel personal, people care more about the message and less about the length.

Test and adjust to what your audience likes

Studies can point you in the right direction in terms of consumer preferences, but only you can determine what your audience responds to the most. Before sending your next email, consider A/B testing different lengths. Then, analyze your metrics to see what performed best.

Improve your layout

Sometimes, the way information is presented can affect how we perceive the length of an email. Breaking text with relevant images or using bullet points can make longer emails appear more digestible and engaging.

Related: 4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales

Ask your subscribers

Asking for opinions shows you care about serving your audience better, so why not include a poll in your next newsletter? Allow your subscribers to tell you how long they’d like your emails to be. Nothing beats direct customer feedback in helping you create more effective campaigns.

Bonus tips to increase email engagement

Here are a few extra tips to help your next emails get more clicks:

  • Try to keep your subject lines between 30 and 50 characters. Not only will your subscribers process them faster, but keeping your subject lines short ensures they display well on all devices.
  • Check your email list health to avoid bounces and the likelihood of landing in the spam folder.
  • Assess your spam complaint rate – it should be under 0.1% to comply with Yahoo and Google’s new email-sending rules.

Also, remember your goal is to connect with your audience genuinely, no matter how many words it takes to get there. If your email ends up longer than you’d planned but addresses a topic many of your subscribers care about, don’t worry. Engaging content can often justify a longer read.

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Get $60 off This Portable VPN Travel Router

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Get $60 off This Portable VPN Travel Router

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

More than 50% of ransomware attacks targeted companies with fewer than 100 employees (according to StrongDM), so it’s important for businesses to use powerful VPN services. The problem is that the monthly fees can add up. Now, however, you can get robust portable VPN protection with a Deeper Connect Air Portable VPN Travel Router.

This physical device provides encrypted browsing and is completely decentralized. So, while you have the advantage of using more than 150,000 servers, no data is stored on any of them. It has a compact design and weighs just under an ounce, so you can take it anywhere. Once you buy it, it’s yours for a lifetime, with no annual or monthly fees.

The plug-and-play setup is effortless; no configuration is required. You can connect up to five devices simultaneously, with each able to enjoy unlimited streaming of favorite content around the world. The VPN blocks ads and unlocks geographical restrictions. There are also parental controls to keep your children safe online with a single click, as well as enterprise-level cybersecurity features, including military-grade encryption for maximum protection.

Unlike many VPN solutions, the Deeper Connect VPN travel router doesn’t slow down your internet speed. Its 300 Mbps connection and more than 80,000 worldwide nodes allow you to seamlessly stream anything you like at lightning-fast speeds, no matter where you are. Better yet, it has intelligent software that will switch nodes depending on your internet usage, utilizing multiple nodes simultaneously to support different applications.

It works as Web 3.0 infrastructure and for Blockchain mining. It’s the ultimate all-in-one internet security solution.

Get a Deeper Connect Air Portable VPN Travel Router for just $159 using coupon code: CONNECT, a 27% discount off the regular $219 retail price.

StackSocial prices subject to change.

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The Content CEO Shares His Secret for Success

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The Content CEO Shares His Secret for Success

Opinions expressed by Entrepreneur contributors are their own.

Have you ever wondered how some people turn their passions into successful careers? Roger Rojas, known as The Content CEO, says that it comes down to staying curious, seizing opportunities, and surrounding yourself with supportive individuals.

Related: Here’s How to Write Your Own Formula for Success

Saying Yes to New Challenges

On this episode of The Jeff Fenster Show, Roger stresses the value of saying yes to new challenges. He recounts how he initially started as a photographer, but when the opportunity to learn videography arose, he didn’t hesitate to take it. This willingness to step out of his comfort zone and embrace new challenges allowed him to expand his skill set and open doors to new opportunities.

Listen in and hear Roger’s inspiring journey to learn how he created a business and brand around his love of content creation.

About The Jeff Fenster Show

Serial entrepreneur Jeff Fenster embarks on an extraordinary journey every week, delving into the stories of exceptional individuals who have defied the norms and blazed their own trails to achieve extraordinary success.

Subscribe to The Jeff Fenster Show: Entrepreneur | Apple | Spotify | Google | Pandora



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