Copy is a key element during the conversion funnel. Making sure your message is consistent and engaging throughout the whole user journey can be the difference...
Take large amounts of data. Refine it. Analyze it. Then make decisions based off the resulting information. That, in a nutshell, is business intelligence, or BI....
LinkedIn has over 575+ million users with a concentration in businesses which makes it a great platform for ads geared towards business decisions makers and influencers....
Google is expanding the Google Ads optimization score to include display campaigns, which means it’s now available for search, sopping, and display. Optimization score ranges from...
Instagram is done playing dumb about users’ ages. After nine years, Instagram is finally embracing more responsibility to protect underage kids from the problems with social...
Ad disapprovals within Google Ads are frustrating and becoming more frequent. Google is not only tightening up on its existing policies, Google is also rolling out...
“Let me guess,” I hear you say. “TikTok tops the list?” Actually, it doesn’t, but it’s right up there. Apple has this week released its listings of...
If anyone can provide insight into essential visual content trends, it’s Shutterstock. One of the most utilized stock image libraries in the world, Shutterstock now hosts...
The founders of Google, Larry Page and Sergey Brin today announced that they were stepping down from their roles as CEO and President of Alphabet, the...
Instagram dodges child safety laws. By not asking users their age upon signup, it can feign ignorance about how old they are. That way, it can’t...