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Are Facebook PPC Campaigns Worth It In 2020?

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are facebook ppc campaigns worth it in 2020

Are Facebook PPC campaigns worth it in 2020? Are they a good fit for targeting your audience?

Fair question, taking into consideration all the Facebook drama happening lately. Since Facebook ad policy is so elusive and raises so many questions, is it still worth investing your money into a Facebook PPC campaign?

Let’s turn to the statistics to find the definitive answer:

  • It’s a common thought that people hate Facebook ads. However, the numbers show that in 2018 only 1% of respondents held negative connotations towards PPC advertising, compared to 7% in 2016 and 2017.
  • Marketers enjoy pay-per-click campaigns since they are expected to bring 50% more lead conversions than organic web traffic.
  • In the future, marketers plan to increase investments in PPC campaigns, with 40% of respondents supporting this statement.

Since Facebook is one of the key players in online advertisement and digital marketing (with Google Ads being its rival), Facebook is one of the most attractive places on the Internet for a PPC campaign.

So, what does it take to successfully target audiences on Facebook?

Let’s take a look at some tips to take into consideration.

1. Selecting the Right Campaign Objective

What message do you want your PPC ads to communicate to your audience?

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Facebook Ad Center offers three objectives, each of which targets smaller objectives:

  • Awareness: by choosing this objective, your PPC ad will be primarily used to increase brand awareness and reach.
  • Consideration: this objective is often used for PPC ads that are aimed at increasing traffic, engagement, lead generation or attracting more attention to your content, such as app installs or video views.
  • Conversion: by choosing this objective, you’ll aim your PPC ad at increasing conversions, store visits or catalog sales.

As you can see, all three objectives resemble the three stages of the buyer’s journey.

How to choose the right objective for a Facebook audience?

The choice of an objective will depend on two factors:

  • how you want the ad to affect your target audience personas
  • the size of your business

Ask yourself a question: how do you want your target audience to perceive this ad? Do you want them to get acquainted with your brand? Do you want to raise awareness about your brand? Or do you want them to purchase your product or service right away?

No matter what type of business you are running, you will benefit from the awareness and consideration objectives. Ads with these objectives will get you noticed. The conversion objective is for companies who have already spread brand awareness and now solely want to focus on the increasing sale.

2. Figure Out An Ad Placement Option 

When it comes to targeting the audience with a PPC campaign, not every ad placement option will work well.

On Facebook, there are several options for ad placement:

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  • Facebook Newsfeed
  • Instagram feed
  • Facebook Marketplace
  • Facebook Video feeds
  • Facebook right column
  • Instagram Explore section
  • Messenger Inbox and sponsored messages
  • Stories on Facebook, Messenger, and Instagram
  • Instant Articles
  • Facebook In-Stream Videos

Also, there are two options to place the ads:

  • Automatic: Facebook recommends this option (and it’s also pre-set) because it automatically reaches out to your target audience through all the above-mentioned channels.
  • Edit placements: allows you to exclude certain placements.

What is the best option to target audience?

While for the purposes of digital marketing, choosing the automatic ad placement may be the best idea, it doesn’t always work for a specific target audience you have in mind.

If you want to target a specific audience on Facebook with your PPC campaign, edit placements by unchecking those options that your target audience is less likely to use. If you have followers on your Facebook page, take a look at the content that engages them the most:

dxb8JKe1UEtPnxwL4D4QQPOcEjaA3ix9OJLpu87OAZ7rTQF rQ56Fx5Bfj86r28NjO2PbRP3376j4W19ucXaXpNy79yRokmLx 1bqQwdEVt4nUUD0Za3DJEo3bv5Q3NJkIkOLFd

This sort of customer feedback will help you make your ads more targeted by choosing the right ad placements.

3. Ad Type Matters 

You can use the stats from Facebook Insights to determine the ad type that will drive the most engagement. According to the preferences of your target audience, you can choose one of three ad formats:

WOHT0FzgE1lmP I8In27AU8EYXd0gE2GRCAfBO5loaHT9cs052ZT5Bs6 I4N2WS8k00IgzXEvGr1162jh2EBg HaQ7ugVzW9wDIW7rC3D4zn hBgCLR1H35Xh7PwBBIvMDioHGp

You can also choose an existing post that has driven the most engagement to use as a paid ad with awareness or consideration objective, for instance.

w9m0XfmESJHV230G9RKyoxiztx4sPKUEbz8Vc8zj Vn S tg h90hZ mhpidK0rxLbvVndwUIcPtkhNwZ8KOwQpzTHT1Frsyew Rmi8A6 HG6vYgqpiwP3vnLrApEEvvJ6aXirhX

Your attention should also be focused on text that will accompany your ad. Facebook sets the text that you use as your company description by default. You can, however, change this text to make your PPC campaign more targeted.

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On Facebook, you can also create multilingual ads. If you decide to run your PPC campaigns in several languages, you will need to employ localization techniques. “By localizing your ads, you make them culturally appropriate and clearer for the addressee”, says Neightan White, a marketing manager at The Word Point, an international translation company.

Running PPC campaigns in several languages diversifies your digital marketing strategy and allows you to target audiences abroad, thus, increasing brand awareness and audience engagement.

Wrapping Up

Despite all Facebook controversies, PPC advertisement on Facebook is definitely here to stay. Moreover, it’s proven to be one of the best techniques to target any audience.

By choosing the right objective, ad placement options, and ad types, you’ll be able to create a PPC campaign that will bring you new customers, increase brand exposure, increase traffic, drive leads, and help you generate more revenue.

Hopefully, our tips will help you structure your PPC campaign on Facebook to target audience, drive engagement and boost conversions.

PPChero.com

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

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During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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Christian family goes in hiding after being cleared of blasphemy

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Christian family goes in hiding after being cleared of blasphemy

LAHORE, Pakistan — A court in Pakistan granted bail to a Christian falsely charged with blasphemy, but he and his family have separated and gone into hiding amid threats to their lives, sources said.

Haroon Shahzad (right) with attorney Aneeqa Maria. | The Voice Society/Morning Star News

Haroon Shahzad, 45, was released from Sargodha District Jail on Nov. 15, said his attorney, Aneeqa Maria. Shahzad was charged with blasphemy on June 30 after posting Bible verses on Facebook that infuriated Muslims, causing dozens of Christian families in Chak 49 Shumaali, near Sargodha in Punjab Province, to flee their homes.

Lahore High Court Judge Ali Baqir Najfi granted bail on Nov. 6, but the decision and his release on Nov. 15 were not made public until now due to security fears for his life, Maria said.

Shahzad told Morning Star News by telephone from an undisclosed location that the false accusation has changed his family’s lives forever.

“My family has been on the run from the time I was implicated in this false charge and arrested by the police under mob pressure,” Shahzad told Morning Star News. “My eldest daughter had just started her second year in college, but it’s been more than four months now that she hasn’t been able to return to her institution. My other children are also unable to resume their education as my family is compelled to change their location after 15-20 days as a security precaution.”

Though he was not tortured during incarceration, he said, the pain of being away from his family and thinking about their well-being and safety gave him countless sleepless nights.

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“All of this is due to the fact that the complainant, Imran Ladhar, has widely shared my photo on social media and declared me liable for death for alleged blasphemy,” he said in a choked voice. “As soon as Ladhar heard about my bail, he and his accomplices started gathering people in the village and incited them against me and my family. He’s trying his best to ensure that we are never able to go back to the village.”

Shahzad has met with his family only once since his release on bail, and they are unable to return to their village in the foreseeable future, he said.

“We are not together,” he told Morning Star News. “They are living at a relative’s house while I’m taking refuge elsewhere. I don’t know when this agonizing situation will come to an end.”

The Christian said the complainant, said to be a member of Islamist extremist party Tehreek-e-Labbaik Pakistan and also allegedly connected with banned terrorist group Lashkar-e-Jhangvi, filed the charge because of a grudge. Shahzad said he and his family had obtained valuable government land and allotted it for construction of a church building, and Ladhar and others had filed multiple cases against the allotment and lost all of them after a four-year legal battle.

“Another probable reason for Ladhar’s jealousy could be that we were financially better off than most Christian families of the village,” he said. “I was running a successful paint business in Sargodha city, but that too has shut down due to this case.”

Regarding the social media post, Shahzad said he had no intention of hurting Muslim sentiments by sharing the biblical verse on his Facebook page.

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“I posted the verse a week before Eid Al Adha [Feast of the Sacrifice] but I had no idea that it would be used to target me and my family,” he said. “In fact, when I came to know that Ladhar was provoking the villagers against me, I deleted the post and decided to meet the village elders to explain my position.”

The village elders were already influenced by Ladhar and refused to listen to him, Shahzad said.

“I was left with no option but to flee the village when I heard that Ladhar was amassing a mob to attack me,” he said.

Shahzad pleaded with government authorities for justice, saying he should not be punished for sharing a verse from the Bible that in no way constituted blasphemy.

Similar to other cases

Shahzad’s attorney, Maria, told Morning Star News that events in Shahzad’s case were similar to other blasphemy cases filed against Christians.

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“Defective investigation, mala fide on the part of the police and complainant, violent protests against the accused persons and threats to them and their families, forcing their displacement from their ancestral areas, have become hallmarks of all blasphemy allegations in Pakistan,” said Maria, head of The Voice Society, a Christian paralegal organization.

She said that the case filed against Shahzad was gross violation of Section 196 of the Criminal Procedure Code (CrPC), which states that police cannot register a case under the Section 295-A blasphemy statute against a private citizen without the approval of the provincial government or federal agencies.

Maria added that Shahzad and his family have continued to suffer even though there was no evidence of blasphemy.

“The social stigma attached with a blasphemy accusation will likely have a long-lasting impact on their lives, whereas his accuser, Imran Ladhar, would not have to face any consequence of his false accusation,” she said.

The judge who granted bail noted that Shahzad was charged with blasphemy under Section 295-A, which is a non-cognizable offense, and Section 298, which is bailable. The judge also noted that police had not submitted the forensic report of Shahzad’s cell phone and said evidence was required to prove that the social media was blasphemous, according to Maria.

Bail was set at 100,000 Pakistani rupees (US $350) and two personal sureties, and the judge ordered police to further investigate, she said.

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Shahzad, a paint contractor, on June 29 posted on his Facebook page 1 Cor. 10:18-21 regarding food sacrificed to idols, as Muslims were beginning the four-day festival of Eid al-Adha, which involves slaughtering an animal and sharing the meat.

A Muslim villager took a screenshot of the post, sent it to local social media groups and accused Shahzad of likening Muslims to pagans and disrespecting the Abrahamic tradition of animal sacrifice.

Though Shahzad made no comment in the post, inflammatory or otherwise, the situation became tense after Friday prayers when announcements were made from mosque loudspeakers telling people to gather for a protest, family sources previously told Morning Star News.

Fearing violence as mobs grew in the village, most Christian families fled their homes, leaving everything behind.

In a bid to restore order, the police registered a case against Shahzad under Sections 295-A and 298. Section 295-A relates to “deliberate and malicious acts intended to outrage religious feelings of any class by insulting its religion or religious beliefs” and is punishable with imprisonment of up to 10 years and fine, or both. Section 298 prescribes up to one year in prison and a fine, or both, for hurting religious sentiments.

Pakistan ranked seventh on Open Doors’ 2023 World Watch List of the most difficult places to be a Christian, up from eighth the previous year.

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Morning Star News is the only independent news service focusing exclusively on the persecution of Christians. The nonprofit’s mission is to provide complete, reliable, even-handed news in order to empower those in the free world to help persecuted Christians, and to encourage persecuted Christians by informing them that they are not alone in their suffering.

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Individual + Team Stats: Hornets vs. Timberwolves

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CHARLOTTE HORNETS MINNESOTA TIMBERWOLVES You can follow us for future coverage by liking us on Facebook & following us on X: Facebook – All Hornets X – …

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