IAB Europe is hosting a webinar on 5 December, at 17.00 CET, about the universal ID. The webinar is organised by the IAB Europe Education and...
IAB UK last month announced is proposing to ICO, the UK regulator, to limit the content categories in the bid requests. The proposal will be presented...
We’ve read the blogs, we’ve heard the talks, we’ve seen the case studies. Big brands are winning at SEO. They’ve got: A team of experts working...
Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm, we jump as...
Data security has become a key issue in social media circles over the past two years, and as we head into another US Presidential election cycle,...
While the holiday spirit is no doubt slowly starting to kick in, many of you are also probably beginning to map out your 2020 marketing approach,...
A publisher tweeted a question to Google’s John Mueller about commodity content. John Mueller’s response gave the general direction of what to do when your site...
Passivity isn’t something that the typical online retailer can afford. If you sit back and expect the shoppers to roll in (as they might for a...
Google has upgraded the built-in tool that shows up in search results for the query “mortgage calculator.” Now, the tool has many of the key features...
Google is making it easier to share keyword plans plans with other people without leaving the Keyword Planner tool. As Google points out, sharing plans with...