Google last weeks rolled out a new tab in Analytics called Attribution. Attribution is a free cross-channel, multi-touch attribution solution, and released as a beta feature....
Twitter has changed its tune regarding inactive accounts after receiving a lot of user feedback: It will now be developing a way to “memorialize” user accounts...
Google this month announced that it will no longer allow political affiliation to be used to target ads to users or to promote advertisers’ products or...
Google Optimize is now automatically displaying a custom page for users that arrive to a website via a Google Ads campaign, Google announced this month. According...
Opinions vary among SEO experts about whether adding links to question-and-answer sites is a valid link building tactic. It depends on how you approach Q&A sites...
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads conversion reporting issues and fix Details:...
Nothing works better than influencer marketing to create brand awareness. Out of 81% of marketers who use influencer content, 51% said it outperforms brand-created content. Influencer marketing...
A joint investigation by watchdogs in Canada and British Columbia has found that Cambridge Analytica-linked data firm, Aggregate IQ, broke privacy laws in Facebook ad-targeting work it...
If you’re looking for the best SaaS Black Friday and Cyber Monday deals for 2019, you’ve come to the right place. For businesses and marketers, the...
Shopping on social media is set to surge this holiday season as consumers are given additional ways to buy things on their smartphones, experts say. Meanwhile,...