Facebook Introduces 3 New Ad Reporting Tools
In time for the holiday shopping season, Facebook is rolling out new tools to assist advertisers with analyzing campaign performance.
Facebook is making it easier for advertisers to measure ad performance across accounts, channels, and publishers.
With this data, advertisers can better understand how ads are performing, which demographics they’re reaching, and where the most conversions are coming from. Here’s more about the new ad reporting tools.
Cross-Account Reporting
Cross-account reporting allows advertisers to see metrics from multiple ad accounts all in one place. This includes data such as reach, impressions, and conversions.
”This reporting surface serves as a one-stop shop for a clear, concise report on your business’ performance and will allow you to save time that was previously spent manually building reports.”
Related: 7 Unexpected Tips That Will Make Your Facebook Ads More Effective
Custom Metrics
Advertisers will have the option to build their own custom metrics in order to track more of the data they care most about. Custom metrics can be created once and used across all reports.
Related: The 3 Facebook Ad Metrics You Aren’t Looking At, But Should Be
Conversion Path Reporting
Facebook launched Conversion Paths earlier this year to help businesses track the multiple interactions a single customer may have before making a purchase. To accompany this feature, Facebook is now rolling out conversion path reporting.
“According to a Facebook-commissioned Ipsos study, in 2018, shoppers used a variety of channels – from online to print to television – to shop and get inspiration for holidays gifts. To better understand if you’re reaching these shoppers, you’ll need insight into the conversion paths across these channels and publishers.”
Conversion path reporting allows advertisers to view the publishers in the most frequent conversion paths across channels and devices. With this data, advertisers can identify the most impactful conversion paths.
Facebook acknowledges that cross-channel and cross-device measurement is a top priority for marketers. The company will continue to evolve its measurement solutions to address these priorities.
Kenya labor court rules that Facebook can be sued
NAIROBI, Kenya (AP) — A judge in Kenya has ruled that Facebook’s parent company, Meta, can be sued in the East African country.
Meta tried to have the case dropped, arguing that Kenyan courts do not have jurisdiction over their operations, but the labor court judge dismissed that in a ruling on Monday.
A former Facebook moderator in Kenya, Daniel Motaung, is suing the company claiming poor working conditions.
Motaung said that while working as a moderator he was exposed to gruesome content such as rape, torture and beheadings that risked his and colleagues’ mental health.
He said Meta did not offer mental health support to employees, required unreasonably long working hours, and offered minimal pay. Motaung worked in Facebook’s African hub in Kenya’s capital, Nairobi, which is operated by Samasource Ltd.
Following the judge’s decision that Meta can be sued in Kenya, the next step in case will be considered by the court on Mar. 8.
Meta is facing a separate court case in which two Ethiopians say hate speech was allowed and even promoted on Facebook amid heated rhetoric over their country’s deadly Tigray conflict.
That lawsuit alleges that Meta hasn’t hired enough content moderators to adequately monitor posts, that it uses an algorithm that prioritizes hateful content, and that it responds more slowly to crises in Africa than elsewhere in the world.
The Associated Press and more than a dozen other media outlets last year reported that Facebook had failed to quickly and effectively moderate hate speech in several places around the world, including in Ethiopia. The reports were based on internal Facebook documents leaked by former employee and whistleblower Frances Haugen.
Mayor Woodards to Present 2023 State of the City Address
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This year’s theme is “Building Tomorrow Together.”
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