Digital Audio Ads are now being bought programmatically via DSPs, and according to a DAX study, 68% of UK advertisers will increase spend on audio in...
The latest research out of Facebook sets machine learning models to tasks that, to us, seem rather ordinary — but for a computer are still monstrously...
Are those red notification dots on your Facebook home screen driving you crazy? Sick of Facebook Marketplace wasting your screen space? Now you can control what...
Imagine a seesaw with a flamingo on one side and a grizzly bear on another. How would you ever stabilize them? That is how most digital...
Learning how to use Pivot tables in your PPC reporting helps you find insights in a quick and easy manner. I create Pivot tables to look...
Are you looking for ways to make your business stand out online? Have you considered incorporating emojis into your marketing strategy? The team from Campaign Monitor share...
Facebook Ads are powerful because the target audiences marketers can build are so precise. However, if your goals include offline conversion like an in-store purchase, you...
Merkle this month launched Archie, a campaign reporting tool that unifies performance measurement across media and CRM channels. According to Merkle, Archie achieves results seven times...
Connected TV revenue represented 44% of Telaria’s third quarter revenue, the company reported this week. Connected TV revenue has increased 115% year-over-year to $7.3 million. Telaria’s...
Comcast this week rebranded Comcast Spotlight, the advertising sales division of Comcast Cable, as Effectv (e-FEC-tiv). Comcast says the rebranding emphasises the commitment to delivering measurable...