Oh, what a grind it can be to filter through reports to identify the winning and losing keywords, then update campaign settings, create targeted manual ads,...
Marketing on Amazon resembles a game of poker in 2020. You bet, you win, you lose. You can get fantastic wins and you can generate losses....
Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report. The report from eMarketer contains data...
A former Amazon manager alleges that her supervisor made her scour the social media accounts of applicants to determine their race and gender, and then fired...
As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy....
It’s a new year, a new decade and a new look at Amazon’s marketing and advertising platform. Amazon is the number one e-commerce seller in the...
Amazon last month announced a new targeting on Sponsored Brands, enabling advertisers to target individual products, or categories. Product targeting enables advertisers to choose specific products,...
Search term reports are now available for Sponsored Brands, Amazon last month announced. Search term reports give visibility into the search terms that are entered by...
Amazon last month replaced win rate with new suggested bids, which provide insights into the auction landscape based on historical winning bids. Amazon says the suggested...
In the last few months, Hanapin released a report for ecommerce marketers revealing that over half of marketers still aren’t advertising on Amazon. Considering Amazon is...
