4 views on the future of retail and the shopping experience

The global spread of COVID-19 and resulting orders to shelter in place have hit retailers hard. As the pandemic drags on, temporary halts are becoming permanent closures, whether it’s the…

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Amazon & Google: Affects Of COVID-19 On Digital Marketing

My father always said “Time is a flat circle”, meaning the more things change the more they stay the same. At this point in time, it can’t more apparent that…

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The Grind! How to Rank Higher on Amazon

Oh, what a grind it can be to filter through reports to identify the winning and losing keywords, then update campaign settings, create targeted manual ads, include negative keywords and…

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The Amazon Table is Open. Place Your Bets!

Marketing on Amazon resembles a game of poker in 2020. You bet, you win, you lose. You can get fantastic wins and you can generate losses. It all depends on…

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Amazon Sponsored Product Ads Are Rising in Price, New Report Says

Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report. The report from eMarketer contains data from multiple firms that…

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Ex-Amazon manager says she scoured applicants’ social media to determine race, gender

A former Amazon manager alleges that her supervisor made her scour the social media accounts of applicants to determine their race and gender, and then fired her when she complained….

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Unlock Synergies Between SEO and Advertising on Amazon

As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy. You most likely have…

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2020 Amazon Advertising Updates You Need To Know About

It’s a new year, a new decade and a new look at Amazon’s marketing and advertising platform. Amazon is the number one e-commerce seller in the world and is making…

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Amazon launches Product Targeting on Sponsored Brands

Amazon last month announced a new targeting on Sponsored Brands, enabling advertisers to target individual products, or categories. Product targeting enables advertisers to choose specific products, categories, brands, or other…

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Amazon: Search term reports become available for Sponsored Brands

Search term reports are now available for Sponsored Brands, Amazon last month announced. Search term reports give visibility into the search terms that are entered by shoppers searching on Amazon…

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