The Grind! How to Rank Higher on Amazon
Oh, what a grind it can be to filter through reports to identify the winning and losing keywords, then update campaign settings, create targeted manual ads, include negative keywords and…
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Amazon Sponsored Product Ads Are Rising in Price, New Report Says
Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report. The report from eMarketer contains data from multiple firms that…
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Ex-Amazon manager says she scoured applicants’ social media to determine race, gender
A former Amazon manager alleges that her supervisor made her scour the social media accounts of applicants to determine their race and gender, and then fired her when she complained….
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Amazon DSP starts suggesting bids to advertisers
Amazon last month replaced win rate with new suggested bids, which provide insights into the auction landscape based on historical winning bids. Amazon says the suggested bids provide advertisers with…
Read more »9 Reasons Why Ecommerce Marketers DON’T Advertise on Amazon
In the last few months, Hanapin released a report for ecommerce marketers revealing that over half of marketers still aren’t advertising on Amazon. Considering Amazon is a giant in this…
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Amazon rolls out a new history feature for Sponsored Products and Sponsored Brands campaigns
Amazon last week rolled out a new history feature for Sponsored Products and Sponsored Brands, providing a summary of all changes made to campaign settings in the past 90 days….
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Amazon launches Sponsored Ads and Stores in the United Arab Emirates
Amazon yesterday launched Sponsored Ads, Sponsored Brands and Stores in the United Arab Emirates (UAE) for Amazon.ae sellers and vendors. Amazon.ae was launched by Amazon in May 2019, a rebrand…
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Amazon introduces a simplified sponsored ads registration in Amazon DSP
Amazon last week announced a simplified sponsored ads registration for agencies and marketers who advertise on behalf of vendors. Kevin Cafaro, Sr. Product Manager at Amazon says that advertisers can…
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Amazon News app now with ads available via Amazon DSP
Amazon this year, in October, launched a News app on Fire TV, and in Fire tablets. Amazon this month announced advertisers can buy ads on this app, by turn on…
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Apple Podcasts now available on Echo devices in the US
Apple Podcasts are since today available on Alexa-enabled Amazon devices in the United States, Amazon and Apple announced today. To make Apple Podcasts the preferred podcast provider with Alexa, users…
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