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Amazon Sponsored Product Ads Are Rising in Price, New Report Says

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Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report.

The report from eMarketer contains data from multiple firms that manage clients who buy Amazon ads.

Merkle reports that, among its clients in North America that have been spending on Amazon for at least a year, Q4 2019 spending on Sponsored Product ads was up 63%.

Data from Tinuiti shows that spending on Amazon sponsored product ads was up 30% among its clients during the same time period. The clients of Pacvue have seen similar increases as well.

The three companies – Merkle, Tinuiti, and Pacvue – reported 12% to 16% increases in the cost-per-click of Sponsored Product ads.

Amazon Sponsored Product Ads Are Rising in Price, New Report Says

This is not a sudden increase, eMarketer notes:

“Prices on Sponsored Product ads have been rising for a while. In Q3 2019, Pacvue reported they were up 13%, while Merkle reported an increase of 11% and Tinuiti reported a 10% price jump.”

During the same time period, prices of Sponsored Brand ads have been falling. According to eMarketer, this is due to Amazon adding more inventory for the format in locations that are less likely to result in conversions. In other words, some of the placements are less valuable.

However, even with these declines, Sponsored Brand ads remain more expensive on a CPC basis than the average Sponsored Product ad.

Amazon Sponsored Product Ads Are Rising in Price, New Report Says

eMarketer estimates that Sponsored Product and Sponsored Brand ads account for the bulk of Amazon’s ad business:

“These, and other primarily keyword-targeted search ads, will net Amazon $9.79 billion in US search ad revenues this year, up from just more than $7 billion in 2019.”

Source: eMarketer

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41 Super Practical Valentine’s Day Gifts Of 2023

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41 Super Practical Valentine's Day Gifts Of 2023

They come with noise-cancelation abilities, spatial audio, adjustable volume, increased battery life (of up to six hours more than the 1st generation AirPods Pro), and four pairs of silicone tips (XS-XL). 

Promising review: “There’s been a lot of reviews from much more capable tech reviewers online, but I figured I’d leave a quick review. I own the 1st gen AirPod Pros, the Sony WF-1000XM4, and these AirPod Pro 2nd Gen. I’m highly impressed with these, and they are my go-to for everyday use. The improvement over the 1st generation is pretty substantial in my opinion, and there is a clear difference in noise cancelation and overall sound. That being said, if I am looking for a good music listening experience at home, I’m still using the Sony WF-1000XM4s. The Sony still have better noise cancelation and overall better sound, but the 2nd gens are right there in terms of quality. The AirPod Pros 2 are lighter, easier to carry, and quicker to connect to my iPhone, and therefore, have become my daily go-to for music listening. Highly recommended.” —insomniac

Shipping info: Available on Amazon Prime with 2-day shipping, non-Prime shipping options will still arrive by Valentine’s Day (see Amazon’s full shipping information here).

Get them from Amazon for $239.

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‘Daisy Jones & the Six’: Trailer, Album, Music

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The first teaser trailer for Daisy Jones & the Six has been released. The upcoming Amazon Prime Video is based on Taylor Jenkins Reid’s 2019 novel of the same title, which is about a fictional ’70s band of the same name.

According to the IMDb, the series follows “the rise of rock band Daisy Jones and The Six through the ’70s LA music scene on their quest for worldwide icon status.” Daisy Jones & the Six stars Riley Keough, who is Elvis Presley‘s eldest grandchild, and Sam Claflin.

In the teaser, Keough and Claflin are singing their original track “Regret Me,” which dropped on streaming platforms on Wednesday as part of the band’s upcoming album, Aurora.

In addition to Keough and Claflin, the series and band includes Suki Waterhouse, Will Harrison, Josh Whitehouse and Sebastian Chacon.

“Creating the library of music for Daisy Jones and the Six was an experience I’ll never forget,” Grammy-winning songwriter, producer and multi-instrumentalist Blake Mills, who is responsible for the production of Aurora, said in a statement.

The album includes co-writing credits from Marcus Mumford, Phoebe Bridgers and Jackson Browne. According to Variety, Aurora also “features instrumentalists from Rilo Kiley, the Who, Nine Inch Nails, Pearl Jam, David Bowie, Elton John, Jeff Beck and the Wallflowers.”

Mills continued, “I am grateful that, among other things, it afforded me an opportunity to collaborate with so many of my peers, and also some of my heroes.”

Daisy Jones & the Six premieres on Prime Video on March 3. Watch the trailer above and stream “Regret Me” below.



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When is the KSI documentary coming out?

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When is the KSI documentary coming out?

The Youtube, music and boxing star has unveiled his KSI documentary coming out in January.

It’s safe to say that KSI has come along way since his days of making Youtube videos in his bedroom. Fast forward to 2023 and the 29-year-old has his fingers in a lot of pies, from the launch of the incredibly popular Prime drink (opens in new tab) franchise to his music and burgeoning boxing career. With over 12.5 million followers on Instagram, the Watford native (real name JJ) has been able to tap into a generation and show that anything is possible if you put your mind to it, with his KSI moniker standing for Knowledge Strength Integrity.



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