You may just be getting started with ebook creation as a marketing tool or reconsidering the role of ebooks in your existing content strategy.
Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. They will now start phasing them out in...
If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. That is, somewhere...
We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to...
Twitter has more than 192 million daily active users — a number that is projected to continue growing over the coming years. However, that the platform...
Every year, the CMI editorial team asks six to eight questions of the experts speaking at Content Marketing World for this blog series. Some are easier...
Providing a memorable and consistent customer experience is more crucial and challenging than ever. Businesses must consistently adapt by adopting new technologies, reliably benchmarking performance, and...
A marketing performance management (MPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. It...
Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is actually higher than the 6% fully...
With 800 million active users worldwide, TikTok is influencing a whole new generation of social media users and consumers. This webinar will break down how content...
