The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. But what features...
Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels? Work smarter, not harder,...
It’s almost here… Thanks for your interest in our upcoming Consumer Trends Report and its corresponding blog content.
Google is offering to spinoff its adtech unit to avert a possible federal antitrust lawsuit. However, the suggested would only move the division to parent company...
Many years ago, I waited hours in line after a concert to get a coveted Selena Gomez autograph.
HubSpot’s been busy, but we’re betting you’ve got vacation on your mind. Here’s what you need to know about the June releases. Details are below: Launching...
Video marketing is becoming more and more integral to a brand’s success. If you’re a marketer trying to craft the best video marketing strategy for your...
Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. “Right now, marketing...
Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from...
In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers? Each trinket was...