Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. “Right now, marketing...
Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from...
In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers? Each trinket was...
Health Essentials boasts some impressive vital signs. The content brand, owned by the Cleveland Clinic, earns more than 12 million visits each month. That’s 60 times...
Successful businesses know their consumers are constantly evolving. The modern consumer is selective when they consume media. They don’t appreciate top-down marketing strategies anymore. Rather, they...
As a marketer, you aren’t getting the respect you deserve. You are a hard worker that loves what you do. You have spent years learning an...
Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire,...
My screen time is up to 8 hours some days. Admittedly, a lot of that is my own personal scrolling addiction, but at least 2 of...
Every company needs a strong marketing strategy — even nonprofits.
When you think of young adults, do you picture a crowd of Millennials whiplashing between FOMO and YOLO? Then it’s time to update that mental image!...
