One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it....
In the ever-evolving world of media and entertainment, the term “linear TV” may sound like a recent addition to our vocabulary, but the concept has actually...
Remember when digital marketing was simple? Create content, throw it over the wall, hope for the best. Note that we said “simple,” not effective. To be...
Addressing customer issues quickly is not merely a strategy to distinguish your brand; it’s an imperative for survival in today’s fiercely competitive marketplace. Customer frustration can...
As LL Cool J might say, “Don’t call it a comeback. It’s been here for years.” Paid advertising is alive and growing faster in different forms...
The martech landscape is expanding and AI is the prime driving force. That’s the topline news from the “Martech 2024” report released today. And, while that...
Navigating through the world of business can be chaotic. At the time of this publication in November 2023, global economic growth is expected to remain weak...
Amazon has rewritten the rules of advertising with its move into non-endemic retail media advertising. Advertising on Amazon has traditionally focused on brands and products directly...
The very first commercial advertisement was shown on TV in 1941. It was only 10 seconds long and had an audience of 4,000 people. However, it...
A week or so ago, the extraordinary drama happening at OpenAI filled news feeds. No need to get into all the saga’s details, as every publication...