Google’s Performance Max campaigns came out of beta more than three years ago, and have grown to be a wildly popular campaign type among new and...
It’s the second week of January and although it’s a new year, I’m still the same old me. Back at work, I’ve got new...
Introduction Picture this: the bustling online marketplace, a battleground where sellers jostle for attention and strategize their prices like knights preparing for a joust. In this...
Around the turn of the 21st century, Web 1.0 came online. (Well, not the 1.0 part since no one knew it would have versions.) Everything centered...
Here are some valuable tips and tricks to navigate the complexities of migration projects: 1. A website’s size doesn’t always determine difficulty The size of the...
In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn’t as expansive....
Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization...
The Golden Brick Road Listen up, marketing adventurers! We’re back, this time to hand you the keys to a kingdom of knowledge that’s as vast as...
2023 was yet another huge year for Amazon and the retail media sector as a whole, bringing with it new ad placements, partnerships and measurement capabilities,...
Our worldwide network of partners is the foundation of our growth and success at Optimizely. During our annual Opticon events, we took the opportunity...