There’s a concept in productivity philosophy that suggests you “only handle it once” (OHIO) — the idea is that you immediately deal with whatever crosses your...
Would it be correct to assume a major part of your marketing strategy today is digital? Probably.
My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Marketing technology, however, is certainly a technical discipline, and...
While brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable.
Buyers expect easy navigation, relevant search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. Unfortunately in 2022,...
Should you try to personalize your content? Is it even possible? Much of the content advice you’ll read says yes (while acknowledging how hard it is...
Consumers on Google will soon get more control over the advertising they see. This via the new My Ad Center feature which the search-engine giant unveiled...
Measuring campaign performance can be difficult as digital marketing channels multiply and customers drift across those varied channels. “Identity and data are key to accurately measuring...
The steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors appear to be worth the effort. A new survey of...
When considering a customer data platform, many people ask questions like: How do I pick the right one? Do I need a data lake along with...