Consumers are an inquisitive lot. They seek out the best prices, look for new recipes, explore options for travel destinations, find doctors and new restaurants and...
No one needs a reminder of how hard it is to predict the future with any accuracy. Still, you probably feel pressed to try. After all,...
M&T Bank is a regional Mid-Atlantic financial institution with over 700 branches and 18,000 employees and prides itself on customer engagement. To continue to grow the...
This week at Forrester’s B2B Summit in Austin (my first in-person event in years), Jackie Palmer, VP of product marketing at Demandbase, and I chatted about...
Customers are more connected than ever digitally. But how do they connect with brands emotionally? Through trust, a new Salesforce State of the Connected Customer report...
A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences,...
According to Microsoft’s 2022 Annual Work Trend Index Report, 53% of employees are considering transitioning to a hybrid work setup in the next year and hybrid...
Multinational analytics provider SAS has launched SAS 360 Match, a first-party sell-side advertising video on demand (AVOD) platform, that also serves ads across a range of...
Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there’s certainly already a lot to love about Pinterest. But what if we told...
The advent of digital platforms has increased the amount of content people read on computers, smartphones, and tablets. The average person spends almost seven hours a...
