While brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable.
Buyers expect easy navigation, relevant search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. Unfortunately in 2022,...
Should you try to personalize your content? Is it even possible? Much of the content advice you’ll read says yes (while acknowledging how hard it is...
Consumers on Google will soon get more control over the advertising they see. This via the new My Ad Center feature which the search-engine giant unveiled...
Measuring campaign performance can be difficult as digital marketing channels multiply and customers drift across those varied channels. “Identity and data are key to accurately measuring...
The steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors appear to be worth the effort. A new survey of...
When considering a customer data platform, many people ask questions like: How do I pick the right one? Do I need a data lake along with...
mParticle, the customer data platform, has announced the launch of a set of tools under the name Journeys to support the optimization of each step of...
The average time a person spends on a web page is 54 seconds. That’s not a lot of time, but you may be able to entice...
I have COVID-19. Luckily I’m vaxxed and boosted, so the effects have been mild. But in the brain fog that inevitably accompanies COVID, my thoughts have...
