mParticle, the customer data platform, has announced the launch of a set of tools under the name Journeys to support the optimization of each step of...
The average time a person spends on a web page is 54 seconds. That’s not a lot of time, but you may be able to entice...
I have COVID-19. Luckily I’m vaxxed and boosted, so the effects have been mild. But in the brain fog that inevitably accompanies COVID, my thoughts have...
Public relations walks a tightrope between creativity, persuasion, and strategy. If you know how to do PR you can impact every part of a business or...
Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media....
One of my favorite scenes in a movie is from Men In Black. Jay, played by Will Smith, is a new “man in black” and has...
CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and...
Launching an enterprise-wide digital asset management (DAM) program is no easy thing. W.L. Gore and Associates, best known for its Gore-Tex fabric and products, found itself...
Google rocked the boat for marketers last month with its latest announcement. Google will be sunsetting Google Analytics 3 (Universal Analytics) for free customers in July...
The latest Adobe Digital Price Index (DPI) finds online shopping prices still increasing YoY but at a slower rate. In April 2022, prices showed a 2.9%...