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29 Exit Intent Popup Examples and What Makes them Effective

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The average time a person spends on a web page is 54 seconds. That’s not a lot of time, but you may be able to entice them to stay with an exit intent popup.

The longer they stay on your website, the better chances are that they’ll convert. If they miss the other calls to action on your site, an exit popup can capture some of your site visitors. Then they might keep reading, subscribe to your email newsletter, or even make a purchase.

The cost of attracting new leads is growing. In fact, more than 60% of marketers say that their customer acquisition cost has gone up in the last three years.

With the right timing and message, exit intent popups are a cost-effective lead generation tool. They can help you:

  • Keep visitors on your site for longer periods
  • Increase conversions
  • Decrease cart abandonment rates
  • Grow your email subscriber list

In other words, exit intent pop-ups know when one of your visitors is about to close their browser window. They serve a visitor a valuable offer or message that’s designed to keep them on the page and hopefully convert.

How do exit intent pop-ups work?

Imagine a visitor is on your ecommerce site browsing your product line. They then decide they want to exit the web page they’re on and they move their cursor off of your website page. But a pop-up appears with an offer like a coupon code or free trial that entices them to stay on the page. They click your CTA and convert instead of leaving your site.

What about exit intent pop-ups on mobile sites?

Over half of website traffic happens on mobile devices. However, there isn’t a reliable way to track exit intention on mobile. But if exit intent pop-ups work by tracking cursor movements, then how does this strategy work on mobile devices?

The triggers that popup tools use to gauge exit intent on mobile vary. If a user is viewing your site from a mobile device, a popup could trigger when they:

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  • Press the back button
  • Scroll a percentage of a page
  • Scroll up instead of down
  • Switch between tabs in a browser
  • Stay on a page for a set amount of time
  • Leave a page idle
  • Trigger a JavaScript element

In 2016 there was a lot of buzz around Google’s approach to interstitials like popups. The update said that intrusive interstitials would impact page experience scores on mobile.

With the February 2022 Google update, interstitials will also be part of the desktop experience evaluation. This means that creating a great user experience for your exit intent popup is essential.

It’s best practice to create separate exit intent popups for desktop and mobile devices. This way you can create the best experience for your audience no matter how they choose to browse.

Why would you use an exit intent popup?

Exit intent popups work by providing your website visitors with immediate and easy-to-understand value.

The right exit intent popup can help you keep visitors on your site for longer periods of time. When they’re used and shared on the right web pages at the right time, exit intent popups are also an effective strategy for increasing revenue.

An important note: Try to use exit intent popups only when people haven’t already taken action. A popup that triggers at the wrong time can feel irritating and impersonal to your audience.

Creating a Great Exit Intent Popup

Not everyone is a fan of popups. But a great exit intent popup can be like a jump scare in a horror movie. When they’re used thoughtfully, they can have a powerful impact.

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If a site has too many popups or they’re poorly designed, that special offer can get annoying fast.

Let’s talk about what makes an exit intent popup great.

Copy

An exit intent popup should communicate a bold and simple message. So, craft a powerful headline and make your description short and easy to read.

Think about how your popup can solve a problem or offer a useful solution to your visitors.

CTA

Make your call-to-action clear and simple to understand. Motivational words and phrases are key. Your offer should also be unique and align with your brand.

Choose the Right Image

The right exit-intent image should relate to your offer. It should also connect with your target audience. The best images are attention-grabbing, but not so loud that they distract from your offer.

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Design

Your popup should be clear, easy to scan, and look great on mobile devices. It should also match the design and vibe of your website.

You’ll also want to think about the user experience. Some users are fine with a popup that fills an entire window. But others might find this overwhelming and prefer a smaller popup to the side or on the bottom of the screen.

Testing

Running A/B tests can help you improve your popup placement and messaging. For example, using exit intent popups to segment your email list is a good idea, but it can take time to get it right.

You may need to do several tests to make sure your popups are targeting prospects and customers at the right moments in the buyer journey.

How to Make an Exit Intent Popup

The easiest way to add popups on your web pages is with an exit intent software tool.

Let’s take a look at the features and benefits you can get from one of these tools by looking at an example.

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Exit Intent Popup Software: HubSpot Exit Intent Forms

Exit intent popup form in the HubSpot dashboard.

Price: Free forever, $45/mo (Starter), $800/mo (Professional), $3,200/mo (Enterprise)

HubSpot’s Popup Forms can display when site visitors appear to be leaving.

After showing your custom exit intent form, you can display a thank you message or send automated emails to your new contacts. You can also choose to target specific contacts based on data about their past visits and behavior with your popup forms.

Adding an exit intent form with HubSpot is simple and quick. This tool also allows you to customize your message, theme, and pop-up timing.

Other tools on the market to help with exit intent pop-ups include Optinmonster, Sleeknote, and Informizely.

Creating popups is like writing headlines. They both look simple but are hard to do well. In the next section, we’ll review some of the best exit intent pop-up examples.

Best Exit Intent Popup Examples for Driving Lead Generation

Over 77% of marketers in 2021 saw an increase in email engagement. But you can’t engage customers with email unless you have a robust subscriber list.

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Here are some of the best exit intent pop-up examples for lead generation to inspire and guide your exit intent pop-up creation.

Email or Newsletter Subscription Exit Intent Popup Examples

1. Push Living

Exit intent popup example: Push Living

Why this example works: The text on this popup tells you who this newsletter is for and what you’ll get when you subscribe in a way that’s easy to understand. The subscribe button is big and bold, making the action they want you to take clear.

2. Omsom

Exit intent popup example: Omsom

Why this popup works: This example is well-timed, on-brand, and eye-catching. It clearly states the value you can get out of their email marketing — great food, culture, and exclusives from their founder.

Resource Offer Exit Intent Popup Examples

3. ActiveCampaign

 Exit intent popup example: ActiveCampaign

Why popups like this work: This example offers six free email templates.

ActiveCampaign is offering value with helpful information for its target audience. The company is also positioning itself as a thought leader in the industry.

4. Tim Ferriss

Exit intent popup example: Tim Ferriss

Why examples like this work: This popup includes a powerful headline and a simple download offer. The image highlights Tim Ferriss, a well-known influencer. It teases that he will share some of the questions that have made him successful.

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Exit Popup Examples With a Course or Lesson

5. General Assembly

Exit intent popup example: General Assembly

Why this popup works: General Assembly uses a smart headline to pull you into this popup form. There are only three things to fill out, and they’ve limited your choices so you can complete the form fast.

The checkboxes for the topics at the bottom of the popup also highlight what General Assembly offers in case you didn’t get this from scanning the website.

Exit Intent Popup Examples for Segmenting Your Email List

Personalization is the top way marketers improve their email results. There is a lot you can do to segment your current subscribers. But why wait to personalize when you can segment from day one?

These exit intent popup examples give you a chance to segment leads when they subscribe. This makes it easier for you to give them the email content they’ll love from the very beginning.

Exit Popup Examples of Yes/No Forms

6. Coursera

Exit intent popup example: Coursera

Why this exit popup works: This bottom-of-screen popup uses your exit to signal a quick request. Coursera wants your help to learn how you heard about it. The writing is direct, quickly covering how long the survey will take and what it will ask.

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Exit Intent Popups to Collect Feedback

7. Everlane

Exit intent popup example: Everlane

Why this example works: This form offers a discount to attract subscribers. The addition of a simple form also helps them send you emails with the products you’re most likely to shop for.

8. thredUp

Exit intent popup example: thredUp

Why popups like this work: As you navigate this site there are many popups that aid in the buying process. Before you leave, they continue to personalize the website experience with a signup offer. The form is a simple way to save the information you’ve already shared.

Instead of intruding, this example feels like a natural part of the shopping process. It’s also a way to make it easier to shop with them in the future.

9. HEYMAEVE

 Exit intent popup example: HEYMAEVE

Why examples like this work: This form includes terms that fashion-savvy readers use. This helps HEYMAEVE give subscribers the looks they crave and also shows you the range of jewelry they offer.

These are the types of customer experiences that leave a good impression on leads, even if they don’t make a purchase. You’re offering them a personal experience. This may lead them to come back in the future or promote your business in their networks by word-of-mouth.

Customized Offer Exit Popup Examples

10. GQ

Exit intent popup example: GQ

Why this popup works: GQ uses the path you follow through their website to serve a custom offer based on what you seem most interested in. For example, clicking on Recommended and scanning the trends pulled up this GQ Daily form.

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The colors on the form highlight the choice they want you to choose.

11. Patagonia

Exit intent popup example: Patagonia

Why examples like this work: This exit example doesn’t segment users. But it improves the user experience by offering quick insights on sustainable clothing. Then they direct potential customers to a new and valuable resource.

The text also reassures you that you can keep shopping in their online store when you come back to the main site.

Contest Exit Popup Example

12. JewelScent

Exit intent popup example: JewelScent

Why this example works: JewelScent offers a contest that feels bright and fun because of the colors in the example. The directions are simple and to the point. It gives new customers a short game they weren’t expecting.

13. West Elm

Exit intent popup example: West Elm

Why popups like this work: This contest offer from West Elm makes your rest and relaxation the focus. It’s also time-specific, offering a way to soothe tired moms just a few weeks before Mother’s Day.

Exit Intent Popup Offer to Chat

14. M.M.LaFleur

 Exit intent popup example: M.M.LaFleur

Why examples like this work: This chat example offers you hints about how their stylists can help you find the right size and style for you. With this popup, they are anticipating a common barrier to buying online and showing you how to solve it.

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Exit Popup Examples for Closing Sales

You’re spending time and resources driving traffic to your site. But the average online shopping cart abandonment rate is 69.82%.

It can be tough to accept that most of your visitors get so close to making a purchase and then take off just before they cross the finish line.

These exit popups are prime examples of how to keep an attracted buyer on your site until they convert.

Cart Abandonment Exit Intent Popup Example

15. Rothy’s

Exit intent popup example: Rothy’s

Why this popup works: This cart abandonment exit popup is effective because it shows on the page the moment someone who has an item in their cart moves their mouse away from the site.

Not only does it remind visitors that they are leaving items in their shopping cart, but it offers an immediate discount and gives shoppers a chance to subscribe to the content they most want to see.

This is powerful because it shows you that the company values your opinions and feedback.

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Discount on Purchase Exit Intent Popup Example

16. Elaluz

Exit intent popup example: Elaluz

Why examples like this work: If you go to leave the Elaluz landing page an offer appears on the screen with a 15% off discount.

The coupon code influences purchase behavior. This example also requires an email address. This means that anyone who wants the code will share their email, whether they use the code that day or not.

17. Mochi Kids

Exit intent popup example: Mochi Kids

Why this exit popup works: This bold design uses fun typography, colors, and graphics to get your attention. With this example Mochi Kids isn’t just offering a discount, it’s showing you the kind of world their products can create for your kids.

18. The Sill

Exit intent popup example: The Sill

Why this popup example works: The image of healthy plants and the offer to “get the dirt” make sure that this example aligns with The Sill’s brand and products. It also offers an attractive discount.

19. CURLS

Exit intent popup example: CURLS

Why exit popups like this work: In addition to effective timing, this popup is located in an ideal spot — the center of the page, where a visitor on the page naturally has to move their cursor. The term “CURLista” in this example tells you that when you sign up you’ll be joining a community that cares about hair as much as you do.

20. Skullcandy

Exit intent popup example: Skullcandy

Why this popup works: It’s unique because it offers a surprise contest entry. Visitors know they’ll get 20% off if they subscribe, but they don’t know whether they’ll also win a special bicycle, which is exciting and enticing.

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21. Nguyen Coffee Supply

Exit intent popup example: Nguyen Coffee Supply

Why this popup works: This example doesn’t offer a discount in exchange for an email address. Instead, they make it clear that they want to offer you a discount before you leave their site. Then, they need your email address to give you the discount code.

This approach makes this example feel like it’s more about your needs than joining a mailing list.

Exclusive Offer Exit Intent Popup Example

22. Madewell

Exit intent popup example: Madewell

Why this example works: This example includes smart illustrations and eye-catching design. These additions make this form feel easy to read and fill out instead of overwhelming. The left column outlines the benefits of signing up, while also teasing the potential for more.

23. Mimochai

Exit intent popup example: Mimochai

Why popups like this work: Design details like the heart on the envelope make this example feel like a welcome surprise. The design stands out on the page but doesn’t feel intrusive.

Product Demo Exit Intent Popup Examples

24. Zendesk

Exit intent popup example: Zendesk

Why popups like this work: This example doesn’t waste any time. Instead, it covers everything their product offers in a quick snapshot to entice product demos. The headline tells you what you can do, then the supporting text tells you what problem their product solves.

The image shows the Zendesk dashboard. This makes it easy for a user to compare their dashboard to what they’re already using. All a prospect needs to do is click the button at the bottom to schedule a demo.

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Popup Examples That Add Urgency

25. Flamingo

Exit intent popup example: Flamingo

Why this popup works: This example does a great job of covering what you’ll need to know if you want to attend this valuable event. Besides making the deadline clear, the text and design show you exactly what you’ll save if you act quickly.

26. Codeacademy

Exit intent popup example: Codeacademy

Why this popup example works: This example uses different text sizes to emphasize what’s most important for you to read. It starts with a deadline, then tells you what you’ll get if you act soon. Next, it offers instructions so you don’t have any blockers that could stop you from signing up after you click the bright yellow button.

Exit Intent Popups That Suggest Related or Popular Products

27. Blavity

Exit intent popup example: Blavity

Why this exit popup works: This example uses a striking image and bold type to attract attention. The message boosts their brand. Plus the contrasting pink on the button with bold text clearly states what you should do if you want mobile content from Blavity.

Popup Examples for Overcoming Objections

28. TOMS

Exit intent popup example: Toms

Why this example works: Besides tackling shipping costs, which are the top reason that shoppers abandon online shopping carts, the image Toms uses in this example highlights their top product. This helps entice curious shoppers to keep looking.

29. Quince

Exit intent popup example: Quince

Why this popup works: This example makes a bold statement that you can’t ignore. Not just free shipping once, but free shipping on every order.

Free shipping is an important offer for online shoppers. But you don’t usually see anything about shipping until it’s time to check out. This makes it a smart thing to share in a popup.

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Increase Conversions With Exit Intent Pop-Ups

Exit intent pop-ups are a simple yet powerful marketing and lead generation strategy. Once you put them into action, you’ll be able to keep more readers on your website and increase conversions and revenue.

Your next step? Learning how to analyze and improve your results.

Editor’s note: This post was originally published in November 2021 and has been updated for comprehensiveness.

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2 Ways to Take Back the Power in Your Business: Part 2

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2 Ways to Take Back the Power in Your Business: Part 2

2 Ways to Take Back the Power in Your Business

Before we dive into the second way to assume power in your business, let’s revisit Part 1. 

Who informs your marketing strategy? 

YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below? 

  • Competitors: Their advertising and digital presence and seemingly never-ending budgets consume the landscape.
  • Colleagues: Their tried-and-true proven tactics or lessons learned.
  • Customers: Their calls, requests, and ideas. 

Considering any of the above is not bad, in fact, it can be very wise! However, listening quickly becomes devastating if it lends to their running our business or marketing department. 

It’s time we move from defense to offense, sitting in the driver’s seat rather than allowing any of the 3 Cs to control. 

It is one thing to learn from and entirely another to be controlled by. 

In Part 1, we explored how knowing what we want is critical to regaining power.

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1) Knowing what you want protects the bottom line.

2) Knowing what you want protects you from the 3 Cs. 

3) Knowing what you want protects you from running on auto-pilot.

You can read Part 1 here; in the meantime, let’s dive in! 

How to Regain Control of Your Business: Knowing Who You Are

Vertical alignment is a favorite concept of mine, coined over the last two years throughout my personal journey of knowing self. 

Consider the diagram below.

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Vertical alignment is the state of internal being centered with who you are at your core. 

Horizontal alignment is the state of external doing engaged with the world around you.

In a state of vertical alignment, your business operates from its core center, predicated on its mission, values, and brand. It is authentic and confident and cuts through the noise because it is entirely unique from every competitor in the market. 

From this vertical alignment, your business is positioned for horizontal alignment to fulfill the integrity of its intended services, instituted processes, and promised results. 

A strong brand is not only differentiated in the market by its vertical alignment but delivers consistently and reliably in terms of its products, offerings, and services and also in terms of the customer experience by its horizontal alignment. 

Let’s examine what knowing who you are looks like in application, as well as some habits to implement with your team to strengthen vertical alignment. 

1) Knowing who You are Protects You from Horizontal Voices. 

The strength of “Who We Are” predicates the ability to maintain vertical alignment when something threatens your stability. When a colleague proposes a tactic that is not aligned with your values. When the customer comes calling with ideas that will knock you off course as bandwidth is limited or the budget is tight. 

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I was on a call with a gal from my Mastermind when I mentioned a retreat I am excited to launch in the coming months. 

I shared that I was considering its positioning, given its curriculum is rooted in emotional intelligence (EQ) to inform personal brand development. The retreat serves C-Suite, but as EQ is not a common conversation among this audience, I was considering the best positioning. 

1713005765 14 2 Ways to Take Back the Power in Your Business1713005765 14 2 Ways to Take Back the Power in Your Business

She advised, “Sell them solely on the business aspects, and then sneak attack with the EQ when they’re at the retreat!” 

At first blush, it sounds reasonable. After all, there’s a reason why the phrase, “Sell the people what they want, give them what they need,” is popular.

Horizontal advice and counsel can produce a wealth of knowledge. However, we must always approach the horizontal landscape – the external – powered by vertical alignment – centered internally with the core of who we are. 

Upon considering my values of who I am and the vision of what I want for this event, I realized the lack of transparency is not in alignment with my values nor setting the right expectations for the experience.

Sure, maybe I would get more sales; however, my bottom line — what I want — is not just sales. I want transformation on an emotional level. I want C-Suite execs to leave powered from a place of emotional intelligence to decrease decisions made out of alignment with who they are or executing tactics rooted in guilt, not vision. 

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Ultimately, one of my core values is authenticity, and I must make business decisions accordingly. 

2) Knowing who You are Protects You from Reactivity.

Operating from vertical alignment maintains focus on the bottom line and the strategy to achieve it. From this position, you are protected from reacting to the horizontal pressures of the 3 Cs: Competitors, Colleagues, and Customers. 

This does not mean you do not adjust tactics or learn. 

1713005766 526 2 Ways to Take Back the Power in Your Business1713005766 526 2 Ways to Take Back the Power in Your Business

However, your approach to adjustments is proactive direction, not reactive deviations. To do this, consider the following questions:

First: How does their (any one of the 3 Cs) tactic measure against my proven track record of success?

If your colleague promotes adding newsletters to your strategy, lean in and ask, “Why?” 

  • What are their outcomes? 
  • What metrics are they tracking for success? 
  • What is their bottom line against yours? 
  • How do newsletters fit into their strategy and stage(s) of the customer journey? 

Always consider your historical track record of success first and foremost. 

Have you tried newsletters in the past? Is their audience different from yours? Why are newsletters good for them when they did not prove profitable for you? 

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Operate with your head up and your eyes open. 

Maintain focus on your bottom line and ask questions. Revisit your data, and don’t just take their word for it. 

2. Am I allocating time in my schedule?

I had coffee with the former CEO of Jiffy Lube, who built the empire that it is today. 

He could not emphasize more how critical it is to allocate time for thinking. Just being — not doing — and thinking about your business or department. 

1713005766 806 2 Ways to Take Back the Power in Your Business1713005766 806 2 Ways to Take Back the Power in Your Business

Especially for senior leaders or business owners, but even still for junior staff. 

The time and space to be fosters creative thinking, new ideas, and energy. Some of my best campaigns are conjured on a walk or in the shower. 

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Kasim Aslam, founder of the world’s #1 Google Ads agency and a dear friend of mine, is a machine when it comes to hacks and habits. He encouraged me to take an audit of my calendar over the last 30 days to assess how I spend time. 

“Create three buckets,” he said. “Organize them by the following:

  • Tasks that Generate Revenue
  • Tasks that Cost Me Money
  • Tasks that Didn’t Earn Anything”

He and I chatted after I completed this exercise, and I added one to the list: Tasks that are Life-Giving. 

Friends — if we are running empty, exhausted, or emotionally depleted, our creative and strategic wherewithal will be significantly diminished. We are holistic creatures and, therefore, must nurture our mind, body, soul, and spirit to maintain optimum capacity for impact. 

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I shared this hack with a friend of mine. Not only did she identify meetings that were costing her money and thus needed to be eliminated, but she also identified that particular meetings could actually turn revenue-generating! She spent a good amount of time each month facilitating introductions; now, she is adding Strategic Partnerships to her suite of services. 


ACTION: Analyze your calendar’s last 30-60 days against the list above. 

Include what is life-giving! 

How are you spending your time? What is the data showing you? Are you on the path to achieving what you want and living in alignment with who you want to be?

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Share with your team or business partner for the purpose of accountability, and implement practical changes accordingly. 


Finally, remember: If you will not protect your time, no one else will. 

3) Knowing who You are Protects You from Lack. 

“What are you proud of?” someone asked me last year. 

“Nothing!” I reply too quickly. “I know I’m not living up to my potential or operating in the full capacity I could be.” 

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They looked at me in shock. “You need to read The Gap And The Gain.”

I silently rolled my eyes.

I already knew the premise of the book, or I thought I did. I mused: My vision is so big, and I have so much to accomplish. The thought of solely focusing on “my wins” sounded like an excuse to abdicate personal responsibility. 

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But I acquiesced. 

The premise of this book is to measure one’s self from where they started and the success from that place to where they are today — the gains — rather than from where they hope to get and the seemingly never-ending distance — the gap.

Ultimately, Dr. Benjamin Hardy and Dan Sullivan encourage changing perspectives to assign success, considering the starting point rather than the destination.

The book opens with the following story:

Dan Jensen was an Olympic speed skater, notably the fastest in the world. But in each game spanning a decade, Jansen could not catch a break. “Flukes” — even tragedy with the death of his sister in the early morning of the 1988 Olympics — continued to disrupt the prediction of him being favored as the winner. 

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The 1994 Olympics were the last of his career. He had one more shot.

Preceding his last Olympics in 1994, Jansen adjusted his mindset. He focused on every single person who invested in him, leading to this moment. He considered just how very lucky he was to even participate in the first place. He thought about his love for the sport itself, all of which led to an overwhelming realization of just how much he had gained throughout his life.

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He raced the 1994 Olympic games differently, as his mindset powering every stride was one of confidence and gratitude — predicated on the gains rather than the gap in his life. 

This race secured him his first and only gold medal and broke a world record, simultaneously proving one of the most emotional wins in Olympic history. 

Friends, knowing who we are on the personal and professional level, can protect us from those voices of shame or guilt that creep in. 


PERSONAL ACTION: Create two columns. On one side, create a list of where you were when you started your business or your position at your company. Include skills and networks and even feelings about where you were in life. On the other side, outline where you are today. 

Look at how far you’ve come. 

COMPANY ACTION: Implement a quarterly meeting to review the past three months. Where did you start? Where are you now? 

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Celebrate the gain!

Only from this place of gain mindset, can you create goals for the next quarter predicated on where you are today.


Ultimately, my hope for you is that you deliver exceptional and memorable experiences laced with empathy toward the customer (horizontally aligned) yet powered by the authenticity of the brand (vertically aligned). 

Aligning vertically maintains our focus on the bottom line and powers horizontal fulfillment. 

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Granted, there will be strategic times and seasons for adjustment; however, these changes are to be made on the heels of consulting who we are as a brand — not in reaction to the horizontal landscape of what is the latest and greatest in the industry. 

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In Conclusion…

Taking back control of your business and marketing strategies requires a conscious effort to resist external pressures and realign with what you want and who you are.

Final thoughts as we wrap up: 

First, identify the root issue(s).

Consider which of the 3 Cs holds the most power: be it competition, colleagues, or customers.

Second, align vertically.

Vertical alignment facilitates individuality in the market and ensures you — and I — stand out and shine while serving our customers well. 

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Third, keep the bottom line in view.

Implement a routine that keeps you and your team focused on what matters most, and then create the cascading strategy necessary to accomplish it. 

Fourth, maintain your mindsets.

Who You Are includes values for the internal culture. Guide your team in acknowledging the progress made along the way and embracing the gains to operate from a position of strength and confidence.

Fifth, maintain humility.

I cannot emphasize enough the importance of humility and being open to what others are doing. However, horizontal alignment must come after vertical alignment. Otherwise, we will be at the mercy of the whims and fads of everyone around us. Humility allows us to be open to external inputs and vertically aligned at the same time.

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Buckle up, friends! It’s time to take back the wheel and drive our businesses forward. 

The power lies with you and me.


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Roundel Media Studio: What to Expect From Target’s New Self-Service Platform

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Roundel-media-studio-featured-image

Commerce


By Tinuiti Team

Roundel™ Media Studio (RMS) has arrived, revolutionizing Target’s advertising game. This self-service platform offers seamless activation, management, and analysis of Target Product Ads, with more solutions on the horizon.

Powered by first-party data from both in-store and online shoppers, RMS provides new audience insights. Coupled with Target’s new loyalty program, Circle 360, advertisers gain precision targeting like never before.

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But Target isn’t stopping there. With the rollout of a paid membership program on April 7th, bundling Target Circle, the Circle Card, and Shipt delivery, Target is elevating its media and membership offerings to rival the likes of Walmart and Amazon.

Curious to learn more? We sat down with our experts at Tinuiti to dive deeper into the potential implications of this platform for brands and advertisers alike.

What is Roundel Media Studio?

Roundel™ Media Studio is an integrated platform that consolidates various solutions and tools offered by Roundel™. At its core, it kicks off with our sponsored product ads, known as Target Product Ads by Roundel™.

example of target roundel ad
Example of Target Product Ads by Roundel™
Image Source: Target.com

This comprehensive platform grants access to the complete range of Target Product Ad placements, featuring tailored slots like “More to Consider” and “Frequently Bought Together” to enhance relevance and personalization.

Moreover, Roundel™ Media Studio operates without any DSP or access fees for Target Product Ads, ensuring that your media budget is optimized to deliver greater efficiency, more clicks, and ultimately, increased sales.

“One of the larger benefits of the transition is that advertisers have an opportunity to capitalize on the additional dollars saved by switching to RMS. Without the 20% fee, brands can re-invest those funds to scale campaigns or optimize budgets, all without having to allocate more funds which drives better results. Roundel™ is putting more control in the hands of advertisers by introducing this new self-service platform.”

– Averie Lynch, Specialist, Strategic Services at Tinuiti

To summarize, key benefits of using RMS include:

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  • No Access or DSP Fees
  • All Target Product Ads Inventory
  • 1st Price Auction with Existing Floor Prices
  • Closed Loop Sales & Attribution
  • Billing via Criteo Insertion Order
  • Access Using Partners Online

How to access Roundel Media Studio 

According to Target, there’s 3 steps to access Roundel™ Media Studio:

Step 1. Check that you have a Partners Online (POL) account for access. Don’t have one? Reach out to your POL admin to get set up with an account (reach out if you need help locating your organization’s admin). 

Step 2. Once you have gotten access to POL, reach out to your Roundel representative who will grant you access to the platform. 

Step 3. Users can access Roundel™ Media Studio in 2 ways:

Roundel Media Studio Best Practices

Target offers a variety of tips on how to best leverage their latest offering to drive performance. 

Let’s take a look at the latest best practices for strategies such as maximizing efficiency or driving sales revenue. 

Recommended bidding tactics for maximizing efficiency:

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  • Set your line-item optimizer to Revenue for the highest return on ad spend (ROAS) or to Conversions for the lowest Cost per Order (CPO).
  • Since the Revenue and Conversions optimizers modulate the CPC you enter to maximize performance, it is useful to set a CPC cap to make sure that your bid will not exceed the maximum amount you wish to pay. The CPC cap should always remain at least 30% above the bid you enter to allow the engine to optimize effectively.
  • Set your bids competitively to balance scale and performance (ROAS or CPO) targets.
  • Optimize bids with respect to your CPO targets: lower CPCs slightly to increase efficiency, or raise them to increase scale

Recommended bidding tactics for maximizing sales revenue:

  • Set the line-item optimizer to Revenue.
  • Set bids to maximize scale and competitiveness while staying above KPI thresholds. Since the Revenue optimizer modulates the CPC you enter to maximize performance, it is useful to set a CPC cap to make sure that your bid will not exceed the maximum amount you wish to pay.
  • Adjust your bids progressively and preferably at the product level: filter the top products by Spend and then slightly reduce any bids that have a ROAS below your threshold.
  • In general, slightly lower CPC to increase efficiency or raise CPC to increase win rates and therefore increase sell-through.

Takeaways & Next Steps

This is just the start for RMS. In the future, Tinuiti will continue its partnership with Roundel to refine features and introduce additional ad types and functionalities.

When exploring any new advertising opportunity, the best results are typically realized when partnering with a performance marketing agency that understands the unique landscape. Our team boasts years of hands-on experience advertising in new and established marketplaces, including Amazon, Walmart, and Target. Working directly with Roundel, we ensure our clients’ ads harness the full functionality and features Target has to offer, with results-oriented scalability baked in.

Ready to learn more about how we can help your brand? Reach out to us today!

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MARKETING

Unlocking the Power of AI Transcription for Enhanced Content Marketing Strategies

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Unlocking the Power of AI Transcription for Enhanced Content Marketing Strategies

Have you noticed how artificial intelligence (AI) is slowly integrating into, well, everything? Then it won’t surprise you to hear that it’s also infiltrated content marketing.

How can AI enhance your content marketing? Through AI transcription.

Want to learn how?

Why AI Transcription is Revolutionary

AI transcription is transforming the way we access and interact with information. Here’s how it’s changing the game:

Rapid Content Transformation

Imagine turning a one-hour podcast or webinar into a comprehensive text document in minutes.

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AI transcription allows for quick conversion of long-form audio and video content, making it a breeze to repurpose these materials into articles, blogs, or reports.

This means you’re spending a lot less time working on making your content as accessible as possible—the AI is doing it for you—and more time on simply creating new content.

Inclusivity and Accessibility

By providing a text version of audio and video content, AI transcription breaks down barriers for people with hearing impairments. This widens your audience.

It also aids non-native speakers in understanding the content better by allowing them to read along, improving comprehension and engagement.

Content Amplification

With AI transcription, a single piece of content can be repurposed into a multitude of formats.

For example, a transcribed interview can be used to create an in-depth blog post, several engaging social media posts, and even quotes for infographics. This not only amplifies your content’s reach but also maximizes the return on investment for every piece of content created.

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SEO Benefits

Transcripts can be a goldmine for SEO. They are rich in keywords spoken naturally during conversations. Including these transcripts on your website or blog can significantly improve your search engine ranking by providing more content for search engines to index.

Real-Time Engagement

With real-time transcription services, audiences can follow along with live events, like conferences or webinars, through captions. This enhances the interactive experience and viewers don’t miss out on important information.

AI transcription is revolutionary because it democratizes content, making it accessible and usable in a variety of formats. It caters to a global audience, and multiplies the impact of the original content, all while improving SEO and user engagement.

Integrating AI Successfully

To truly tap into the power of AI transcription, you need a game plan. It starts with picking the right AI transcription service—one that’s not only accurate but also savvy with the lingo of your field.

Here’s how you can integrate AI transcription into your workflow like a pro:

Record Quality Content

The clearer your audio or video recording, the better your transcription will be. Invest in good recording equipment, minimize background noise, and ensure speakers articulate clearly. Think of it as laying the groundwork for flawless transcription.

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Transcribe with AI

Once you have your high-quality recording, it’s time to let the AI work its magic. Upload your file to AI technology like Clipto and let it transform your spoken words into written text. This step is where the tech shines, turning hours of audio into text in minutes.

Edit and Polish

AI is smart, but it’s not perfect. Review the transcript for any errors or awkward phrasings. Adjust any text you need to. This editing process ensures the final product is not only accurate but also engaging and readable.

Incorporate into Your Strategy

Now that you have your polished transcript, use it to upgrade your marketing materials. Transcripts can be repurposed into blog posts, social media content, eBooks, or even used to enhance video and podcast SEO by providing searchable text.

AI transcription is  a dynamic tool that can extend your capabilities. By treating AI as a collaborative partner, you can enhance your content marketing efforts, making your message clearer, more accessible, and far-reaching. Integrating AI transcription allows you to engage with your audience on multiple levels.

Spicing Up Your Content with AI Transcription

Let’s get real—AI transcription is more than just a fancy way of turning chatter into text. It’s a secret weapon in your content marketing arsenal.

Boosting Quality and Nailing Relevance

Think about it: when you transcribe your audio and video goodies, you’re capturing every little detail and nuance that might have slipped by unnoticed. Here’s the scoop:

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  • Accuracy is Key: With AI, you can nail the exactness of your content, catching the subtle hints and expressions that give it flavor.
  • SEO Magic: Those transcripts are like SEO gold, stuffed with keywords that naturally pop up in conversation, giving your site’s visibility a hearty push.

And the cherry on top? AI transcription can sort out the big themes in your content, keeping your marketing vibe consistent and spot-on across all platforms.

Digging into Data

Now, here comes the detective work. AI transcription lays out all the juicy data about what your audience loves (and doesn’t). With this goldmine of info, you can:

  • Analyze Engagement: Spot the hotspots in your videos or podcasts where people hang on every word—and where they hit the fast-forward button. This insight is like a roadmap to your audience’s heart.
  • Strategize with Confidence: Armed with data, you can tweak your topics, amp up engagement, and keep your audience coming back for more.

So, by turning your spoken content into text, you’re not just filling up space. You’re diving deep into the analytics pool for a smarter, more data-driven approach to content marketing. It’s about getting down to the nitty-gritty of what your audience really likes, making every word you publish count.

Bottom Line

It’s clear that AI transcription is not just a fleeting trend but a robust ally in the realm of content marketing. Equipped with tools to make your message not only heard but felt across the globe.

From crafting precision-packed text that search engines adore to unveiling layers of audience insights waiting to be explored, AI transcription is your go-to for making every piece of content count.

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