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Why You Need Them + 6 Easy Steps to Create One

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Why You Need Them + 6 Easy Steps to Create One

Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your image without your authorization and is purporting your work as their own.

Creating a watermark would help protect you against this common issue and help you with your brand recognition. In this article, you’ll learn about the type of watermarks that exist and how to create your own.

Typically, a watermark has its opacity set to 50% or less. If it’s too bold and opaque, it can distract viewers from noticing other details in the content. However, if it’s too transparent, it will easily be ignored.

The opacity will depend on the type of image you have and its purpose. For instance, photographers and videographers will go for a higher lower opacity because every detail of their image matters. They’re also more likely to place the watermark at the bottom of the corner of an image.

For a brand sharing content marketing tips, the watermark will likely be very opaque and placed prominently on the asset for easy recognition.

Types of Watermarks

There are two types of watermarks: visible and digital. They’re used for different purposes by different users.

A visible watermark is what most people think of when we use the term. It refers to a visible stamp, usually a logo, phrase, or pattern, that has been superimposed on an image. Content creators use this type most frequently to prevent theft and help their brand recognition.

A digital watermark, on the other hand, isn’t visible to the naked eye. Instead, the watermark is embedded into the data of the image. While this can also be used by content creators, it’s used more often by banking institutions and news organizations to authenticate media and identify its source.

Why are watermarks important?

Online, particularly on social media, content creators and brands don’t have many reliable resources to protect them against theft. Someone can easily take a screenshot or screenshot work from another user and post it as their own.

While most social media sites do offer reporting tools, there is still a lot of work to be done to protect users online against copyright infringement. One of the few social channels where repercussions are seemingly swift is YouTube, where the use of music and videos is closely moderated.

watermark example

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As a result, a watermark can help you protect your work. It’s not foolproof but it does offer a layer of security.

Brand Recognition

On social media, content can take off at any time.

If you’re lucky enough to go viral, it’s likely that other pages will repost your content. You want to make sure your content has something identifiable to lead users back to your page.

Reaching a larger audience is also a great opportunity to get your brand out there and build your brand recognition.

Watermark Examples

Adobe

To prevent the illegal download of its creative assets, Adobe adds watermarks to every image a user previews. adobe watermark example

Notice that they use two types of watermarks: One located across the entire image in gray with the words “Adobe Stock” and another on the bottom left corner in black.

This allows users to easily preview the image without using it before purchase.

Buzz Media Agency

This media agency uses watermarks in an Instagram post to share their work without the risk of another user stealing it without proper attribution.

buzz media agency watermark example

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You’ll notice that their watermark is their logo, which makes it easy for users to find them if the image is shared on the platform or anywhere else.

In addition, it’s noticeable without taking the attention away from the other elements in the image.

PR Girl Manifesto

This brand uses a more modern approach to watermarking, one that many companies leverage when posting engaging, shareable content on social media.

watermark example pr girl manifesto

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In this case, there are a few things that are different from your average watermark:

  • The opacity is at 100%, making it very visible. However, it’s balanced by small font size.
  • It’s not a logo or pattern, it’s the page’s Instagram handle instead.

When marketing content on social media, watermarking this way is always a good idea. It keeps your brand at the center and makes it easy for users to find your profile.

How to Create a Watermark

There are many ways to create a watermark. As such, the method you use will depend on the tools you have available and the type of asset you want to watermark.

The most popular tools to create a watermark are:

Because Canva is the most accessible option, let’s cover how to make a watermark with this tool.

  1. Visit Canva.com and create an account.

  2. Select a template type or create a custom template.

    how to create a watermark on Canva step 2: Canva homepage

  3. Create your watermark and select your desired opacity.

    how to create a watermark on Canva step 3: watermark creation

  4. Once you’re done creating your watermark, click “Share” on the top right corner. Then, select “Download.”

    how to create a watermark on Canva step 4: Menu sidebar with download button

  5. Check “transparent background” and download your watermark.

    how to create a watermark on Canva step 5: Menu sidebar with "transparent background" selected
    Note: This feature is only available on Canva Pro. To complete this step for free, download the image then visit removebg.com to upload your image and remove the background for free.

  6. Use your watermark on videos, images, and other content.

watermark added to a video

There you have it! Creating a watermark is a preventative measure that can help you both protect your creative assets and help you build brand recognition.

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MARKETING

How to Cure “Lonely Marketer Syndrome”

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How to Cure "Lonely Marketer Syndrome"

If you feel lonely as a digital marketer, you are not alone.

According to an ongoing survey conducted by CareerExplorer, marketing managers rate their career happiness at 3.1 out of 5 stars, which puts them at the bottom 40% of careers.

Why would a job that involves the most entertaining and fun aspects of business, that being growth, change, and interaction between business and customer, lead to such an unsatisfactory rating?

Further, how could a job that is perfectly suited for remote working still rate so low?

Why Marketers Are Unhappy

There are lots of reasons why someone could be unhappy with their job, but for now, let’s focus on the five core factors that generated a 3.1 star rating for marketing management. We’ll expand it a bit to accommodate soloprenuers/consultants and marketing agency owners as well:

  • Compensation & Revenue
  • Meaningfulness
  • Personality Fit
  • Work Environment
  • Skill Utilization

Marketing Compensation & Revenue

Marketing Managers aren’t happy with their salary, even though they rate very high according to CareerExplorer’s survey. With an average of $135,000, marketing managers are the highest among similar careers like management consultants, investment fund managers, online merchants, operation managers, advertising managers, human resource managers, and project managers.

On the marketing business side, marketing agency revenue has continued to increase as well. According to Statista, digital advertising agency revenue grew from $5.69 billion in 2012 to $30.6 billion in 2022, an increase of 437% over 20 years (22% average annual increase).

Even so, they’re not happy!

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Meaningfulness

Do marketing managers find their work meaningful? Most of them don’t according to the survey. They ranked meaningfulness at 2.7 out of 5 stars.

Personality Fit

How about the personality fit of people who are marketing managers? According to the survey, marketing managers rank fit as 3.8 out of 5 stars. Not bad considering! Still not great.

Work Environment

What about the work environment of marketing managers? That’s not bad as well, with a rating of 3.5 out of 5 stars. Even so, it could be better.

Skill Utilization

Finally, let’s talk about skill utilization. Do marketing managers feel that they’re using their skills to an adequate degree? They have skill utilization a 3.5 out of 5 stars. Again, not bad but not great either.

Overall, marketing professionals are missing on a lot of the key factors that lead to job and life satisfaction. Could there be a root cause for the disconnection?

Why the Marketing Profession is Awesome

We now have some insights into why the marketing profession may not be ideal, now let’s examine why it’s a really, really good job for some people. Let’s use those same survey factors to discuss.

Marketing Compensation & Revenue

Marketers make GOOD money. The survey by CareerExplorer said $135,000 average, which sounded high to me, however, Salary.com confirmed the range with the median being $113,582. No matter how you look at it, that is a great paycheck.

Meaningfulness

This is an abstract measure, but I think marketers have a huge opportunity to find meaning in marketing. Your job directly impacts the success of businesses. Businesses provide goods and services for their customers, while also providing paychecks for 47.5% of the population of the USA. What’s more meaningful than helping 58.9 million people to get paychecks?

Personality Fit

The marketing profession is perfect for people who like networking, extroverts that like building relationships, number-heads who love analytics, creatives who like constantly creating new media, attention-seekers who love interacting with audiences, and business people who like money. If your personality fits into any of those groups, you can find a good fit with marketing.

Work Environment

Marketers to work pretty much anywhere, PLUS there are tons of networking groups, expos, masterminds, courses, and other events to attend all year long all over the planet. You can work from home, work at an office, travel to clients’ locations, or take your laptop to the beach. A marketer can create their own work environment if they want to!

Skill Utilization

Few professions utilize a more dynamic list of skills than marketing. From technical to analytical to creative to relational, marketing requires the utilization of vast, complex, and evolving skillsets. You will never get bored with a marketing career because you never know what you’re going to need to know next. Better yet, you have the opportunity to create entirely new skillsets that no one has even considered before!

Loneliness is Bad for Productivity

With all that said, why are marketers still unhappy? I believe that the majority of marketers are more socially-minded than your average person. They crave connection between people. That could be connection with other marketers, connection between companies and their customers, and connection between owners and marketing professionals.

Problem is that since marketers can work anywhere, they often default to working remotely. As of mid-2022, Linkedin reported that jobs offering “remote work” increased 457% year over year. Remote working for marketing roles working remotely increased 177% in just the first half of 2022.

What do you get when you have primarily “social” people working remotely? You get lonely, and loneliness hurts productivity, creativity, and health.

Research by Dr. Vivek Murthy showed that loneliness and depression cost employers $44 billion a year. A study of remote workers found that one in five said “loneliness” was their biggest struggle.

So, while marketers are generally well paid and provided with challenging work that engages their personalities, they are faced with loneliness which greatly impairs work satisfaction. How do we fix the issue?

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How to Fix Lonely Marketer Syndrome

The fix may seem obvious, but it is usually missed or approached too casually in most cases. Marketers need to become part of marketing communities. Not just any communities however, the ones that will truly impact their business and mindset will have the following characteristics:

#1: Formal Education Systems

Ideally, your community should have a proven set of frameworks that other marketers (preferably hundreds or even thousands) have used to succeed.

#2: In-Person & Online Events

Online events are great, but if there is no planned in-person event, you’re going to be missing an important part of connecting with others: seeing them “for real.” Your new community should have plans for in-person meeting opportunities, even if it’s just once a year.

#3: Broad & Narrow Specialty Groups

If you can find a network with a significant amount of people in your specific marketing niche, great! Just note that they should also be connected to broader topics so that you can learn more about interacting with entire marketing teams, not just people do the exact same work as you do.

#4: An Established History

Brand new groups are great, but there’s nothing worse than committing to a brand and having it disappear on you. Ideally, look for marketer communities that have been around for at least 5 years, but preferably longer.

#5: A Hierarchy for Ascension

The best communities provide opportunities for their members to grow and contribute, with the possibility of becoming a thought-leader, teacher, or contributor to the knowledge contained within an organization. Look for groups that have positions, awards, and prizes for top community members.

Where to Find the Right Marketer Community

Lucky for you, you’re already on the right website! DigitalMarketer has been growing their marketer community since 2008. With over 120,000 marketers completing courses, thousands of contributors, and over 1 million email subscribers, DigitalMarketer is the community of choice for marketers in over 60 different countries.

Whether you’re a beginner looking for your first certification with a Lab Membership, an agency owner looking to scale with our Certified Partner network, or a successful business owner looking to scale with the M3 Mastermind, DigitalMarketer is the place to be.

Beat Lonely Marketer Syndrome and join us today!


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