When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site...
Websites, like any asset, can become more valuable over time. A website can appreciate, or it can depreciate. To get a high-value website to appreciate even...
Updated April 21, 2022 No matter how far you’ve come in your content marketing career, you might wish you understood specific strategies, tactics, or skills more deeply....
Enterprise CDP ActionIQ has announced a partnership with data collaboration and clean room provider InfoSum to enable brands and publishers to enrich their own first-party data...
There’s something we don’t often talk about in martech: the growing disconnect between martech leaders and practitioners. Many practitioners, the ones managing technology day-to-day, are working...
Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Nearly half of consumers are...
Structured data is the code on your website that explains and organizes the content on the page. The image below is an example of structured data.
“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer,...
As a creative person, you don’t want to be stuck doing the same routine tasks day after day at work. And you shouldn’t. There are plenty...
Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. Thankfully, there are different types of technologies available to make...