To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client...
When you’re calculating the average for a set of values, you’re generally working with values that have the same weight and importance.
Working from home has blurred the line between work and personal time, creating a new buyer persona, according to a new Microsoft report. They’re calling it...
As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal...
Vendors, analysts, and industry trades have heralded the Customer Data Platform (CDP) as a panacea for the seemingly impossible task of collecting and unifying data from...
When it comes to business, the old adage “You’ve got to spend money to make money,” couldn’t be more true. Aside from the financial outlay to...
There are at least three huge mutual benefits to performing a comprehensive data-driven SEO analysis of a new client’s website. First, your digital agency shows off...
Writing is a little like working out for me – I don’t love it, but I love having written. I feel the same about technology. I...
A pandemic wasn’t really something any marketer could have predicted. Yet here we are, with COVID-19 still shaping our realities, making the shift from traditional to...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
