MARKETING
9 Creative Industry Careers to Pursue in 2022
As a creative person, you don’t want to be stuck doing the same routine tasks day after day at work. And you shouldn’t. There are plenty of creative jobs available, and some of them may have never occurred to you.
According to statistics, the creative industries employ approximately 30 million people and account for 3% of global GDP, employing more young people (aged 15-29) than any other sector.
Since there are so many options, we will select a few creativity-based careers that will be very popular in 2022. Everyone will find something to their liking. So, without further ado, let’s get started.
Video Editor
If you love watching movies and especially if you’ve ever wondered what it would be like to make one, video editing might be a perfect fit for you. Video editors are in quite high demand these days since they are needed for both old media (TV and movies) and new ones (Youtube and social media). You will be in charge of delivering the end product from the raw footage and the director’s vision.
Video Game Designer
The ever-growing industry of video games is always on the lookout for new talent. And video game designers play a key role in this industry. This is a broad term that covers all aspects of video game development, from gameplay and graphics to story development.
Makeup Artist
Makeup artists are another crucial role in today’s creative industries. They are vital to making others look their best, be it in front of a camera or in live events. There are also some exciting opportunities for makeup artists working in the film industry. Additionally, there are a lot of freelance opportunities in giving classes on how to do makeup both in person and over social media.
Art Director
Art directors, similarly to their film counterparts, are responsible for bringing artistic visions to fruition and making sure that all the pieces fit. They usually oversee the visual design of a product, which can be a publication or another piece of media or production.
Essentially, art directors are storytellers and are responsible for conveying the message of their work through the use of color, visual layout, graphics, etc. They are key for the advertising industry since they usually create and guide the brand of a product or company.
Voice Actor
Voice acting is an often overlooked choice of work in the creative industry. It is quite rewarding and diverse. The work involves various opportunities, from grom giving life to an animated character with your own voice to doing explainer videos. Voice actors are also needed for simpler things such as narrating the names of public transport stations, for example. In many projects, you might be allowed immense creative freedom and can use your vocal tone and inflection to convey emotion.
Event Planner
An event planner has to be a jack of all trades, as this line of work is quite diverse and requires you to deal with a plethora of problems that require quick thinking to be solved. Event planners help with organizing large events like weddings, conferences, and parties. Tasks range from planning entertainment, finding venues, catering, and sometimes even dealing with permits or other bureaucratic issues.
Photographer
Photographers are an integral part of the creative industries, and their work is interwoven with the rest. From journalistic photographs to freelance artists, they capture the best moments for a publication or create pieces of art. Key skills needed to be successful are understanding composition and lighting to create compelling visuals. Those who choose this path will have the opportunity to work in the most diverse settings.
Social Media Manager
This career path didn’t even exist a decade ago, but in a very short time, social media managers have skyrocketed to one of the most important positions in marketing. Social media managers are in charge of representing a company across the ever-broadening space of social channels. This includes creating content for various social platforms, creating campaigns to increase traffic, tracking brand mentions, responding to comments, etc.
These experts are crucial for businesses who want to enhance their online presence, strengthen their brand, and build trust with their target audiences on social media. They need to use their skills to navigate social networks to maximum advantage for a brand, ultimately boosting brand awareness, website traffic, and even conversions.
Advertising Manager
Advertising managers are probably the oldest of the sales creative careers. In a nutshell, these professionals are in charge of finding new ways to bring your product to the customer. Other than creating a general direction for your ad campaigns, they also have to have a hands-on approach to make sure that all the pieces of the puzzle fit. That’s why they’re also involved in parts of the artistic process when creating commercials, from scriptwriting to post-production.
In Closing
We hope you find what you’re looking for among the nine creative careers we’ve singled out. There are plenty more, so if you don’t see anything that piques your interest, look further. You’ll find the one that’s right for you. Good luck in pursuing your dream job!
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MARKETING
Trends in Content Localization – Moz
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.
Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.
Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.
MARKETING
How AI Is Redefining Startup GTM Strategy
MARKETING
More promotions and more layoffs
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.
The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.
Dig deeper: How to overcome marketing budget cuts and hiring freezes
Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643.
Here are the median salaries by role:
- Senior management $199,653
- Director $157,776
- Manager $99,510
- Staff $89,126
Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.
One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%).
Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.
Dig deeper: Skills-based hiring for modern marketing teams
Employee turnover
In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”
Men and Women
This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.
In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.
Methodology
The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents.
Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.
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