Can we please come up with some better terminology for the concept of “link bait”? For me, it conjures up thoughts of those evil bait-and-switch advertising...
In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Kath Pay has spent,...
In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content...
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Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands that want to engage potential customers...
AI has already made an impact in the marketing content industry, with AI-generated content filling in the gaps for all kinds of assets, from...
Have you ever hunted Pokemon with Pokemon Go or used face filters while talking on Facetime? You may not have realized it, but these are some...
To no one’s surprise, consumers spend an inordinate time viewing, reading, and scrolling content. In the U.S., they spend over 12 hours a day consuming digital...
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The one thing that...
HubSpot’s monthly blog traffic flattened in 2017, and the culprit was relying on our intuition to determine our audience’s preferences. We pivoted to organic search, which...
Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through...