Here’s a fun weekend exercise. Round up 10 marketing executives and ask them if they consider themselves customer-driven. I would bet that nine out of 10...
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The promised...
The way that marketers are using QR codes in advertising has changed with the evolving media landscape, so a refresh of QR code strategies is due....
Rapid prototyping, which has been around since the 1980s, is the process of creating a scale model of your product using computer-aided design and manufacturing techniques....
A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. Our...
Do you feel like you could be doing more for your business with your Instagram account? You are probably right. Instagram is full of people from all...
In the workplace, each employee may have their own tasks and targets, but together, you are all working toward the same end goal. But with so...
Spotify announced the acquisition of podcast advertising measurement service Podsights, as well as Chartable, a podcast analytics platform. The move aims at boosting measurement, attribution and...
In the vast world of marketing technology (MarTech), there are two main types of solutions. Those that are uber-specific, zeroing in on doing one particular thing...
It’s time to start planning your marketing strategy for the next year. To do this, it is necessary to evaluate all last year’s data and set...
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