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How to Improve Your Communication Skills in 5 Simple Steps

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How to Improve Your Communication Skills in 5 Simple Steps

In the workplace, each employee may have their own tasks and targets, but together, you are all working toward the same end goal.

But with so many different people coming together, there’s bound to be some friction on how to implement ideas and strategies best. The key to helping your team succeed is communication.

Communication is a collaborative effort, and everyone can stand to work on their communication skills. While some workers may feel shy and won’t share their brilliant ideas, other team members may struggle to see or understand different points of view.

No matter where you are with your communication skills, you can improve them with five simple steps, leading to a more collaborative and productive team.

How to Improve Communication Skills in the Workplace

5 simple ways to improve communication skillsImproving communication skills in the workplace can involve many different elements. Whether you want to be a better listener or check in with each employee, there are several ways to help your team communicate more effectively with each other. Here are five easy ways to start bettering your communication skills.

1. Be an active listener.

Are you truly listening to your team members? If you’re doodling away in a meeting, writing emails during a Zoom call, or interrupting with your own ideas or solutions, you’re not actively listening. Luckily, there are plenty of ways to improve your listening skills to ensure your co-workers feel heard.

  • Make eye contact when others are speaking.
  • Put away distractions. You can take notes, but don’t doodle, send emails, or type out texts when someone is trying to speak with you.
  • Pay attention to the other person’s tone and body language.
  • Hold your thoughts until the person is completely done speaking. When it is your turn, respond appropriately and reflect back the information just shared with you to show your attentiveness.
  • Nod and smile as appropriate while the other person is talking. If possible, try to avoid tugging at your hair, fingers, or other nearby objects.
  • Don’t plan out what to say next in your head. You can quickly become consumed by these thoughts and miss what the other person is saying.
  • Hold judgments and opinions to yourself. Avoid jumping to conclusions, and instead, let the person share everything they have to say.
  • Once the person has finished speaking, ask questions to clarify any points you are unsure about.

2. Hold effective meetings.

If you just start adding meetings to the calendar every other day, you’re probably going to have a lot of groaning and grumbling employees. Improving communication doesn’t mean hosting more meetings. The trick is to host efficient and meaningful meetings instead.

  • First thing’s first. Determine what meetings are necessary, and which ones would be better off as emails. Wasting time in unproductive meetings leaves employees with less time and energy to get their essential tasks completed.
  • Create outlines for each meeting. This helps keep everyone on topic, and you can divert back to the outline any time the conversation starts to stray.
  • Invite only the people who truly need to attend the meeting. While communication company-wide is important, it’s counterproductive to invite people to a meeting who have no need to be there. If there are a few points that pertain to someone, but they don’t need to be there for the whole meeting, invite them to attend and start with those points. Better yet, send it in an email.
  • Leave the meeting with defined action items. This helps make the meeting worthwhile.
  • Follow up with the team after the meeting. Send notes on what the meeting covered, and end with the action items expected of the team.

3. Explain the why.

When you ask an employee to start doing research for a new project or download reports, try explaining why you’re asking them to do the task. You may ask an employee to download reports for something they worked on last month.

With no explanation, they may worry that their performance was poor and they are in trouble when really you just want to apply the numbers to a new company initiative you’re working toward. 

Regardless of the task and reason, share why you are asking for certain things. This can also help avoid misunderstandings and miscommunications among the team.

4. Check-in with employees.

Even if you have an open-door policy that invites employees to speak their minds to you at any time, not everyone will take advantage of this open communication line. Some employees may feel nervous to share their thoughts or prefer to keep to themselves.

Host one-on-one meetings periodically, perhaps once a month or per quarter, to check in with each team member. Ask them about the progress on their tasks, check if they are feeling overwhelmed, and invite them to share their ideas and goals.

5. Ask for feedback.

Communication is a two-way street. In addition to leading productive meetings and checking in with employees on their tasks and project progress, you should also welcome feedback on your own performance and the company as a whole.

This can happen during one-on-one meetings, or offer regular surveys for employees to fill out. Offer an option to submit feedback anonymously as well, which can help some employees feel more comfortable speaking up.

When you receive feedback, don’t just push it to the side and forget about it. Make an action plan to work on improving your own weaknesses. If you receive feedback that applies to the company, make sure to share that information with your management as well.

Additional Options for Better Communication Skills

While these five steps are a great place to start, there are other ways to boost communication skills in the workplace. Utilize technology, such as Google Chat or Slack, to create communication channels.

If you do use an app or other communication tools, consider applying limits to when those lines are open. Constant 3 a.m. messages about a work project can lead many employees to feel burnt out if they can never switch off from work mode.

Ask your co-workers about their communication preferences, too. Surely there will be times where you have to have a meeting for everyone, but keep communication preferences in mind when you need to reach out to just one or two people. Some people retain information best when they can read it in an email, while others prefer to talk out ideas in person.

When you’re establishing effective communication among your team, make sure you include everyone. Of course, you only want to loop people into an email when it is relevant to them, but as a whole, include everyone — even if they aren’t in your section of the office or even in the same city — in your communication policies.

Finally, consider establishing an open-door policy to let employees stop by your office to discuss concerns or thoughts at any time.

Benefits of Strong Communication Skills

The benefits of improving your communication skills are seemingly endless. When everyone feels heard, there are fewer chances of tense confrontations. Plus, your team will spend less time fixing misunderstandings that happened because one person wasn’t actively listening or someone else was interrupting a meeting. That means boosted productivity and more time spent on meaningful tasks.

When your team communicates effectively across the board, you’re likely to improve the customer experience, too. Employees can meet client needs more efficiently when they can work through challenges together, and they can make sure there are minimal miscommunications that leave tasks falling through the cracks.

Better communication skills mean that every employee feels heard and more comfortable sharing their ideas. That means your team can bring more ideas to the table, which will help your company set and achieve new goals.

Communication Is Key In the Workplace

Your team is only as strong as their communication skills are. Taking time to utilize communication tools, review feedback, set meeting agendas, and conduct one-on-one sessions with employees will result in more employee engagement and productivity across the board.

Communication works both ways, so be sure to work on your own communication skills and help your team improve their communication. In the end, your company will be all the better for it.

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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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