While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing how to measure...
Google has revamped Search Ads 360, its enterprise campaign management platform, the company announced Tuesday. The update includes support for some newer Google Ads features (like...
B2B Marketing-as-a-Service platform Selling Simplified was acquired by business publisher IDG Communications. With the acquisition comes 160 million B2B records specific to the tech industry, as...
Enterprise no code vendor Creatio has announced a major update to its platform, 8.0 Atlas. The update is available immediately to Creatio customers and is compatible...
On social media platforms, the more exposure you can get, the better. Like many others, Instagram has a search and explore page to help users discover...
“Less incrementalism and more burning impatience from the entire industry.” This was the mantra repeated again and again by IAB CEO David Cohen in his opening...
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Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch.
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
Marketing is a creative field that involves things like crafting clever social media content, writing compelling copy, designing eye-catching infographics, and more. However, marketing also requires...
The next Super Bowl is coming. And as we get closer to the big game, Americans aren’t just looking forward to the football — they’re also...
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