More and more businesses are hiring freelance talent and consultants instead of hiring full-time employees. It’s not just that many millennials are unwilling to work a...
The new Homepage For You offering announced by native advertising and discovery platform Taboola will use AI to automate the curation of relevant and personalized content...
Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity,...
Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with...
List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.)....
Earlier this week, Google announced the Topics API, its latest ad targeting proposal aimed at replacing third-party cookies. This leaves Federated Learning of Cohorts dead in the...
The Great Resignation isn’t over; digital workplaces are here to stay; and keeping your employees happy is more important than ever. In today’s episode, co-hosts Mark...
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Every year I create vague New Years resolutions, but this year I decided to try something different.
Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more...
Video is the future (and the right now) of marketing, and it’s never been easier to start your own YouTube channel. In today’s episode, host Mark...
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