Every year I create vague New Years resolutions, but this year I decided to try something different.
Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more...
Video is the future (and the right now) of marketing, and it’s never been easier to start your own YouTube channel. In today’s episode, host Mark...
It’s well established that video has been one of the breakout trends in the marketing world for the past decade.
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
You may be familiar with the adage, “Hope for the best, but plan for the worst.” As much as we don’t want to think about the...
It goes without saying that the past year has been a time of momentous change for marketers. In previous articles, I addressed how CMOs and leaders...
There’s a wonderful scene in the movie Indiana Jones and the Last Crusade when the rich investor, Walter Donovan, tries to convince Indy to go after...
Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics, the company announced Tuesday. The Topics API will share a...
Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate...