Upload your Google Search Console export and discover the pages with the biggest untapped traffic potential.
Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with...
List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.)....
Earlier this week, Google announced the Topics API, its latest ad targeting proposal aimed at replacing third-party cookies. This leaves Federated Learning of Cohorts dead in the...
The Great Resignation isn’t over; digital workplaces are here to stay; and keeping your employees happy is more important than ever. In today’s episode, co-hosts Mark...
Every year I create vague New Years resolutions, but this year I decided to try something different.
Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more...
Video is the future (and the right now) of marketing, and it’s never been easier to start your own YouTube channel. In today’s episode, host Mark...
It’s well established that video has been one of the breakout trends in the marketing world for the past decade.
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
You may be familiar with the adage, “Hope for the best, but plan for the worst.” As much as we don’t want to think about the...