On the surface, content marketing seems straightforward: Create great content, publish it on channels popular with your audience, and reap business benefits from their attention and...
Just about any business has a social media presence. Regardless of which platform, it’s almost impossible to grow a brand’s online presence without a social media...
“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to...
“You have two assets without which you cannot have a business – customers and employees,” said Natalie Petouhoff. “Yet they’re not on the balance sheet and...
In a recent study of over 1000 Go-To-Market (GTM) teams, over 90% of marketers said they want to target prospects and customers through a tailored approach...
U.S.-based digital marketing platform Constant Contact has agreed to acquire Vision6, an SMS and email marketing platform in Australia. Constant Contact is focused on delivering all-in-one...
This February, Tourism Ireland is teaming up with a new IMAX documentary about Ireland to welcome travelers back after the enduring travel slump from the Covid-19...
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In June 2021, over 440,000 businesses were launched, making it a record high since the start of the pandemic in March 2020.
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Recently, I took a leap of faith and bought leggings online.
RevOps has yet to solve the long-established problem of aligning sales and marketing teams. By integrating the operations supporting sales, marketing and customer success into a...