Recently, I took a leap of faith and bought leggings online.
I was nervous because of the obvious: I couldn’t see the leggings in person or try them on in-store, and I wasn’t sure how the sizing worked. I didn’t want to pay for shipping and item tax without even knowing if I was going to love my purchase.
Even though ecommerce is a booming industry, projected to earn $6 trillion in 2022, there’s still some anxiety for consumers when buying products through a screen.
Fortunately, some brands have taken that into consideration, and have come up with a way to let consumers try products and services before purchasing them: Try before you buy. Let’s dive into what it is, how it works, and see examples of brands who use this strategy.
According to the 2021 Virtual Shopping Habits Report by Pertfitly, shoppers name the inability to try clothes on as their biggest concern when shopping online. The survey also found that the number one reason consumers return clothes is due to the inability to try them on.
For retailers, this creates a big problem. Not only do they have to worry about losing a customer, but the cost of acquiring another customer.
As a result, many brands are attempting to solve this issue by offering a trial period. In addition, the try-before-you-buy model, some brands are leveraging augmented reality to allow consumers to preview items on themselves or in their homes.
Now that you know what try before you buy is, let’s get into how it works.
How does “Try Before You Buy” work?
Every brand that uses try before you buy may have a slightly different process for this model. In most cases, here’s how it goes:
- The shopper picks out one or several products to try out.
- After receiving said product(s), the shopper will have a trial period determined by the retailer.
- Once the trial period expires, the consumer will have to decide between keeping or returning the item.
Trial periods vary greatly by brand. In addition, some brands will only allow consumers to try one product at a time while others will offer multiple products at a time.
To offer some inspiration, we’ve made a list of six brands that offer unique try-before-you-buy models and takeaways marketers can gain from them.
Try Before You Buy Brand Examples
Gemist is a sustainable, L.A.-based jewelry brand that offers a two-week trial period for their rings.
While some brands offer the try-before-you-buy option for all products, Gemist limits it to rings, as they’ve identified that as the product that creates the most hesitation from shoppers.
On their website, they say “We all love jewelry, but we get that fit can be tricky—especially with rings.”
They allow shoppers to order up to three styles for two weeks with a $45 deposit. However, that amount is fully refunded once the products have been returned.
Gemist has found a great balance between meeting its customers’ needs without overextending itself. They are offering a service that they know is of interest to their target audience.
However, this model doesn’t come without risks. As such, they’ve limited it to a product category – making it more manageable. As marketers, our goal is to delight our audience, but it’s important to find a strategy that will also work in the best interest of the company.
Amazon Prime offers a try-before-you-buy service through its clothing service, Prime Wardrobe.
Customers get to shop on the website and choose up to six items to enjoy for seven days, and they’re only charged for what they decide to keep.
Members can enjoy a full-service shopping experience, with options sorted by style, occasion, or fit, shown above. For consumers that want even more help, Prime Wardrobe offers a personal shopper tool, in which stylists curate a list of items based on your style and budget for $4.99.
Prime Wardrobe is a member-exclusive program for Amazon Prime customers. It’s important to note that this program didn’t always exist. They fit one into their business model in 2017, more than 10 years after the launch of Amazon Prime to delight customers even further.
With this in mind, marketers should always be in touch with their audiences’ challenges, pain points, and interests, as they can spark ideas for future marketing campaigns and even products/services.
3. Warby Parker
As someone who wears glasses, I was especially interested to dive into how Warby Parker works. Here’s the low-down: consumers try five pairs of frames at home for free, prescription-ready, pick and pay for the frame(s) they like, and send the rest back.
Let’s expand on that.
Warby Parker’s shopping experience can start a few different ways: consumers can either begin shopping for glasses right away or take a quiz for suggested pairs. All consumers need to do is upload their prescription to get started.
If you don’t have an updated prescription, you can receive one from Warby Parker by booking a comprehensive eye exam at a physical store location. After about 20 minutes, you’ll receive a prescription on the spot. This option shows the business’s commitment to being a full-service eyewear company.
Warby Parker is a great example of how to market a product or service seamlessly. From the design of the website to the copy, shoppers can quickly find what they’re looking for and have the answers to their most pressing questions already there.
Casper is a mattress company that provides consumers with up to 100 nights of trying out its products before committing to a purchase. Additionally, the company offers free shipping, returns, and a 10-year limited warranty on all mattresses.
Casper offers six different mattress types and sizes, like ‘The Wave,’ pictured below.
On the website, consumers can also purchase other bedding items, such as sheets, glow lights, or pillows, to complete a shopper’s bedroom experience. After a consumer picks their mattress, extras, and finishes their trial, they make the decision to keep or return the product.
If the consumer does not fall in love with their mattress, they can enjoy a full refund of the mattress and ship it back for free. If they do love their mattress, they get to keep it and enjoy night 101 with their new bed.
Casper’s extended free trial is something unique to their service. The idea is that customers can take the time to get used to their new mattress and incorporate it into their nightly routine. After a couple of months with a new mattress, it would be a culture shock to go back to a different one.
Best of all, customers can feel peace of mind knowing that even if they make a huge purchase such as a mattress, they can receive a full refund and free return if they’re not happy — but if they are, their job is done.
While most try-before-you-buy brands have a limited trial period, Casper offers a least 30 days to accommodate its consumers. The brand understands that it takes much longer to assess the value of a bed than it does clothing or a pair of glasses.
The keyword here is value – as marketers, it’s important we understand how our audience perceives the value of our brand and market to them accordingly.
5. Stitch Fix
Stitch Fix is an online clothing company that lets customers create a personalized shopping experience using collections made by real stylists. Customers can take a style quiz, set their budget, and pay a $20 styling fee.
Then, after paying the styling fee, customers receive pieces based on their quiz answers and budget, which they can try on at home before they commit to a purchase. They keep their favorites, send back the others with the company’s free shipping policy, and that’s it.
Stitch Fix’s wardrobe options include a variety of brands. A customer, depending on their budget, can receive clothes from retailers including The North Face, Free People, Calvin Klein, Nike, Bonobos, Toms, and O’Neil.
The company’s model is appealing to customers who don’t want to leave their house to find an outfit they’d love. The style quiz, with questions about sizing, shopping behavior, and personal preference, is built to ensure that customers will receive choices they like.
The company also doesn’t run on a subscription, so there’s no set commitment. Customers also can enjoy free shipping and returns using Stitch Fix, and the $20 styling fee is a credit toward the items kept, so the customer will always have $20 off their purchase.
Stitch Fix’s service gives power to the customer and delivers the most personalized shopping experience possible to the shopper, from the style quiz to the curated collections by real stylists. They take the worries out of commitments to online shopping, such as shipping prices, incorrect sizing, and receiving items you might not like.
Consumers want to feel in control of their shopping experiences. As such, marketers should consider this in every stage of the buyer’s journey, as they craft their strategies.
BlackCart was created to make try-before-you-buy shopping less of a painful guessing game for merchants. They offer a service for merchants that want to implement a try-before-you-buy option within their online store.
With BlackCart, merchants can enjoy integrations with Shopify, Magneto, and WooCommerce, customization options to fit their branding, and no fulfillment charges, all on a fully automated platform.
Merchants can use multiple settings to personalize the sale and shopping experience on their website. These settings include choices such as placing the trial period, exclusions, minimums, a deposit requirement, price, and refunds.
On the consumer side, shoppers can select items to try from the merchant’s website and pay a fee set by the merchant (shown in the photo above). From there, the items are shipped to try on at home for the time period set by the merchant. After the customer sends unwanted items back, the kept items are charged automatically.
Online business owners will appreciate that BlackCart fits in as part of a merchant’s online store. BlackCart is an example of B2B having a place with try-before-you-buy services as well. They make sure the merchant experience is seamless so they can focus on delighting the consumer.
How is your brand delighting its target audience and how are you communicating that to consumers? If that’s not clear, that’s a sign you may need to go back to the drawing board and re-assessing your marketing strategy.
Try-before-you-buy programs are so versatile, and marketers can definitely take note of the unique ways these programs delight customers and personalize the shopping experience.
Editor’s Note: This post was originally published in March 2020 and has been updated for comprehensiveness.
How to Play Roulette at Top Online Casinos
Given that it is easily regarded as one of the most popular casino games you can play online, everybody should have a crack at roulette. However, learning how to place bets on the famous wheel-based gambling game is trickier than it sounds for those not in the know. Fortunately, we can help you get set up in no time with our handy guide to playing roulette online. Here are the steps you need to take to start playing today…
Know Your Odds and Bets
Firstly, be prepared that there are both inside bets and outside bets in roulette, and you’re going to need to familiarise yourself with them if you want to play. Some are easier to grasp than others. For instance, it is perfectly possible to find yourself playing with even money bets, like red, black, odds and evens. However, bets like corners and streets require a bit more effort. Alongside learning what each of these means, you should also be prepared to understand the probability of success and the odds of each of these bets.
Place Your Chips Carefully
Where you place your chips on the betting board is essential in roulette. Put them in the wrong spot, and you’re in trouble. For instance, corner bets require you to put your chips on the intersecting line between four numbers. Learn the precise place to put your bets down before you start doing so. By learning about chip placement ahead of time, you can avoid any mistakes when betting.
Beware of Betting Windows
You should always be wary of betting windows. In a typical RNG (random number generator) roulette game, this is unlikely to be an issue. However, as soon as you start betting in live dealer games, there will be a betting window that you’ll have to contend with. This is because there are other people playing. Be sure that your bet falls inside the betting window or you could end up running out of time.
Await the Inevitable Drop and Spin
Once you’ve identified the bets you want to make, placed your chips and done so in a timely manner, you’ll be ready to play. It is the croupier (dealer) that will ultimately decide when the game commences. Once it does, the roulette wheel will spin (if it isn’t already), and a ball will be dropped inside it. After this, you’ll have nothing to do but wait to see which pocket the ball lands in. If you’re lucky, it will land in one which is favourable to your bet.
Collecting Your Winnings
While playing roulette online, it is entirely possible to pocket winnings stretching from 1:1 (also known as even money) up to 35:1. Ultimately, the amount you can win depends on the bet you’ve made, in which pocket the balls lands in relation to that bet, and the amount you’ve bet. Finally, the total amount paid is proportional to your stake.
Google Search Console Was Reporting Incorrect Number Of Indexed Pages
How to Play Roulette at Top Online Casinos
Google Search Console Bug Labelled Pages As Indexed When Not Indexed
How to Use AI Writing Software in Your Content Process [Sponsored]
Get a Closer Look at Planet of Lana, Ahead of its gamescom 2022 Debut Next Week
How to Use Chrome to View a Website as Googlebot
Definition and How to Calculate a Lead Score
Tips To Improve Your Relationship
Screaming Frog’s Crawl Comparison Feature Update
The Ultimate Guide to Talent Management [Strategy + Best Practices]
Being In Close Contact With Google Doesn’t Benefit You
15 Excel Formulas, Keyboard Shortcuts & Tricks That’ll Save You Lots of Time
Top 7 Ecommerce Podcasts You Should Listen to in 2022
Main Advantages Of LED Lights You Should Definitely Know About
Google Testing More List View Top Stories With News Taking Over Web Results
The Ultimate Guide to Google Ads [Examples]
How Do Enterprise & SaaS Marketing Software Solutions Differ?
Marketers’ secrets to overcoming challenges
10 DuckDuckGo Facts For Digital Marketers & SEO Pros
Spreadsheets remain critical for marketers
SEO2 days ago
5 Tips To Get The Results You Want
MARKETING7 days ago
How to Build a Robust Direct Marketing Strategy [+ Examples]
SEO2 days ago
14 Proven Ways to Drive Traffic to Your Website
SEARCHENGINES2 days ago
Sarah Burke On The Benefits Of Google Analytics 4 & Why Data Dashboards Are Important