MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora...
Comscore Everywhere is a new solution from the media measurement and evaluation vendor, designed to provide comprehensive (deduplicated) insights into media consumption and audience intelligence across...
Social media marketing can be a massively useful tool for all businesses – big and small – to utilize for generating more income and growing their...
Marketers can’t argue the effectiveness of social marketing or the need to cultivate a social presence to connect with their audience. The struggle is keeping pace...
These four steps are geared toward newbies, but they can also help established digital marketers determine where they should specialize. Today’s short, sweet, and snackable episode...
Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from...
Casey O’Quinn, founder of Gravity Digital and DigitalMarketer Certified Partner, tells us everything he learned about marketing in 2021. https://gravitydigital.com/ WHAT IS DIGITALMARKETER: DigitalMarketer is the...
While most social media feeds are distractingly busy,Instagram is different — you can only look at one post at a time. This makes it a great...
Customer experience management company Merkle debuted two new products today at CES that are aimed at improving the contactless shopping experience, both in-store and on-delivery, as...