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Merkle introduces new customer experience products for contactless shoppers

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Merkle introduces new customer experience products for contactless shoppers


Customer experience management company Merkle debuted two new products today at CES that are aimed at improving the contactless shopping experience, both in-store and on-delivery, as health and safety concerns persist with the ongoing pandemic. In an effort to make the shopping seamless, neither product requires shoppers to download a separate app.

Scan & Know allows shoppers to get more information about a product in-store by scanning the product directly with their phones. Without downloading an app, the consumer can find out product details and pricing, order the product to be shipped, or add it to wish lists or wedding registries. The experience integrates with a retailer’s website, loyalty programs and customer profiles. It’s also compatible with ecommerce platforms, including Salesforce Commerce Cloud, Adobe Commerce, BigCommerce and Shopify.

UnboxIt is a QR-code-enabled customer support product that gives customers instant access to instructions and related support content via a QR code located on the product’s packaging. Using this technology, retailers can update information instantly, giving customers the most current support about a product that was shipped to the home or picked up curbside.

Both new products join Merkle’s ShopNXT suite of digital and customer experience solutions.

Why we care. This tandem of products focused on experience can help retail marketers navigate two challenges. First, the pandemic is still unresolved, and behaviors like increased dependence on mobile and contactless shopping might likely continue even after a so-called return to normal.

Secondly, although mobile devices are ubiquitous for shoppers, downloading an app remains a stumbling block for frictionless commerce. Retailers that can bring more of an “app-like” experience to a mobile browser, email or SMS avoid this barrier to speedy sales, effective customer service and, ultimately, loyalty and CLV.

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Read next: 2022 Predictions: Customer Experience & Digital Experience

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



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MARKETING

3 Principles of “Post Digital” Marketing with Ryan Deiss [VIDEO]

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3 Principles of "Post Digital" Marketing with Ryan Deiss [VIDEO]


When it comes to digital marketing what do you need to OWN to make sure your business thrives in this post-digital world?

WHAT IS DIGITALMARKETER:

DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

https://www.digitalmarketer.com/



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MARKETING

The Quick & Easy Guide To Freezing Rows in Excel

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The Quick & Easy Guide To Freezing Rows in Excel


Without freezing rows or columns in your Excel spreadsheet, everything moves when you scroll through the page, as shown in the gif below.

(more…)

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MARKETING

Good morning: Go for gold

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Good morning: Go for gold


Good morning, Marketers, and go for the gold.

When it comes to customer journeys, the gold we’re talking about is golden milestones. This was one of the many key concepts expanded on at our last MarTech conference. They’re the most important parts of the journey that marketers build around to make experience valuable and relevant.

As these journeys continue to transform – just look at how events have shifted to hybrid and virtual experiences in the last two years – it’s worth reevaluating what those milestones are. If you’re a retailer, the milestone might have been to get a customer into the store to ask about a new product or sale item. In a transition to e-commerce, the journey has changed and free delivery could be the golden ticket.

Looking at the data and feedback from customers along their journeys is the best way to measure these changing values.

Chris Wood,

Editor

Shorts (Optional)

“B2B doesn’t mean boring-to-boring. Learn how to bring a little spice to your marketing in 2022. After all, you’re selling to people – not robots.” Ali Schwanke, CEO and Founder, Simple Strat


About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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